Zhang Mingyu knows that the next ten years will be a decade of rapid growth of domestic private cars, and for China's auto industry, 2001 is a new starting point: China finally broke the barrier of 50 years of self-isolation and joined the WTO; For the first time, the country's decision-making body officially proposed "encouraging cars to enter the home" by way of a resolution.

Since September 2001, the automobile consumer army has been galloping across the Chinese mainland with unprecedented might, like wild horses, spreading joy and raging the automobile market in large and medium-sized cities.

The wave of private cars swept across China like a rolling torrent, opened people's horizons, completely changed people's lives, and has been out of control ever since.

The long-suppressed purchasing power of ordinary people has made the purses of the auto giants bulge.

During the Spring Festival in 2002, the road in front of the car trading market in the Asian Games Village in Beijing was blocked by a crowd of car pickers. "The old three" is no longer the only choice, Sail, Xiali 2000, Palio, and Polo have ignited the Chinese's pursuit of exquisite life; Zhonghua, Bora 1.6, and Siena have competed for the limelight in the mid-class car market; Subsequently, the strong publicity of Vios, Sonata, Carnival, Golf, and Maxima was overwhelming...... Although everyone's understanding of cars is not mature, for the first time, you can choose a car in the market like a color TV.

On the road, when people meet and greet each other, they no longer ask "have you eaten", but ask "have you bought a car"

It is in this situation that Yuhong Automobile has risen rapidly, and the domestic and joint venture brands of sedans have the tendency to surpass the domestic giants, and the boss of Renault Automobile may have seen the rapid momentum of Yuhong Automobile and took the opportunity to knock on the bamboo.

Zhang Mingyu thought in his heart, this group of French people really thought that they would not be able to survive without their Yuhong car.

Yes, most of the technology of Leiyu Automobile is yours, but without the previous super high popularity, advanced awareness, super-scale publicity, painstaking technological upgrading of domestic engineers and the strong support of the Nanjiang Provincial Government and Jiangcheng City Government, how could Leiyu Automobile have such a development trend.

Zhang Mingyu thinks that although the difference in equity is only two percentage points, it involves the legitimate rights and interests of the Chinese side, and it is a right that cannot be infringed upon, and it can be used as an important symbol of the right to speak.

Thinking of this, Zhang Mingyu said without hesitation,

"Qianqian, the equity issue can not be trampled on, this point must not be compromised, if there is no ugly intentions of foreign devils at the source, then, the development of Yuhong Automobile will be greatly discounted in the future."

Wang Bingqian was ordered to go out, and then had a meticulous communication with foreign devils, and it was also thanks to Wang Bingqian that she made up for books on automobile manufacturing and business some time ago, and also participated in the master's class of Nanjiang University, and kept nodding her head when talking about foreign devils.

Nodding is nodding, when it comes to the issue of equity, the foreign devil immediately changed his face, insisting that his core intellectual property rights are very critical, and insisting that his shares exceed the holdings of Chinese shareholders.

Seeing a few gentlemanly foreign devils, arguing on the issue of equity, losing the appearance of a humble gentleman, Wang Bingqian's face was red and she didn't know how to deal with it.

When Zhang Mingyu heard this, he took Wang Bingqian and went directly to the room where the foreign devils rested at noon with Brother Wang Song, and confronted the foreign devils head-on.

Zhang Mingyu and Wang Bingqian's English is very good, and they usually pay more attention to English reading, and they often show off their English every day.

Zhang Mingyu said directly to the Chinese representative of Renault Motors, Mr. Rogers, in English,

"Mr. Rogers, thank you for your company's contribution to China's automobile manufacturing, and sincerely thank you for your cooperation with Yuhong Automobile, there is an old saying in China, 'friends come from afar, happy', we warmly welcome you to Yuhong Automobile joint venture factory, more than a year you should also deeply appreciate the friendly hospitality of the eastern powers.

We know very well that your company is not easy, your domestic auto market is in a downturn, your local company has repeatedly lost money, and when we see such a piece of fat in China, we want to get a little more to make up for your huge domestic losses. ”

Several executives on the French side secretly admired Mr. Zhang's English level, even Brother Wang Song's pupils dilated to look at Zhang Mingyu, grandma's, usually, Mingyu's Chinese is well known, did not expect that Mingyu's English speaking also made foreigners nod their heads, still let people live?

Rogers' face flushed, and he forced a few words out of his teeth,

"Mr. Zhang, thank you for your warm and thoughtful service, but the situation at our headquarters is not as you said, our French company and most of the European region, the order is continuous, and the business is also very good."

As soon as Wang Song saw it, he knew that Mr. Luo was not confident enough, and if he didn't lose money, he would not dare to say it out loud so shyly.

Zhang Mingyu whispered to Brother Wang Song,

"You definitely don't believe his nonsense, Brother Songzi, now the entire European auto market is in mourning, where is there good business."

As the economy of European countries continues to be sluggish, orders from major European automobile manufacturers have declined, and some large automobile manufacturers can only rely on overseas emerging markets, especially the Chinese market, to revitalize their brands and expand their own sales channels, and Renault's predicament is even greater.

Since Renault has not paid attention to the domestic market, this cooperation with Yuhong Automobile is also actively matched by Yuhong Automobile, and through this cooperation, Renault Automobile has tasted the sweetness.

"Mr. Rogers, if you still insist on your equity majority, then, today's board of directors is meaningless, your request is unreasonable, we can see you in court, but, Yuhong Automobile does not do this, we ask you to withdraw from this cooperation, take all your investment and profits, and get out of Jiangcheng from now on."

Zhang Mingyu was full of confidence and began to go crazy.

After listening to Zhang Mingyu's speech, several foreign devil executives looked at each other and were at a loss.

Wang Bingqian and Wang Song on the side also widened their eyes, looked at Zhang Mingyu, and didn't speak for a long time.

What's wrong with Mingyu today? A harmonious society, why is it suddenly disharmonious?

Zhang Mingyu has the bottom in his heart, and he doesn't dare to withdraw his capital and leave.

"Monsieur Rogers, as for the original model and the model that will go into production, we can pay Renault a royalty every year,"

Zhang Mingyu is clearly in a posture of wanting to break up peacefully.

Zhang Mingyu was scolded, and Mr. Rogers died.

When Mister Rogers and his team heard this, they were stunned and came back to their senses for a long time,

"Mr. Zhang, we need to report the situation to the headquarters, and then reply to you."

Zhang Mingyu immediately replied,

"Mr. Rogers, please contact us as soon as possible, and give us a happy word tomorrow at the latest, there is an old Chinese saying, 'business does not become benevolent and righteous', we hope you will think about it, no matter what the result is, we are good friends."

He has confidence in his heart, and estimates that the result of Rogers' discussion at their French headquarters will definitely not be to withdraw their investment and leave, who is willing to let go of such a big market as China, and who is willing to throw away such a big profit in the future.

If the CEOs of the French headquarters are really caught in the door, they are angry and do not cooperate, Zhang Mingyu will build a Chinese manufacturing in automobile manufacturing.

Zhang Mingyu knows in his heart that the fundamental purpose of manufacturing enterprises is to meet the changing needs of consumers with lower cost, higher quality and more convenient ways.

The problem of Chinese enterprises is not only that they are inferior to multinational companies in the production of raw materials and lack of product innovation capabilities, but also that they lack the right to speak in other higher-value links and are on the weak side of the competition.

The activity process of the automobile manufacturing industry can be decomposed into continuous links such as raw material production, product design, procurement at all levels, warehousing and transportation, order processing, wholesale sales, and retail, that is, the supply chain process.

Take Yuhong Automobile as an example, the problem now is that the production of raw materials and product design is too dependent on the French side, once today's such a pigtail happens, Yuhong Automobile's follow-up tricks are not much, this time Zhang Mingyu dared to mad the French side, because he knows too well the current predicament of European car manufacturers, too aware of Renault's own bottleneck.

The next ten years will be a decade of rapid development of domestic family cars, and Zhang Mingyu wants to take advantage of today's events to make the cooperation between China and France free from now on, and can develop faster and better.

Sure enough, the next day, Renault officially replied to Yuhong Automobile, apologized for the unwise actions of the French executives led by Rogers, and asked the Rogers team to return to China immediately after the board meeting.

It is estimated that Mister Rogers will never return.

In addition, Renault also apologized to the Jiangcheng city government through the French consulate in Jiangcheng.

When Mayor Jiang Guoqing saw Mr. Pierre from the French Consulate and came to the city government to explain the situation, he learned about the equity dispute of Lei Yu Automobile.

After the meeting with Mr. Pierre, Mayor Jiang Guoqing immediately called Zhang Mingyu,

"Mingyu, my brother looks at your handiwork, do a good job, and resolutely don't do Li Hongzhang. But your movement is too big, the French consulate has been dispatched to apologize in person,"

"Really? Big brother, it's not that you don't know, the French side has made things difficult many times on the grounds of core technology, this time it is to teach them a lesson, hum, no way, without them, we are still eating meat. ”

Zhang Mingyu was surprised and calm.

"Very good, Mingyu, have courage, you just want to eat more deliciously. In doing so, you have also set a benchmark for Nanfeng Motor. Mingyu, Nanfeng Automobile cooperated with another French company, and now it is awkward and troublesome, and the weakness of Nanfeng Automobile makes the French side gain an inch. ”

Zhang Mingyu knew what Mayor Jiang Guoqing said, it turned out that in June last year, Nanfeng Automobile had a new joint venture with the French side in Jiangcheng Jiangshui District, and I heard that the two sides had a very unpleasant quarrel recently.

Wang Gongming, chairman of Nanfeng Automobile, seems to feel that without the French side, Nanfeng Automobile will really stop.