Many people in the electronics industry wrote in their biographies, "The fairy company has played several conspiracies in a row,* snapped up a number of electronic companies, and established an electronic dynasty on the scarred bones of its peers, and the industry has paid a heavy price for its own light enemies." In Lee's entrepreneurial biography, he wrote, "We intend to make family contributions to the prosperity of the electronics industry, but business peers are not willing to see Lee's enter the electronics market. However, the industry peers did not let go of the Li family, taking advantage of the unfinished work of our integration, taking advantage of the financial difficulties of the fairy company, especially when Mrs. Lin could not preside over the work of the electronics company after giving birth, after a lapse of two years, besieged the fairy electronics company again, in a vain attempt to kill me, fortunately, the head of the family foresighted, in one fell swoop, and completely defeated the siege of the opponent, so that my electronics company did not fall." For these two different biographical comments, at least one thing is the same, that is, at the beginning of the establishment of Fairy Electronics, it was attacked from all sides and in a difficult situation, but it finally stood tall and became stronger and stronger, becoming a strong player in the industry.

Things have to go back to the middle of September 18, Gigi Lin gave birth on June 5, after three months of recuperation, to the beginning of September officially returned to the Li family compound, because everyone thought that her body was not fully recovered, did not agree to her to go back to the company to work, at the same time, the child is too young, only three months, according to the regulations, she also needs to be breastfed regularly, so, she is still recuperating at home, ready to enter the electronics company after October, take care of the child while working, and implement a semi-working state, But the development of the situation obviously did not allow her to be so idle. After returning home, although she couldn't go to work in the company, she could still participate in some things in the company, only to find that the situation was getting more and more serious, so severe that even if she went back, she couldn't get it back. Judging from the data, a number of electronics companies have completed or are about to complete the preparations for a new war, from technology to manpower, to capital, have been prepared, she understands that this is no longer something she can stop. Since June, it can be said that this big war has been inevitable since everyone learned that she had given birth, and a little earlier, if everyone knew that she was going home to give birth, then this big war might have started. Gigi Lin is now very worried, although from the point of view of the data, the integration of Fairy Electronics Company is quite good, after nearly two years, the integration of basically has been integrated, some of the company's technical equipment has been rectified, the development of new technology is also very smooth, the branches have reserved more than 15 billion funds, it can be said that in the past two years, Fairy Electronics has begun to make profits, in the rectification, it has made a profit of about 100000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 But she still can't rest assured, although she believes in the management ability of the second sister, but the second sister is not a professional in the electronics industry after all, and more importantly, she has no bottom in her heart. Time is pressing, and even if she returns to the company, she will not be able to reverse the current situation, because all kinds of evidence indicate that at the beginning of October, it is the beginning of the war. And this is exactly two years after the last big war!

The fairy headquarters also realized the seriousness of the situation, and felt that it was necessary to support the electronics company again, and escort her again, the consulting department, the planning department and the finance department have made a lot of preparations, and various preparations such as data collection, market analysis, and financial reserves have already started. The fairy company divided the opponents of the electronics company into several parts, the most important opponents, the secondary opponents and accomplices, and according to the convention, the financial resources, the time that can be supported and the time of the collapse of these opponents were "budgeted", and even once again carried out the analysis of the acquireability and the amount of acquisition, it seems that the fairy company has sufficient ability to expand the number of branches of the electronics company, if the opponents know the internal analysis data of the fairy company, I don't know how to feel, is it a sheep's mouth, or disdain? The Ministry of Finance has also carried out the capital budget, the company's original funds of 34 billion yuan, transferred from the West Star Company 39 billion yuan, in August and September repaid 60 billion yuan, and now there is 13 billion yuan left, according to experience, the war can last at least until the end of the year, then the company's reserve funds will be able to reach more than 40 billion yuan, if you recover some from the Donglin Group, the company has at least 50 billion yuan of reserve funds, excluding the 19 billion yuan that will be paid to Messer Electronics next year, The company still has 30 billion yuan to use, plus 15 billion yuan from Fairy Electronics Company, so Fairy can use 45 billion yuan to deal with this market war. This little money is obviously not enough to support the long-term development of the fairy, so after obtaining the consent of the boss, he borrowed 40 billion yuan from the bank contract, ready to deal with this market war! If those opponents had found out about the fairy's financial strength, they might have retreated a long time ago, and with such financial resources, even if the fairy's electronics were broken, they could be rebuilt quickly.

In the face of Gigi Lin's worries, as a husband, Li Mengze is obviously much easier, he is not afraid of people fighting, he is afraid that the teacher will be unknown, there are no small companies in the electronics industry, and all companies have strong financial resources, especially the strength of some large companies is amazing, and even international consortiums are backing him, but he is not afraid at all, the fairy company is not a soft persimmon, it can fight against any large company, hundreds of billions of family funds, not just anyone can swallow it. He understands the strength of the fairy, but Gigi Lin doesn't know it, and many women in the family don't understand it; They had never considered her a big deal, but now they felt a little dangerous, and the family meeting was held on an unprecedented scale, and ten adults who were no longer young sat around. For the fairy's financial problems, Li Mengze knows better than the company's finance department, and in the face of everyone's questions and worries, he once again counted the money scriptures:

"The company's headquarters has 13 billion, and the electronics company has 15 billion, and it has been ...... from bank contract loans, Donglin...... Dad has already said it, no problem. The headquarters was also able to collect ......, totaling 106 billion, in addition to reserving 10 billion for electronics companies,...... There is another 76 billion yuan. Yudong said, if you need to, you can turn some around, that is, we can use 100 billion, of which more than 80 billion is for direct competition, which is a lot of money, and few companies can reserve so much money. This war, it is estimated that it will be the last, and it may not be for many years in the future, I am ready to take out tens of billions more, at least 500 billion, what are we afraid of. This is more than 130 billion, what are we afraid of, who can come up with so much money, wait to count the company! ”

This time, everyone was excited. Yang Hua probably knows the company's financial situation, and has also considered using the family reserve funds, but he is not sure how much to use, this is a sensitive issue, I don't know what other plans this man has, let alone give the man a chance to play. Gigi Lin was even more excited, and finally squeezed out this guy's money, all along, she imagined squeezing out the man's money, what to do, she didn't know, and she didn't think about it carefully, but she was excited to squeeze them out. Other women are also full of confidence in the future, after all, the family has money, there is no panic in their hearts, so much money is more than enough to repay the loan! If they can use the money to expand the industry again, they will not participate in it themselves, but they will also wave their flags.

According to the plan, Gigi Lin did not go back to work in the company, but showed up in the company several times in late September, and each time she did not stay in the company for a long time, took some information, and met with the leaders of various departments, although she did not give any instructions, but left a positive impact. Another big war in the electronics industry is about to begin, which is what everyone has a hunch, and the documents issued by the headquarters also make it clear that this information is being made clear, and all kinds of preparations are being carried out in an orderly manner, and instructions are quickly conveyed to the relevant departments of each branch; At the same time, there was also an internal message that the general manager had appeared in the head office. The news spread the fastest, and soon, the top and bottom of the various branches knew the news, and almost at the same time, the opponents also knew the news of the woman's imminent comeback. For Gigi Lin's comeback, the fairy company is very happy, full of expectations, hoping that she will lead everyone through this difficulty, while the opponents are a little worried, more disdainful, after all, her comeback is a little too late, and now at most in the company to play a role in encouraging morale, due to long-term ignorance, lack of actual control of the company, to quickly become familiar with the affairs of the electronics company, it takes a lot of time, not to mention, whether the two women can work together is still between the two!

In fact, they are a little worried, Yang Hua can't wait to quit the electronics company as soon as possible, and he doesn't want to survive in the electronics company for a long time, and the women in the Li family's compound are not ordinary unity. Gigi Lin's ability to control fairy electronics has not faded at all, there are almost no obstacles, they are not the handover between ordinary managers, it is related to the interests of the family, success or failure is related to the family's century-old plan, and they dare not relax at all, so Gigi Lin secretly took over the fairy electronics company. Although she has not yet gone to work in the company, the company has clearly felt her existence, on the surface Yang Hua is still managing, but the company has already felt her breath.

This year's National Day is almost the same as two years ago, early people smell the smell of gunpowder, or the top three electronic leaders, a number of electronic companies to follow up, the top electronic companies have made market announcements early, or voluntary, or forced, in short, they all show the market that they are the initiators of this competition, in a favorable market position. People who are not confused at all naturally understand where the two electronic storms that followed come from, except for the fairy company, who else is worthy of the industry's powerhouses so impatient, and only the fairy can make those big companies feel oppressive, and can't wait to nip the new opponent in the bud. The storm blew on October 2, and it was not until the 5th that Fairy Electronics followed up, but it was 0.5 percentage points lower than the top three electronics, and the price was equivalent to 85.5% at the end of September, which is not low, because after two years, the price of the electronic market was not lower than 3 years ago, only 5% lower, and some products were even a few percentage points higher. But this is obviously the first confrontation of this war, definitely not the final price, sure enough, almost the next day after the fairy electronics announced the price cut, a number of companies dropped the price to 79%, down 7 percentage points at once, the market for it to fluctuate violently, but people are still looking forward to their next round of price cuts, no one believes that the electronic market war ends here. Fairy Electronics is not polite, more ruthless than they said, in two days, the price was reduced to 72%, a drop of 13.5 percentage points at once, directly promoting a new round of price adjustment of electronic products.

For the fairy electronics' abnormality, no longer follow up the practice, the companies were a little confused for a while, the past fairy electronics, often followed by other companies, step by step to reduce the price, at most just a little more than other companies, this time it was abnormal, anti-customer-oriented, all of a sudden the price was reduced by 13.5 percentage points, almost twice as much as theirs. The assessment reports of the parties have been released, analyzed, compared, and tried to get news in their favor. For the price of the fairy, the companies feel different degrees of fear, every percentage point decreased, they will lose tens of millions of yuan or even hundreds of millions of profits, any percentage point makes them worried, but since the fairy has played the card, and provoked the head, everyone has to follow up. As the one who launched the attack, they should have dropped more, but the fairy had obviously forced them into Li Tong, either follow the fairy to reduce the price, or directly drop to the profit cut-off point, this is a painful choice, but time waits for no one, and if you don't take action for a long time, it will cause adverse effects. Like a chaste woman, she attaches great importance to her body and image, and does not want others to see any of her shortcomings and uncleanness, so she has taken off her clothes for the connoisseurs to "test", and the mentality of the "women" to undress is different, the action is fast and slow, and the undressing is more or less, but anyway, after 10 days, everyone started a new round of stripping competition, gradually showing their skin to the world. Ten days later, four companies adjusted their prices to 68%, and others also lowered their prices to less than 70%. Fairy Electronics has once again become the company with the highest price in the market, but the price difference between the companies is not much, only a few percentage points.

Until the beginning of November, Fairy Electronics further lowered the price, the reduction is still very large, from 72% to 63%, this price can ensure that the branches lose 60 billion yuan per year, which is still the result of the company's technical strength rising and the application of new technologies. At this price, the gross profit of the whole company fell to 9 billion yuan, excluding taxes and other expenses, almost only about 200 million yuan remained, and the loss of 6 billion yuan was mainly investment in scientific research. Originally, the cost of scientific research should be very large, but because the company is in the integration period, it is not very stable, and the investment in scientific research is relatively small, which is the least among the large electronics companies. Of course, these investments are the scientific research investments of the head office, and some investments by each branch are not counted. So far, Fairy Electronics has actually entered the point of loss, losing more than 500 million yuan per month, now the production of the companies has not stopped, the product backlog is not too serious, the company's accumulated funds have not been exhausted, the situation is not bad, the important thing is that the company has no debt burden, no need to bear interest, and the head office does not care about those loans, it seems that the overall situation is not too bad. However, it does not mean that other companies can survive at this price point, which is sensitive to Fairy Electronics, and is also sensitive to other home appliance companies. The technology of the fairy company is quite good in the industry, they have acquired some powerful enterprises, advanced technology, high productivity, but some companies do not have their advantages, most of the company's spare funds come from bank loans, or scrape together; But if the price is not lowered, they can't compete with the fairy at all, and they also understand the fairy's intention, which is to fight for stamina, strength, technology, and who can afford to lose. The response of the shopping mall is very fast, the orders of the fairy companies are increasing rapidly, and the connoisseurs are also very sensitive to this price, which is really a rare good price, maybe, it will soon be gone! But the situation is obviously happier for them, and many electronics companies have also lowered their prices to 63%, which is at the same level as Fairy Electronics, maintaining the same competitiveness, trying to continue squeezing. At this time, it shows the geographical advantages of some companies, different regions, the market situation will be different, such as Donglin Electronics, because there is no company comparable to her in Wuhan, so the price is not "normal" 63%, but reached *%, slightly higher than the market price, and the price of an electronics company in Guiyang is 68%, but also maintains a strong competitiveness, generally speaking, the price of electronics companies in the central and western regions is higher, but the market in these areas is not large, so, The battle between the companies is still fierce.

In addition to scientific research, Fairy Electronics Company can make a profit of 7 to 8 billion, excluding various expenses, it is only 15 million yuan; However, her investment in scientific research is relatively small, only 500 million per month. This is not to say that the fairy company's expenses are not large, 9 electronic branches, plus a total of nearly 40,000 employees in the head office, the monthly salary expenses have reached 280 million, plus various expenses, so that the branches have complained to the headquarters. Fairy Electronics Corporation is very calm, this war has just begun, the company's funds have to be fully utilized, 10000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 At this time, the companies are no longer pressing step by step, and the market competition law does not allow that, so since November, especially after the middle of the month, there has been no excessive price reduction, and everyone is trying to find opponents in service. Almost every company is losing money, almost every company's inventory is increasing in large quantities, large companies can lose billions of dollars every month, "small companies" can also lose one or two hundred million, companies with good conditions are still holding on, companies with bad conditions are sad and gradually give birth to plans to give up.

By January 19, Fairy Electronics suddenly announced the return of 39 billion yuan borrowed from Xixing Company, and at the same time, Donglin Group announced the repayment of 15 billion yuan of Fairy Company's loans, which immediately caused some people to be shocked. For the West Star to the fairy to borrow money, has been the focus of people's attention, many people have a lot of complaints about this, although dare to be angry but dare not speak, but some people have the idea of West Star, trying to take advantage of the reputation of this disadvantage to attack, this trend was known to the fairy company information department, feel that continued borrowing will lead to the decline of the West Star company's stock, and may even lead to the shock of the entire company, which is not conducive to the fairy's long-term career. Yang Hua has returned to the fairy headquarters, this matter is naturally handled by her personally, in order not to be criticized, and at the same time in order to obtain funds from Xixing again, decided to return the loan, and in order to strengthen the momentum, but also in order to build momentum for the West Star Company, and asked Donglin Group to return the loan as soon as possible, these actions are all book matters, Donglin boss is very happy, this thing is not delayed at all, and he does not care about what people think of her "selling daughter". Soon, the above two statements appeared on the announcement, which played a certain role in the current market, some people wanted to suppress the fairy through the West Star Company had to stop halfway, and Donglin announced the loan to the fairy and returned, so that the market had to rethink the fairy's financial resources, which is "not an easy to deal with" opponent. On the other hand, for this electronic market war, the fairy company headquarters and the electronics company believe that it will not end overnight, it will be a "protracted war", which is likely to last for a few months or even longer, and the longer the time drags on, the more beneficial it is to the fairy, although it may cause international electronics giants to take advantage of the situation. At the end of the year, the fairy company received another 32 billion yuan, which made it possible to use 45 billion yuan of book funds and 40 billion yuan of bank contract loans after repaying the loan of Xixing Company, and even after August of the next year, there will be 46 billion yuan, which should be able to support to the end. Donglin's loan caused a strong reaction in the market, no one knew that the fairy had given Donglin a huge loan, and it was borrowed a few years ago under a very tense situation, real estate developers couldn't help but think of Donglin's miraculous bidding, but the electronic market is difficult to offset the impact of this. Now, the West Star company has a huge amount of money to be launched, at any time up to tens of billions of dollars of funds ready to support the fairy company, which makes the situation become a situation that is not up or down, originally thought that the integration of fairy electronics is not completed, there may be instability, but until the Spring Festival comes, the fairy company is still as stable as Mount Tai, there is no sign of wavering.

The arrows are on the string, can not but send, the companies finally ruthlessly, after the Spring Festival set the price at 60% of the price, and almost at the same time, Fairy Electronics suddenly announced a new round of 59.5% of the price, the press conference of the two sides was almost at the same time. After a Spring Festival recuperation, Gigi Lin is full of spirits, although the competition before the year has caused the electronics company to lose at least 1.5 billion yuan, but it has greatly increased the pressure on other companies, although the fairy has a loan to repay, but now there is still a huge amount of money to use, plus a huge amount of company property, the situation is relatively better. After the price reduction, Fairy Electronics actually only made a profit of 500 million yuan per month, and the situation was even more sinister; The fairies are like this, and the situation of other companies is even more sinister. In March, the companies are still holding on, in April, almost no company is not complaining, almost no company is not losing money, and Fairy Electronics has lost nearly 4 billion yuan, and has not left a penny of profit for many months. Of course, companies that lose more than Fairy Electronics abound, because these companies invest much more in scientific research, and they do not have the problem of corporate integration. The fairy picked up this cheap, which is not to say that the fairy does not attach importance to scientific research, but in fact, they have not even completed the integration, and some technologies have not been integrated with each other, and it is "not suitable" to invest heavily in scientific research.

Before the Spring Festival, fairy electronics employees often see the general manager from time to time late, early departure, and even leave, some people have calculated, on average, every month, the general manager has to take half a month off, almost half a month of work, half a month off, half a year of maternity leave, which makes some female employees envious, think about it, can they be treated so well when they give birth! I don't have to go to work for four months after giving birth, and then I have four months of half-time work, which is half a year, "Wow, this is so ......", compared to the past, the fairy employees saw more maternal smiles. After the Spring Festival, Gigi Lin was finally able to go to work normally, dealing with company affairs almost every day, and the energetic woman had no impact on production at all, and seemed to be more energetic than before, more vigorous and resolute, and faster to solve problems.

In May, Fairy Electronics Company announced an announcement to increase scientific research funds, raising the scientific research funds of the headquarters from 500 million yuan to more than 800 million yuan, an increase of more than half, and almost at the same time, Fairy Company rode around; At this time, Xixing Company announced that it would transfer 47 billion yuan to Fairy to fully support the acquisition activities of Fairy Company. One stone stirred up a thousand feet of waves, and experts speculated that the acquisition amount of the fairy company was 50 billion yuan, no, 70 billion yuan, is there 100 billion yuan? All kinds of speculation have come, but the electronics market seems to be "calm", the companies have not reacted to this, the market price is still low, although many companies are also secretly contacted. After eight months of market war, almost every company has lost more than 8 billion yuan, and some companies have even lost more than 30 billion yuan, no way, scientific research funding is too high, some companies did not expect this fight to last so long, the last time only lasted 3 months, this "dragged on too long", if it continues for a few more months, the loss of each company may be greater, 30 billion is certainly not enough, this is a big number, especially in the case of bank loans, As for some listed companies, it is even less ideal, except for individual professionals, who would believe that the fairy company will be vulnerable, that is a company that creates myths, Western Star Company, Fairy Company, and now Fairy Electronics is also creating myths, so everyone has supported it. By June 19, Fairy Company had invested 100 billion yuan to acquire two electronics companies. The two electronics companies acquired by the fairy, the contract amount of the East Lake Electronics is as high as 65 billion yuan, ranking seventh in the industry, and the Yuanjing Electronics Company is 35 billion yuan, ranking 12th in the industry. For the forced withdrawal of these two companies, the electronics industry has shown more cruelty and ruthlessness, the market has not risen because of this, some people are calculating the financial strength of the fairy company, 100 billion yuan to shoot, 60 billion yuan in advance, 20 billion yuan after a year, 18 months later, it is good to pay 20 billion yuan, and she is only more than 100 billion yuan at best, and 40 billion yuan for other purposes, and August will soon come, if you can light another fire on the West Star company, Then there is a look.

"Fairy, you die", up to 80 billion yuan of funding gap, how do you deal with it, don't you consider the consequences of the acquisition!

However, the market finally couldn't hold on, just half a month after the fairy company announced the signing of the acquisition of two electronic companies, that is, at the press conference of the formal contract signing between the fairy company and the two companies, Li Weisen announced the latest news of "50 billion yuan of private account capital injection". After being silent for many years, following the last 10 billion yuan, the legendary Li Mengze finally made another large-scale capital injection into the fairy company, no more, no less, 50 billion yuan that Lin Mingtang once guessed. 50 billion, not much, but it is enough to deal with this big war, in this way, the funds in the hands of the fairy are enough to acquire another East Lake Electronics, isn't that enough, not to mention, is there really not a penny in someone's hands, impossible! Since he can come up with another 50 billion yuan, it means that he still has money in his hands, and how much there is, people don't know, but who can say that he knows this legendary person! The home appliance subsidiaries were shocked one by one, 50 billion, 50 billion net funds, this is terrible! They are not afraid of 50 billion loans, and they are even less afraid of 50 billion bank loans, but the 50 billion private funds are too tempting, which is enough for the fairy to completely bankrupt the household appliance subsidiaries but still be able to win people's hearts. Therefore, the market made a choice in an instant, starting from the traditional top three, followed by the fairy, and raised the price of the product, which made some businessmen who continued to wait and see complain.

The fairy company once again repelled the encirclement of a strong enemy, perhaps, the fairy electronics company can really go sideways in the electronics market!

In this market competition, only 3 electrical appliances subsidiaries were acquired, and Yulong Electronics acquired a company of 15 billion yuan, continuing its fifth position in the industry and becoming one of the companies that benefited the most in this market war. The most eye-catching is naturally the fairy electronics company, with an injection of 100 billion yuan and the joining of the two companies, the strength has almost doubled and become a huge electronic giant. The fairy headquarters spent a total of 205 billion yuan, equipped with 11 branches, and the total assets reached more than 220 billion yuan, which has surpassed Parkson Electronics and is comparable to the scale of the other two electronics companies. More importantly, he acquired the seventh and twelfth companies in the industry, if you count the eighteenth other company, Fairy Electronics started with Donglin Electronics, and has acquired the top 20 of the three peers, becoming a huge electronics company, becoming one of the new top three in the electronics industry, known as a new legend in China's business world!