Korean comedy films have a certain degree of influence in Asia, especially the 2001 "My Sassy Girlfriend", which quickly became a hit in South Korea after it was broadcast. Savage' style, it is also this movie that announces a new style of girlfriend, she loves to drink, her personality is savage and spicy, and she will even force her boyfriend to wear high heels, subverting our impression of the tradition of Southeast Asian women as gentle and virtuous, is such a savage girlfriend role, so that her actor Jun Ji-hyun won the Korean Film Daejong Award for Best Actress.

This role also made Jun Ji-hyun quickly popular, becoming almost the premier queen artist in South Korea and the Asia-Pacific region. While integrating more fashion elements, this film has also made new breakthroughs and innovations in content and concepts, which can be regarded as pushing Korean comedy films to Asia, and then various film and television works with the theme of "barbarism" have also made a lot of money.

In 2003, the movie "My Savage Female Teacher" starring Kwon Sang-woo and Kim Ha-na achieved a total box office score of 4.93 million, while "My Sassy Girlfriend", the originator of the "savage" movie, was 4.87 million, considering that the film was released in 2001 when the Korean film industry was in a depression, it is a record box office myth to achieve such results, and the film also blew the "barbaric whirlwind" to Asian countries, and has a high popularity in East Asia and Southeast Asia.

Comedy movies occupy a very special position in Korean genre films, don't look at the overall box office in the current box office list of comedy movies is not high, although the genre of comedy love is easier to recover costs and make profits compared with the production cost investment, but it is difficult to reach the blockbuster box office level, but because the production cost of comedy movies is much lower than the production cost of other types of films, in the end, this type of film is not only the favorite of big film production companies, It is also a favorite of many small film production companies.

Actually, it's not just in South Korea. In film markets around the world, comedy accounts for a large part of the film.

Speaking of which, the reason why comedy has become an eye-catching genre in various countries is that comedy has a strong social binding, a greater local affinity, and a high degree of adhesion between the audience and local comedy stars. Cross-cultural discounts are smaller and less costly.

In contrast, although the introduction of Hollywood blockbusters is full of audio-visual stimulation, it is inevitably a bit estranged from local audiences, just like a 2012 Korean comedy film "All About My Wife", which occupied the first place at the box office in a head-on confrontation with the Hollywood hero blockbuster "The Avengers", and successfully suppressed the strong offensive of "Men in Black 3", which can be said to have set a new record for Korean romantic comedies, so the box office trend of the film has attracted more attention from all parties.

Compared to the visual stimulation brought by Hollywood blockbusters. Comedy gives people a different feeling, it mainly retains its own unique living space through its stronger relevance and cultural affinity with the real society. As long as they can actively observe the current life, effectively interact with the local audience, and meet the emotional and psychological expectations of the mainstream audience, while meeting the emotional and psychological expectations of the mainstream audience, convey the voice of the public, create entertainment, regulate the body and mind, release emotions, and comfort the public; And use its special genre film narrative means to provide them with positive values.

Comedy even without high tech and big scenes. There is no audio-visual shock, and even the quality is a little rough. It still has the power to reach people's hearts and entertain the public. Because in the final analysis, movies are about human nature and the art of the human heart, not just audio-visual and scenes.

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Cha Jun-woo is an employee of a film production company in Seoul, and most people probably haven't heard of this company, and it's not as well-known as CJ Entertainment or Lotte Films, or even as famous as JHJFilm, which has recently sparked a lot of discussion in the film industry. The company's name usually appears at the end of the film, and his company may be among the partners in a few lines of small print.

However, although the company is small, it has always been in a profitable state, which is not as good as the big income after large companies have invested in large productions. But a small fight can also make a good place in the city of Seoul, after all, there are still many film production companies in Seoul that want to get out of the loss-making state.

His task today is very special, he should have left work at this moment, at this time he can only squat alone outside the door of the movie theater, the weather at night is more or less cold, coupled with the wind blowing from time to time, Cha Junyou had to wrap his jacket tightly, while stomping his feet while waiting for the audience to come out of the premiere.

Today is the day of the premiere of "The Trouble of Beauty", as the venue of the movie premiere ceremony, the JHJ Cinema has already been crowded with audiences and fans, and the lucky ones who were lucky enough to be able to enter the scene to meet the main creators of the movie at close range happily walked into the cinema, and the remaining fans who bought tickets for the premiere, while laughing with the people around them while waiting for the moment when the movie opened, some fans and fans who did not buy tickets were still wandering outside the theater, hoping that someone would not watch and sell one or two tickets. And these people are not in the minority.

Che Junyou looked at these fans at the entrance of the theater and couldn't help but whisper: "There are really a lot of audiences here today!" ”

The last time I saw this kind of scene in front of me was at the premiere ceremony of "Lao Qian", because of the popularity of the premiere, it directly caused many theaters in many places to have to temporarily add a few more screenings, which can be regarded as satisfying the fanatical fans, and the final box office of the movie is also amazing, almost among the tens of millions club. On the contrary, "Fly, Dad" starring Lee Jun-ki, although the early morning premiere of the movie was also overcrowded and had to be screened in an emergency, but the subsequent screening of the movie did completely go downhill.

Cha Junyou can't predict the future box office trend of "The Trouble of Beauty", but he has a trace of expectation and fear in his heart because of this movie labeled as "JHJ" production, hoping that the box office of the movie will be long, but he also does not want to see the box office go up.

To put it simply, his task this time is to interview the audience's impressions after the first batch of moviegoers walked out of the screening hall, and then organize their feelings into words and hand them over to the company.

"Wow!"

"It's out, it's out!"

"Ballast Oppa, I like you!"

When Che Junyou heard movement at the door of the theater, he immediately stood up and looked up over there, only to see that under the leadership of multiple security personnel, the protagonists of the movie, Jin Yazhong and Zhu Zhenmo, left the theater, and then got into their respective nanny cars and left.

The protagonists have already come out, then it means that the premiere is over and the audience should come out.

Che Junyou just had such a thought floating in his heart, and then he saw the audience discussing something with their friends in twos and threes, and walked out of the theater with a smile, and Che Junyou immediately picked the most beautiful group of audience members and stepped forward.

"I'm sorry, but can you give me an interview? is mainly about the after-viewing feelings of the movie "The Trouble of Beauty". Che Junyou held up the notebook and pen in his hand, and then showed his work card, as if he was afraid of being rejected by others, "It doesn't take too long, just a few minutes!" ”

The long-haired woman glanced at the sister beside her for a few moments, then nodded slightly before agreeing.

"I'm sorry to delay you for a few minutes." Cha Junyou apologized and asked, "May I ask, what is it in this movie that attracts you to the cinema?" ”

The question was asked very well, and several girls looked at each other's sisters and replied in unison, "Because of 'plastic surgery'." ”

"'Facelift'?" Cha Junyou was a little surprised, surprised by their cheerfulness.

"So after watching the movie, if you were to rate the film, how many points would you choose? 10 out of 10. Chen Jun continued to ask whether he continued the question just now.

"If it's a 10 out of 10, then I'll choose 8, right?" A girl with short hair nodded in reply.

"Seven and a half minutes, although the movie is quite funny, but I still choose to give seven and a half minutes."

"I'll give it nine." The long-haired beauty replied.

Cha Junyou was surprised and immediately asked, "Why do you give nine points?" ”

"There's not so much why, it's just a subjective rating, nine points." The long-haired beauty said directly.

Cha Junyou couldn't help but smile embarrassedly, and then remembered that after all, he was facing ordinary audiences and fans, and it would be good for you to let them tell them about their viewing feelings, but if you want them to say why they scored this score, it is estimated that few people can answer, after all, few of them have the same thinking as film critics.

"So let me ask you another question, after watching this movie, will you choose to recommend it to your friends?" Cha Junyou opened his mouth to ask the question, and then his eyes fell on the faces of several girls.

"Yes!"

"The movie is still worth the ticket price, and I'll watch it again with my sister when I go back."

"Although I don't know much about my family's tastes, the movie is still very good."

"Thank you for your time!" After asking a few more questions, the girls said goodbye to Che Junyou, Cha Junyou's eyes had to be taken away from the beautiful woman's graceful figure, his eyes fell on the notebook in his hand and he let out a long sigh......

(To be continued.) )

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