The movie "The King's Man" is about to be released, and various publicity methods are on the battlefield, in addition to the traditional print media, ground and offline publicity mentioned earlier, the booming new media-network media is naturally favored by Lotte Entertainment, and the publicity method chosen by Lote Entertainment is naturally through the trailer.

Trailer, also known as trailer, refers to a short film that exhibits a highlight clip before the movie (film) is released, and the highlight clip is deliberately arranged and edited in order to create an unforgettable impression and achieve an attractive effect, the purpose of which is naturally to promote the film.

A trailer is an advertisement that belongs to a movie and is part of marketing. A trailer isn't about putting together all the best parts of a movie. It also has its own process, editing, compositing, special effects, etc., which is the same as the post-production of a movie. Moreover, the trailer needs good ideas to package.

It doesn't make sense to delve into which movie the first trailer in the history of cinema came from, anyway, the appearance of the trailer breaks the inherent publicity methods of the film and makes the publicity methods of the film more diverse.

The promotion of the trailer played a big role, especially in the period before the movie was released, because the trailer, even some of the worse movies because of a well-edited trailer, the box office results in the first week can fall through everyone's eyeballs and trick a large group of audiences into going to the theater.

However, the trailer for "The King's Man" developed by CJ Entertainment and Lotte Entertainment is a little different from the above, the trailer of "The King's Man" is also edited into a short film, but such a trailer is not only a trailer, but also a MV, a MV with a movie plot!

This day JHJ. Entertainment welcomed a special guest, who was the main force of online media promotion this time.

"Li Shanji xi, please come in!"

Led by the secretary, today's special guest, Lee Sun-hee, slowly walked into Jung Hyuk-jae's office.

Seeing someone coming, Jung Hyuk-jae got up and came to her side. Stretched out his right hand and shook it lightly with Li Shanji, and said in his mouth: "Li Shanji xi, hello!" ”

Li Shanji, who was born in 1964, would never have thought that she was already forty-one and almost forty-two years old just by looking at her face, and she looked like she was in her twenties and early thirties, with shoulder-length short hair and a pair of round-framed glasses, and the whole person revealed a trace of Wenxiu bookishness.

"Hello." After shaking hands with Jung Hyuk-jae, Lee Sun-hee said with a smile. "Please take care of us when we meet for the first time!"

is worthy of singing, and her voice sounds girlish, and she can't tell her real age at all.

In the 80s and 90s of the last century, Lee Sun-hee was a smash hit in China, and her song "ToJ" in 1984 brought her three laurels, including the Newcomer Award and the MBC Top Ten Singer Award.

Although the era of singers of their generation such as Lee Sun-hee has passed, the photos may fade, but the timeless singing voice will not. This is also one of the reasons why Jung Hyuk-jae has been insisting on finding her.

This time, the cooperation between Lee Sun-hee and JHJ can be regarded as mutually beneficial.

In the year 2000, Lee Sun-hee gradually slowed down the pace of her album release and put more energy into working behind the scenes, such as the popular singer and actor Lee Seung-gi (Ji is the gi of the) discovered last year.

It was also this year that she had plans to release an album. Just last month, her 13th album "April Issue" was officially released, which was originally intended to be an album for the 20th anniversary of her debut, but her focus on the quality of the music increased the production time. It was postponed to this year's release.

There is a song called "Marriage" in "April Issue", which is not only the title song of her album "April Issue", but also the theme song of the movie "The King's Man".

This meeting with Lee Sun-hee is actually not just to talk about this. There are also some problems that need to be paid attention to in terms of movie promotion, although there are not many places where Lee Sun-hee can help in terms of publicity, but as long as you play a good song, it is actually the best publicity for the movie.

As a singer who has passed his own period, for his album, Lee Sun-hee originally had no intention of playing on TV, and it was all good to sell it offline, after all, her fan base is fixed, and generally speaking, the final sales can be known before the album is released, because the same is true for the first few albums, and you can also take advantage of the times to earn some music sources on the Internet by the way, which is good, but this idea is good in Lee Sun-hee's opinion, but Jung Hyuk-jae doesn't quite agree.

Let's not talk about whether you can get a good ranking if you play songs on TV stations, just because of the role that singing plays in movie promotion, Jung Hyuk-jae will not let it go, after all, the current songs and songs are facing young people in front of the TV, and the ratings cover a wide range.

Because of Jung Hyuk Jae's words, Lee Sun-hee also dispelled her previous thoughts and decided to start singing nearly half a month after her album was released.

"Li Shanjixi, the editing of the movie has been made, why don't we go and watch it together?" Jung Hyuk-jae said suddenly.

After hearing Jung Hyuk-jae's words, Lee Sun-hee nodded

Kong Qingjun is a movie lover and the founder of a well-known private film forum in China.

Whenever a new movie comes out, he will always appear on the movie forum as soon as possible, put some of the information he has learned on the forum, and chat with familiar netizens about the current movie situation in theaters by the way, and exchange information. More often than not, he is busy maintaining the forum and managing the backend of the website.

Because this movie forum is also very famous on the Internet, from time to time there will be water armies who come to the door by themselves, and in the face of such a situation, he needs to prevent these water armies from affecting the normal operation of the forum in order to promote the movie, and then affect other people's discussions.

The evening was supposed to be the active period of the forum.,But he did find a strange phenomenon when he managed the background today.,Tonight's forum is obviously much more online than on weekdays.,Even a lot of old people with a registration date two years ago are bubbling online.,Just when he felt that this situation was a little strange,,Something more strange to him came.。

In just half an hour, there were more than 100 posts about a movie, almost three posts popping up every minute, and before anyone could reply, new posts popped up, and it was the same movie, and the name of the movie was "The King's Man".

When he saw this, Kong Qingjun already thought in his heart that this was an organized water army swiping propaganda incident, but what he didn't expect again was that he clicked on those posts and looked at them, and the people who posted them were all some old people he knew, or more active netizens in the forum.

What's going on? Because he had never encountered such a situation before, Kong Qingjun seemed a little puzzled, and he couldn't understand what was going on in the current situation?

"Has your number been stolen?" Kong Qingjun casually grabbed a netizen he was familiar with, sent him a text message on the station, and quickly replied to the convenience.

"What's wrong with the stationmaster? My number wasn't stolen! This netizen replied directly, and by the way, he also brought an expression to sell cute.

"Which movie were we talking about in the forum group last night?" Seeing this, Kong Qingjun still didn't believe it, and directly threw another question over.

"When I was just about to start, I had something at home, so I went down first."

Seeing the station letter he sent again, Kong Qingjun believed that this person's account was not stolen, but even though the account was not stolen, what the hell are these meaningless posts in the forum now?

"What's going on with the movie "The King's Man" in that post you just posted? Why is this all the things going on in the forums now? ”

Because the people who are swiping the screen now are a group of people who are more active in the forum, Kong Qingjun is not too embarrassed to start, after all, you need to pay attention to the impact, what should you do if you accidentally damage everyone's activity and enthusiasm?

"Of course, it's a movie that will be released recently, and I tell you that "The King's Man" is absolutely good!" Seeing Kong Qingjun's question, netizens replied enthusiastically, and by the way, they also gave Amway a look at the upcoming movie.

Because the time is still in 2005, although the concept of 'tap water' has not yet been spoken, the spontaneous publicity of netizens still makes Kong Qingjun feel novel, after all, he has never seen this scene in his memory before.

Next, Kong Qingjun asked a few more members of 'Tap Water', and the conclusion was the same, that is, none of their accounts had been stolen, and these propaganda in the forum were all organized by them spontaneously.

After asking a few familiar netizens, Kong Qingjun believed that there was no water army in the forum, and everyone started it themselves.

Having come to this conclusion, Kong Qingjun's heart was more or less relieved, at least there was no problem with the forum.

But what is this movie all about?

Because of the publicity of everyone in the forum, Kong Qingjun's delicacy also had a great curiosity about this movie, what kind of movie will it be?

Kong Qingjun had a trace of expectation in his heart, and clicked on one of the posts...... (To be continued.) )

PS: Thank you Qingqing's Yanyu, Crazy Angel, Zhizhen, ccdbn, and Mu Mu Mu Nan for your monthly pass support! Thank you for the twilight in the forbidden area, the second day of life, I never thought of it, the corn tip on the left bank of Paris, and thank you Niniko for the three plums!

In the end, the tofu is begged for all kinds of things, smash some monthly passes, reward or something, and warm up the tofu that is frozen into a dog in the north!