Time flies, and in the blink of an eye, two months have passed.

From March to May, there is nothing but warmer weather.

The sun was setting, and it was raining outside the window. At this prime time, which happens to be mealtime, Tokyo Broadcasting System TV is broadcasting the first episode of a new anime.

The name of this anime is "Digital Tyrannosaurus", the opening song is sung by Koji Wada, and the content of the story takes place in the near future, 1999, the end of the 20th century.

Due to the abnormal proliferation of data in the digital world, the connection between the digital world and the real world is disrupted. Strange natural phenomena appear on the earth accordingly.

In Southeast Asia, there has been no rain and all the ponds have dried up, the Middle East has been flooded by continuous torrential rains, the United States has experienced the coldest winter on record, and Japan has suddenly experienced heavy snowfall.

Eleven-year-old Taiichi Yagami joins a summer camp with six of his friends, but is mysteriously transported to a colorful digital world.

There, they got a magical partner called "Digimon". These children are known as the Chosen Children and are considered the future of the digital world.

Taiichi Yagami and his friends, who had just entered the digital world, immediately encountered the vicious Shellmon, and when everyone was about to be caught, Taiyi's Digimon Akomon suddenly evolved into Tyrannosaurusmon and solved the crisis......

The first episode of the extended version is thirty minutes long, and that's all it takes.

This wonderful world full of fantasy attracts many young children who are still eating. They like to fantasize, and they remember the machine in the hands of the seven chosen children, and at the same time, they also fantasize about owning this machine and having their own Digimon.

The best advertising. It's to make the audience not think it's an advertisement.

Animation is just such a product, Japanese animation in the 80s of the 20th century, has not yet formed a new system of the four seasons of the year.

Digimon, which arrived in May, was a surprise for most of the children.

And when they watched the cartoon and went to the mall with their parents on the weekend, they found that the animated image was printed. The Digimon Rex machine, which looks exactly like the one in the anime, has been put on the shelves.

Although there is only one episode of the anime, there are not a few children who choose to buy a digital tyrannosaurus machine.

Dressed in his daily tracksuit, Shiraishi quietly stood on the edge of a corner of a shopping mall, looking at the counter where the Digimon machine was placed.

When he first joined Dongli, the work he did was such a market research.

Keep track of how many people are getting to a store and how many people are buying what brand and what. This job seems very simple. But that's not the case.

Anyone who has had a little experience will understand that it can be difficult to remember which person is which person in a high-traffic area. Not to mention figuring out who bought what, and keeping a record of it.

This kind of work may seem tiring, but it is also somewhat meaningless. But the actual effect is quite large.

Such a record can figure out the actual sales capacity of a store, so as to be able to allocate goods more reasonably, as well as reduce inventory.

Someone may ask. Why not ask the store directly for the data. That's a good question. The reason why they don't ask the store directly is because the store doesn't want the producer to know exactly what their sales are.

Most of the home appliances are sold. There is a return system, if the seller can't sell it, he can choose to return the appliances to the manufacturer.

The problem caused by this system is that home appliance sellers are not afraid of buying more, but afraid of buying less. Out of stock affects their business.

Therefore, when they buy goods, they always like to add some to their actual sales quantity, as an emergency guarantee.

from the final seller. After the middle layer of agents, and finally to the manufacturer. Each level of the seller has a part of the margin, so like a whip wielded, the movement seems to be small from the source, but at the end, it is indeed a great change.

Shiraishi is now the general manager of the video game league, so of course he doesn't have to do this kind of work himself, and the reason why he came to see it is only because he wants to see what the actual sales effect is.

Originally, according to his plan, he wanted to invest a lot of advertising and knock on the door of sales. However, Hattori, who specializes in toys, said that it would be nice to just show animations, and that there was no need to do the rest of the advertising, just a digital tyrannosaurus machine and put it on the store counter that children could see.

In Hattori's words, he said that if advertising is placed on a large scale, it will affect the children's sense of substitution. In the case of only one episode of Digimon, the child who chooses to buy a Digimon machine. They all belong to the type that is emotionally rich and easy to put emotions into their works.

Large-scale advertising will destroy this sense of immersion, so that children who have already ignored the difference between fantasy and reality will understand that the digital tyrannosaurus machine being sold is just a commodity, not an "artifact" like in the animation.

After some careful consideration, the Video Game League has decided to stream two episodes of Digimon per week. In this way, the time of the entire animation can be greatly extended, and the second is to avoid to a certain extent, the children who watched the animation, after a week, forgot the plot they had watched the previous week. The third point is to consider the speed of animation. Two episodes a week is already the limit of the limit. In order to be able to catch up with the progress of this broadcast, the animation production company that took over this task has been working 15 hours a day all week.

Such work intensity can be described by the word "bursting liver". Their diligence not only greatly shocked the counterpart staff in the video game league, but also worried that some staff members would suddenly die and affect the progress of animation production.

However, the person in charge of the animation production company said that there was no need to worry. He patted his chest and said that everyone in the production team is full of love for the "Digimon" anime, so don't worry.

Of course, with such an intensity of work, the progress may still not be able to catch up. So, they came up with a way to drag the show, and that was to create a special evolution animation for each stage of each Digimon. One is about ten seconds, and the first level evolves about three times, so you can do thirty seconds less, at least two hundred and forty paintings. (To be continued......)