Chapter 102: Development
Li Changjian stared at Jiang Mengqian all the time, and Jiang Mengqian, who came back to his senses, subconsciously glanced at himself, "Why are you staring at me?" ”
"Sister Jiang, I think it's necessary for us to shoot an advertisement."
"Shoot commercials? What advertising? ”
"Your personal advertising, of course, is mainly for the promotion of the website."
"My personal advertisement?" Jiang Mengqian was confused, "What does this have to do with website publicity?" ”
"Yes, you are also the boss of the company, and naturally you represent the company." Li Changjian laughed, walked to the chair in front of the desk and sat down, picked up a pen from the desk and began to write.
In his previous life, Li Changjian has always regarded himself as the best silk, and the few advertisements that appeared on the Internet successfully set off viral marketing on the Internet, Li Changjian also participated in the spoof, similar to the object of 'love the Internet, love freedom, love late riser, love night ......food stalls', Li Changjian also used his own ** silk situation to spoof a version posted on the Internet, although it was suddenly submerged in the various spoof versions on the Internet, but Li Changjian has a deep memory of these advertising words.
This will write down Chen Ou's advertising slogan of 'I speak for myself', and Li Changjian has no pressure, because he remembers it very clearly in his mind.
After the advertising words were written, Li Changjian gave it to Jiang Mengqian, "Sister Jiang, take a look." ”
Jiang Mengqian took it suspiciously, and after looking at it a few times, Jiang Mengqian's eyes widened, "This is what you wrote?" ”
“…… Well. Li Changjian nodded, Rao is thick-skinned, this face is also a little hot, although it is something that appeared several years later, but plagiarizing others is plagiarizing others, even if no one can expose him, this is always a little uncomfortable.
"Written?" Jiang Mengqian didn't pay attention to the slight strangeness on Li Changjian's face, and continued to ask.
"Yes." Li Changjian nodded, his expression was as usual.
Jiang Mengqian's face was a little incredible, and after reading the advertising words, she looked at Li Changjian very seriously, "Changjian, I can't see it, your writing is so good, you deserve to be a top student." ”
"Ahem, it's okay." Li Changjian was almost choked by Jiang Mengqian's words of praise, especially when he saw a trace of envy and admiration in Jiang Mengqian's eyes, Li Changjian's old face couldn't help but turn red, yes, will he pretend to be too much.
"Don't be modest, I think your writing is really good, I only have admiration for people like me who only read to high school, so it's better to go to college." Jiang Mengqian smiled and shook her head, as if she was still full of regret that she didn't go to college.
"It has nothing to do with not going to college." Li Changjian smiled and waved his hand, because it was plagiarizing other people's relationships, Li Changjian was naturally embarrassed to show off, so he changed the topic and said, "Sister Jiang, don't say whether this word is good or not, let's continue the topic just now, I plan to let you shoot a personal advertisement, just read this advertising slogan." ”
"Let me shoot this commercial?" Jiang Mengqian was stunned for a moment, and then shook her head, "No, no, you better find someone else." ”
"Sister Jiang, why can't you do it?" Li Changjian was a little dumbfounded.
"I don't like this kind of face-showing, and besides, we don't look very photogenic, so it's more appropriate for you to find a handsome guy or a beautiful woman to shoot this kind of thing." Jiang Mengqian shook her head and smiled.
"Sister Jiang, you are too humble, you don't look worse than others, why don't you appear on camera, besides, this advertisement can only be shot by you, it's easy to find handsome guys and beauties, but they can't represent the company." Li Changjian shook his head and persuaded patiently, "Besides, Sister Jiang, looking for someone to shoot an advertisement from the outside, we still have to bear some of the expenses, if you do the shooting, then we will save the money for inviting people, haven't you been thinking about how to save the company's costs, this is not what you want." ”
"Well...... I think it's easier not to shoot this advertisement, if you think you have to shoot, you are a big boss, then like you said, this money should be spent, and you should invite people from the outside to invite people from the outside. Jiang Mengqian replied.
When Li Changjian heard Jiang Mengqian say this, he couldn't cry or laugh, looking at Jiang Mengqian's appearance, he was afraid that it would not be so easy to persuade her.
Chatting with Jiang Mengqian, Li Changjian is also paying attention to the sales data of the website, as Jiang Mengqian said, after the peak period of the day, the traffic at night has begun to decline, and the sales are naturally mediocre, until about 11 o'clock in the evening, the sales can only reach 80,000, and it is obviously impossible to break through 100,000.
While paying attention to the sales data, Li Changjian also chatted with Jiang Mengqian about the company's development, Jiang Mengqian is very satisfied with the sales of these two days, and looks forward to maintaining such a growth trend in the future.
Jiang Mengqian has reservations about Li Changjian's optimistic confidence, but in a point of view on the company's development, the two have the same attitude, that is, to increase advertising investment, especially the advertising investment of portals, and Li Changjian also mentioned one more point, that is, to spend money on Baidu promotion and try to buy top-ranking keywords.
"Can this work?" Jiang Mengqian obviously doesn't know much about the role of Baidu keywords.
"It must be useful, otherwise why would others spend money to buy it." Li Changjian smiled, Baidu's keyword bidding at this time is not very outrageous, and it will undoubtedly be wasted if it is not used well.
"I think the promotion effect of the portal is better, but it's a pity that the advertising space of the portal headlines is ridiculously expensive, and we can't afford to buy it, so we can only look at it." Jiang Mengqian tasted the sweetness in this activity, and he also admired the promotion effect of the portal effect.
"Now the portal still occupies the mainstream position, and the effect is naturally good, as for the position of the headlines, don't think about it, we are not so rich, and it is good to be able to afford those inconspicuous advertising spaces." Li Changjian laughed, "Sister Jiang, the effect of Baidu's promotion will not be bad, let's take a multi-pronged approach according to our own financial situation." ”
"Okay, you're the big boss, listen to you." Jiang Mengqian nodded.
"If the money in the company's account is not enough, I will invest some money in, and I must not be reluctant to spend money on advertising and promotion." Li Changjian pondered for a moment the money he still had on hand and said.
The reason why Li Changjian attaches so much importance to advertising is not only because this event also allowed him to see the sales growth brought by advertising investment, but also because the importance of traffic to the development of e-commerce is self-evident, and the development strategies of most e-commerce are also similar, which is nothing more than spending money to buy traffic, and then turning tourists into customers, and finally stimulating customers to place more orders and realize sales in various ways.
Of course, traffic for the development of e-commerce is just to practice external skills, an e-commerce company to grow and grow, the same to practice internal skills, the company is currently in the initial stage of development, Li Changjian believes that with some of his foresight experience, can make the company less detours, thinking of the previous life, monopolizing more than half of the country of Alibaba, Li Changjian's mouth slightly skimmed, at this time Alibaba has not grown to the point that people can only look up, the future e-commerce market, everyone still has the same opportunity.
As soon as this idea popped up in Li Changjian's heart, he couldn't help but be shocked, and then shook his head a little funny, he actually had the idea of competing with Alibaba, which is really unbelievable.