In companies of a certain size, there is such a department, its name is public relations, everyone should have heard of the name, but their main work content may not be well understood. Perhaps in some people, the 'public relations' here are associated with the 'female public relations' of bar karaoke.

Public relations, to put it simply, is public relations, which is a social relationship between social organizations and the part of the public that constitutes their living environment and affects their survival and development, and is a science in which an organization establishes a good relationship between internal and external employees and between organizations in order to achieve a specific goal. Public relations is a managerial function: policies and procedures are developed to gain public understanding and acceptance.

As the name suggests, the public relations department mainly deals with the company's external relations, whether it is company-to-company, company-to-government departments, or company-to-public, and the personnel who specialize in the investigation, consultation, planning and implementation of the organization's public information dissemination, relationship coordination and image affairs are the definition of the profession of public relations.

A concept, a short transition period, successful companies have a lot of clever strategies for crisis PR, and these strategies are the "conspiracy" of crisis PR. The technical means of corporate crisis public relations cannot be measured in terms of one or two days or money, it is a kind of strategy, a concept of planning. It doesn't matter, the important thing is that corporate crisis public relations has a certain ability to help enterprises deal with the crisis.

To put it simply, public relations is the science and art of social organizations to influence the public in order to survive and develop, through communication and communication, shape the image, balance interests, coordinate relationships, optimize the social and psychological environment, and influence the public.

From corporate publicity to brand marketing, to controversy and crisis management, government relations and public policy, as well as corporate social responsibility, corporate communication and promotion, and new product launches. Brand strategy development, these are all within the scope of the work of a PR agency.

As an entertainment industry company, the public relations department is naturally indispensable, and a closer look at some of the scandals in the entertainment industry in recent years has the efforts of the public relations department behind it to divert the public's attention. Lower the audience's attention to this matter.

However, the PR department should not be imagined too magical, and sometimes the scandal that happens can be covered up by the PR relationship, but some are not.

For example, the relatively well-known singer Liu Chengjun, in 2001, when Liu Chengjun's acting career was in full swing, he encountered a very tricky thing: because of the "911" incident, the U.S. government made it more difficult for foreigners to enter the country, and Liu Chengjun's parents and girlfriend were already in the United States at that time. In the future, if he wants to meet his family, he must immigrate to the United States as quickly as possible. At that time, Yoo Seung-jun was facing military service in South Korea, and he once made it clear to his fans: "You want to be a soldier instead of the United States." But later, under pressure from his family and his agency, he reneged on his promise and chose to become an American citizen and give up his military service. This move angered the South Korean people, and the South Korean government issued a ban order to prevent him from stepping into South Korean soil again.

Because of Liu Chengjun's inappropriate remarks, his agency at that time helped him clear his name in newspapers and media. Unfortunately, this matter could not be solved by public relations, so that more than ten years later, in 2015. Liu Chengjun knelt down to apologize, but still did not get the understanding of the people.

Jin Yazhong's matter doesn't seem complicated, hackers hacked into the computer of the plastic surgery hospital, and then stole a breast augmentation photo that looks like Jin Yazhong, and then it gradually began to spread on the Internet, and the impact of this incident is getting bigger and bigger.

It is a collection of JHJEntertainment and Lotte Films, plus Jinyazhong's agency Yitang Entertainment. The new department composed of the public relations departments of the three companies completely began to operate around the sudden incident of Jin Yazhong's breast augmentation.

At this time, there is no need to worry about who the girl in the photo who looks six points similar to Jin Yazhong is, and it is completely unnecessary whether she is Jin Yazhong or not, even if she is Jin Yazhong in the photo. The public relations department will not open their mouths to admit that they still know which is more important for an artist's future.

Jin Yazhong's agency Yitang Entertainment Company immediately issued a statement to the public, the statement mainly talked about several points, first, the photo is not a person with Jin Yazhong in real life, and according to the information obtained, the photo of its agency Yitang Entertainment Company immediately stated that the photo was a malicious synthesis, and reported to the police for help, here is an orderly inquiry, and also reported to the South Korean Internet police.

The public relations of Yitang Entertainment has just begun, and on the other hand, the promotional activities for the movie "The Troubles of Beauty" have also begun in an orderly manner, and JHJEntertainment has also released a trailer that the audience and fans are looking forward to.

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"I heard that the new movie has been hacked?" Lee Sung-in sat down at the table with Jung Hyuk-jae, and when he opened his mouth, he asked with concern about 'Kim Ya Zhong Naked. chest's event.

Jung Hyuk-jae nodded after hearing his words, and then said, "Although there is no evidence yet, there must be an accident behind this matter, and the outbreak of this matter is too fast. ”

Jung Hyuk-jae said as he thought about 'Kim Ya Naked. Breasts' and plastic surgery rumors, first broke out in a number of forums, and then in a lot of water army and tap water, soon spread to the Internet, after all, as one of the new generation of actresses, Jin Yazhong is still very topical and representative, especially the recent movie "The Trouble of Beauty" starring her is about to be released, naturally there are many media who pay attention to her, where can the media who see these photos and gossip circulating on the forum let go, the interference of the water army and the promotion of the media, More and more pushing this thing in an unpredictable direction.

As the starring role of "The Troubles of Beauty", Jin Yazhong's every move is affecting the entire crew of "The Troubles of Beauty", as a movie that has not yet been screened, Jin Yazhong is entangled in this kind of 'scandal', which has a big impact on the box office of the movie.

Naked in 'Jinya. After the breast plastic surgery' incident, Zheng Hyukzai once asked several subordinates of the company's marketing department to do a survey with ordinary people in the square under the company's building, and the content of the investigation was mainly to show the respondents the latest trailer of "The Troubles of Beauty", a version that has not yet been published on the Internet, and then asked them if they knew that they had heard of the "Jin Ya **** plastic surgery" incident, young people accounted for 80% of the respondents, and 90% of the 80% knew Jin Ya Zhong'scandal', In other words, young viewers almost know about it.

The good news is that young audiences don't have much affection for Jin Yazhong's plastic surgery, but they are very interested in the movie, and it's still good to look at the movie trailer aside from Jin Yazhong's personal 'scandal'. However, there is also bad news, some viewers directly said that they would not go to the cinema to watch this movie, the reason is that they don't like Jin Yazhong, as for the reasons, there are various reasons, it is foreseeable that if the 'scandal' is not eliminated in time for Jin Yazhong's image, the box office results of "The Troubles of Beauty" will definitely have a big dive.

Although it is impossible for anyone to dare to say that he will succeed in the movie, Jung Hyuk-jae hopes that he will try to avoid failure as much as possible, as a well-prepared comedy romance movie, "The Troubles of Beauty" is definitely the best choice for everyone's leisure and entertainment.

Today, CJ Entertainment's Lee Sung-in personally came over to invite Jung Hyuk-jae to dinner, so naturally there is something to talk about, the screening of "Old Qian" is coming to an end, and no matter how good-looking the daughter-in-law is, she can't afford to watch it every day, right?

The scheduling rate and number of screenings of "Lao Qian" are already very low, a theater may only have one screening a day, and the screening time is still open in the morning, which is enough to see that the attraction of "Lao Qian" to the audience is no longer enough, and it is difficult for the audience to arouse interest and rush to the cinema to watch it.

Although the film is nearing the end of the screening, there is still a lot of work to be done, such as box office statistics, negotiations between theaters and distribution on box office sharing, overseas plans for films, etc., as the leading work in the Korean film market at the beginning of this year, the overseas distribution plan of "Lao Qian" should also be put on the agenda.

In the case of overseas distribution, the market is mainly in Asia, and the main overseas market is Japan, where the film is carried around Vietnam, Indonesia, and Japan. If the Japanese market during Bae Yongjun's period was still open to Korean films, then after the time entered 2005, the Japanese film market was not so welcoming to Korean films, all kinds of non-hanging, all kinds of 'contempt', simply put, many Korean films did not do well at the box office in Japan, even "The King's Man" did not escape this curse, after all, Japanese films are not even disdainful of Hollywood movies, let alone Korean films.

However, this strange phenomenon was broken in 2013 by a movie called "Frozen", and the Japanese film industry and entertainment industry are similar to collective madness, kicking dogs in various ways.

"Okay, let's not talk about those bad things, let's drink!" Li Chengren on the side picked up the wine glass on the table.

Jung Hyuk-jae also picked up his wine glass, looked at Lee Sung-in and said, "Happy cooperation!" ”

(To be continued.) )

PS: It's alive, and everyone is worried!

Dried tofu has become moist tofu again!