Chapter 22: Observations

In the Chiba game where Lin Yan is located, rough chopping things are all ahead of their time. There are advantages of being ahead of the curve, such as high profits can be obtained, and of course there are disadvantages of being ahead of the curve, that is, thinking that without a mature sample, many things are too expensive to do and too risky.

Of course, with Lin Yan, a humanoid risk-reducing machine, that's another matter.

Lin Yan's jacket was released for a while, and the first large-scale video website in China was launched. The name of this website is Sweet Potato.com, and it was launched at about the same time as Youpants.com.

The two websites, although from the very beginning of the positioning, are both mass video sites. However, the specific operation strategy is still slightly different.

How to drain traffic, for the website, is a big thing that can determine life and death. In the stage when the video content is barren, how to drain traffic has become a matter that requires a lot of technical content.

On the one hand, explore the content that the people like and publish them on the website, and the second is how to find enough excellent creators so that they can willingly produce things for the website and enrich the content.

On the first side, both sites are more tacit, and their behavior may not be too glamorous. But it's definitely a good way to get on the road.

They have made colored videos on their websites, and they don't prohibit users from uploading them. The more these videos, the more organic users. Moreover, not only the ordinary users have accumulated, but also the users who come to admire it.

Of course, this kind of thing can't last long. Because video sites are a new thing. The corresponding rules are basically blank, so it is possible to exploit such a loophole to develop the website and completely avoid liability.

Their evasion of liability is basically the same as the subsequent websites. Write a statement that you are just a platform provider and that the content is uploaded voluntarily by users. In this way, they can avoid risks in a very chic way.

However, with the improvement of the rules, the little tricks they play will not be able to play sooner or later. However, these contents are gone, and they are not afraid.

Because, the website users have reached a certain base and broken through a zero threshold. The growth of users basically does not need such indiscriminate means.

Moreover, at this stage, it is still good for them to remove those contents.

One is that they don't have to offend old users who like to watch these and upload these. You see, that's not what we want to do, it's what is stipulated above.

Second, after the website is purified, the website can have more user groups. For example, if the teacher wants to share something with the students, even if the video he wants to play is fine, as soon as he opens the website, it is full of colored videos, which is not the end.

So, with the improvement of the rules, they have gradually been whitewashed. Of course, in terms of the rules that are not yet perfect, they are still black.

For example, ignoring copyright. Except for those videos that are not allowed to be played, other videos can be found on the website.

As for copyright, what is it, can you eat it?

Anyway, for them, even if they are the copyright owner, they are not afraid to file a lawsuit against them, even if they lose the lawsuit.

Because, the cost of their lawsuit is too high, and the gains outweigh the losses for the copyright owner. And how much money can be paid for compensation.

More often than not, the copyright owner has given up on the matter.

In this way, sweet potatoes and pants have gained more users because of their rich video resources.

For example, if a user wants to watch "Hulu Baby", they just need to search for it on the website.

Of course, although video sites don't have to pay the copyright owner, their websites themselves still lose money. Why lose money, because they don't charge.

Because, as long as it's uploaded, the server must be able to save it. In addition, as the number of users increases, the bandwidth required becomes wider and wider.

In short, running a video website, spending money like running water, and the return you get is just to increase the number of users.

However, there is no need to worry about the bankruptcy of these video sites. Although they haven't found a way to monetize, or don't want to monetize yet.

However, they can do rounds of financing, and some of them are investors who will choose to invest in them.

After all, although there is no profit now, it does not mean that it will not be profitable all the time. As long as there are enough users, even if it's just an advertising pop-up, it may actually cover the cost.

Of course, this will inevitably lead to the loss of some users. After all, if you want to make money for free and for money, you have to give users something that upsets them. At this time, if other websites don't use these methods to make money, then users will inevitably flow to those websites.

This reflects one of the characteristics of these video sites, which is that they have poor user stickiness.

This is also the reason why some websites that emerged later, video sites with barrage as a selling point, make these traditional websites feel jealous.

Although they don't understand the second dimension very well.

However, I was scared by the terrible user stickiness of these barrage websites.

In this way, sweet potatoes and pants are basically a place to watch videos. For the majority of users, I don't need you anymore, I can also use others.

However, a few relatively large barrage websites can make users feel like they are at home.

In the end, they will even develop to the point of being heavily addicted to a certain barrage website, and ignoring the rest of the video websites.

Even if there are some resources, this barrage website does not have them, they will be very enthusiastic to find high-definition resources to carry them.

So, in the later time, these big video websites generally hold high the banner of copyright and bully these rising barrage websites.

Then, develop their own independent content, and even copycat a barrage system to maintain their dignity as a big website.

Of course, due to their barrage system, it's just an add-on and hasn't been carefully cultivated. So, the experience is not good.

Even, it's off by default, and you need to pay attention to know where to turn it on.

Of course, there is another way, which is actually to acquire the barrage website. However, barrage websites know how terrible their potential is, and the price they offer is unacceptable to video sites. So, it's a strange stalemate.

And how to break this stalemate has become a question worth thinking about.

After all, no matter what kind of website it is, it doesn't run by feelings. Even if they relied on feelings at the beginning, but later, they didn't want to make a profit, because feelings can't be eaten.

This is also the reason why many websites, or many individuals, clearly say a lot of feelings, and finally have to betray their feelings.

To put it mildly, a very common example, is that some novel authors keep saying that they don't know how to write, but in the end, aren't they still eunuchs.

Lin Yan is not very interested in the competition for Chinese video websites. Because, China has its own national conditions here, and it is very difficult to get in and get involved, and even if you force it in, it is easy to pull out your feet.

Therefore, the approach of Chiba Games is also very simple, don't go out in person, just invest some behind the scenes. Looking at almost all the well-known video sites in China, there are at least twenty percent of the shares of Chiba Games behind them. What else is Chiba Games worried about? Whoever wins in the end, Chiba Games will be the winner.

However, despite this, video sharing on the Chiba game console is still open in China.

Chiba Games' so-called non-participation in front-line battles is simply to say that they don't wade into troubled waters. It's not that they have to give up even the business they already have.

In Chiba Games' video service, some videos are basically shot by users themselves.

And for those copyrighted film and television programs, Chiba Games' approach is the same all over the world, and they all cooperate directly with the copyright owner. You can choose to put the video on our website, or you can build your own website and join our affiliate.

After all, the foreign copyright market is already very mature.

And because Chiba Games holds the resources of several large-scale talent shows, it is really not difficult to attract traffic.

Of course, the important thing is that Chiba Games' animated movies are also available exclusively on their home video sites.

Chiba Game movies, for so many years, have only been released about five. On average, there is more than one a year.

After the first one or two experiments, now Chiba Game Animation Films, basically every one of them can be profitable, and it can cover the costs later.

And these expensive technologies used in animation, after a few years of precipitation, have basically reached the level that civilian level and home machines can have.

Therefore, Chiba Games is really not a loss-making business for animated films. And because it is a rare 3D animation studio in Japan's 2D animation empire, it still receives a lot of attention.

Moreover, because of the inherent advantages of 3D over 2D, in fact, even the Japanese people themselves are very receptive to 3D animation.

Therefore, some people have ulterior motives to say that 3D animation does not work in Japan, and the popular ones on the market are 2D animation, which is self-defeating.

Actually, the reason why they say this is also very simple, after all, they themselves do 2D animation, or have a lot of interest. What would they do if they all looked at 3D animations.

However, at present, the Chiba Game Animation Department has not excessively encroached on the market for 2D animation.

It hasn't entered the two-dimensional animation drama system, and the animation of Chiba games, except for commercials, is basically not on the road on TV.

No TV animation has been made either.

It's not because Chiba Games pities those who make 2D animations, but because 3D animations, if you want to make them with quality, it's really expensive. If you put on TV animation, you probably won't be able to recover the cost.

However, it's not that you haven't entered the drama system all the time. For example, Chiba Games has recently developed a set of 3D graphics and 2D rendering technology.

It is said that the resulting graphics are basically the same as 2D animation. However, there is still not much difference between the cost and hand-drawn 2D animation.

Because, there are still problems with the algorithm of Chiba games. The "two-dimensional animation" made is really too smooth. There are no hand-drawn animations, that kind of smart feeling.

Therefore, after the computer generates the picture, it also has to be considered for post-modification. In short, it's just a lot of trouble.

However, the Chiba Game Animation Department wants to do the same as animated films, using a large-scale method of recording live-action performances.

It's just that I haven't tried it yet, and I don't know if the effect and cost are acceptable.

However, with the advent of 3D rendering and 2D animation technology, third-party game manufacturers soon produced several manga games.

Of course, the technical support is Chiba Games. Why don't Chiba Games do it themselves, or because they feel that the copyright is not in their hands, and it is really not very happy to make only one game. The margins are so small, so, they just work as a technology provider.

After all, just providing technology requires a few manpower, and the benefits are not bad.

In fact, the ambition of Chiba Games is definitely not just to support the production of a few manga games. What Chiba Games wants to do is to build a new era of animation production software, and if it succeeds, then almost all animation companies in Japan will use it, and then the profit will be great.

You know, just having a place in the production committee for Chiba Games, they're not satisfied.

After all, there are so many well-known game series in Chiba games, and it would be a shame not to change them into animations.

Chiba Games now attaches great importance to pan-entertainment.

The reason why it attaches so much importance is not because of enough strength. Hopefully all the profits will be eaten by themselves.

There is a good saying, if you have a knife in your hand, you will have killing intent.

Everything in this world is sailing against the current, carrying stones up the mountain, unable to move forward, bound to retreat.

So, Chiba games are still moving forward. Although, they were alerted.

But what's the use of alerts? As long as you understand the rules of the game, you don't need to be afraid of anything, just do it.

For example, some people say that Chiba Games has a monopoly, and then Chiba Games says that there is no thing, and they just support a company in the same industry.

So many companies in this world are doing that, and Chiba Games can't do it.

And Lin Yan's own energy, to a large extent, is invested in "Minecraft". It's not about the game itself, it's about how a subculture centered on Minecraft came to be.

This is a very valuable observation process, and although it cannot be said that watching it is like a person who has attained enlightenment, it is very useful to understand these contents for how to make a game and how to create a cultural atmosphere in the future. (To be continued.) )