The release time of "Lao Qian" was originally scheduled to be at the end of July, in addition to giving "Lao Qian" sufficient publicity time, but also to make the next two movies "Han River Monster" and "The Trouble of Beauty" more compact, after all, the effect of the three combined promotions is far more than 1+1+1=3!

Although the impact of the leak of the source of "Lao Qian" on the box office of "Lao Qian" in the future cannot be ignored, the following series of promotional actions by JHJFilm and CJ Entertainment have shifted the attention of countless audiences back to the movie itself.

In the past ten years, although there are not many leaks of film sources, this situation definitely exists, and the results of these movies are different, some were hastily forced off the shelves by the theater side due to dismal box office results for two weeks after release, and some movies successfully got rid of the fate of hitting the street after follow-up publicity, maybe the final box office results are worse than expected, but it can still profit from the box office under the influence of the leakage of the film source, which is already a success.

When the audience pays attention to the quality of the film, the film critics' reviews in the newspaper media and the ratings of various film information websites, the film distribution company has already shifted its focus to the film distribution battlefield after the film production is completed, once the film is completed, its quality is closely related to the level of the director and actors, and the film and television cannot be changed after the film is completed, but the publicity can affect the final box office of a film, which is the consensus of all distribution companies in the circle.

There are a lot of good movies with a scumbag box office, and there are also a lot of movies with a high box office of the same scum, which is nothing new in the film industry, and it can be seen from here that the importance of publicity and distribution after the filming of the film is completed is for the box office of a movie.

It can be said that ten years ago, the focus of film promotion was still a combination of various traditional paper media and ground print advertising and TV advertising, but today in the 21st century. The combination of 'tradition and modernity' has played an important role in the distribution of films, and at the same time, it has also enriched the means of film promotion, laying the promotion of films to multiple platforms and aspects.

The distribution of movies has always been cumbersome, and the construction of distribution channels cannot be built in a day or two, just like the box office of "The King's Man", the expenditure on distribution costs alone is a huge amount, doesn't Jung Hyuk-jae want to release his own films? However, the reality is that from the construction of film publicity channels to the selection of distribution personnel, the distribution business has been rolled out. CJ Entertainment is the best of the distribution companies, but its distribution channel was not built in a day or two, so it is not difficult to understand why Jung Hyuk-jae only grabbed the distribution rights of "Monster of the Han River", perhaps because of the immaturity of the publicity, the box office results may be worse than the results in the previous life, but compared to the huge distribution costs, it is still earned.

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When the heat of the leak of the source of "Lao Qian" just went down a little. A new piece of news from the Seoul Public Prosecutor's Office brought "Lao Qian" back to the front of netizens.

According to the reporter in front, within 24 hours after the leak of the source of "Lao Qian", the suspect Zhang Xinhou was witnessed by JHJFilm in an underground casino in Seoul. And according to what we have learned, Jang Shin-hou has borrowed more than 100 million won in loan sharks for gambling in the past year, and this number is still growing, according to what we interviewed. He said that the reason why he did such a thing was because she was contacted by a mysterious listing, saying that as long as she completed this matter, she could get a reward of 200 million yuan. Who exactly this mysterious man is and what his purpose is, we are still investigating further! ”

"The real version of "Lao Qian", although it is not about gambling, it seems that sometimes in the casino, people's hearts are more unpredictable!" Because of this news on the Internet, it immediately attracted many comments from netizens.

"I didn't expect such a young man on TV to be a gambler, 'ten gambles and nine broken homes' is not fun, I hope you don't touch these things, maybe it seems fun to you, but in fact this is the most dangerous, the slightest carelessness is the end of the family!" Some netizens replied earnestly that maybe he was the victim of 'gambling'.

For them, the most eye-catching news for them is the story behind the incident, and conspiracy theories have always been what they are good at, "Don't be deceived by the propaganda of CJ Entertainment and JHJFilm, in fact, behind this matter is just JHJFilm hype for his own movie, "Lao Qian" is the theme of gambling films, and it was revealed that the employees of his company took risks in order to gamble and repay loan sharks. In fact, it's just a trick of JHJFilm! ”

In addition to the above statement, there are different theories,1 but in the end, they are inseparable from the statement that "this is nothing more than a conspiracy by JHJFilm".

"Why do you think the source of the film will be exposed? Why is the movie a silent version of the source, and why did Jung Hyuk-jae's first movie break out such a problem? Do you really think that the man on TV stole the source of the film? Anyway, as far as I know, the source of the movie will never be stolen so easily, and I guess this is just Jung Hyuk Jae's lack of heart! ”

The netizen also continued to talk about his baseless 'speculation', "I was fortunate to see the source of the silent version of "Lao Qian", which can be said to be very disappointed, and I believe that I am not the only one who is as disappointed as me, maybe this is why Jung Hyuk-jae is humble, the quality of the movie is so low, the box office after the release will definitely be an upset, rather than being ridiculed by the newspaper and media at that time, it is better to break out that the source of the film is leaked, and then there will be a reason to shirk and dump the blame, 'You see, the box office is not our fault, I can only complain about the impact of the leakage of the film source on the total box office at that time'! Jung Hyuk Jae is really a good plan! ”

"This friend has such a big brain!"

"After reading so many comments on the Internet, I only serve you!"

Netizens have mixed opinions about these comments. However, CJ Entertainment, as the distributor, never paid attention to these statements, as if they had never heard of them, and all they cared about was the topic and popularity of the movie, and as long as they maintained the popularity of the movie, it would be a success to stick to it until it was released!

In July, with the warm-up in May and June and the release of many movies in turn, the war curtain of the summer file has been completely opened, and domestic films and overseas imported movies are all real swords and guns in the competition, it depends on who can fight whom. Just when the battlefield situation was at its most stalemate, CJ Entertainment announced that the pre-sale of "Lao Qian" had started early, and the official release time was also advanced to July 8, a full three weeks in advance, completely muddying the water in the film industry in July.

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"I heard that "Lao Qian" is on pre-sale today, right?" In the KangJeGyuFilm company, a middle-aged man wearing a pair of black-rimmed glasses sat in the boss's chair and looked through the folder in his hand, then raised his head to look at the subordinate in front of him, and asked out loud.

"Yes, reservations officially began at ten o'clock this morning." The subordinate replied respectfully.

"Always keep an eye on his box office pre-sales. Got it? The middle-aged man admonished.

Xia Hu Sou immediately nodded in response, "Yes, president!" ”

KangJeGyuFilm on Chungmuro Road may not be the largest film production company here, but it is a veteran film production company established in 1993. At the same time, it is also a very famous company in the film industry, yo In fact, his boss and its director are the famous Jiang Digui, although there are not many awards and productions, but I have definitely heard of the names of several movies. For example, "Tai Chi Flag Flying" directed by Jiang Digui, "Life and Death Spy Change", Ding Chuxin's "Dream Essence", etc., especially "Tai Chi Flag Flying" caused great popularity at that time. Compared with "The King's Man", it is not reckless.

The global success of "The Saucer of Life and Death" allowed KangJeGyuFilms to expand its business from film production to other fields, and in 2000, KangJeGyuFilms acquired Z00002 Multi-Purpose Cinema, and Kang Di-gyu established iCBN (Next Generation Internet Broadcasting Company), which broadened the channel platform beyond film production and distribution.

"You go down first!" Jiang Digui raised his head and glanced at his subordinates, and then said, so frightened that his subordinates trembled, and then respectfully bent down and said 'goodbye' before carefully viewing the door and leaving.

After seeing his subordinates leave, Jiang Digui gently leaned on the boss's chair, and at the same time took out a cigarette and took a deep breath, slowly exhaling the smoke.

Kang Di-gyu has a great addiction to smoking, which may be a common problem for people who become directors, just like Jung Hyuk-jae originally planned to quit smoking in this life, but because of the leakage of the source of "Lao Qian", coupled with a lot of affairs, he started smoking again. Kang Di-gyu's habit of smoking was still when he was a screenwriter' Cultivated' up, at that time, because of the problem of the script, it did not kill his brain cells, because of the deadline for the completion of the script, coupled with various reasons, at that time, he contracted the habit of smoking, and after becoming a director, the addiction to smoking is also getting bigger and bigger, especially when he established KangJeGyuFilm Film Company and became the boss of KangJeGyuFilm Film Company, the cigarette never leaves his hand, and it is already the kind of old smoking gun that has at least three packs of cigarettes a day.

Kang Di-gyu's eyes were drowned behind lenses and smoke, and he didn't know what he was thinking in his flickering gaze.

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"Changmin, the movie of "Lao Qian" is already available for reservation, do you know?"

In the morning, Park Changmin did not have classes, but although there were no classes, he was not at school, but was outside to be a tutor for a family of children, the task was not heavy, and it was quite easy, during the recess arranged for the two children, Park Changmin received a call from his roommate, telling him such a good news.

"What? What did you just say? Hearing his roommate's words, Park Changmin still seemed a little unconvinced, and after repeated questioning, it was confirmed, "You mean that "Lao Qian" was pre-sold in advance, and the release time of the movie was also advanced?" ”

"Yes, I could only see it at the end of this month, but now that I count it, I still have to wait six days to see Kim Hye-so's seductive carcass in the cinema, aren't you excited?" On the phone, the roommate felt that there seemed to be something wrong with Park Changmin's mood, and immediately asked loudly.

"Yikes! Be quiet, I have two kids here! Because of the roar of his roommate, Park Changmin quickly covered the microphone of his mobile phone.

"Got it, got it! Do you want to make a reservation? Did I do it for you, or did I wait until you get back? ”

"Wait for me to go back, you don't have to worry about me for now." Park Changmin said.

"Okay, I won't care about you, I'll go online to book tickets for the latest show at ten o'clock in a while."

Hung up the phone here, and in the next time, although he was still helping the two children to give a lecture, it was obvious that his attention was not completely on the books, and he seemed a little absent-minded. Very polite.

"The teacher is fine!" Park Changmin said with a smile, he seemed to regret a little after saying this, and looked at the watch in the living room, the pointer was already pointing to nine fifty, and then he opened his mouth to ask about the two little radish heads, "Do you have a computer at home?" The teacher needs to check something! ”

When he said this, Park Changmin looked particularly reasonable.

"The computer is here!" Otherwise, how can you say that children are best to deceive, hearing Park Changmin's words, the little radish head led him to the study, and then saw that there was a computer on the desk.

"Thank you!" Park Changmin said, sat down and turned on the computer, and then logged on to the online movie ticket reservation platform, chose the closest movie theater to his school, while talking to the little radish head, while refreshing the web page, when he saw that the seat on the web page was green, Park Changmin immediately selected a seat to pay, but when he entered the payment page, he was prompted that he had been selected by others.

"What the hell is going on?" Park Chang-min thought it was a malfunction on the computer web page, but when he returned, all the seats that had been green had turned red, and they had already been booked out by others.

Park Changmin only felt that he couldn't believe it, and the next one was still red, and the next one was still ...... Not only this one, but almost all the large and small theaters in Seoul are sold out, I called and asked the staff of the theater, and it was three days later that there were vacant seats, and after listening to the words of the theater staff, Park Changmin opened his mouth wide and couldn't believe it......

(To be continued.) )

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