Chapter 6 Overseas Sales

Fu Zhan, the author of "Smoky Mountain Tank", touched his nose and was a little embarrassed, he said, "There is no way to solve the technology and cost, to display Chinese, you need to Chinese font library, then you need to add an extra chip, you know, the situation here is ......."

Lin Yan listened to Fu Zhan's Fujian-accented Mandarin and nodded, Chinese font library is indeed a problem that needs to be carefully studied to be solved.

Lin Yan sponsored a scientific research unit at Chiba Games, and the research topic is the digitization of Chinese character fonts.

Because of the relationship between electronic computers, the input of various languages and characters has become a problem that needs to be solved. The best solution is to enter in English, or even to solve it.

Just type down one by one on the keyboard,Now there are English input methods,The direction of travel,It's just a huge word library,According to the first few letters entered by the inputer,To determine which word is it,For the input to choose。

However, although this input method is convenient, it seems that the future is not bright at present. For no other reason, storage space is too expensive, tens of dollars of storage space, just to store a font. Moreover, this thing is not very easy to use, and it does not significantly help to increase productivity, who would choose to use it.

As for the input of Chinese characters, it is more troublesome, even the text has to be drawn in the dot matrix diagram by itself, due to the size of the dot matrix diagram, the black handwriting represents "one", and the white place represents "zero".

There are many more strokes of Chinese characters than letters, so each text consumes two bytes of storage space. At present, Lin Yan's commonly used font library has been sorted out. About 3,000 Chinese characters.

However, how to enter is another question.

The Taiwanese side came up with stroke input. Evolve a little more, it is estimated to become a five-stroke input method. You need to press up to five times per text.

Of course,There is also a phonetic input method,And the mainland side,It seems to be more suitable for the pinyin input method。

However, compared with the stroke input method, the pinyin input method has an obvious problem, that is, there are too many homophones, and it is difficult to choose words. In addition, there is no intelligent solution in this era. Put the commonly used words to the premise,Each word is in a fixed position,Plus the repetition rate of pinyin input is very high,The efficiency of input is not ideal。

A skilled Wubi input person, and a skilled Pinyin input person, the former input speed is about several times that of the latter, can reach the level of about 100 words a minute.

Of course, there are advantages and disadvantages, and there are disadvantages of five strokes. It's just that the cost of learning is too high, you need to memorize the keys of each stroke, and what you need is to have a way of thinking about decomposing Chinese characters into strokes.

Pinyin, on the other hand, is easy to get started, even if you can't write the word. Just know the pronunciation, and you can type him out.

These two input methods, at present, are still the five input methods dominant. So. In this era, companies in the mainland recruited some clerks. Those who can use computers and type will be hired.

And at the interview stage. If you can type like flying, then you will almost be accepted. This would be hard to imagine in a few decades.

The new generation has been exposed to computers since childhood, and all of them are typing like octopuses, compared to the previous generation who have been fingering Zen all their lives, poking and poking, their input speed is really much faster.

Of course, this is also because the times have progressed.

Hearing the cost issue, Lin Yan also expressed his understanding of Fu Zhan. Although the font library in the game cartridge does not have to cover all the Chinese characters, you only need to call them out when necessary. However, two bytes per word, if you think about it, is still quite expensive.

The other one, of course, is trouble. Since the games of the red and white machine are all written in assembly language, therefore, to add the font, you must also add the corresponding storage location and addressing. If it is not handled well, it is easy to make problems with the game.

Compared to what Fu Zan is doing now, simply redesigning the levels of the entire game is a technical problem.

"I see," Lin Yan said, and he asked Fu Zhan, "why did you want to make 'Smoky Mountain Tank'?" ”

Fu Zan smiled over there and said, "The efficiency of the school-run factory is not good, I see that there are so many children playing game consoles, so I borrowed the game consoles to play, I think "Tank Wars" is very fun, but it is a little not so refreshing. I just want to change it myself, and I can still make money after changing it, and I can satisfy myself, isn't it very good? ”

"Oh." Lin Yan nodded. "Guess why I brought you here?"

"I don't know." Fu Zan replied. He was less nervous now, and he found that Lin Yan was not a difficult person to get along with. Moreover, this person looks like a Chinese from both the name and the proficiency of his speech. However, he looked at the Japanese and treated him with respect, knowing that he was a big man.

The scale of Chiba games has always been small, and it has been maintained at about 4,000 people. Of course, there are at least four hundred thousand employees around the Chiba game empire.

From game development and production, to hardware production, to sales. Throughout the chain, a lot of jobs have been created.

Just like most industries, there is a recognized grandfather, or founder, Lin Yan is also considered by many to be the founder of video games.

Of course, after careful research, you will know that before Lin Yan made "Space Invaders", there were already people in the United States who made video game consoles.

However, either it was not commercialized in mass production, or it failed to be commercialized, which did not leave a deep impression on people.

That's why Lin Yan is so famous.

The most important thing is that he can still maintain his position as a leader in this era of rapid change in video games.

It's surprising. Many people may have made great games that players loved. But only that one type can be made, and although other types can be made, the production is not bad, but there are always people who feel that it is not so perfect.

It's not that it's not applauded, just having a word-of-mouth, it's just not applauding or not.

Therefore, in this context, many game producers are often making their own famous game genres or game series for ten years. They wanted to make other game genres or series, and the company didn't agree.

After all. The stakes are too high, and the company is going to make money. It's not Shantang, what if you develop a game and bring down the whole company.

In Hayashi's memory, there is really such an example, that is, "Shenmue" developed by Yu Suzuki, which is a game with a high degree of freedom similar to a sandbox game. The entire Sega company did everything they could to help him make it, and the game failed, and as a result, Sega was almost acquired by a merger.

In the end, the president solved the crisis with his own money, and only then did he avoid Sega going bankrupt. But. Even so, Sega was broken.

From the original software and hardware platform, it became a game company that only made games.

However, although it was painful, Sega's talent did not lose too much, so it was only later that there were masterpieces similar to the Hatsune series.

However, due to the decline of the entire Japanese game industry, Sega has not achieved too much.

Lin Yan chatted with Fu Zan again. After chatting with him for a while, I came to a conclusion that China's current video game market can be described as lucrative and shocking.

How profitable is it? Basically, as long as there is a cassette, you don't have to worry about selling. Shockingly. The market is full of shoddy cracked games.

The whole market looks a bit like the American market 83 years ago. Prosperity but disorder.

However, it is better than the U.S. market. The quality of the games here is good, and there are no big rubbish titles that could ruin the entire industry.

After all. These games are all Chiba game checks. The best of the best games are selected, and the quality of the game is guaranteed.

Even if it's a game here, it's all a variety of castrated versions, and all the dialogues and cutscenes that can be canceled are canceled, but the quality of the game is obvious to all.

This is a blessing and a misfortune for the early game market in China.

Later, the era of the red and white machine passed, and because it did not have the ability to imitate the super red and white machine, it could not be promoted on a large scale. Therefore, China's home game consoles have almost forever stayed in the era of red and white consoles.

It was the most glorious era.

Later, it was the era of personal computer games.

This time, the game production is not a Japanese manufacturer, but a company in Chinese mainland and Taiwan. Yes, there are good works, but it's also a coincidence.

It is precisely the case that "Blood Lion" and "E.T. Alien" have appeared.

It's all very famous when it's promoted, and the whole game is blown to the sky, but in fact, the whole game is too rubbish and ruins the entire industry.

The U.S. game market has been restarted by high-quality Japanese games, while the Chinese game market has counterattacked by eliminating pirated online games.

These are two paths of development, and there is no one who is superior or the other is inferior. However, because the Chinese market is too easy to make money. Therefore, the quality of the game has not been very high, but the ability to scrape money is top-notch.

I don't know how many people have embarked on the road of violating the law and committing crimes because of playing "Journey", and a small unit-level cadre has embezzled tens of millions of public funds in order to compete for the first place in "Journey".

Any literary and artistic work uses human nature as the fuse. European, American and Japanese games make use of those refreshing, lingering love of human nature.

Chinese games, on the other hand, use comparison, conformity, and so on.

Oh, and by the way, those web game ads that have become more and more explicit have been pretty much the same.

"Do you want to join the Chiba game system?" Lin Yan asked.

"Huh?" Fu Zan was stunned.

"Plus...... Join the Chiba game system? Fu Zan said in a trembling voice.

"Yes." Lin Yan nodded.

"Is this true?"

"Of course it's true, why should I lie to you, otherwise what do you think I'm looking for you for?" Lin Yan said.

"I thought I was here to ask the teacher." Fu Zan still didn't react a little, muttered, muttered.

Lin Yan smiled and said, "How can I blame you." Don't you know what a big market China is? If this market is to develop, it will be a larger market than all other markets in the world. A billion, a billion. With so many people here, the market potential here is also very high. ”

"Chiba Games plans to vigorously develop the Chinese market?" Fu Zan asked.

"Hmm." Lin Yan nodded and said, "You have also seen the strength of Chiba Games during this time, first to reduce the price to make the price more affordable, and then to advertise on CCTV and invest in title programs, this is the power of big capital, it won't be long before the red and white machine production line will be moved over, and you have no power to stop it." ”

The production line of the red and white machine was moved to China, and Lin Yan chatted with Chiba Yuki, and she also agreed with this approach.

The backward production capacity of advanced countries is not directly thrown into the garbage dump, but is generally sold at a high price.

For advanced countries, this is the elimination of backward production capacity, and for those backward countries, this is industrial upgrading.

I have to say that the time of China's opening up to the outside world is a very wonderful time, and it happens that foreign countries are eliminating a large number of backward production capacity, so China can develop rapidly.

Of course, because of this, it is so easy to see how easy it is to buy, so I don't develop and manufacture it myself.

This has created a situation where people see that you don't have it, so they sell you at a high price and treat you as a wronged leader.

For example, why doesn't the United States have such a thing as an LCD production line, it's not that the United States doesn't have the technology and strength, but that it's not necessary. One is that the cost is too high, and the other is too polluting.

The United States once argued that if they made the LCD screen themselves, then the price would be three to four times that of Japan, South Korea, and Taiwan.

Think about how Detroit's auto industry died, and you know that there is no need to manufacture LCD production lines.

Of course, although there is no production line, there are still polarizers and cover glass.

The most famous company is probably Corning.

In the future, when we enter the era of smartphones, it is often promoted as Sharp's screen, Corning's 50th generation Gorilla Glass.

It's the best thing in the world.

"I think you're pretty good about this game, what do you think it should be called?" Lin Yan said with the cassette of "Smoky Mountain Tank".

"I want to call it 'Smoky Mountain 90 Tank'." Fu Zan said.

"Smoky Mountain 90 Tank? But this year is still eight or nine years. Lin Yan deliberately exaggerated.

Fu Zan thought very clearly, he was not so excited now, he said calmly, "Buy the new and not the old, it won't take long to reach the nineties, and if you sell it at this time, it will be called eight or nine, and it is estimated that no one will buy it." ”

"I think your game is pretty good, do you want to release it overseas? If it's like, you need to change the phone number left in the tenth level. Lin Yan said.

"Overseas distribution?" Fu Zan was surprised.

"Well, overseas distribution, however, don't think about too many sales, now is the era of the new super red and white machine, and the red and white machine is a platform two generations ago." (To be continued.) )