This year is really destined to be a restless year.

Fairy Company and Xixing Company added fuel to the fire half a year ago, fishing in troubled waters, and each gained a lot. Xixing Company has obtained a lot of land development contracts, most of which were taken from Yunshan Real Estate, and Fairy Company took advantage of the market chaos to acquire 5 electrical subsidiaries in one fell swoop, including Yunshan Electronics Company. The strength of the fairy company took the opportunity to set up a fairy electronics company with 6 electronic companies under its jurisdiction, with the legendary Gigi Lin as the general manager, and officially entered the ranks of large domestic electronics companies. From August to September, this is a relatively calm time, the ability to acquire in the shopping mall has been acquired, and those who can't get their hands are gone, except for the West Star Company is still oppressing Yunshan Real Estate by inertia, the competition in various industries is gradually calming down. The household appliance subsidiaries acquired by the fairy company in a package have been transferred to production, and the policies of the original company's management personnel have been used as much as possible, so that the production of each company has not fluctuated greatly. A month or two later, the companies that had been injected into the capital had gradually recovered. In order to make these electronic companies quickly enter the normal development track, the fairy company injected a total of 4 billion yuan, which further stimulated the vitality of these electronic companies and made the form improve rapidly.

Since September, the consulting department of Fairy Company has consciously collected the latest information on the latest developments in several industries, and they do not participate in the movement of commenting on someone, but they are quite vigilant about the possible impact of this matter. Even if someone seriously breaks the law, they will try to minimize the impact of the incident on the company, which is their duty. Since mid-September, the senior officers of the consulting department have begun to express their worries, and a large amount of information has been reported to the planning department, and the face of the person in charge of the planning department has become more and more ugly, as if something is getting more and more serious! By September 24, an analysis report was handed directly to the boss who was leisurely wandering. Li Mengze also often surfs the Internet, and is happy that the comments on the Internet are gradually decreasing, so he is even more idle, but when he saw the report handed in by the planning department, he immediately became nervous and took emergency measures. The Fairy Headquarters has begun to issue various instructions one after another, and the Fairy Basic Parts Corporation, especially the Fairy Electronics Company, is required to take emergency measures to "respond to possible incidents", and the relevant departments of the headquarters are required to be on emergency alert and maintain the ability to maneuver at any time. On the other hand, on September 24, the head office of Xixing asked the relevant departments of all companies and branches to pay attention to a series of problems.

"The mountain rain is coming, the wind is full of buildings", and a storm is coming.

When Li Yudong received Li Mengze's phone call and then received the top-secret letter that was transmitted, the real estate company of the West Star System was still doing inertial movement, just like last year's treatment of Donglin Real Estate Company, continuing to take advantage of the Yunshan Group's own tight gap to expand the results of the work, Feng Qingsong was addicted, and felt that he could continue to knock for a while, but he had never been so happy. However, in the afternoon of the same day, all branches of Xixing were asked to "stop the pursuit" and strictly carry out rectification work, demanding that the results of the previous period of battle be dealt with within a week, and the head office urgently applied for a loan of 15 billion yuan from the bank. Over the years, Xixing had never taken out a loan, and this was the first big deal, and the bank quickly approved it. So why did Li Yudong apply for a loan, did Xixing Company have a problem with book funds? Yes and it can be said no. Although Wang Zhaoyun's land acquisition, for the West Star Company to grab a large amount of land, but also make the company owe a lot of contract funds, these funds are injected into the period, the total amount of 45 billion yuan at that time (including unfinished buildings), he injected 18 billion yuan, and this almost spent the book funds of the West Star Company, after Li Yudong made money, while spending money, three years did not save any money, this is mainly because the West Star Company expenses are too large, in the past two years, the land development of the head office has reached 3 million square meters, The annual profit of 15 billion yuan should be said to be able to support it, even if the 27 billion yuan of contract funds are injected, it can still fall 18 billion yuan, but this is an ideal algorithm. The burden of Xixing Company is not small, the profit of B Beijing Branch is relatively small, if you want to expand competition, you have to support the parent company, only this, it has invested nearly 20 billion, and Xu Peng's scale is still expanding, and it has to be at least 10 billion per year, so that it is only 13 billion; The Department of External Relations has not been idle in recent years, the land is still very fierce, rushing to buy everywhere, the year of Zhaoyun's death, it acquired 10 million square meters of "cheap land", and then followed the fairy company to spend some money, and obtained 5 million square meters of land development rights, although it did not cost much, but he also used the contract funds of 13 billion yuan, although the money had to be injected in several years, but also made the financial burden of the West Star Company increase a lot. Last year, it was a tough confrontation with Donglin Real Estate Company, and in one year, 3 billion yuan was spent in this area alone, not including the part that was not invested; From April to September this year, another 2 billion was spent. Over the past year, although they have grabbed 9 million square meters of land, they have also used 5 billion yuan and 10 billion yuan in contract funds. That is to say, Li Yudong has earned a total of 45 billion yuan in the past 3 years, but used 36 billion yuan, and in the short term, he has to pay 20 billion yuan, but the company's rising capital is only 11 billion yuan, and by July next year, it will pay all 19 billion yuan, so there is a danger of insufficient funds! Of course, this is in a normal situation, but also to deal with other possible problems, but also to take into account the other two companies, Feng Qingsong's funds still have a surplus, there is already a reserve of 2 billion yuan, and 2 billion yuan supported by the head office, and now at least 2.5 billion yuan can be used, there will be no problems (their so-called problem is lack of competition), Xu Peng is troublesome, the previous stage of competition, made him spend a lot of money, at most there is a bottom deposit of about 10 billion, It is estimated that about 3 billion yuan of funds will be needed to resist various risks.

The cause of the matter, from the information monitoring of the consulting department, in mid-September, they found that Yunshan Group borrowed 4 billion yuan from the bank, plus the original part of the funds, the total funds have reached 8 billion yuan, this problem has attracted the attention of the consulting department, although the West Star company is in the inertial competition, but due to the competition in other industries gradually ended, Yunshan Group does not need to bear some bank interest, not to mention that their next funds will soon be in place, which makes this matter a little abnormal. The consulting department personnel who did not dare to be sloppy at any time immediately reported to the planning department, but the planning department asked them to expand the scope of consulting collection and collect the capital dynamics of large companies in multiple industries, of course, mainly concentrated in fairy-related industries, such as electronics, energy, basic parts, etc., and also collect some real estate information. The consulting department personnel who got the instructions were shocked after collecting, and the two industries had entered the point of storm. According to the data, there are 14 relatively large real estate companies to different degrees of capital collection, the total amount of more than 140 billion yuan, there are 7 large electronics companies and 9 larger electronics companies for capital and production adjustments, involving more than 200 billion yuan, in addition to the steel industry has funds gathered, the momentum of falling prices! The personnel of the planning department who got this information immediately understood that this was a large-scale martial arts battle in the industry, and the target was likely to be the fairy company and their brother Xixing Company, who was unwilling to admit their relationship. "Do your best, An Tian's destiny", they still showed their friendship to Xixing Company, after all, everyone is a person in the trenches, whether they admit it or not, there will be no fairy electronics without Xixing, and there may not even be one. Li Mengze, who received the information, was also taken aback, Mom, a full 340 billion, which is more than all his original funds, and the money now is really not used for money, I don't know what these people used as collateral to borrow so much money from the bank? He was a little worried anyway. They can't be idle, the Ministry of External Relations urgently applied to the bank for a contract loan of 40 billion yuan, so that the fairy company has a capital reserve of 80 billion yuan, and can actually use 63 billion yuan, if by the end of the year, the funds that can be used are not less than 80 billion yuan. Now the fairy company is tight inside and loose outside, ordinary people can't feel anything, the capital loan of the external relations department is also the personal responsibility of Minister Li Weisen, others don't know at all, and Xixing company can't keep it secret, the scale of the company is too large, and the distribution range is too wide.

This year's National Day is completely a national holiday for businesses. Although the strength of the country is already very strong, and the businessmen are more patriotic, the businessmen are really weaker than the love of money, and during the flood of various commercial activities, everything is to make money. When people are immersed in the festivities, a huge industry competition has once again begun, this time the scope of competition is not as large as April Fool's Day, but the scale is more than that. This competition is still the electronics industry first, real estate behind, and even implicated in industries such as textiles and steel. During the National Day, a number of electronics companies adjusted the price of their products, which was lowered by 15 percentage points at once, and then 10 home appliance subsidiaries followed, for a time, the price of electronic products generally declined, reaching the lowest point in the past years, and Fairy Electronics Company also responded quickly, lowering the price by 16 percentage points, Gigi Lin once again stood in front of the public. This legendary "strong woman" has resolutely fought back against the provocations of her peers, and she has received a promise from the head office that she can reduce the price indefinitely, or even reduce the gross profit to zero, that is, the electronics company can sell at a loss.

After the wave of price reductions in domestic electronic products from April to July, it rebounded to 80% of the original in September, and now it has dropped to 73% again, which is lower than the lowest price last time, and it only dropped to 76% last time, which makes people full of expectations for the next war. In the face of the price reduction of the fairy company, two companies immediately announced a "5 percentage point reduction" price reduction measures, which reduced the price to 69% at the beginning of the year, for the price reduction of the two largest companies in the industry, other companies have to follow, 69% on 69%, however, Fairy Electronics did not react, seems to agree with their 72% price, two days have passed, Gigi Lin still did not say anything, some reporters began to inquire about inside information, but learned that the fairy headquarters and the electronics company disagreed, Fairy headquarters expressed concern about further price cuts, worried about being taken advantage of by international companies, but Gigi Lin advocated continuing to reduce prices, three days later, to be precise, 5 days after the second comprehensive price cut, Gigi Lin announced the latest news in the industry that the price was reduced to 68%, and denied on the spot that some reporters speculated about the conflict with the headquarters, which is the previous stage of electronic price reduction.

In October, the three largest electric appliance subsidiaries in China's electronics industry held a joint press conference, expressing their analysis of the prospects of the electronics market, believing that the market has broad prospects, but international competition is intensifying, hoping that the industry will carry out some degree of unity, and announced a new price reduction of products, and the price suddenly dropped to the original 66%. This time, the home appliance subsidiaries did not follow the price reduction significantly, there are 3 companies to adjust the price to 66%, 8 home appliance companies set at 67%, and 3 set at 67.5%, this time, the price of Fairy Electronics Company is at the highest point in the industry. The news in the industry is that the fairy company urgently injected 6 billion yuan into its electronics company for production subsidies, but did not further reduce the price. The market soon showed its ruthlessness, Fairy Electronics' orders fell by 35%, profits fell by 15%, and the companies were in a difficult situation, if it were not for the trust in the head office, and the support of the 10 billion yuan injected into the head office, it might really be rotten. But Fairy Electronics finally couldn't hold its breath, and lowered the price to 65.5% a few months ago, which was lower than the price of 3 large companies, and at the same time, orders immediately rose by 40%, reaching 91% before the market war, but profits continued to decline, only the original 35%, if you remove various expenses, it is estimated that this month is not earned. Fortunately, the funds allocated by the head office were able to keep their production going. The price of the fairy company is obviously a shadow of someone, and it seems that Gigi Lin has been too influenced by someone, which is close to the style of a scoundrel. As it stands, compared to the same scale, the Fairy Company has suffered a slightly less serious injury than other companies that have challenged, do the two indicate that the Fairy Company will eventually win this life-and-death competition?

By mid-October, the competition in the real estate industry had just begun, but in just three weeks, Li Yudong had been more prepared and relieved. In more than half a month, Xixing Corporation recovered the investment of 5 billion yuan, which is a complete profit, so that the company's working capital in the hands of the company has reached 160 from 11 billion yuan, together with 15 billion bank loans that can be used at any time, you can sit back and relax; In addition to the 19 billion yuan of funds payable, there are also 12 billion yuan of activity funds, of which at least 10 billion yuan can be used for a new round of land bidding. A new round of bidding for land development by local governments began in mid-October, with powerful companies rushing to compete for their preferred land. This round of land bidding, the scale is very large, more than every previous bidding, the total area reached 120 million square meters, which is someone in the aftermath of the statistics, hundreds of real estate companies across the country were forced or actively involved, the total demand for these land funds will reach 190 billion yuan, the initial investment will reach more than 90 billion yuan, is a huge pie! Li Yudong didn't expect that there would be such a big piece of cake, if he could eat one-tenth of it, it would be 12 million square meters, and this year's performance would be a big deal. The External Relations Department urgently contacted the bank to implement the original 15 billion contract loan, and he wanted to eat a large one, with 22 billion yuan in his hand that could be called at any time, and his financial strength was stronger than that of other companies, he could negotiate with various opponents. It's quite possible, as long as he doesn't fall into the trap, no one can easily defeat him! But he thought too simply, a total of 12000000 square meters of land, there are hundreds of companies to compete for, how fierce the competition will be, anyone can imagine, and how these lands can appear all of a sudden, it is an intriguing question, not to mention that they are the last to get the news! Among the real estate companies, the most powerful and the most energetic are all the top companies in the industry, including Shanghai's Huangpu Group and Oriental Group, they and Yunshan Real Estate form the top three Chinese real estate companies, these three are almost inseparable from each other, but this time Yunshan Real Estate is a little powerless, it is estimated that it has not recovered from the competition half a year ago, not to mention that there are 3.5 billion funds not in place; The next companies are also giants in the industry, and the two major groups of Dongjiang and Hakka in G East are almost up and down, often hovering between the fourth and fifth, and the scale is larger than that of Xixing Company. Large group companies are trying their best to participate, including Donglin and Jianghai Group and Liu's, Tianchi Group also wants to fight. Li Yudong has a bottom in his heart about the strength of each company, although he is not sure how much he can invest, but he can probably estimate it, as long as there is no rejection, he is not afraid.

However, there was a phenomenon of exclusion, and the West Star Company was called an "undesirable company", and many of the land that was fought for in the early stage was jointly won by several companies, and the West Star Company lost several contracts that it was determined to win. This point shows that in the situation of Xixing Company in the industry, almost no company is willing to cooperate with it, and everyone has no good impression of this company that has been in direct confrontation with Donglin and Yunshan for only 10 years. Among the many companies, not to mention Yunshan Real Estate, none of the other companies have a good impression of him, Tianchi Group is even more rigid Di system, only Donglin Real Estate Company has a better attitude, but it is also unwilling to cooperate, which makes Li Yudong quite passive. Although Xixing Company has funds and strength, it lacks geographical advantages, which makes it at a disadvantage in the competition with various companies. Li Yudong has suffered enough, and has been quite disappointed in the past few days, the first round of 40 million square meters of land, Xixing Company only got 2 million square meters, accounting for only 5%, too far from the goal! Fortunately, the situation has not been bad, in mid-November in the next round of land competition, the financial strength of the West Star Company won 7.5 million square meters of land development rights, only this time a total of 60 million square meters! By the middle of December, the last 20 million square meters of land, everyone started a life-and-death struggle, at this time, there have been a number of real estate companies to eat a round belly, out of the ranks of competition, this batch of land to compete for Huangpu, Dongfang, Hakka, Dongjiang and Donglin Group. Donglin Group's funds this time are not abundant, and in the early stage of land competition, it did not do its best, and only obtained 5 million square meters, which is not consistent with his ranking in the industry.

The real estate competition has entered a white-hot stage.

The competition in the electronics industry has maintained almost the same progress as the real estate, with the development of the second round of land bidding for real estate, the electronics industry has once again seen a wave of price reductions, or the top three electronics took the lead in the challenge, and other companies followed closely behind, further encirclement of Fairy Electronics. By the end of November, the price of electronic products has dropped to 60% at the beginning of the year, which has reached a sensitive price, the company's profits have been extremely small, if there is no financial support, it is difficult to come down, the fairy company until the beginning of December, the price of the product will be 59.5%, which is almost the same as the price of the top three. At this time, there are only 4 companies that can keep pace with the top three, and together with Fairy Electronics Company, a total of eight companies are engaged in a fierce competition. Fairy Electronics can be described as walking on thin ice, different from other electronics companies, the acquisition of various branches of Fairy Electronics is relatively short, the internal situation of each company is unstable, except for Donglin Electronics, other companies are not reassuring, some personnel have such and such changes, making the situation of these companies worse. "Adversity sees the truth, and the wind and rain show sincerity", some key personnel of the newly acquired several electrical subsidiaries suddenly resigned when the company was nervous, which was tantamount to giving Gigi Lin a punch in the face. These personnel usually perform well, but at this critical moment, the morale of the company was shaken, causing several companies to panic to varying degrees. This kind of internal strife is more terrible than external pressure, and if it is not handled well, it is likely to be messed up first. As long as you don't take away the company's technical information, there are not enough personnel, and the production can't go on, then carry out internal rectification, anyway, the current market situation is not good, and the products can't be sold at a good price; After walking a radish and missing a pit, you can continue to recruit, with the fairy's huge financial resources and strong popularity, I am afraid that I will not be able to recruit suitable talents. The talent recruitment of the fairy company immediately expanded to the whole world, "as long as it is the right talent, you can become an employee of the fairy", this is what Li Mengze said to the person in charge of recruitment. Although the results of the civil strife of the fairy company are serious, the benefits are not nothing, some unreliable people are gone, and more people who identify with the fairy remain, and because the fairy electronics company is not a listed company, there is no bank debt, and the rest of the arrears are not burdens, so it has not caused catastrophic consequences, although the impact is not good, but there is no actual financial loss! And the image of the fairy has been deeply imprinted in people's hearts, and it will never be abandoned because of a short-term defeat, not to mention the existence of two legendary characters! Therefore, the fairy electronics company did not collapse at all, and since it was not the initiative to stop production, not because of the competition but gave up the competition, this decent stop of production, but let the fairy company reduce some property losses, from October to start the price reduction so far, the use of funds does not exceed 5 billion yuan, in the following days, 5 companies can no longer be empty, only one company is playing with. Although this continues, the market zhan volume will decline significantly, but the impact is relatively weak, "as long as you rivet yourself in the future, you can still compete for it back." Although Gigi Lin was angry, she had no choice but to accept someone's crooked theory. By the end of December, there was only one company left in the fairy electronics company that was still fighting in the market, and the market zhan rate had dropped from 3% to less than 1%, becoming an absolute supporting role. At this time, the fairy company became the pioneer of price reduction, and soon announced the news of reducing the product to 55%, which has made most products enter the situation of zero profit, and the fairy electronics is almost close to zero. Affected by this, the sales volume of the first fairy electronics company increased rapidly, the merchants understand what this price means, the company has full horsepower, the production capacity has increased by 150%, almost reached the limit of production, affected by the fairy electronics, the top three also lowered the price to 56%, the action of the top three, forcing other companies to reduce the price, cut the meat of the eagle.

With the final blow of the electronics industry, the West Star company also carried out the final blow, and some powerful real estate companies to fight to the death, in fact, his goal is not high, 20 million, can get millions, contentment, to participate in the final round of competition for the main real estate companies, Shanghai two and G East two, this time the funds are very abundant, in the early stage of the land competition, these companies are the big owners of the land bidding, the average each company is more than 10 million square meters, Compared with these companies, Donglin and Xixing are both relatively weak parties. In order to take the lead in the later market competition, only a considerable part of the remaining 20 million can be successful, so can they succeed. The 9.5 million square meters of land purchased by Xixing Company in the early stage have used up 6 billion yuan of actual funds, 17.1 billion yuan of contract funds, and now there are 16 billion yuan to use, while Donglin Group only purchased 6 million square meters of land in the early stage, and the funds in hand are only 4 billion yuan, which is the weakest among the companies. How to win, become a common concern of the two companies, Xixing company is strong, but the reputation is not good, often by other companies to calculate together, this is the main reason for the lack of harvest so far; Donglin Real Estate, on the other hand, is not strong enough and lacks stamina. The other four companies have enough money to sign a third of the remaining land, and how to go from here and how to get a head start on development in the next few years in the final round has become a top concern for everyone.

Everyone is not weak, they all understand the roots of their opponents, and they know better how to make themselves the most successful, how to bid, how to cooperate? For a time, private transactions were frequent.

Join forces, point to the "land", and your ambition is on paper!