Chapter 367 of the text ascends to the altar

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/s day pt> the most terrifying man, this title is very 6, Zhang Tan does not deny that he is moved.

So he was not in a hurry to return to China, and began to study the two movies "Death is Coming" and "Smart: Ghost Shadow" with Robert.

"Smart: Ghost Record" probably won't cost more than $20,000 to shoot, which is surprisingly small, because it is a pseudo-documentary shot on a family DV from beginning to end.

However, if you want to rely on this kind of pseudo-documentary to get a high box office, publicity is indispensable.

In his previous life, Zhang Tan read some information, saying that movies such as "Smart: Ghost Shadow" and "Blair the Witch", which are known as box office miracles and a lot of profits, are actually hype and publicity behind the scenes by the distribution company. Of course, it is undeniable that the quality of the movie itself is also good, otherwise it would be impossible to hype it successfully.

"So, Tan, you mean that the cost of "Smart: Ghost Record" is negligible, and instead of spending money on distribution and publicity?" Robert asked.

Zhang Tan nodded: "Yes, it must be publicized to give people a ghost story that is completely real and filmed, don't say it's a movie, from beginning to end of the publicity, you have to say it's a documentary!" We were really filming a documentary, and a couple who suspected that there was a ghost in their home picked up the DV and filmed this documentary! ”

"Smart: Ghost Shadow" is not the kind of horror movie that will have plasma, ghosts, and **** madness, so when watching the movie, with the intention of watching ghosts, then you will find that it is boring from beginning to end, and it is not scary at all.

But when you are skeptical and think that this is likely to happen, then the more you watch the movie, the more terrifying it becomes.

Especially in the hearts of many people, ordinary people may have terrifying thoughts about what's underneath, what's behind the door, and whether there will be ghosts entering my house at night.

Once brought into this movie, the audience will really be scared half to death, otherwise how could this "shoddy" pseudo-documentary costing $15,000 win the global box office of $197 million. and was once known as the scariest movie in the United States.

So when promoting, you must try to create the feeling of a real documentary to the audience.

Robert immediately said, "I think I get it." ”

This is a close second. It's the filming of the movie, and Zhang Tan has no intention of directing it himself. But he is also unwilling to give this opportunity to make a name for himself to someone he doesn't know.

Directing such a small and big movie is a kind of capital, choosing a random director is like throwing five million to a passerby, Zhang Tan is not so generous.

So at this time, it's time for his henchman Chen Li to appear, Chen Li is the contracted director of Luying. is also Zhang Tan's friend, and the movies that Zhang Tan doesn't want to direct can be thrown to him.

"Chen Li, come to Hollywood, one of my movies, the director will hand it over to you."

"I'll it, it's really fake, Inspector, I can go to Hollywood to make a movie now?" Chen Li felt like his head was swollen by a huge pie.

It has only been four years since he graduated from school, and he followed Zhang Tan. has filmed two films, "Crazy Racing" and "People in Embarrassment", one with a box office of more than 200 million. A box office of more than 100 million can be said to be a supernova of domestic directors, but it is still far away from Hollywood.

Not everyone can imitate Zhang Tan and kill all sides.

But just when he was scratching his head and thinking about what to shoot in the third movie, whether to continue to work on the sequel to "People in Embarrassment", or to ask Zhang Tan for a book to shoot, Zhang Tan pulled him to Hollywood to make a movie.

Hollywood!

Hollywood!

The holy land of directors in Chen Li's heart is that all directors should go to Hollywood to prove themselves! He is not Zhang Tan. When you go to Hollywood, you have to look at your mood and see if you are free, as long as Hollywood calls. He was not resistant at all.

Zhang Tan could probably guess Chen Li's excitement: "Look at your little talent, aren't you just coming to Hollywood to make a movie." ”

"To you, Inspector. Hollywood is not a problem, but for so many domestic directors, how many people can go to Hollywood to make movies, wrench their fingers and count, you are one, Zhang Chao is one, it's gone, and now I'm the third. Chen Li said excitedly.

"Don't get too excited, it's not a blockbuster movie for you to make, wasn't I making horror movies before, and now I have a new idea, and it's also a horror movie."

"No matter what the film, it's a huge breakthrough for me...... Can I ask how much it costs me? Is there more than $10 million, I don't have the ability to make a horror movie like you, less than 2 million. ”

"Well, about one percent of 2 million."

Chen Li: "......"

While waiting for Chen Li to fly to the United States to shoot "Smart: Ghost Shadow", Zhang Tan began to work on the movie "Death is Coming".

In this movie, Zhang Tan basically said the outline idea, and Robert's eyes lit up.

Compared to "Smart: Ghost Record", which plays the gimmick of real records, or "Chainsaw", the story of "Death is Coming" is pure nonsense, it is a display of various ways to die, knowing that the people in it will die, and the question is how. It's very straightforward, but it can make people feel the terrifying charm at first glance.

Of the three films created by Robert Friedman, this one is the one that interests him the most, even though he has seen the finished "Chainsaw" film.

It's not that "Saw Horror" is not as good as "The Grim Reaper is Coming", but "The Grim Reaper is Coming" is more of a brainless horror feast, and the audience can watch a fancy death with only a heart to try horror.

"The Grim Reaper" is a bit more expensive, expected to be more than $20 million, but it is still a small and medium-budget movie.

"There are already two horror films this year, and "The Grim Reaper is Coming" is being prepared first, and filming will start in the second half of the year." Zhang Tan felt that he was a little busy to make three films at once, so he is now preparing and postponing the filming to the second half of the year.

When he accompanies Susa to give birth, it will be good to be a producer by remote control.

……

Chen Li flew to the United States in early April.

Before he came, he was very low-key, whether it was China or the United States, they didn't know that he came to Hollywood to make movies.

"Detective, do you know what I'm most trying to say at this time?" When Chen Li saw Zhang Tan and Susa, the first thing he said was this.

Zhang Tan replied casually: "I come, I see, I conquer?" ”

"Hey, you know all this!"

"It's very simple, this is the most common sentence of pretending, when I was in my second year of secondary school, I also liked to stand in a place I hadn't been to, and I yelled at such a sentence, not now."

Chen Li was speechless: "I am still at the age of the second year of secondary school. ”

Susa smiled and said: "Knowing that I am not terrible in middle school, it means that there is still a cure." She also came to the United States not long after Zhang Tan came, and the relationship between the husband and wife was very good, and they couldn't stand being separated for more than a week.

At noon, Robert, on behalf of Summit Entertainment, welcomed Chen Li at a hotel in Santa Monica.

made Chen Li fall for a day of jet lag, and the next day began to hold a meeting to discuss the filming of "Spirit: Ghost Shadow". Zhang Tan explained the script of the movie to Chen Li in detail, how to shoot, where to ask for what kind of suspense, and how to present the shots.

Basically, as long as Chen Li grasps the rhythm, picture and actors, he doesn't have to worry about anything else.

As for publicity, Zhang Tan just said the general direction of the publicity, and the specific plan is in charge of Summit Entertainment. When it comes to distribution, the other party is professional, Zhang Tan is only half-baked, it's OK to do a good job in art, there is no need to mix too much.

……

This busyness rushed into May 2011.

Zhang Tan wrote "The Legend of Lu Xiaofeng" for half a year, and the last part of the manuscript was sent back to China and handed over to Joint Publishing for publication.

The book is 500,000 words and is divided into three volumes.

It is scheduled to hit the shelves on June 1, and the promotion will start early.

After three years of sealing the pen, the martial arts carried the handle and released a new book again, which attracted more attention than one or two points. Now Zhang Tan's status and fame have reached an incredible realm. His novels, not to mention those martial arts fans, are fans who don't read novels, and they are also clamoring to buy them for collection.

Sanlian Bookstore cooperates with online bookstores such as Dangdang and Taobao this time, and orders can be placed in advance.

As a result, in just half a month's scheduled time, "The Legend of Lu Xiaofeng" has been 200,000 sets, although the current online shopping has developed, but after all, the scale is not too big, a set of books, can have 200,000 network amount, it is simply a myth.

In view of the fact that the Internet has been exaggerated like this, Wei Ranzhi, the general manager of Sanlian Bookstore, who was still lamenting the decline of martial arts novels, immediately called the printing house, worked overtime, and printed three million sets first.

"Three million sets, that's still my conservative estimate." Hanging up the phone, Wei Ranzhi leaned on the back of the chair, very emotional.

Three years ago, Zhang Tan closed his pen and announced that martial arts began to decline from the peak, and the decline was quite rapid, almost in the blink of an eye, no one liked to read martial arts novels, and they all went to the Internet to read all kinds of fantasy and cultivation novels.

Even if Zhang Tan publishes a new book now, Wei Ranzhi feels that it is difficult to return to the original peak and the grand occasion of people lining up to buy books.

However, he didn't expect that this was just a pre-order, and there were 200,000 more orders on the Internet: "The shadow of the famous tree, now only the signboard of 'Tan Zhang' means that the wealth is rolling." ”

This is actually half nonsense.

Before Zhang Tan made a movie, he was already criticized by many people, saying that Tan-style martial arts had been commercialized and industrialized, and there were too many commercial designs around his novels. Even the concept of "Tan Xue" has been criticized as a kind of commercial hype.

Many media believe that it may not be Zhang Tan who took the initiative to hype the concept of "Tan Xue", after all, Zhang Tan personally denied that Tan-style martial arts is not a science. But many companies are using Tan-style martial arts, the most popular IP in China, and they will spontaneously tout it.

Only when the fame of Tan-style martial arts grows, can the vassal company better rely on this fame to make profits.

Over time, Tan-style martial arts and Tan Zhang have become unshakable golden signs. In addition, Zhang Tan has made movies to gain fame and fortune in the past few years, which has increased the gold content of this golden signboard.

It's not far from ascending to the altar. (To be continued.) For mobile phone users, please visit wènhttp://mnet

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