With the influx of Japanese anime works into China through different channels in the early 90s, the domestic book market has undergone earth-shaking changes. The comic strip that was once the pride of the Chinese people was so vulnerable in the face of the offensive in front of Japanese comics, giving up the entire market, and the comic strip major founded by the Central Academy of Fine Arts in the early 80s also died in the early 90s, and China's comic strip industry collapsed; As for the traditional comics that were once prominent, they have begun to change their flavor during the ** period, carrying a heavy political burden, and becoming a kind of political propaganda prop out of the masses, although ** After the end, the situation has gradually improved, but it can only be attached to newspapers or some humorous magazines, to let them compete with Japanese comics, it is obviously a mantis arm as a car, so Chinese cartoonists with insight are all thinking about such a question - where should Chinese comics go?

An old man in his 60s was holding an 8-9-year-old boy, pointing to a "Robot Cat" comic book and a "Romance of the Three Kingdoms" comic strip on the table and saying, "Huanhuan, tell grandpa, have you read the two books that grandpa gave you yesterday?" ”

"I read it, I read it, both books are very good."

"So which book do you think is better?"

"It's better-looking, then I choose this "Robot Cat", this "Robot Cat" is really good-looking, grandpa, do you have any other works of it, I still want to read it." With that, the little boy rummaged through his grandfather, hoping to suddenly find a copy of "Robot Cat" from his grandfather

"Huanhuan, now that grandpa doesn't have it, you can't turn it over even if you flip it around, but why do you think this "Robot Cat" is very good-looking, I remember that you used to twist grandpa all the time, let me tell you the story of "Romance of the Three Kingdoms", grandpa thought you would choose "Romance of the Three Kingdoms".

The little boy shook his little head, and after thinking for a while, he shook his grandfather's hand and replied: "Anyway, I feel that the story of "Robot Cat" is very interesting, and I can't help but laugh when I look at it, and although I like the story of "Romance of the Three Kingdoms", I usually listen to grandpa tell you, so compared to the two books, I still like "Robot Cat". Grandpa, you go and buy me another copy, buy another one! ”

After agreeing to his grandson's request, the little boy got off the old gentleman's body, and then ran off to play elsewhere, while the old man himself continued to sit in his chair, and his originally kind and kind face became serious.

"Alas, compared with Japanese comics, the comic books in our country are actually some stories adapted from classical classics, and the originality is too weak, no wonder it can't attract readers, it's really sad!" Thinking of the sadness, the old man not only sighed deeply. As a pivotal figure in the publishing, comics, and comic book circles in China, Wang Yongsheng is sincerely saddened by the decline of Chinese comic books.

In fact, a long time ago, Wang Yongsheng had vaguely felt that the originality of Chinese comic books was insufficient, although most comic book artists have good painting skills, but they are not good at storytelling, and can only adapt this aspect purely based on classical novels, so that there are no less than ten comic book versions of "Romance of the Three Kingdoms". Although there are many volumes, the essence of the story has not changed in the slightest, and the reader may find it interesting at first, but after reading one or two versions, he will no longer be interested in watching the same version, so that the sales of comic books are gradually declining. With the popularization of television, people's entertainment methods have begun to diversify, and watching comic books to pass the time is no longer the first choice of Chinese people.

Of course, what brought a fatal blow to Chinese comics was still the introduction of a large number of Japanese comics, which were far more original and interesting than comic books, which made the Chinese people refreshed, and because Japanese animation also occupied the Chinese TV screen at that time, it further promoted the popularity of Japanese comics in China, so that in just a few years, almost the entire book market was occupied. "Robot Cat" surpassed "Black Cat Sheriff" to become the favorite cat star of Chinese children, and the influence of the five Xiaoqiang in "Saint Seiya of the Goddess" on the Chinese people also surpassed "Hulu Brothers" and became the favorite of a generation.

If this situation continues, within a few years, the Chinese book market will be completely occupied by Japanese anime. As soon as he thought of this situation, Wang Yongsheng's heart ached faintly.

Wang Yongsheng silently opened the drawer and took out a contract book from it, which was the contract book sent to him by Sichuan Hope Bookstore. It turns out that Sichuan Hope Bookstore has found that those very imported Japanese comic books have become the most popular genre in the Chinese book market, but at present, the cake of the market has been divided by many publishing houses, especially Hainan Photography Art Publishing House, which has only been established for a few years.

Perhaps no one would have thought that this art publishing house, which was established only a few years ago, would have a decisive impact on the Chinese book market. Although it does not have the same long history as the People's Fine Arts Publishing House and the Chaohua Art Publishing House, nor does it have a hard backstage like the China Comic Book Publishing House. However, the times create heroes, and in the rolling torrent of history, it was the Hainan Fine Arts Photography Publishing House that first stepped forward and stood at the apex of the introduction of comics in the mainland. In just a few years, it has successively introduced and published classic masterpieces such as "Wind Demon Kojiro", "Saint Seiya of the Goddess", "Daughter of the Nile", "Ranma 1/2", "Dragon Ball", "Aralei", "Detective Hanhanhaliang" and other classic masterpieces that are at the top of the pyramid tower in the comic industry, blowing a Japanese whirlwind to the land of China, causing a violent response.

Although it is difficult to verify the specific sales of these comics, no one will doubt that Hainan Photography and Art Publishing House has made a lot of money by publishing Japanese comics in recent years.

It is precisely because of the fact that there are already many competitors in the pure comic book market, so after carefully analyzing the current large form of the Chinese book market, Sichuan Hope Bookstore came up with a trick, which is to create a comic journal magazine of the type Japanese "Shonen Jump".

At present, although there are some comic periodicals and magazines in China, such as "Master of Humor" published by Zhejiang People's Fine Arts Publishing House, the content published in these comic magazines is nothing more than some traditional funny comics, which is extremely limited for young animation fans nowadays.

To this end, Sichuan Hope Publishing House hopes to launch China's first new comic journal. Because the publication speed of comic monographs is relatively slow, many readers are often hung by the wonderful plots of some comics, but they are annoyed because the next comic has not yet been published, and periodicals and comic magazines will meet readers' desire to explore the plot of comics to the greatest extent, Sichuan Hope Publishing House is to see this and decided to create this kind of magazine.

It stands to reason that the market prospects of this comic magazine should be very good, but at present, the success only exists on paper, and no one dares to guarantee it. For this reason, Sichuan Hope Bookstore invited Wang Yongsheng to serve as the editor-in-chief of the new magazine, after all, for a magazine, whether the editor-in-chief is qualified or not will determine the ultimate fate of a magazine to a large extent. And Wang Yongsheng's fame in China's comics, comics, and publishing circles has made Sichuan Hope Bookstore have enough confidence in him.

After Wang Yongsheng received the invitation from Sichuan Hope Bookstore, he did not immediately agree, but asked the other party to give him a period of consideration. For him, who has been in the publishing industry for many years, how could he not know that this kind of new comic magazine will have a big market in China! But he also knew that if this kind of new comic magazine succeeded in China, it would be even worse for Chinese comic books and traditional comics. Those old friends and buddies who used to work in comic strips may lose their jobs and jobs because of this, which he is extremely unwilling to see. So Wang Yongsheng has been hesitant and can't make up his mind.

But today, after a conversation with his grandson, he finally made up his mind. The decline of Chinese comic strips is already an inevitable trend, which is also an irreversible fact, in this case, sooner or later is only a matter of time, and there is no point in speaking. For his dying struggle, it is better to find another way. Although Wang Yongsheng knew that the new comic magazine to be published in the future would mainly serialize Japanese comics, as long as he became the editor-in-chief, then he also had the right to publish some Chinese comics in this new comic magazine and tap some Chinese comics. Even if the level of these cartoonists is not as high as that of those Japanese cartoonists, as long as they persistently provide a stage for Chinese cartoonists to show, then sooner or later China will be like Fujiko? It is not certain that there may be manga masters like Fujio and Akira Toriyama, and there may be masters like Osamu Tezuka who can bring about a manga era.

Thinking of this, Wang Yongsheng no longer hesitated, took out a pen from his jacket pocket, and solemnly signed his name on the contract.

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