Chapter 45 Core Players and From 2D to 3D
"Eating jujube pills? What a strange name. Chiba Yuki tilted his head and looked at the Chinese characters written by Lin Yan.
The Chinese characters in Eyu are divided into pronunciation and pronunciation, and the sounds are mostly taken from ancient sounds. Nowadays, the pronunciation of Chinese has changed greatly compared to ancient Chinese, so it is more difficult to make Chiba Yuki understand the meaning of taking jujube pills.
Lin Yan looked at Chiba Yuki's strange appearance, smiled slightly, and did not explain the meaning of the name.
Chiba Yuki looked at the words, looked at Lin Yan, and asked him, "Do you want to have a yacht of your own?" ”
Lin Yan looked at Chiba Youxi's starry eyes, and he couldn't say he wanted it, so this guy would really give him one. However, a person like himself, who is accustomed to living a poor life, is a little discouraged when he thinks of how many people need to be hired to take care of such a ship, the cost of oil, and the cost of **.
What's more, the great business of video games is far from being successful, so now is not the time to enjoy it.
Lin Yan looked at these rice papers with the words "eat jujube pills", and suddenly a thought popped into his mind, he said, "Okay, but my boat, I have to do it myself." ”
Lin Yan picked up the rice paper whose ink had not yet dried thoroughly, looked at it with his eyes for a moment, and then began to fold it with his hands.
The rice paper was relatively soft and not suitable for folding, but Lin Yan's hand was relatively skillful, and after five minutes, a white paper boat was lying on the table.
On the side of the paper boat, you can also see a few words that are not so regular as "eating jujube pills".
Lin Yan clapped his hands and said, "This is my boat, green." Environmental protection. All it takes is the wood that is made into paper, how about it? Look good. ”
Chiba Yuki didn't expect Lin Yan to react like this, in fact. She didn't know much about the craft of origami. After all, the living conditions have been very superior since she was a child, and this kind of very civilian entertainment, which she has not experienced, is also a relatively normal thing.
Although she had never touched origami, Chiba Yuki was quite interested in it, and she carefully picked up the delicate paper boat and exclaimed, "It's so beautiful!" ”
She turned her head and said. "Will you break anything else?"
Lin Yan nodded, seeing Chiba Yuxi's enthusiastic appearance, and also knowing that origami was a more attractive activity, he continued to use rice paper that he didn't know the price of, folding some small animals, Chiba Yuxi saw these small animals that were angular and angular, but lively and vivid, and smiled very happily, and the smile on his face was like a person who controlled the fate of thousands of people. A big man who can influence the world is the cheerful smile of a living child.
Lin Yan looked at these origami animals and suddenly said, "Senior Sister Chiba." How about we launch an origami style game with all the characters and all the scenes. It's all origami. In this way, if the game can sell well, we can also sell origami goods. It seems like a solid idea to think about. ”
Chiba Yuki looked at these cute and fierce little animals, and automatically colored these origami in his mind. It seems interesting to make up the way they act. However, there is a problem that the function of the red and white machine seems to only show pixel-style games, and it is too difficult to make it display other styles of games.
"Neither the red and white consoles nor the handheld consoles can show such a game." Chiba Yuki said in a slightly questioning tone.
Lin Yan nodded and said, "It's true that it can't be displayed, when the red and white machine was first launched, the function was still ahead, but now that more than two years have passed, not to mention the lead, it is actually lagging behind." Although the sales of red and white machines are still increasing rapidly, the games released now have entered the tinkering, and they are used to load chips on the cartridge to improve the display effect.
Of course, if you force the red and white machine to make this kind of origami-style game, you can barely do it. However, I estimate that such a cassette will cost three to four times as much as the red and white machine itself. ”
After more than two years of sales of the red and white machine, and after the sales exceeded the 50 million mark, the price of the red and white machine was cut for a while, and the price of the red and white machine was reduced by 2,000 yen in Japan and 80 dollars in the United States.
In this way, the price of cabbage, which is already considered cheap, is even more expensive. This price reduction prompted those who did not buy the red and white machine and were still waiting to see the choice to buy. As a result, sales have entered an explosive period, and at the current sales rate, it is not a problem to reach 60 million within two months.
"Do you really want to develop a new console platform and abandon the current red and white machine?" Yuki Chiba quickly went from that childish joy to the image of an entrepreneur.
The subtext of her words is very clear, that is, the sales of red and white machines are still in a very obvious growth period, and the development of new machines at this time will make players realize that the era of red and white machines is coming to an end. This will affect the sales of red and white machines and the performance of Chiba Games this quarter.
Although Lin Yan has already explained to Chiba Yuki, people who have not experienced it will not understand why such a huge number of sales machines need to be updated, and they can't keep making games and selling them all the time.
"Senior Sister Chiba, now the red and white machine is actually lagging behind the development of the times, if we don't hurry up the development of the next model of the red and white machine, then when the red and white machine is really abandoned by players, it will be too late for us to develop it. In fact, our hardware part has already started the research and development preparations for the new host, and many places are making technical reserves.
We have also reached a cooperation intention with a well-known chip factory, and they will help us design a new chip. As long as we have this new chip, our game consoles will not be so easy to imitate. Although, those people still want to deduce the drawings of the new host, but no matter how clear their thinking is, it is difficult for the clever woman to cook without rice, and it is impossible for them to make chips out of thin air. ”
"Forget it, let's not talk about this matter first, today is a holiday, just talk about the holiday." Chiba Yuki has been listening carefully to Lin Yan's words, but after Lin Yan finished speaking. But she said so.
"Hmm," Lin Yan nodded in response. "Yes, it's a holiday. If you don't talk about video games, you can't talk about video games. ”
In addition to Chiba Games' own employees, it is not the media or players who care most about the dynamics of Chiba Games, but the video game league.
Digital Tyrannosaurus consoles, color screen handheld consoles, and arcade machines are now the three pillars of the Video Game League. Although the financial report seems to be still an order of magnitude worse than Chiba Games, but. Among all the companies in Japan, the Video Game Alliance is also the number one company in terms of liquidity.
Industries related to electronic technology are very hungry for R&D capabilities, but in addition to R&D capabilities, there are not too many things needed.
In the 80s, advertising was not yet fully proliferated. A product as long as the quality is good and the features are great. Even if you don't advertise, it is easy to sell by relying on the word-of-mouth publicity of consumers alone.
After all, consumer electronics and cosmetics are products that take advertising seriously. The difference is still relatively large. Most users are concerned with the actual performance, not the appearance of the machine.
Of course, with the performance of the machine becomes passable. Which product has a more delicate and good-looking appearance has become an influence on consumer choice. Factors that matter.
"Chiba Games is really working on a new console." The intelligence officer of the Video Game Alliance, after coming in and saying this. Without any more words, he withdrew.
Shiraishi and Nagasawa are still the actual leaders of the video game alliance, although they still have a board of directors at their heads, but the board of directors is just watching and participating in the voting of major resolutions a little, and they will not easily interfere in the day-to-day operations.
Shiraishi and Nagasawa glanced at each other, indicating that they knew the news.
Although, the authenticity of this news has been confirmed, but they are now thinking about whether the development of a new console will really be an inevitable result.
You know,The video game alliance launched its own second-generation home console early,The performance of the machine,Several times that of the previous generation of machines,The machine has also entered the sixteenth era,The display quality of the picture has also improved a lot。
It can be said that all aspects have been improved by leaps and bounds. However, the sale is not good, there are not many people who buy new consoles, and users of old consoles are also full of complaints.
Although, in the game media, the function of the new machine has been blown and blown. The video game league did not spend less money to ask these media to do soft advertising, but the sales just did not improve much, and the sales volume was only one million units within a few months of release. Suffice it to say, this new host failed. It, like its predecessor, is a marginal product with no ability to enter the mainstream market.
There are many reasons for the failure of consoles that have also been analyzed within the video game league, in addition to complaining that Chiba games are too cunning and occupy a larger market. The most vocal is that no new consoles should be launched.
Of course, some of them say that the reason why the new console does not sell well is because it is too expensive. However, a new host can't be cheap. Cheap means poor function, and plugging in the function means that the promotion is limited, and the improvement is limited, and there is no upgrade to launch a new model, and the significance and ability of the red and white machine to squeeze out.
Since there is no obvious improvement, why should users of red and white machines give up red and white machines and devote themselves to the arms of the new consoles of the video game alliance.
It's not just the machine that's getting more expensive, it's also the cassette. Due to this era, the game storage medium of choice is still cassette. Cassettes use expensive memory, and the new console is more expressive, so it naturally requires more storage space to store footage. As a result, the price of the cassette has also increased exponentially.
In the past two years, although Japan's economy has continued to rise, the income of residents has not doubled.
Therefore, the emergence of new consoles means that a person needs to spend more money on video games, so many people give up playing video games and choose to play other things.
In fact, if you count an entertainment activity like bowling, it doesn't cost much to play once, right, and you can also bond with your colleagues.
After the video game league finally summed up the various reasons, although it said that it was very clear about the problem of the consoles launched by its own camp, it did not have a good solution.
After all, their only advantage now is probably the technical advantage. Although, the games launched are not necessarily more fun than Chiba games, but the machines launched will definitely be higher than the same type of Chiba game consoles.
In this way, it seems that the video game alliance, in the home console market, has only one development trend, that is, core players, give up those mass players with weak consumption power, and make every effort to develop core players with strong consumption power.
However, the problem with this is that the difficulty of the game has become more difficult, and the game has become more difficult for the average player and less friendly to newcomers. Another problem is that core players have much higher requirements for game quality than mass players.
It can be said that the general public players will praise the excellence of a video game, while the core players think that the advantages of the game are all deserved, and a game has no advantages, and what game do you develop, it is better to go farming. As for some small details of the game, I will be haunted.
Even, because of some minor problems, a game will be violently attacked. And so on the future of the franchise, and the future of the company.
Despite the quirky tastes of the core gamers, it seems that the video game league has no choice. Because, the market for ordinary players is almost monopolized by Chiba games. The few head-to-head confrontations they tried, not to mention a total victory, could not even be achieved without losses.
As a result, they can only choose one market segment and work intensively.
However, this means that the video game league will almost always be the second largest player in home consoles, and will never sit on the top spot.
Because, Chiba Games holds the entrance to the world of home consoles, with the largest number of players, the widest range of tastes, the strongest receptivity, and the phenomenon of blind consumption is more serious.
Although there will be a certain chance that these novice players will be converted into core players, however, this conversion rate is not high, and even if it is successful, these new core players will become tricky. Tolerance for mistakes is drastically reduced.
For the next period of time, Lin Yan was almost immersed in the hardware research and development department of Chiba Games. While trying to control costs, make the new console as versatile as possible.
At the same time, he also proposed a centralized new display method in the design stage, so that designers can find ways to add these functions.
A video game can't always be just two-dimensional, it will definitely go into three-dimensional. Perhaps, the new console doesn't have the capabilities of a fully three-dimensional video game, but with some effort, it's still possible. (To be continued......)