In fact, it is more difficult to go out to buy gifts.

Now it is no more than in the past, and it is not the era when the circulation of goods was extremely underdeveloped. This is an era of extremely advanced global trade.

In other words, what is available abroad is generally available at home. What souvenirs and the like, more as tourist souvenirs to pit money, rather than really rare.

At least, Lin Yan is so artificial.

He flipped through the shopping brochure page after page, thinking about what he should buy. When you see a product that seems to be available for purchase, take a gel pen and circle the product name and fold that page.

John Kishimoto had been sent back to his house by Lin Yan, no one bothered him, and he was able to concentrate on seeing what to buy.

Because I have to go back by plane, the gifts I choose cannot be heavy or bulky. Otherwise, it will definitely not be possible to bring it back. Forget if you want to buy a bunch of chocolates?

Lin Yan looked at the color page of Hershey's chocolate, and the pen kept dotting black dots on the paper.

No, chocolate always seems to have a little bit of ambiguity. It's better to bring something else. It wasn't until he finished reading the book that Lin Yan was sure what he wanted to buy and what they were.

Basically, it's some delicately packaged food, toffee and the like. Anything else, there's really nothing to buy.

Not to mention that the voltage is wrong, even if there is a converter. The Japanese in this era do not have the intention of using small household appliances made in the United States.

Not to mention traveling across the ocean to bring these things back, even if it is an American businessman, the goods are shipped to Japan from thousands of miles away. Not many people are fond of these American goods.

The patriotic consumerism of the Japanese is indeed a bit incredible in Hayashi's view. Seems like anything. As long as Japan can produce it, the Japanese will always be able to use what they produce in their own country. Even if it's a slight difference in performance. The price may be a little more expensive, but they will still support domestic products.

Of course, this myth was eventually shattered by Apple's mythical iPhone, which many Japanese people use.

Perhaps, this is not expensive with Apple's contract phone, but it is the best mobile phone among all the products in the same period. However, it also shows what kind of management dilemma Japanese companies encountered at that time. Even the people who used to be the most supportive of domestic products no longer buy products made by their own companies.

After the XXI century. Japanese companies are paying the price for their increasingly outdated operating systems. Lost a lot of emerging category markets. Only at the level of parts supply, there seems to be some competitiveness.

While reading the Christmas shopping brochure, Hayashi was thinking about what the Japanese video game industry would look like in the future if he let himself do it. Will it be impossible to go against the tide of history and make Japan the center of video game manufacturing, and then let Japan lose that center?

To put it bluntly, video games are made in Japan. There is a natural disadvantage. New technology almost never beats the United States. Because, the United States has Silicon Valley, a paradise for the electronics industry. Countless new companies are created every day, and countless old ones die. In the process, some new technology is always born.

And these new technologies. Japan often takes longer to reach. Even, when it came into contact, the United States had already made a series of patent barriers. I want to make a copy. There are also legal issues involved. If you ignore it, you will pay a huge amount of infringement fees.

The only thing that Japan can compete with the United States is the cheapness of goods. In a mature product. Adopt price wars, thus making American businesses lose money. And then it went out of business.

Whoever makes the welfare of workers in the United States so high can be regarded as self-inflicted.

In the final analysis, the advantage of Japanese products lies in the word "cheap". The competitiveness of the red and white machine is actually in these two.

In other words, even in an industry like video games, which requires the latest and most high-tech.

If it's in Japan, it's best to win with those proven products at a low price. In other words, "cheapness" is the core competitiveness of video game consoles.

Lin Yan thought about it carefully, and what he did seemed to be centered on "cheapness". Although every arcade machine in the beginning was not cheap, its buying group was basically merchants. And for players to play, all they need is a hundred-dollar coin.

Of course, in the early stage, he shamelessly set the price of each game at 500 yen. However, at that time, he had no choice, he was in urgent need of money, eager for quick success, and killing chickens and eggs, and there was no way to do it.

Later, the electronic pet machine also took such a cheap road. Although the LCD technology of the video game league was not mature at that time, it was put in the whole industry. In recent years, the popular electronic calculator has made great progress in the competition of LCD screen technology.

Wait for enough development, in other words, the technology matures and becomes cheaper.

As for the later red and white machines, it was simply a stacking of a series of components. None of the components are the most advanced, but the assembled game console is fun enough. Cheap and fun, this is the advantage of the red and white machine.

Of course, blindly adopting this strategy of conservative design of products will almost certainly not have a long-term future. However, how to use new technology, not let the price of the product, buy too much for the new technology, seems to be a more important thing to think about.

The role of home game consoles is more of an entrance and a platform. If the cost of buying this platform is too high, it will not be so easy to get popular.

Home game consoles, unlike computers, can slowly spread even if they are expensive. The computer can be used as a platform for video games, as an office platform, or as a platform for audio-visual entertainment. In other words, buying a computer is equivalent to buying a multi-functional machine.

This may not be much to Americans. They have CD players for listening to music, VCRs for watching videos, and computers are just office tools.

This is not the case for other less developed countries. They weren't rich enough to buy CD players, buy VCRs. For them, buying a computer solves all kinds of problems.

Of course, this will not happen until Deep Blue Giant publishes the PC standard. The computer at this stage, just as the video game console focuses on the gaming field, it also focuses on the office. (To be continued......)