Chapter 70: Impact

As a lover of classical games, Lin Yan regretted a little bit at the beginning that he didn't try to make an independent game.||Among every two people who watch romance, there is an account that has registered an account on the network. ,

You must know that in the indie game market at that time, pixel retro style indie games occupied most of the game market.

The reason why this happened is because of financial constraints, and on the other hand, players are not particularly disgusted with pixel style, and there are even a considerable number of people who like this pixel style game.

In addition, the eight-bit sound effect of the red and white machine is also loved by many players. In the end, it even evolved into a unique style of music.

There were many reasons why Lin Yan didn't make indie games in the first place, one of which was because he was too tired from work, and the other was because the platform where indie games landed at that time was not open to game developers in mainland China. Trying to get on that platform is actually a bit of a hassle.

Of course, there are companies that are vaguely under the banner of independent games, but are actually corporatized, and there are still ways to land their own games.

And,It can also use a small system to reduce its cost,Deceive a wave of feelings,Fifty yuan a game,Generally, you can sell 200,000 copies in a flicker,You can get a fifty percent share,That's five million,In fact,Compared to a development cost of about one million,This achievement is already passable。

Of course, in the cost of making this million, sometimes it also accounts for the cost of publicity. Their promotional channels are not to hang advertisements on various pirated game forums or game news stations. It's for the authors of those game videos, so that they can make their own live games.

In this way, their audience has a good chance of buying the game. It's a channel with a high conversion rate, you know. On the emerging barrage station, the distance between the video producer and the audience is actually very close.

Viewers are often attracted by the personality charm of the anchor, that is, their own characteristics. The relationship between the audience and the anchor is like an old friend.

It is because of this that streamers recommend games. In fact, it's like a good friend recommending a game. Acquaintance recommendation is one of the marketing methods with the highest success rate.

Because, acquaintance means knowing the roots. After thinking about it for a while, I thought of being with a friend, and my friend said that the restaurant was delicious, so let's go eat it, and I would often go to eat it. In fact, this is an acquaintance's recommendation.

Coupled with the amazing video traffic of these game streamers, after their promotion, a game can often sell particularly well.

Of course. This is actually a little bit of a requirement for the game's prime. And those domestic "indie games", in fact, Su zhì is also okay. It's basically a mini-game mode.,It's a little bit of a feature.,Players go through the anchor's flicker.,Generally go to buy.。

Of course, the anchors have promoted a lot, in fact, the role of this channel. It's already decreasing, and prices are rising.

It's like being in China. In the 80s, no matter what kind of product it was, as long as you logged in to CCTV and did some advertising in prime time.

With the trust that the government and CCTV have brought to people in the past years. Basically, consumers believe what is advertised.

Even. There are many things that can be called fraud-scams, and they have been logged on CCTV again and again, but consumers still trust them.

I know that I was hurt a lot later, and I have a long memory, and the effectiveness of advertising there. before it began to decline.

And with the rise of the Internet later, fewer and fewer people watched TV. At the very least, young people generally watch little TV.

Therefore, the main target users of TV commercials are those who are elderly. Health care products for the elderly have almost been chartered for TV commercials.

Lin Yan has never made an independent game, but now he is making an independent game, and he is very happy to make an independent game.

Because, Lin Yan knows what kind of game will be influenced by the players, so he made many copies of the game in a short period of time.

"Bomberman: Rebirth" sold 10,000 copies on the first day of its release, and you must know that this number is already very conspicuous in an indie game.

Indie games, on the other hand, do not receive as much attention on the first day as they do not receive as much advertising as the early stage of the game's release.

If a game is really fun, then the days after the launch day are the most important. Moreover, this kind of word-of-mouth communication can make players feel much more at ease than other communication methods.

Don't worry about spending a lot of money and buying a piece of Xiang back. Although it is said that the current online video is still in a relatively backward era, all the videos look mosaic quality. However, the propaganda power of print media will indeed exceed most people's imagination.

Although Hayashi said hello to Haruka Kishimoto, as the most influential video game magazine in Japan, he was still impressed by Su zhì of "Bomberman: Rebirth" and "Tank Wars: New Era".

You know, a magazine and a media will accept advertisements in order to survive, but in order to make readers still believe them. They'll still push some really good games to keep their magazine's credibility going.

Otherwise, if the whole article says that those manufacturers have "recharged" the game, then the game magazine is not a game magazine, and it is not enough to directly say that it is an advertising collection.

The table of "Bomberman: Rebirth" is slightly better than "Tank Wars: New Age". Because of the game "Tank Wars: New Era", Lin Yan is actually a bit unfriendly to operate in order to simulate the feeling of tank driving.

However, Bomberman: Rebirth does not have this concern. Moreover, since it is a work that reboots the world view, this game actually doesn't have much of a burden.

Although, like the old "Bomberman", it's the kind of game that goes down layer by layer. However, the main method of attack is no longer a bomb. Instead, it was tears.

Lin Yan shamefully borrowed, or rather plagiarized, almost all the elements of "The Marriage of Isaac".

Because, with the addition of some religious content, this game looks quite deep. And those random props are stacked, and random maps. It will make the experience different for players every time. In addition, the difficulty of the game is not low, and players need to play wholeheartedly.

Therefore, this game has been well received.

Due to Lin Yan's limited energy, this game is only available in English. version, and the Japanese version. So, for some users in Europe, this game is not too friendly.

However, Europeans who like to play indie games are also used to it. After all, they already know what kind of treatment it will be like if there are few people who speak a language.

They can also accept the three Chinese languages, plus Lin Yan opened the permission of the plug-in language pack, so. If you have a lover and want to make your own zuò language pack, there is no problem at all.

Of course, a week after the game's launch, some players created a Pokédex for Bomberman: Rebirth.

You must know that there are more than 200 kinds of props in "Bomberman: Rebirth", and a sentence when picking up props shows that there are actually some too simple.

So. Most players can't actually remember the effects of items. It can only be experienced in the actual use process. However, most players actually want to know about the performance of props. If there is a demand, there will be a corresponding product, and the illustrated book came into being.

One month in the game interview. This Pokédex has evolved, evolved into one of those that is attached to the game window. When you pick up this item, it will automatically show you what it is.

However, this plug-in prop shows that due to the number of jù runs involved. Therefore, there may be a risk of banning.

If, when Lin Yan's sexual interest comes, maybe a batch of accounts will be banned. Moreover, no one has yet been able to resist.

After all, they violated the Gamer Agreement.

Of course, Lin Yan plans to directly add the display of props to the next generation of "Bomberman". After all, plug-in software involves the operation of internal numbers, and it is very likely to produce that kind of perverted function.

You must know that the games that are now operated by Chiba Games, "Stone Age" and "Magic Baby", but they are trying to eliminate plug-ins.

Because it doesn't handle too many numbers in the local client, the plugin doesn't have a lot of power to affect the balance of the game.

However, the kind of automatic monster fighting and upgrading script alone also greatly affects the experience of the game.

Therefore, the Chiba game has added an online monitoring mechanism, and at first it was the kind of captcha that required manual points. Although such a setting can actually verify the human and machine on a large scale, it affects the player's experience.

So, it was later updated to have a mechanism to detect the player's repeated actions. It's important to know that scripts are generally a cycle of operations.

So, as soon as a player is detected and goes through more than three operation cycles, the player will be kicked out of the game.

And that's just the first time, the second time is two loops out of the game. The third time was to ban the game for two hours. The fourth is a three-day ban. The fifth is a one-week ban, the sixth is a one-month ban, the seventh is a one-year ban, and the eighth is a ********.

Of course, this isn't just a penalty for scripts. They are the same as the other punishments. For example, if you insult others in the game, you will have other bad behaviors.

Even, giving the game account to others to play will lead to zhì banning.

Chiba Games is also accumulating experience in this area. And these experiences are actually very valuable. For future online game operations, these experiences can avoid many problems.

And these experiences, which cannot be accumulated in single-player games.

After Lin Yan finished "Bomberman: Rebirth", he handed over the follow-up to the fifth part. Of course, he still has him in the planning.

As a result, the game was withdrawn from the indie gaming area. The name was also changed to New Bomberman: Rebirth, and the entire game began to become a first-party game published by Chiba Games.

When the players knew that this game was made by Lin Yan, they were relieved. After all, the emergence of such a high-quality game is actually a small probability event.

And now that there is the name of the well-known game producer Lin Yan, it is not surprising to everyone.

In fact, since then, the indie game channel has sprung up with a plethora of great games that can be said to be more than an indie game should be. 、

An insider revealed that there are many well-known game makers who are testing the waters.

Because, the self-promotion effect of indie games makes these people particularly jealous.

You must know that the publicity and distribution costs of first-line games are basically catching up with the cost of game production. Even, it is higher than the cost of the game system.

After all, the current game market is actually almost saturated. After more than ten years of accumulation, a large number of excellent games have precipitated.

Players are no longer hungry for games, and it's not a game that can get the support of players.

In this case, it is actually very difficult to get players to buy a game. Especially in this game, it has not yet reached the point where players buy it spontaneously.

These games can be said to be tasteless and a pity to discard. The player's perception of these games is that there is no more of this and no less.

If you buy it, you can play it, and if you don't buy it, you don't want to. Unless, everyone is playing this game, they will buy it together, so that they can have a common topic.

In this context, in fact, most games have begun to have online functions.

This deepens the interaction between players and ensures that more people are playing the game.

Of course, the reason why they have such an idea is very good is because of the game of Chiba.

It's not a very fun game, but because of the bond between players, it has a long lifespan.

You know, this is completely invisible in the era of single-player games.

Japanese manufacturers have also begun to study online games.

However, since they have no experience, they are not very fast in making zuò. So, "Stone Age" has been out for so long, and they still haven't launched a successful network game.

The success of the so-called network game is that there are enough players to play. Because, the network game is just a framework, if there are not a large number of players to fill it, then a network game is actually quite, special, very boring.

Lin Yan himself doesn't like to play online games, he prefers games that require full attention. However, who makes this world so many light players.

What they need is an entertaining game like online games.

Of course, this is not to say that online games are only casual games.

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Recommend "Huaxia Game Empire", search for it, collect it if you think it's good-looking, and give comments if you don't think it's good-looking! (To be continued.) )