The strength of a brokerage company requires many factors, such as record channels, popular artists, high-quality trainee reserves, and a complete trainee training system, etc., which are all indispensable.

GOOD can be said to be a company born out of S.M, and its president himself has inherited some of S.M's handling characteristics, and has also tainted a little S.M's rule attribute in the company's internal arrangement. On top of that, GOOD doesn't have S.M's record channels, TV connections, and strong background. Moreover, Yin Zhixun himself is also a front-line and trainee manager in S.M, and he is full of experience in artist itineraries and event arrangements, but he is an out-and-out novice in artist packaging, public relations and promotion.

Park Ji-sub naturally understands this, he has some concepts about the promotion and packaging of artists, after all, there are many famous marketing cases in later generations. But these cases are only successful under special circumstances.

For example, 'Jia Junpeng went home for dinner' seemed to be just a joke in itself, but at that time, Internet addiction was prevalent in society, so a topic became a successful viral marketing under various artificial coincidences.

And these are all based on the results of market analysis and surveys of hot topics on the Internet. TVXQ took advantage of the economic depression, the unrest caused by the US-Iraq war, and the instability of the border between the two Koreas, to launch anti-war songs. The song itself is not very toxic, and it can even be said that it is not that good, but it is outrageous in terms of sales.

And Park Ji-sub studied this during the time of the girlhood project.

In a small conference room of S.M., Park Ji-sub sat quietly in the corner. In a room of less than 30 square meters, there is a rectangular wooden table, and six people sit in their positions and look at the materials in their hands.

"Girls' Generation is already halfway through the project, and the response after the launch of the project according to Tomoki Celestial was not very good, but I have also figured out some tricks."

The man in the suit sitting on the main seat is named Oh Shin-sung, who is a head of Kim Young-min's planning department, and most of the packaging and promotion of Girls' Generation this time are in the hands of this guy. Although it cannot be said that he has great power, he can be regarded as a person who does not have a high position, but has a wide range of rights.

"Girls' Generation's style President Kim had an idea for a long time, and according to Director Lee's positioning in SJ, we needed a group of girl groups with characteristics, vitality and freshness." Oh Shin-sung continued: "This point Park Ji-sub XI's suggestion is good, girly! It can make people think of their first love and recall the best things in their hearts when they see it, but so far, there are only three people who have actually decided to become members of Girls' Generation, and in the next year, we need to warm them up in other ways. ”

"Then I'm here to talk about the names and characteristics of these people, Lin Yun'er, the face of the future team! is a persistent girl, and everyone can work hard to promote it in the future, after all, she can be beautiful and endure hardships, which is a very good gimmick. Wu Shencheng said half-jokingly.

Park Ji-sub raised his eyebrows, how does this sound a little wrong! Just before he could figure it out, Wu Shencheng continued: "Quan Yuli, self-disciplined, and obedient, balanced in all aspects, a girl who can be cultivated." ”

"Director Wu, why is it Kwon Yoo-li?"

Park Ji-sub couldn't sit still, he didn't understand it in his previous life, if you want to talk about appearance! Kim Tae-yeon, Park In-jeong, and Seo Hyun can all dump this girl, but this girl started to make cameo appearances in advertisements and MVs in 05, and this distribution method made him curious.

"This ...... Don't you think the image of Kwon Yoo-ri XI is healthy? Wu Shencheng hesitated for a moment and said: "The most important thing in the women's group is to make people feel clean, clean from the bones." Of course, if you take the sexy route, then the natural conditions have to be changed, but if you take the girly route, then the image of Yori and Yuna can be said to be the most representative people. ”

Park Ji-sub said 'oh' and said, "Thank you, Director Wu, for your doubts, I understand." ”

"No, Ji-sub you have to create an album for them, the more these things you know, the better." After Wu Shencheng finished politely, he began to announce the third person again.

Not surprisingly, the third person is Zheng Xiuyan. Although this girl looks a little charming in her appearance, the expressionless Zheng Xiuyan gives people more of a cold feeling. A girl group has a beautiful façade and a No. 2 with a super high affinity, so in the end, it is necessary to brush up on the style...... We are also members who can make people feel distanced.

Except for Kwon Yoo-ri's interjection, Park Ji-sub spent the rest of the meeting silently recording. These people don't have much experience in the promotion of girl groups, but they have a way to explore! Based on the reasons for the failure of Heavenly Tomoki, he applied the experience of the men's group to the women's group and evaluated all the reserve members......

Until four o'clock in the afternoon, the meeting is over! Park Ji-sub left S.M. and took with him the lessons he had learned from these old fritters.

And from these people, Park Ji-sub found that the arrangement of the 'five girls' seemed to be slightly inappropriate. The high-intensity practice did make the five of them improve by leaps and bounds in strength, but Park Ji-sub suddenly realized a very serious problem.

The way the women's group increases its popularity is slightly different from the men's group, and the men's group must be handsome first! Then be strong. After that, the company will handle the packaging, positioning, and promotion.

But the girl group is different, strength has become secondary, as long as the appearance has characteristics! It's more important about character. Men will chase you because of your appearance, but not for a long time. If you can show an admirable character on the screen, then it will definitely be fascinating.

In the simplest case, Kim Tae-yeon's appearance is not as good as Lim Yoon-a, nor is she as good as Jung so-yeon. But her popularity in South Korea is no less than that of the other two, and her unique singing has added a lot of points to her, but her personality of convulsions in front of the screen has also made her attract a lot of fans.

And although the five girls passed the selection of women's mythology and lost their popularity, people still don't know anything about the impression of the five girls. The easiest way for the public to know about artists is to go on variety shows, and the easiest way to brush up on existence is to make guest appearances in popular TV series and movies.

"Do you want this group of girls to participate in the infinite challenge?"

Sitting in the car back to GOOD, Park Ji-sub tapped his fingers on the seat and whispered, "Or...... Make a cameo...... Pregnant! ”

Park Ji-sub's eyes lit up, 2006! It's a good time, a time of opportunity.