"When are these advertising companies going to be broadcast on TV stations?" Zhang Lan asked.

"The preliminary decision is to start broadcasting on the 25th," Zhang Zongjun replied casually while looking at the edited advertisement, "Now that we are sending people to negotiate with the TV station, it is estimated that there will be news soon." ”

"I wonder how big the appetite of those TV stations is now?" Zhang Lan muttered, saying so, but in his heart he didn't take it seriously, it seems that the current TV station advertising fees are still very fair, and some TV stations charge even cheap, many people still don't realize the important role of advertising in product promotion, and there are still not many people who advertise, far from the appearance of the flood of advertising ten years later.

Zhang Lan estimates that the total cost of TV and print advertising originally planned to be placed in six provinces and one city in East China should not exceed 8 million.

An advertising budget of 8 million, which was a staggering number in the late eighties, how many companies were worth less than eight million combined? If it weren't for the continuous arrival of the deposit as a backing, even if Alice insisted, Zhang Zongjun would not dare to agree to this absolutely crazy advertising plan.

On December 25, 1989, according to Westerners, today is Christmas, but now it is not as crazy as more than a decade later, the Chinese have a crazy foreign festival, and few people know about it.

Almost at the same time in the evening, all the provincial-level television stations in the six provinces and one city in East China and the municipal television stations below began to broadcast advertisements for Alice's motorcycle at the same time.

On the first day, an advertisement for the Prince Car series endorsed by Fa Ge was played:

The dimly lit underground garage, the bright and dazzling body paint, the arrogant and domineering huge chrome exhaust pipes and the deep roar of the prince's engine echoed throughout the underground garage. Fa Ge is still the standard windbreaker, sunglasses, white silk scarf, big back shape, riding a wide and handsome black prince car slowly out of the dim underground garage, the bright underground garage door gradually appeared, the low engine roar because of the continuous reflection of the walls on both sides of the door, gradually became more huge, finally, the car slowly drove out of the underground garage.

Outside the garage, there is a city of brilliant lights. Across a river shimmering with all kinds of strange waves under the night, Chow Yun-fat slowly stopped the car, took off his sunglasses, and gently leaned on the motorcycle. The voice-over sounded Chow Yun-fat's unique low and magnetic voice: Alice Piaggio motorcycle, fully launched on New Year's Day!

At the same time, Jet Li's Alice Ducati (Diana MARK5) entry-level sports car and Yang Yuying's Alice Piaggio scooter were also broadcast in the following days, and the stunning shape of the Ducati car made all motorcycle enthusiasts dazzle. Yang Yuying's pure image and the fashionable and ladylike shape of the scooter complement each other even more.

The three advertisements make people remember that these three are definitely different from those cars in China that use Japanese technology, and everyone's first impression is: big, beautiful, and handsome. Compared to these cars, Japanese cars are like tattered sneakers that have been thrown in the corner for more than half a year and are covered with dust, which makes people feel awkward when they look at it.

At the same time, the advertisements in the newspaper have also been officially rolled out in full swing, and they are still the six provincial-level newspapers that they cooperated with last time. Different from TV, the previous newspaper advertisements have fully attracted the attention of people across the country, and the newspaper is much more informative this time, not only the detailed data introduction of the five cars, but also the phone numbers and addresses of agents in each region are all clearly explained, which greatly facilitates people who want to buy cars everywhere.

It's just that as soon as the TV and newspaper advertisements were released, all the company's phones never stopped, and there was no other problem, just urging the company not to wait until New Year's Day, and now go on sale as soon as possible!

The sales company was reversed. Agents are also complaining: frenzied buyers who get the phone number and address of a local agent from the newspaper rush into the agent's shop and shout for a car.

The agents looked at the surging crowd in front of them but couldn't sell, lest Alice's company know about it and cancel their agent qualifications. I was so anxious that my head was sweating. I had to call Alice Motorcycle Sales Company and ask if I could sell it in advance?

Of course not! The company's personnel replied so, and solemnly explained: no matter who it is, if it sells or raises prices without authorization, all the agent qualifications will be cancelled! This article makes many people not understand: Isn't our business just to make a big profit when the goods are selling well? Why are people willing to pay more money and not let the price increase?

Of course, Zhang Lan knows the disadvantages of this. Although you can make much more money than usual in a short period of time, but in the end it is the long-term interests of the entire company that is damaged, of course, such behavior must be resolutely stopped, and if you find a case, you must resolutely follow the contract and never tolerate it - anyway, there are many people who are blushing at the authority of the agent, and they are not afraid that you can jump.

Although Zhang Lan and Zhang Zongjun thought that the product might be hot, they didn't expect the product to be hot to this extent, what should they do? Do you want to go public early? The problem is that if the product is released in advance, the product has not yet been delivered to some places! That won't have the effect of simultaneous listing.

As the saying goes, there are policies and countermeasures, and seeing that there is money and can't be earned, these agents who were stimulated by the market and became extremely smart quickly came up with a way to launch a new way: pay money to book! Didn't you let me sell it? Okay, I don't sell, but I can always pre-order, right? When it's time to sell, whoever pre-orders first will ride the bike first!

The idea quickly reached the ears of almost all agents and was quickly applied as a compromise!

This trick was quickly reflected in the sales company, Zhang Lan and Zhang Zongjun looked at each other stupidly for a long time: Sure enough, the dog jumped off the wall when he was in a hurry, and the rabbit was forced to bite people, but I didn't expect people to be forced to be anxious and really be able to come up with a good way! But this method did not violate the agency contract, and Zhang Lan and Zhang Zongjun acquiesced to this fact.

In the repeated torment every day, the anxious agents finally waited for the long-awaited New Year's Day, and everyone did not expect that this was still six days, less than a week, and they would feel so long! But the good times didn't last long, and now all the people began to curse themselves for why they didn't order more, because most of the agents in their stores only passed through a morning, and they were sold out in the afternoon! And now the next batch of goods I ordered will arrive in two days!

Everyone began to complain about themselves, and then began to complain about the slow and damned railway transport! Why haven't the goods ordered by yourself arrived now - fortunately, the company has long stipulated that it must be paid first and then shipped, otherwise the company's liquidity will become a problem now.

Zhang Lan didn't have the leisure to continue to worry about the company's affairs, now everything in the company has been on a normal track, and there is no need to worry about the daily management, as long as you grasp the general direction, there is no problem. At this moment, a call from Peking University called Xiao Chenxi: Hurry back to school, the final exam is coming soon!

Final exams are coming up, huh? Time flies so fast, in the blink of an eye, it seems that Xiao Chenxi's enrollment was not long ago, and now in the blink of an eye, it is already the time for the final exam?

Unlike the last time Xiao Chenxi went to school, the whole family was shrouded in a cloud of sorrow, knowing that this time the girl went to the exam, at most she would only stay in Beijing for ten days and a half months, Yang Zhi happily prepared things for her daughter, just as if her daughter had a long errand! Anyway, I will come back in a few days, and I will not delay the New Year.

Zhang Lan wants to follow, this time Zhang Zongjun and Yang Zhi have no opinions, knowing that they don't agree with their son, they will try their best to slip over, and their daughter must be on her son's side. Sometimes Yang Zhi will also wonder: why is his son not so intimate with him, if his daughter is older, he will not know that this kid and daughter are mother and daughter, the two stick together all day long, and they have hardly seen them separated.

This time he was still driving the familiar Cherokee, and in half a year, Zhang Lan had grown a little taller, and he would no longer be unable to find anyone when sitting in the seat, and he could already see the top of his little head.

Before leaving, I went to see Mo Liyan, the girl, for the first time, and the little girl knew that Zhang Lan was going to Beijing, and shouted that she wanted to go together.

"That's not good, is it?" Zhang Lan was a little embarrassed, "How do you tell your mother?" I guess your mother won't agree. What if your mother thinks I've kidnapped you? ”

"Then don't tell her," Mo Liyan didn't care, his white fingers like shallots sucked in his mouth, and he tilted his head and thought for a long time, "Let's elope!" ”

Who taught this girl?! Although Zhang Lan's nerves have been repeatedly numb by this girl, this time she was still thundered, and the six-year-old girl knew that she had eloped with someone? Do you know what elopement means?

"Do you know what elopement is?" Zhang Lan asked cautiously.

"Yes," the girl nodded confidently, "elopement means that I go out secretly with you and don't let my parents know." ”

Well, it's not quite right, but it's pretty much the same. In this way, if you take this girl to Beijing with you, it will really be an elopement, two six-year-old children eloped together, and brought the little boy's sister? What a ...... It's speechless.

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PS: Alas, it's better to be cheeky and ask everyone for a monthly pass, okay? Kiriki bowed and thanked everyone. In addition, if nothing else, you will buy a computer within half a month, please stick to it for half a month, and you will no longer have to be disturbed by Internet cafes in the future. (To be continued, if you want to know what will happen next, please log in to the www.qidian.com, more chapters, support the author, support genuine reading!) )