December 28, 1997, 9 a.m., Beijing, on Chang'an Street.

Outside the Capitol Theater, there was a long queue in bloated winter clothes, all of whom had come to buy tickets for "First Close Contact."

Superstar Time and Space set up the pre-sale point of movie tickets in Beijing at the Capital Theater.

For nothing else, this is the heart of the city, and the transportation is relatively convenient.

The Capital Theater can be regarded as a landmark building on Chang'an Avenue in Beijing, this theater is older than Chang'an Avenue, originally it was a theater garden, and later it began to stage dramas and movies, and it had the function of a cinema.

It can also be regarded as a comprehensive theater.

Like many old cinemas in the capital, it is a single-hall cinema, and one hall can accommodate more than 1,000 people.

The cinema has a long history and a reputation that has hosted many important national leaders and events.

It wasn't until 2003 that Chang'an Avenue was renovated and the Capital Theater was demolished to complete its historical mission, but the new Capital Theater was reborn on the top floor of the Xidan shopping mall five years later, and it is said that it is still very popular.

Liang Dongyang, a marketing manager at Superstar Space's Beijing branch, was sent here along with several other company employees to take charge of the pre-sale of tickets for "First Close Encounter."

Liang Dongyang thinks that today is Monday, everyone is busy going to work, no matter what, there won't be too many people coming here specifically to buy a pre-sold movie ticket, right?

But he was wrong.

At around seven o'clock in the morning, when he and a few colleagues came here, they saw that there were already twenty or thirty people queuing up in front of the ticket window temporarily rented by the superstar of the Capital Theater.

It's so cold.

The wind is blowing.

These people wrap themselves like rice dumplings. Standing in the cold wind, huddled in a ball. Stomping his feet, his eyes staring at the window of the pre-sale.

Liang Dongyang saw this scene. The heart that was originally hanging was just gone.

He hurriedly sent a text message to Ren Gangyi to tell the boss the good news.

The pre-sale starts at 8 o'clock.

Liang Dongyang saw that the queue outside the window was getting longer and longer like a snowball, and by about half past nine in the morning, there were more than 100 people waiting in line to buy tickets.

This is still the case that the staff tries to speed up the sale of tickets as much as possible, and two people work together to sell a couple package in an average of more than ten seconds.

Liang Dongyang noticed that the movie currently being screened at the Capital Theater is also "Party A and Party B", and the big poster is still posted outside.

The theater only has a 10 a.m. show.

Tickets are also on sale now.

The theater sells tickets through a different window.

Liang Dongyang observed. Outside that window, there was no queue, except for the occasional person who went to buy a ticket, and then walked into the theater and waited for the movie to show.

After all, it's Monday, and there won't be too many people watching movies in the morning.

From this point of view, the ticket pre-sale activity of "First Close Contact" can be regarded as very popular.

In the process of pre-sale, there were some minor troubles.

For example, a middle-aged man in his mid-thirties lined up at the window and asked if he could buy a set of 20 tickets at once. A colleague asked Liang Dongyang if he could.

Liang Dongyang asked the other party why he wanted to buy so many tickets at once.

The man's eyes rolled and he said. I bought it for a colleague, and I asked if I could just stamp it instead of writing the couple's name right now.

Listen to this. Liang Dongyang understood: This is the pre-sale of the movie "The First Close Contact", and he wants to get up and down from it and hype it. Get a little bit of a spread or something.

The fallen master of the capital is quite famous.

Liang Dongyang immediately rejected the man's request and told him. If you don't name a couple, you can't sell the ticket to him.

And. It's not just the name, Superstar Time and Space also has to register the identity information of each couple, and even the ID card must be recorded.

This is also for the sake of the rights and interests of fans in the future.

Hearing what Liang Dongyang said, the man turned around and left.

Liang Dongyang smiled, he didn't expect that the real-name pre-sale of couple tickets that his boss came up with would even prevent the fall of the master.

It's 10 a.m. in the blink of an eye.

Liang Dongyang saw that everything was going well, so he decided to buy a movie ticket for "Party A and Party B" and go to the theater to see the situation.

He bought a ticket to enter the hall and saw that there were dozens of rows of seats, which were enough to accommodate 1,000 or more people, and it was estimated that the attendance rate in the screening hall was not even 40%, and there were hundreds of people sitting in the sparse seats.

Liang Dongyang also knows that this is also a normal situation, and the peak period for watching movies should be at night.

From 7 p.m. to midnight, two shows will be played, and as long as the movie is good, these two shows will be full.

Liang Dongyang sat down and watched the movie.

He hadn't seen it before.

When I watched it today, I thought it was really funny, and during the movie playing, there was constant laughter in the theater, and applause and cheers rang out from time to time.

Such a good movie-watching atmosphere made Liang Dongyang sweat for his company's upcoming "First Close Contact".

When Liang Dongyang paid attention to the movie "Party A and Party B", in fact, the relevant people of the production company of "Party A and Party B" were also paying attention to the pre-sale of tickets for "The First Close Contact".

Just across from the Capital Theater, stood two tightly wrapped men.

They looked at the long dragon on the opposite side, and their expressions were a little grim.

"In just half an hour, they've already sold three or four hundred tickets, right?"

"Yes! The queue waiting for tickets has always maintained a length of two or three hundred people, and it has hardly been reduced! ”

"If it goes on like this, it's easy to sell more than 3,000 tickets in one morning, and maybe you can sell seven or eight thousand tickets a day, which is a box office of hundreds of thousands."

"I really didn't expect this event to be so popular, Director Feng, do you think he will have a greater impact on our movie?"

"There will definitely be an impact, but I think that's a good thing. The two films are popular at the same time, so let's compete with each other's strength. I don't think "Party A and Party B" is worse than "First Close Contact"! ”

"Why don't we also have an event like a ticket lottery to stimulate fans?"

"Mr. Zhang. Don't think like that, it's a bit of a feeling of picking up people's teeth, I think that our reputation has been hit, and people who want to watch our movies will naturally watch it, so let's wait and see what happens. ”

After standing for a while, the two men quietly got into a car parked on the side of the road and left the scene.

Ren Gangyi did not go to the pre-sale site.

But. He kept in touch with the person in charge of ticket pre-sale in ten cities in China at all times to understand the situation at the scene.

He was particularly concerned about the situation in the capital and the magic capital.

These two megacities are also the most important film markets in China.

Good news keeps coming.

As of twelve o'clock in the morning, a total of 4,132 chapter couple packages were sold at the pre-sale point in the capital, and more than 160,000 box office tickets were in their hands.

And the magic capital also sold 3,860 sets of tickets, and received more than 150,000 tickets.

Yangcheng pre-sold 4,612 sets of tickets, collecting more than 180,000 yuan.

Yangcheng is a city in the south, and the cultural differences from the north are still relatively large, and even the customs and habits are very different. So, movies and theater in the North. Not too popular here.

"The First Close Contact" has achieved a higher pre-sale result here than in the capital, which is quite rare.

In short, on the first morning of the pre-sale, more than 30,000 couples were sold in the top 10 cities. More than 1.3 billion cash gains were obtained.

The pre-sale was carried out in the afternoon, and more people went to the pre-sale site to buy tickets in various cities than in the morning.

After 5 p.m., the staff was ready to leave work at 5:30. But looking at the surging flow of ticket buyers, there is no way. Tickets can only be sold continuously.

The pre-sale work here in the capital did not come to an end until more than nine o'clock in the evening.

After the final statistics are out. Ren Gangyi was taken aback.

On this day, a total of more than 116,000 pre-sale couple packages were sold across the country, and more than 4.6 million yuan was collected from pre-sale!

And that's the first day of pre-sale!

If this continues, what kind of box office results "First Close Contact" will get, it is really unimaginable!

Million?

Sixty million?

Or even 100 million?

With a release period of at least one and a half months, many miracles are waiting for this movie to create!

Ren Gangyi became excited.

He dialed Xiao Fei's phone, and such good news was naturally to be shared with his partner as soon as possible. If it weren't for Xiao Fei's creativity, the movie "First Close Contact" wouldn't have such a bright future as it is now, right?

It can even be said that Xiao Fei once again used an idea and a whimsy to determine the overall situation of the movie "First Close Contact"!

At this time, Xiao Fei was sitting in the rental house, waiting for Ren Gangyi to bring him the latest news of pre-sale.

The results of the morning, he already knew.

The morning pre-sale was as good as he expected.

So, what happens in the afternoon?

Ren Gangyi didn't call him until nine o'clock, and Xiao Fei knew that it must be because of the large number of ticket buyers, so the pre-sale point had to postpone work.

After receiving a call from Ren Gangyi, Xiao Fei asked with a smile: "What's the matter, Brother Ren, the final result is out, right?" ”

"It's out! Xiao Fei! Guess how many tickets were sold in a day today? Ren Gangyi was very excited and sold Guanzi.

Xiao Fei smiled: "Then where can I guess, but there should be 100,000 tickets, right?" ”

"More than 116,000 movie tickets have been sold! Forty yuan a piece, and now we have a box office of more than 4.6 million yuan in our hands! Xiao Fei, thanks to your idea! Now it's good, the pre-sale is an instant hit, I see where else the film company dares to despise the box office appeal of "The First Close Contact"! Ren Gangyi said loudly.

"Brother Ren, keep up the good work! By the way, I estimate that people from film companies around the country will take the initiative to find you tomorrow, and our movie ticket pre-sale is estimated to be able to run for another day at most, and it will not be able to continue. Xiao Fei said.

"Oh? Why? Ren Gangyi asked in surprise. (To be continued......)