Chapter 855 - The Departure of the Flag

In December, with the launch of the Tengfei QQ, all cars were picked up almost immediately as soon as they arrived at the 4S store. Pen × fun × Pavilion www. biquge。 info

On December 10, Yang Fan went to the Tengfei 4S store in Ningcheng to take a look, except for one or two test drives, they were all empty, and compared with the dazzling array of cars, it was really unimpressive......

Yang Dezhi, the owner of the 4S store, said with a sad face, "Mr. Yang, you see that we may be one for five hundred years, and we must arrange a few more cars next month. ”

Five hundred years ago?

Yang Fan laughed, this is all a routine to pull relationships, but the owner of this 4S store is only one word different from his father's name, which is really a coincidence.

Thinking about it, he looked at the empty exhibition hall again, there were only sales staff and customers, Yang Fan said, "As for it?" ”

Yang Dezhi said that he was crying and mourning, but in fact, his eyes were full of excitement, to be honest, which 4S store didn't want the car he sold to become a hit, and he said, "If Mr. Yang doesn't believe it, go and listen to the conversation between the customer and the sales staff, which is not about when you can pick up the car." ”

As he spoke, a young man raised his voice, "It's going to be three months at the earliest, can't you hurry up?" ”

The salesperson explained, "I'm really sorry, our Besturn Motors has just been put into operation, and the production capacity is really limited!" ”

The young man said with a very affectionate expression, "Isn't there a big base over there in Ningnan, is there enough?" Can't you get in touch, it's empty over there anyway. ”

Salesperson, "......"

Yang Dezhi spread his hands, looking like this was not what I was looking for, "Mr. Yang, you heard it." ”

Yang Fan couldn't cry or laugh, it was too coincidental, and he could only say at this time, "Boss Yang, don't worry, it's fast, it's fast!" ”

Hearing this, Yang Dezhi leaned closer, lowered his voice and said, "Mr. Yang, I heard that we are going to the Fiat base, really?" ”

It was originally in the automotive industry, and in Ningcheng, of course, he was much better informed about the relevant news, and he had heard similar news a long time ago, which Yang Dezhi was very concerned about. The sales volume is excellent, but because of the limited production capacity, he can not be in a hurry when he sees his eyes drifting away from his eyes?

Especially after Qihang became popular in Tengfei QQ, it pressed dealers all over the world, and all disqualifications were disqualified if they found that the price increase was found......

If it weren't for the popularity of Tengfei QQ, how could Qihang have this confidence, especially if Qihang set up a complaint website on the Internet, as long as there is a price increase, Qihang Automobile will be responsible for compensating everyone. In this case, everyone is really a little scared and doesn't dare to mess around.

Seriously, Yang Dezhi also has complaints in his heart, you set sail to set up a FLAG, which affects us to make money.

Regarding the production at the Fiat base, it has been decided, and Qihang is now ready to start production, of course, there is nothing to keep secret, and even Yang Fan wants to specially notify the dealers so that they know what to do, so when Yang Dezhi asked, he said happily, "I am preparing, and it will be offline in March next year!" ”

"Great!"

Yang Dezhi smashed his fist on the palm of his hand and said excitedly.

Since he didn't dare to increase the price, Yang Dezhi could only hope that the production capacity of Qihang would go up as soon as possible, and it would no longer be a quota of one or two hundred per month. Yang Dezhi believes that if there is a quota for their 4S, it will properly exceed 1,000 vehicles in January.

This sales volume is definitely leading in the Tengfei 4S store. Because these dozen or so 4S stores are basically distributed in Jiangsu, Zhejiang and Shanghai, Ningcheng is one of the best in terms of urban consumption, urban influence, and radiation range.

Well, except for Hucheng!

But Hucheng is the base camp of Shanghai Automobile, and the influence of Qihang around Ningcheng is extremely terrifying, not to mention anything else, that is, how many employees are Qihang's own in Ningcheng? If they buy a car at a similar price, can they first buy their own group, even if they are not optimistic, they must consider the ideas of the group's top management.

Looking at the excited Yang Dezhi, Yang Fan explained, "We must pay attention to user feedback, no matter what quality problems, we must pay attention to them, rest assured, Tengfei will provide subsidies for this." ”

Not to mention that this is the first car to set sail, any car, there will always be some problems when it first comes out, even if those things that are called god cars in later generations, there are fewer problems?

Well, let's not talk about burning engine oil, double clutch.

Problems are inevitable, especially for a company that has just stepped into the automotive industry, how to solve the problem is important, and you can't let the problem ferment and affect your reputation.

The public relations department of Qihang has now made countless plans and is ready to deal with any news about Tengfei QQ as the most important thing. No matter how tight the production capacity is, there will be absolutely no price increase, which is the process of setting sail and establishing a FLAG. This plays a vital role in the subsequent sales of take-off and the improvement of positioning in the future.

"I understand!" Yang Dezhi nodded, and Tengfei had already made several orders about this. Now Yang Fan also emphasized again, and it can also be seen that Qihang attaches great importance to this.

How could Yang Fan not pay attention to the domestic brand, how much effort he has made to break through its own price ceiling in the future, he can see it. The B-segment car market, which was once known as a profit cow, is still limited by how many domestic brands have broken through.

This is because the brand image has been solidified for many years, and it is too difficult to break through, and Yang Fan does not want to go through this road again. Even if you introduce more, there is no sales, even if you continue to lose money, you have to set sail one step earlier, and you can't set your brand image at the low end.

Otherwise, it will be too much of a loss in the Hereafter!

After returning from the Tengfei 4S store in Ningcheng, Yang Fan once again convened a meeting with the senior management of Qihang Automobile, once again emphasizing quality, as well as breakthroughs and price increases......

Regardless of the performance, the FLAG must be erected first. At the very least, it is necessary to maintain an image of kindness, conscience, and responsibility to Chinese consumers. Rather than a low-end, low-priced, faulty image.

If you have this image, in the future, you can attack what Japanese iron is thin and not collision-resistant, and it is unpatriotic to buy a Japanese car. You can also attack the German system for its high price, burning engine oil, many problems, donkey feces and eggs, the surface is light, the materials used are good, and the rotten cloth is used for the invisible, and they are all simplified, and the Chinese market is treated differently.

Anyway, these foreign brands have no feelings for the Chinese people, and they are all harming Chinese consumers. And Qihang is the enterprise of Chinese, and it is the most responsible for Chinese consumers!

As for the evidence?

If you put your elbow on your stomach, it must be a stomachache. It's the same with cars, and it's easy to get a still picture of a car crash with a lot of damage. I really want to judge something by relying on these static pictures, there are no other conditions, it's all hooliganism.

Therefore, whether the car is good or not, it is better to drive it yourself, as for those who have not tested it, they are all hooligans, and they are not used to their stinky tempers.

When the time comes, others will play the Internet water army, and it will be a large fleet and an invincible navy that will set sail......

Yang Fan believes very much that in the future, when Qihang Automobile has a certain strength, the car support, car black, these routines, play deeper than anyone else! Qihang has been deeply involved in the layout of the Internet for so many years, just tell you?