Fang Yuan was actually very devoted, he cherished this opportunity, and pounced on the media promotion plan he had carefully built with absolute enthusiasm. Fang Yuan was full of confidence in himself, he was good at drilling in this field. Of course, Wan Kang also gave enough support, and the conditions were very lenient, telling him that as long as he was sure, he could invest boldly.

"But you can't throw money at death, millions are acceptable, and I'm afraid it will hurt my bones if I have more." Wan Kang Fang Yuandao, "I'm just a suggestion, if you think that the greater the investment, the greater the return, you can also invest in eight figures." ”

"It's not clear yet, but try to reduce costs." Fang Yuandao, "Now the growth rate of the wine industry is almost out of everyone's expectations, the brand image of large enterprises is more prominent, they are very focused on publicity, and the main sales areas are concentrated in East China, South China and Southwest China." My edge ball has to be developed in these three areas, and it can be said that I am trying to survive in the cracks. ”

"I'm worried about the grave situation you're talking about." Wan Kang said, "But I've seen your plan, it's very good, maybe the key lies in the implementation link." ”

"Later, I made some adjustments and refinements." Fang Yuan said, "I have statistically analyzed the advertising situation of the domestic wine market in the past few years, and found that the vast majority of businesses have focused on television, and at the same time, they have gradually opened up the market by relying on this publicity model with the help of newspapers and periodicals. It's just that there have been some new changes in the past two years, and they represent a certain direction, and I am ready to start with these new changes. ”

"What's new?" Wan Kang said, "Let's hear it, maybe I can make some suggestions, the three stinkers have beaten Zhuge Liang, and one more person will have more strength." ”

"Outdoor advertising." "The subway, bus and waiting platform are excellent places, because in some big cities such as Shanghai and Guangzhou, many white-collar workers commute by public transportation, especially the subway is the most popular, and they are the main consumer of wine, so we can put certain advertisements in the subway station." ”

Wan Kang listened, and gradually frowned, "Fang Yuan, why does it sound like a pure brand hitting the market, didn't you say that you wanted to play a famous brand before." ”

"Wan Dong, did I say that the planning plan has been adjusted?" Fang Yuan said with a smile, "Now we are playing the sword of Damocles, on the one hand, we will put up our own banner to kill the market, and on the other hand, we will fish in troubled waters to catch sales, as long as we are careful enough, we can win on both lines." ”

"I think it's a bit mysterious." Wan Kang said, "In that case, the advertising investment is really not a small amount." ”

"Let's seize the favorable moment and do it intermittently." Fang Yuandao, "Like other commodities, holiday consumption is also the peak season for wine sales, we can choose the period from September to February of the following year, which is more concentrated between the four major festivals of National Day, Christmas, New Year's Day and Spring Festival, and put more advertisements on the print media, and then focus on strengthening the cooperation of outdoor advertising, and the effect is absolutely significant." ”

"How much does it cost to advertise?"

"Two million, it can't be less, otherwise it won't get the expected effect." Fang Yuan said, "Wan Dong, don't feel sorry for these advertising expenses, that's to lay the foundation for the future." ”

"Yes, two million is moderate, and there can be long-term expectations." Wan Kang said, "In terms of short-term effects, how is it unfolding? ”

"A wide net has been cast." "Guangzhou, Shenzhen, Fuzhou and Xiamen are the main ones in South China, Shanghai, Nanjing, Hangzhou and Hefei in East China, and Chongqing, Guiyang and Chengdu in the southwest region." ”

"Can it be done?" Wan Kang was taken aback when he heard this, "The battle line is too long, how many people do you need to take care of it?" ”

"The strategy of that kind of famous brand is opportunistic, it doesn't matter the length of the front, it's nothing more than putting two or three people in each place, opening up the door of supermarkets and hypermarkets, and just going in to sell goods." Fang Yuan said with a smile, "Dong Wan, in this regard, you are a layman, and it is normal to worry. ”

"Anyway, I'll leave this matter to you to toss, I don't care what the process is, just care about the result, don't let me lose a lot."

"Loss?" Fang Yuan smiled, "If my plan can be implemented smoothly, I guarantee that within three years, Aokamame wine will definitely be like the brands of Changyu, Great Wall, Dynasty and Tonghua, at least in China!" ”

"That's good, if you have this confidence, you won't have to worry about it, even if the result is discounted, it will be a complete victory!" Wan Kang said, "Mr. Fang, it's still the same sentence, as long as the harvest is good, your money will be indispensable, don't worry about no corresponding return if you make a big effort." ”

"Wan Dong, look at what you said, I still don't know what kind of person you are? I won't treat my friends badly. Fang Yuan said, "Of course, although I don't have any real ability, I also have an advantage, and I will repay my kindness." You take such good care of me, I also know a little about the reason, your Wankang Holding Group Company sword refers to the development of Huanhong New Town, my uncle Fang Zhengkun may play a big role in that regard, if you need to, you just ask, I believe that I still have a certain degree of persuasion, you can talk. ”

"No, it wouldn't be good if you were involved in this matter, then I don't know if I'm using you." Wan Kang said, "I cooperate with you in the wine business, because I fancy your strength in that aspect, just like the series of plans you are planning now, it is definitely on the point, I can see the Tao, not fooling people." "The reason why Wan Kang said this is due to the influence of Fang Zhengkun, with Fang Yuan's current state, it is true that he can't conspire with him for some big things, and if he doesn't get it right, there will be chaos. Moreover, Fang Zhengkun already knew everything and knew his thoughts clearly, so there was no need to interfere with Fang Yuan more, it was purely a matter of adding to the snake.

"I'm really embarrassed to say that." Fang Yuan didn't know why, he just talked about things, "Most of what I'm engaged in are crooked and heretical, and I can't get on the stage." ”

"What do you mean by crooked ways?" Wan Kang also chatted with him, "The crooked way is to be innovative, think about what others have not thought of, do what others do, and finally, if you succeed, it is a classic!" ”

"Hey, Wan Dong, you really can't say this!" Fang Yuan laughed and said, "Okay, with your words, I really want to let go of my hands and feet, I can definitely pat my chest and promise you that I will definitely not let you down." ”

"Mr. Fang, you have to say less big things." Wan Kang said, "Don't pat your chest beforehand, pat your head during the event, pat your ass afterwards, and slip away, then my eyes will be black and my limbs numb." ”

"No." Fang Yuan said, "Speaking of going home, if I find that the signs are wrong, I will definitely not hold on, and I will communicate and discuss with you in time to minimize the loss." ”

"That's a good thing to say, it sounds very real." Wan Kang said, "Sometimes, the words are not about how beautiful they are, but how real they are. ”

"I used to say beautiful things, so some things were obviously done and reasonable, but in the end they didn't end up being good, maybe I just didn't tell the truth." Fang Yuan said, "You'll have to pay attention in the future." ”

"Don't be misled by me, what I'm talking about is what I see personally, and it's not universally applicable." Wan Kang said, "Everyone has their own way of acting, as long as they are sincere and reckless, they can be well understood and accepted." ”

"What you said is really reasonable, and when you hear it, you have to think and summarize." Fang Yuan nodded, "My uncle talked to me not long ago, if you want me to learn more from you, it seems that I have to hurry, I must pay more attention to my conversation, otherwise I really can't improve my level." ”

"Don't talk about any level." Wan Kang said with a smile, "Let me tell you another word when you go home, having the right to have money is having a level, as for personal cultivation, it is not a dish at all in this year." ”

Wan Kang is right, the level is fist and money, the powerful and the rich always follow each other, wrapped together to do things, it is really enough pomp and level.

More than a month later, Wan Kang walked into the Great Hall of the People in Beijing.

Here, the launching ceremony of the establishment of the Wankang Charity Fund of the China Association of Social Workers was officially held.

This charity fund is one of the few contract-based open non-profit special public welfare funds approved and officially registered by the Ministry of Civil Affairs. According to the plan, on the basis of the initial amount of 2 million yuan, Wankang donated 8 million yuan in the name of Wankang Holding Group Company, bringing the total amount of the fund to 10 million yuan.

As an independent board of directors, the Management Committee of Wankang Charity Foundation will work with a professional full-time executive team to manage and operate the fund on a day-to-day basis. The Board of Governors is accountable to all donors to the Fund and is subject to public scrutiny. As the governing body of the fund, the China Association of Social Workers can accept donations from the public.

In this way, the fund, which can achieve benign rolling development and is committed to helping students in need, has received the attention of the government, enterprises, community organizations and the media, and relevant leaders and representatives attended the ceremony and witnessed the birth of the fund.

As the chairman of Wankang Holding Group Co., Ltd. and the vice chairman of Wankang Charity Fund, Wankang accepted an interview with the media and introduced the situation of the fund and the original intention of its establishment, which was very popular.

No matter how great the halo and honor are, they can't hide the eyes of wisdom. Wan Kang returned to Huanhong and leaned down even more, carefully taking care of the subsidiaries, urging them to move towards the road of prosperity, he knew that at this time, if he could not reflect on the gains and losses well, and firmly stabilize the foundation, it would be very easy to fall into the whirlpool of flashiness.

This should be a quiet period, ready to go.

Spring is fast approaching.

At the end of March of the following year, the development of Huanhong New Town was launched again, and the construction will continue on the existing basis.

As the Wankang Holding Group Company, which undertakes the overall development project, it was unveiled on the same stage.

Find a silent place in the thunder.

Amid the rumbling salute, Wan Kang told Fang Zhengkun that he had officially graduated from his bachelor's degree this summer and was preparing to join the democratic parties at the end of the year to pursue political advancement.

Fang Zhengkun smiled knowingly and said that it is foreseeable that in the near future, the youth index of the age of deputy department-level cadres in the history of Huanhong City will be greatly refreshed.

Wan Kang raised his head and laughed when he heard this.

At that time, it coincided with the soaring of several flaming salutes, bursting in unison, resounding in the sky......