Zhou Yuanming asked Li Changjian to say a few words first, and Li Changjian waved his hand, signaling Zhou Yuanming to go directly to the topic.

Li Changjian, the dick before his rebirth, hates most that when the company has a meeting, the leader makes a long speech and makes people drowsy, so the current Li Changjian also hates to say some meaningless saliva.

Li Changjian had nothing to say, and Zhou Yuanming couldn't help but look at Jiang Mengqian.

"Today's meeting is hosted by you, so I won't talk nonsense." Jiang Mengqian smiled and shook her head, Li Changjian didn't say anything, Jiang Mengqian naturally didn't want to be in the limelight.

Zhou Yuanming heard this, nodded slightly, he is a vigorous and resolute character, this will not be verbose, said, "Then I will tell the company's situation last month on behalf of Mr. Jiang, in November, the company achieved 30 million sales, I think everyone knows what this means, from the company's sales in August for the first time exceeded 10 million, in this short period of three months, sales tripled, which is a very remarkable achievement." ”

Zhou Yuanming paused here when he said this, "But what I want to say is that behind this remarkable achievement, there is a huge crisis hidden. ”

Zhou Yuanming's words made the atmosphere in the conference room stagnant, and there was still a bit of joy on the faces of several middle-level managers, who would hear Zhou Yuanming's words, and they were all stunned, the company is now developing rapidly, and the situation is no better, where is the crisis? Even Jiang Mengqian looked at Zhou Yuanming with some doubts.

If the people present who are the most sober-minded, it is none other than Li Changjian, Li Changjian knows the company's advantages better than anyone else, but is more aware of the company's disadvantages, the essence of the website's business model is the evolution from the group purchase model to the B2C model, and this business model is not difficult to copy, once there are a large number of competitors to copy this model of Youpin Technology, it is unknown whether the excellent technology that has not yet thrived can stand out from the fierce competition.

Li Changjian didn't speak. looked at Zhou Yuanming, waiting for Zhou Yuanming's next words.

"I don't know if you realize it, our company's business model, it is not difficult for others to imitate, you can imagine a situation, if there are dozens or hundreds of companies at the same time to imitate our model. Squeezing into this industry, what will the company face? Zhou Yuanming's words were just like what Li Changjian thought in his heart.

Seeing the solemn look on everyone's faces, Zhou Yuanming knew that he had achieved the goal of sounding the alarm, and changed his words and said, "Of course, the crisis exists, but we also have a huge advantage, that is, the innovative business model allows us to take the lead." In the current and future period, it is an opportunity for us to grow and increase our ability to withstand future risks, and we must seize this precious time. ”

"Brother Zhou, what do you think?" Li Changjian glanced at Zhou Yuanming and said with a smile.

"Before talking about ideas, I would like to talk about our advantages, at present, e-commerce has developed to a relatively mature stage abroad, and in our country. It can be said that it is still in its infancy, and this industry is a very money-burning industry. Without huge financial support, it is impossible to support the company's continuous expansion and development, because whether it is a self-operated e-commerce or a platform, it is difficult to see profits in the short term, and continuous capital investment is required. Take Amazon as an example, it is now the world's largest online e-commerce company, from the establishment of Amazon in 1995 to this year can be said to have gone through exactly ten years, in 2002, Amazon's annual sales reached 3.9 billion US dollars. But even with such a large volume, Amazon still failed to achieve profitability, and by 2003, Amazon achieved a small profit of more than $30 million, while in 2003, Amazon's sales were $5.2 billion. ”

Zhou Yuanming said, glancing around at the people present, "I take Amazon as an example, because I know it better, and I also want to tell you that it is not difficult to do e-commerce, but it is not easy to make the company survive and develop and expand rapidly. Because it is the company's innovative business model that allows the company to achieve such achievements. ”

"Brother Zhou, there is no need to say nice words, you just said that there is a huge crisis behind the company's dazzling achievements, I just want to hear what you think." Li Changjian smiled and waved his hand, Zhou Yuanming's gaze at him was really full of admiration, Li Changjian didn't feel anything to be proud of, he was just borrowing from his predecessors.

"Don't worry, Dong Li, what I'm talking about now is also related to the suggestions to be made later." Zhou Yuanming smiled, "Back to the topic we just had, just talking about the company's business model, here I want to ask a question, it is not easy for e-commerce companies to make profits in the early stage, but why can we maintain high profit growth while maintaining rapid growth?" ”

Zhou Yuanming first looked at several middle-level managers, several of them frowned, in terms of time, they have not necessarily joined the company for a long time, after all, Youpin Technology is not even a year old now, and ordinary things, most of them are implementing Jiang Mengqian's instructions, and they have not thought much about the e-commerce system and the company's business model.

For this question, Li Changjian naturally knew the key, but he didn't answer, but glanced at Jiang Mengqian.

"I'll answer that question." Jiang Mengqian saw that Li Changjian was looking at her, and took over the conversation, "This is first of all to say that the adaptability of cosmetics and e-commerce, from the overall point of view, the standardization of cosmetics products, easy distribution of small pieces, and low return and exchange rates make us have a huge advantage in logistics costs, secondly, to analyze the current situation of the website, the R&D and management costs allocated to each order are low, so our order service cost is relatively low, and cosmetics is a high-profit product, so in the case of high gross profit and low cost, We are able to achieve sustainable profits. ”

"Well, Mr. Jiang is right, and it can be seen from Mr. Jiang's words that cosmetics e-commerce is an excellent business." Zhou Yuanming said with a smile, "Next I want to talk about my questions and suggestions, the first point, the traditional cosmetics industry is dominated by international brands, and our website is also a big brand to attract and accumulate a large number of users, it can be said that for a long time, the brand of cosmetics products are the mainstream demand, and I think our company has only achieved about 20% of the big brand authorization, this proportion can be said to be too low, we must speed up the pace, strive for more big brand authorization and joining, This is not only a puzzle that we must solve, but also a sword of Dharma hanging over our heads.

The second point is that when striving for the authorization of more big brands, try to launch the company's own cosmetics brand, which is a road we must take, and many practices have proved that the channel is excellent and the brand is a feasible road, as long as we do a good job and make the channel bigger, our own brand is not afraid.

Thirdly, the planned expansion of product categories is no longer limited to cosmetics, which for us is a necessary evolution of the business form.

Fourth, the company should start to consider the establishment of a professional distribution center, like the current warehousing logistics and office address together, there is no problem in the short term, but it will definitely not work for a long time. ”

Fifth, expand the company's technical department, cooperate with professional search companies, start to develop the search system of the website to achieve the purpose of optimizing customer experience and service, and at the same time, start developing and building the company's database, which is essential for the company's future development.

The fifth point is also a very important point that I think is very important for the development of an e-commerce enterprise, strong technical support is very important, a huge database, a friendly user interface, convenient and fast consumer services, these are inseparable from technical support, and these points are the key to determining the success of a brand. ”

Zhou Yuanming put forward five suggestions in a row, Li Changjian couldn't help frowning after listening to it, he had already had this plan to expand the product category, and strive for more big brand authorization, which he asked Jiang Mengqian to work on, but he didn't think it was an imminent problem, but for the technology that Zhou Yuanming said, Li Changjian knew that he had ignored it, at this moment, from Zhou Yuanming's words, Li Changjian thought of a lot at once, and even broke out in a cold sweat, if there was no Zhou Yuanming to remind him now, Li Changjian knows that Youpin Technology may miss the best development time to still be able to establish and maintain advantages in the future, and at that time, Youpin Technology will also be out of the picture.

Glancing at Zhou Yuanming deeply, Li Changjian's only thought was that inviting Zhou Yuanming to the company was really worth a thousand dollars. (To be continued.) )