Chapter 211: Oscar?
On August 29, since its release on August 4, as of August 29, the number of viewers has exceeded 5 million, which can be called the film with the highest attendance rate in South Korea in 2005, and squeezed into the top five box office in Korean film history.
The time has entered September, and in terms of time, although the summer season is over, a battle related to the box office war has begun.
"The Honor of the Family 2 The Crisis of the Family" is set for September 7, the "Home Gate" series of movies began in 2002, and the first "The Honor of the Family" starring Jung Jun-ho and Kim Jong-un achieved a box office result of 5.2 million viewers at that time.
In addition, comedy movies like this can always arouse the audience to watch the movie**, although it has not yet been released, but the popularity of "The Honor of the Family 2 Home Gate Crisis" can already be expected.
In addition, there is also a long-awaited movie to be released on September 8, that is, the movie "Going Out" starring Bae Yongjun and Son Ye-jin, the movie is scheduled for September 8, it is obvious that "Going Out" and "Home Honor 2" have formed a fighting momentum.
In addition, "You Are My Destiny" starring Jeon Do-yeon and Huang Zhengmin also set the schedule in September, although compared with the previous two films, the time was slightly postponed and set on September 23, but even so, "You Are My Destiny" and "Outing" and "Honor of the Family 2" still have a certain competitive relationship, and the final box office result is really not easy to say.
Because of these three films, the originally slightly peaceful September was suddenly covered with a layer of gunsmoke, and the originally calm film industry seemed to have become a battlefield, in which several movies competed with real knives and guns, and no one was ready to let anyone!
For three consecutive weeks, "Welcome to Dongmo Village" has been dominating the top spot in the weekly list of moviegoers, but after all, the old emperor is old. The new emperor ascends the throne', the common goal of these films released in September is to pull down "Welcome to Dongmo Village", as for who can become the champion of these films, then two said, anyway, "Welcome to Dongmo Village" can not be continued, their common enemy is this movie.
"Going Out", "Home Honor 2" and "You Are My Destiny" belong to different distribution companies, where there are rivers and lakes, there are struggles, and this is no exception in the film industry. First of all, at the beginning of "Home Honor 2 Home Gate Crisis", "Going Out" followed, and the two movies inevitably diluted the number of screens of "Welcome to Dongmo Village", which affected the number of viewers of "Welcome to Dongmo Village" in the first week of September There was an obvious downward trend.
Despite the violent impact of such a dream, "Welcome to Dongmo Village" still achieved the second place in the weekly list of moviegoers in the first week of September, and the first place was won by "Home Honor 2 Home Gate Crisis" with a good score of 1.12 million, as for "Going Out" starring Bae Yongjun and Son Ye-jin, the number of moviegoers in the first week was less than 100,000, which does not match Bae Yongjun's title of "Asian Superstar" at all.
Cinema and cinema representation is very realistic. Seeing that Pei Yongjun's "Going Out" didn't bring much viewership, the screens originally allocated to it inevitably decreased a lot, and the average score was given to "Family Honor 2" and "Welcome to Dongmo Village", which is like pie in the sky. The publishing company of "Home Honor 2" was greatly delighted
When the movie "Welcome to Dongmo Village" was released a month later, the first payment of the film box office had already hit the company's books, 6.6 billion, a very pleasant-sounding number. You must know that Jung Hyuk-jae's investment in this movie is about 3.7 billion yuan. Even robbing a bank is not so fast, and it has only taken a long time, from the preparation of the movie to the release. It's only been half a year, the funds have almost doubled, and this money is just a month's box office share, according to the current attendance rate and audience praise, it will not be a problem to screen for another month and a half.
No matter how good a movie is, the freshness has passed, and the attendance rate is a problem, for example, in the first two weeks of the screening, the major theaters in the Seoul area can almost reach 100% attendance, and after only a few days, the attendance rate is only 60%.
There is a close relationship between the attendance rate and the number of moviegoers, after all, the screen is like this, if the attendance rate is high, then the number of moviegoers will naturally be large, and vice versa. As a benchmark for the film industry in 2005, to be precise, the attendance rate of "Welcome to Dongmo Village" is already very good, such as the attendance rate of the previous films has fallen below 40% after a week, even if the movie is good, the final result is not particularly ideal.
"Welcome to Dongmo Village" is already a very good movie, and it can be seen from the fact that the attendance rate can still be maintained at 60% two weeks after its release, the goal of this movie is 10 million, as for whether it can reach 10 million, it is not easy to say, after all, there are many factors that affect the movie, and there are many movies released in September, especially the impact of several Hollywood blockbusters, it can only be said that everything is fate.
According to CJ.E&M's idea, this week still needs to promote the movie, whether it is the actor on the show to catch up with the announcement, or to make headlines, this week is the most critical week, whether the final number of moviegoers can exceed 10 million, this week is the most critical.
Even under the impact of "Honor of the Family 2", "Welcome to Dongmo Village" still firmly dominates the headlines, and the most eye-catching of them is naturally the news that the film's director Park Kwang-hyun and the heroine Kang Hye-jung are in love.
On the evening of August 29, a reporter photographed the two of them entering a certain hotel together, leaving at 12 p.m. after being alone for five hours.
As an insider and insider, Jung Hyuk-jae is very clear about the causes and consequences of this news, and there is naturally CJ.E&M behind the scenes, but if the relationship between Kang Hye-jung and Park Kwang-hyun was still fake, then a few days later, things will develop differently, and the two of them really did a fake show!
A successful director at just thirty-five years old. The other is a twenty-three-year-old young actress, there is a spark of love between the two, Jung Hyuk-jae is not surprised at all, you must know that Park Kwang-hyun is currently a hot director in the circle, and he is rich and powerful, so he naturally attracts the attention of women.
If it was forgivable to pretend before, then when this scene was really done, the development of things was somewhat unexpected. Someone dug up a photo of Jiang Huizhen and a man shopping together in disguise last year, although the appearance of these two people is not clear in the photo, but it is very similar to Jiang Huizhen's figure, and the man in the photo is even more familiar. There are also claims that the man in the photo had not broken up when Kang Hye-jung and Park Kwang-hyun's romance broke.
This is good, the news about this gossip instantly filled the front page headlines in the entertainment industry, some netizens scolded Jiang Huizhen for being careful, and some people scolded Park Guangxuan, as for the man in the photo, everyone responded with sympathy.
Not long after the news was exposed, a person familiar with the matter pointed out that the man in the photo was Cao Chengyou, an actor in the circle, as soon as the news broke. Seeing this scene, Cao Chengyou's agent immediately stood up and said that the two knew an ordinary friend relationship, and there was nothing between the two at all, so please don't write and report nonsense.
Words for brokerage firms. These reporters will not believe it at all, believing their mouths is a ghost, because they have not been able to contact the person involved in the matter, Cho Seung-woo, so the reporters turned their eyes to the other two protagonists of the incident - Park Kwang-hyun and Kang Hye-jung.
You say that the news has much to do with the box office. Just look at the number of moviegoers in the past two days, it can be seen that as soon as the news of Park Kwang-hyun and Kang Hye-jung falling in love broke, the attendance rate immediately increased by 8%. It can be said that the effect is quite obvious.
CJ. E&M can think of other distribution companies are naturally not stupid, they are all things that everyone has used, there is nothing that will not be, and there is nothing that has not been seen, and everyone admires this time. There is a shadow of CJ.E&M behind the hype of this news, so the news of Jiang Huizhen and Cao Chengyou was exposed, and there are naturally other people's shadows behind it, otherwise it would not be so uproarious.
Because of this incident, Kang Hye-jeong's agent immediately came out to refute the rumors, and Park Kwang-hyun also had CJ.E&M people to help him, striving to minimize the influence of this matter and turn bad things into good things
"Hejae Xi, do you have time today?"
When Park Kwang-hyun's call came in, Jung Kwang-jae was immersed in writing a script he had newly created, and he connected the phone, listening to Park Kwang-hyun's voice on the other end of the phone, Jung Hyuk-jae could hear a trace of his mood, obviously in order to cope with the news and interviews with reporters in the past two days, Park Kwang-hyun was exhausted and his brain was about to blow up.
Hearing that Park Kwang-hyun was depressed, Jung Hyuk-jae just shook his head and didn't say anything, after all, he was not easy to say about this matter. You said that the love of you around the corner is related to the love of men and women, how can you say that you are an outsider, saying that the south 'how can you not manage yourself'? Or is the woman a little 'cheap'?
"What's wrong?" After listening to his words, Jung Hyuk-jae immediately cheered up and said; "Is there something going on with the screening?"
"It's not!" Park Kwanghyun shook his head, knowing in his heart that although this was a good thing, he didn't know why he couldn't be happy in his heart.
"What the hell is going on?" Hearing Park Kwang-hyun say this, Jung Hyuk-jae hurriedly asked.
"This afternoon, just now, the Film Promotion Committee called me, saying that our films are tired of living and are nominated for this year's Oscar for Best Foreign Language Film!" Speaking of this, Park Guangxuan's words brought a hint of excitement, and then said.
"Really?"
Although it has its own variables, the trajectory of history is not bad, "Welcome to Dongmo Village" was nominated for the Oscar for Best Foreign Language Film, which is like chicken ribs in Jung Hyuk-jae's view, belonging to the kind of "tasteless food, it's a pity to discard it" award.
Because Jung Hyuk-jae knows very well that in the end, it is impossible for this film to win the award for Best Foreign Language Film, you must know that in the movie, Park Kwang-hyun is a lot of black 'American Dad', how could the Oscar choose this movie as the best foreign language film?
"Oscar Nomination"
"Love Peace Without Borders"
"The Victory That Belongs"
Although domestic films have been attacked by many foreign films this year, the top 4 domestic box office rankings in 2005 are still their own works, and the first place is "Welcome to Dongmo Village", which represents South Korea and strives to be shortlisted for the Oscar for Best Foreign Language Film, this war film starring Kang Hye-jung and Shin Ha-gyun also beat "Kind Gold" and "Going Out" starring big stars.
In the first half of this year, 14 of the 20 highest-grossing domestic films were Korean films, and domestic audiences have always been fond of Korean war films.
Overnight, the major TV stations that were still discussing the scandal of Kang Hye-jung, Park Kwang-hyun and Cho Seung-woo turned their attention to foreign countries, focusing on the release of "Welcome to Dongmo Village" abroad.
Taking advantage of this shareholder wind, CJ. E&M immediately changed the topic, hoping that the Oscar atmosphere can cover the scandal between the three of them, after all, it will have an impact on everyone's career, not to mention the number of moviegoers in the end, the scandal even has a great impact on the career of the heroine Jiang Huizhen, fortunately, the news of the Oscar nomination came in time, and it was not too late. (To be continued......)