Chapter 100: Seekers and Sudden Storms
If Korean dramas are not appetized to those yellow-haired and blue-eyed foreigners, then in Asia, Korean dramas still have a certain market, especially for China and Japan, which both belong to the Chinese character cultural circle and the Confucian cultural circle, Korean dramas have been widely disseminated and concerned.
In the final analysis, South Korea has been deeply influenced by Chinese Confucian culture since ancient times, so much so that in modern times, a movement to de-Chinese characters has been launched, but in the end, whether it is values, social culture and psychology, the commonality of social culture and psychology makes it easier for the two countries to interpret Korean dramas.
In 2002, KBs produced and broadcast "Winter Love Song" not only beat the popular "Women's World" and "Business" in domestic ratings, but also won the ratings championship of the same period with a rating of 27.8%.
The production cost of "Winter Song" is as high as 4 billion won, but the high production cost has actually won double the return before "Winter Song" is still broadcast. The advertising revenue was 5 billion won, the osT album revenue was 2 billion won, and the overseas copyright sales to Taiwan, Hong Kong, mainland China, Southeast Asia and other places were 600,000 US dollars, and the total revenue at that time exceeded 8 billion won.
In April 2003, "Winter Love Song" was officially broadcast on the satellite channel of nhK TV in Japan, and the result was a breakthrough and unprecedented success of Korean dramas in Japan. The Japanese began to fall in love with the show's charm, creating countless topics and records in Japan, and its response was so enthusiastic that it eventually pushed the influence of "Winter Sonata" to an unprecedented peak.
"Winter Song" was first broadcast on satellite channels from April to September 2003, and nhK began to receive an influx of calls and e-mails from viewers expressing their love for the Korean drama. When the re-broadcast from December 15-26 was still not enough to meet the enthusiastic demand from viewers, nhK decided to broadcast the show on terrestrial channels starting in April 2004.
Although it was the third re-run, and it was broadcast on Saturday at 11 p.m. in non-prime time, "Winter Sonata" not only doubled the previous overseas drama ratings record in Japan, but also surpassed the prime-time local hit drama "Shinsengumi", and set a 22.5% rating record on the day of the finale on August 21, 2004, and still maintained miraculous ratings during the peak of the Olympic programming.
Pei Yongjun, the protagonist of "Winter Love Song", has also become synonymous with elegance and intellectuality in the eyes of many Japanese housewives, and during the promotion in Japan, thousands of fans and housewives were attracted to the airport to welcome Pei Yongjun's arrival, and Pei Yongjun has also become a new generation of 'grandmother killer' and has become the dream lover in the hearts of many Japanese housewives.
Hallyu is becoming increasingly influential in Asia, and overseas rights to Korean dramas have become an important source of revenue for TV stations. According to statistics, in 2001 alone, 9,525 episodes of Korean dramas were sold to the world, and the revenue reached 7.9 million US dollars, an increase of 64.3% over 2000; In 2002, 12,363 sets were exported, and the income reached 16.39 million US dollars, an increase of 76.8% over 2001; As of 2003, the total revenue from export sales of Korean TV dramas reached a staggering $28.34 million, with a unit price of more than $2,200 per episode.
This is also the reason why Jung Hyuk-jae firmly holds the overseas copyright of "I'm Sorry, I Love You" in his hands, Hong Kong's Jade Channel is just the beginning, and more TV stations will join this copyright purchase game in the future, and he naturally doesn't need to worry about sitting alone in Diaoyutai.
On January 8th, Hong Kong Jade Terrace came, accompanied by a Chinese student in South Korea to act as the interpreter of the negotiation, the negotiation lasted for more than two hours, Zheng Hyuk Jae and Hong Kong Jade Terrace have been arguing about the price of a single episode and the copyright period, the person in charge of Jade Channel this time insisted on 100,000 Hong Kong dollars and a five-year copyright period, Zheng Hyuk Jae naturally could not accept it.
The two sides have been arguing about these two issues at the beginning, but fortunately, the translation this time is more reliable, and he is a college student who has studied in Korea for many years, otherwise he would definitely go crazy.
In the end, the two parties finalized a four-year copyright term, and the price of a single episode remained unchanged at 100,000 Hong Kong dollars, and after the contract was signed, it also meant that 256 million won fell into Jung Hyuk Jae's pocket.
The Hong Kong contract has just been finalized, and Vietnam, Singapore and other places have also made offers to introduce the TV series that caused a huge sensation in South Korea last year.
From January 8 to January 15, contracts for "Sorry, I Love You" were finalized in several countries in successive days, and the overseas copyright revenue has exceeded the 1.3 billion won mark.
On the afternoon of January 15th, a phone call from China's Liaoning Educational Television Station also asked about the copyright of "Sorry, I Love You".
On the morning of the 16th, another major overseas copyright owner finally called for copyright inquiries, and the Japanese nhK TV station was preparing to introduce the sad love story of "I'm Sorry, I Love You", and if it could be negotiated, the overseas copyright income sold to Asian countries alone could exceed 2 billion.
After dinner that night, Jung Hyuk-jae cleaned up the kitchen and came to the living room, his sister sat alone in front of the TV and watched the weekend variety show.
Seeing that his sister didn't seem to notice that he was coming, Jung Hyuk-jae quietly took the remote control and deliberately muttered: "Why is there this grasshopper everywhere!" As he spoke, he took out the remote control and changed it to another channel, which immediately attracted his sister's angry eyes.
"Brother, return the remote control to me!"
"I won't watch him today, how can I tune to any TV station with him!" While talking in his mouth, Jung Hyuk-jae has actually been paying attention to his sister's expression all the time, staring at him with a pair of watery eyes, which is very cute.
Seeing that his sister seemed to be about to cry, Jung Hyuk Jae threw the remote control in his hand to her, and in order to compensate his sister, he took out a fruit knife and an apple from the living room table, and in less than a minute, he peeled out a whole apple, and the peel of the apple was continuous, which was very magical.
The apple was divided in half and handed the half to her, and Jung Hyuk-jae asked, "What about the single record of "Snow Flower" that you gave you a few days ago?" I searched around at home today, why didn't I find it? ”
"Oh, that one was given to Yun'er and them, saying that there was a senior in the company who liked to hear it, but I never bought it, so I gave it to her." While nibbling on the apple, Zheng Minchu's eyes did not take his eyes off the TV, and explained in his mouth.
"Pretty good, right?"
"It's good, it's good, but Yoona and they don't like Park Hyo-shin who sings very much."
Jung Hyuk-jae was surprised and asked aloud, "Why?" ”
"I don't know." Zheng Minchu shook his head, and in a blink of an eye, he seemed to remember something, and replied after him, "I heard Yun'er and they said that this man looks more like a pervert, right?" ”
Jung Hyuk Jae was stunned, and then seemed to remember some rumors from his previous life, and laughed
At ten o'clock in the evening, because the next day was Monday, and I had to go to school, my sister Min Chu had already gone back to her bedroom to sleep early, but the light was still on in Jung Hyuk Jae's bedroom, and I saw him lying on the table and writing something.
If when he was on the TV station, his work was mainly filming during the day, then after 9 o'clock in the evening, his work content became writing, of course, not writing in a simple sense, from the expansion of the script to the arrangement, the speculation of various lines and the transformation of scenes, these are all the work content of Jung Hyuk Jae's night.
Without a golden finger in the broad sense, all he has is eleven more memories than the others, and although these memories are intangible, they are his most valuable treasure. Officially, because of this memory, he earned an income that ordinary people would never have imagined in just half a year.
Half an hour later, Zheng Hyuk-jae stopped the pen in his hand, shook his sore wrist, and reached out to rub his temples. After getting up and stretching a few times and doing more than a dozen push-ups, Jung Hyuk-jae felt better.
When I got up and looked out the window at the quiet night of Seoul, there was silence all around, and the sound was absorbed by the loose snow on the streets. Last night's snow was arguably the biggest at the beginning of the year, and it was reported on the news that several houses in the suburbs of Seoul were even crushed by the snow, but fortunately there were no casualties.
Although this night was very quiet and peaceful, I don't know why, Jung Hyuk-jae felt as if something important had been forgotten by himself, so he hurriedly rummaged through the boxes and cabinets to find the notebook he wrote a few days ago, and looked through them one by one in chronological order, and when he saw the date of January 17, he finally remembered what happened on this day.
"So tomorrow is?"
Looking at the few words he wrote down in his notebook, Jung Hyuk Jae said with great emotion.
If it hadn't happened on January 17, 2005, it would have been an ordinary day in history, sunny and cold, an ordinary day, an ordinary Monday, no different from what it used to be.
But when this date is combined with the word 'X-Files', everything is different, and at the beginning of 2005, hundreds of celebrities were involved in this 100-page 'X-Files', and almost all of the stars who are currently active are on the list.
In the entertainment industry, a pool of clear water turned into ink in an instant, and none of the acting stars who jumped into it could escape.
In the early morning of January 17, a small forum on the Internet suddenly broke out a 'X-File', and many curious netizens clicked on this link
(Ps: Thank you 'haodage8018' 'Yan Feng No. 29' 'Please call me Brother Feng'' 'A good book!!) ''s reward, also thank you for the 588 reward of 'watching people in the crack of the door', the 588 reward of 'Praise of the Angel of Death', and the 4 588 tips of 'heart, blank ', Tofu is here again to bend down and thank you!
Unconsciously today, the number of chapters of "Rebirth Korean Director" officially broke 100, here Tofu Thank you for your support, thank you for your recommendation, collection, reward, and support from the book review area! Thank you from the bottom of my heart!
There is still a long way to go, and there are still 200, 300, 400, and even 500 waiting for you.
Thanks again! )