The current publicity methods are not as diverse as those of later generations, so Lucifer said, "On the day of the premiere, invite some famous film critics to take a look, we are not afraid of the aroma of wine, and we have to drink enough." Of course, I also have to invite the bosses of each theater chain. ”

Bowers' eyes lit up, "I have a lot of friends in this area, and inviting them to watch a movie for free is a common occurrence for these film critics. That's what they do, and they won't tout it to us just because it's free! They are very professional. They are generally employed by major media outlets, and what they write down with the pen in their hands is insightful. With their shouting, our box office can still achieve good results. "He's already seen the film, and he's really confident in this film.

Lucifer nodded, "Then hurry up!" ”

"That's fine, I'll get in touch right away." Bowers said.

Lucifer continued, "You can also invite some entertainment reporters to come, and the more big the newspaper reporters, the more sincere they must be, and of course, more importantly, the film critics." The latter determines whether the film has a good or bad response, and the former determines the speed and frequency of public opinion dissemination. When the time comes, we will hold a grand premiere trial for this film, and we will also invite the first batch of cinema owners to show our film to participate, and the service will be done well. In addition, we can also take the form of an on-site lottery to encourage fans to buy tickets to enter. In short, these are all a formality, which is to let more people know about this movie, expand its influence, and let the first audience promote it for us for free! ”

This is what Lucifer felt, in the commercial society of Hollywood. is full of copper smell, the cruelty of reality, a director or an Oscar winner. If you smash the signboard because of a movie, you will usher in a low point, and the audience will soon forget about you. And before the filming of each movie is completed, the publicity work is overwhelming, and even deliberately spreads some rumors or slander to increase popularity and do everything possible to attract the attention of fans.

Although he does not rely on movies to eat. But I don't want to be a disadvantage! Therefore, publicity efforts should be intensified.

Either you don't do it, you can do it and do your best!

"Alas...... In our movie, there are all men's plays. It's a pity for our big dandy, Mr. Brando. If there is such a woman, we can also make up a scandal like a fake drama and make it true, and give it a try. Eyeball. The rest are the little ones. The scandal can't be spread. Lucifer sighed with emotion, meeting Powers' dumbfounded fat face, and then added, "Of course, I'm joking, you really take it seriously, I won't use such inferior means, this can only attract attention for a while." Actors who become famous should cherish their hard-won success. ”

Jesse Powers proposed, "I'll see our only movie theater next to the Walk of Fame." As the beginning of our premiere, we're going to be a little bit more colorful, and if the film is good enough, I think the critics will give us a lot of good words. ”

"You arrange it!" Lucifer let him do it, and he trusted Powers to take care of these things clearly. The matter has been explained, why is this old guy still staying in his office.

"Lucifer, I'm sure you'll become a great director." Powers smiled and complimented that he had already seen the edited film, which was fantastic.

"Thank you!" Lucifer said without raising his head.

"This is our first film from Emperor Pictures!" Bowers said in a rambling way.

Lucifer looked up at the somewhat helpless Powers with a smile and said, "Jesse, this is not like you, just say anything directly, don't talk about it." ”

"Boss, you know, I studied acting, but I didn't have that talent, so I retreated to the next best thing, and my dream is to make a film that can leave a mark in film history." Bowers Lala finished talking about the foreshadowing.

Lucifer already understood what he was asking for? "Here's to you, our credits."

Bowers took the document in his hand, and in the producer column on it, his name was written impressively, Jesse Powers.

"This?" Jesse Bowers was flattered and said, "I didn't do anything either?" ”

He was referring to some of the current pre-production work of the film, including the post-release, of course, because Lucifer, the boss and director, in fact shared part of his responsibilities on behalf of the boss, otherwise he would of course sign his name on the film list.

"Hehe......" Lucifer smiled when he heard this, making a movie with the investment of Emperor Pictures Company, which is Jesse Powers' dream. Of course, Lucifer also knew that he had heard it more than once, and he looked at Bowers's shy face, stopped smiling, and said, "You deserve it, every film in the company will be signed by your name." Lucifernu pouted, "Yes! So be it! This film will also make a special statement: especially for you, Mr. Jesse Powers. What do you think? ”

"No, no, Lucifer, this ...... It's not appropriate! Bowers waved his hand busily.

"Jesse, listen, I'm serious." Lucifer looked at him with deep eyes, his eyes full of seriousness, "This is an affirmation of your work in the past nearly twenty years, which is nothing compared to your efforts." What's more, as the general manager of the company, you generally serve as a producer as an investor. In every way, it's the past. He stood up, walked up to him, patted him on the shoulder, and said, "Don't think it's a good thing, it's actually a burden for you." ”

"Oh well! There is an old Chinese saying: A soldier dies for his confidant. Bowers stood up and said, "What better way to exemplify that value than hard work?" ”

This is also one of Lucifer's tricks to buy people's hearts, and of course it is also the one that does not cost money, looking at Jesse Bowles's touched five-body appearance, the corners of his mouth smiled.

&*&

Powers, who left the office, looked back at Lucifer who had entered the working state through the window, and was really admired!

Gangster themes, especially filming mafia families, he really pinched a cold sweat!

Because "The Godfather" alludes to several bosses of the American mafia at the time, the filming of "The Godfather" was opposed by many Italian-Americans, including politicians, who believed that "The Godfather" tarnished the image of Italians.

And his boss Lucifer, after coming into contact with the mafia, didn't know how to convince them to allow filming, of course, in order to avoid it, so the words "mafia" and "Xsanosstra" did not appear in the movie, these are minor problems.

And he has great powers, and actually hires mafia members as extras and special advisers, etc. The advantage is that the details of culture, rituals, customs, etc. are almost rigorous, and their inclusion undoubtedly makes the film's representation of these contents more credible.

Due to the rigor of the shooting, he even went to Sicily, Italy, to shoot the location, and the result was that the investment in the film was nearly six million dollars?

We must recoup our investment and achieve a high box office. Bowers raised his head and threw himself into his work with high spirits, greeting those old friends!

After nearly two decades of working in Hollywood, I still have connections. Speaking of famous film critics, he thinks of Vincent Roger.

&*&

Vincent? Roger landed slowly at Los Angeles International Airport, the third largest airport in the United States.

Rushing from New York non-stop, Los Angeles was already in full swing.

This western city is no different from New York in the east, with the same high-rise buildings, dazzling neon lights, and of course, the same traffic. The difference is that he always thinks of Los Angeles as a more complex city than New York, and he refers to cultures: Chinese, European immigrants, Mexican legal and illegal immigrants, and Italian-Americans are much more complex than New York.

While the New York Stock Exchange represents a powerful U.S. economy, Los Angeles is known as the cultural capital: a plethora of cultural differences that make the city a city that is rich and attractive to tourists, not to mention Hollywood, a symbol of American culture 10 kilometers from the northwest suburbs.

Vincent? Roger is a well-known film critic in New York, in other words, a freelance writer, a profession that many people envy. He writes film reviews for The New York Times, The Washington Post, and several film magazines in exchange for manuscript fees. Of course, it is not so easy to get a decent manuscript fee, and as a person who works on a typewriter or with a pen, thought is the most important thing.

Writing a movie review is not something that everyone can write well, at least seeing is believing, really thinking, comparing and researching, and then you can write a flesh-and-blood article.

This time he was going to Hollywood for the premiere of a new movie. Actually, he didn't have to come, but he was invited by his friend Jesse Powers, who he had known since college, the general manager of a company called Dygate Pictures. This old friend loved acting back then, but his acting IQ was a little worse congenitally, and he became the head of the film company. It's just that this company hasn't invested in a decent movie in the past 20 years, and I really don't know if this company has persevered. As an old classmate, he knew Bowers' dream, and if he didn't attend the premiere in person this time, he was worried that his family's phone would blow up for Bowers.

The Hollywood Reporter, two periodicals, is a major frontline for major studios vying for audiences at the box office, and they have bought out many pages of their film ads. On top of that, major studios also have to spend a lot of money on prime-time TV commercials.

In order to usher in a good start, of course, Bowers will not let go, but they will not spend money like those big-money film companies, they have to learn to be different, learn to do big things with little money.

The premiere advertisements published by Dimen Pictures in several major newspapers for a week in a row, of course, should be brilliant in advertising, seeking to be different, attracting people's attention, watching movies, gimmicks of prize competitions, and in times of economic depression, it is also good to be able to get a rice cooker. Although Americans don't eat much rice...... (To be continued......)

PS: Ask for recommendations!!