Ren Gangyi's voice was a little angry, it seems that this matter will not be too small.

If it was just a trivial matter, Ren Gangyi would not be so angry.

"What's the matter, Brother Ren? Don't be angry, the sky is falling and there is a high top, no matter how big the trouble is, you can always find a solution. Xiao Fei smiled and comforted Ren Gangyi.

"Alas! Xiao Fei, we are really unfavorable in the past year! The number of screening theaters and screenings originally arranged for us by the Beijing Film Company has been seriously reduced, do you think this matter is urgent? Ren Gangyi said the reason why he was in a hurry.

The number of theaters and screenings in the capital market has been severely reduced, which is a big deal.

At this time, there was no talk of a theater chain.

Although the era of China Film Company's domination of the world has passed, film production companies can negotiate with provincial film companies about the release.

But-

The state-owned business ideas of the provincial film companies still have an exclusive monopoly on the broadcasting rights at the local level! If you want your movie to be released in various provinces, bypassing China Film Company, then you have to hit the markets of various provinces and cities one by one.

In this regard, the provincial film companies have considerable power.

If a film production company cannot obtain the consent of a provincial film company, it will not want to enter the theater of that province.

Similarly, the number of screenings and the number of theaters that a film has received are arranged by provincial and municipal film companies.

Beijing is a large film market.

How big is this market? An example can be taken.

"Party A and Party B" won more than 30 million box office in the country that year, do you know how much the market in Beijing has contributed?

11.5 million yuan!

The box office accounted for more than 3 percent!

Therefore, "The First Close Contact" was reduced to the number of theaters and screenings in Beijing. That's definitely a deadly thing.

Here, it is estimated that many readers will be surprised: At that time, the capital only had a population of more than 10 million, right? How can it be so high?

Here the author explains again.

The Chinese film market from 1993 to 2002, when the cinema system was established. It can be described in one word, and that word is:

Confusion!

The provincial and municipal film companies are like warlords who have divided their territories. The market was cut to pieces.

A film, even if there is a China Film Company to act as an agent, will encounter all kinds of difficulties in various provinces and cities, and the box office is concealed and omitted, and the distribution of interests between the film company and the producer is too deformed, resulting in intensified competition, and other contradictions are becoming more and more intense, coupled with the impact of factors such as television and rampant piracy, the entire industry is becoming more and more sluggish.

By the time of the new millennium, the domestic film market was on the verge of collapse, from the national annual box office of about 3 billion in the late 80s to less than 1 billion!

It's really a strange thing!

Early 80s. A Shaolin Temple can still break 100 million at the box office when the movie ticket price is two or three cents.

By the end of the 90s, the box office of "Party A and Party B", which was so popular that it became a household name, was only more than 30 million, and it won the annual champion of the domestic film box office (not counting the introduction of Hollywood blockbusters and Hong Kong and Taiwan films), which was still when the movie ticket had risen to 15 yuan per ticket.

From this, we can see how dilapidated the domestic film market has become.

In fact, when Xiao Fei was making this movie "First Close Contact", he was very hesitant to set foot in the film market.

"Brother Ren, let's meet now. Let's talk about what to do. Xiao Fei said.

"Okay." Ren Gangyi said.

An hour later, the two met in Ren Gangyi's villa in the capital.

Xiao Fei saw Ren Gangyi's brows tightly locked, and his expression was a little depressed, which was obvious. The change of fortune of the Beijing Film Company hit him hard.

"Brother Ren, why did the Beijing Film Company reduce the number of theaters and screenings of "The First Close Contact"?" Xiao Fei asked.

Ren Gangyi shook his head and smiled bitterly: "What else can it be, now "Party A and Party B" is so hot in the capital." It's almost full, and the situation is so good. Beijing Film Company is very optimistic about it, when our "First Close Contact" is released. The film "Party A and Party B" has only been released for a week, and it is when the moviegoers are at their peak. ”

"There are a total of more than 60 theaters in the entire capital, many of which are single-hall theaters, and there are more cinemas and screens showing "Party A and Party B", so there are naturally fewer "First Close Contact" for us."

Ren Gangyi explained to Xiao Fei.

"How many theaters are there for us?"

"15 theaters, each showing three times a day."

Originally, there were 38 theaters scheduled for "The First Close Contact", and 5 shows were shown every day for the first two weeks, which is almost a loop throughout the day.

Now, not only have the number of theaters plummeted, but the number of screenings has also decreased a lot.

In such a reduced situation, it is simply impossible for "First Close Contact" to get a high box office.

"Brother Ren, what about other big cities in China? How's it going? Xiao Fei asked again.

"It's a little better than the capital, like the magic capital, Yangcheng, and the Shenzhen market, the film scheduling rate is about half." Ren Gangyi said.

"Brother Ren, don't be too angry, the film market is not too prosperous now, our film is just a small production, a lot of product placement and sponsorship advertising fees have been collected in the early stage, and the box office pressure is not too great, I mean, don't pay too much attention to the box office, we can focus on the disc market, isn't the disc of "First Close Contact" almost finished?"

Ren Gangyi nodded: "Yes, the film market in the past two years has not been very good, if there is a box office of 10 or 20 million, it will be a big hit, and most of this box office has been taken away by theaters and film companies, but the producer has taken a little soup and water, which is really discouraged to think about." ”

"Xiao Fei, the discs are all ready, absolutely exquisite, and the price is not too high, the price of a disc is only twelve yuan, just waiting for the premiere of the movie to be distributed nationwide."

In this era, discs are also an important means of making money for film producers, even more important than the box office.

It's a pity that the current piracy market is too rampant, and as soon as a movie is released, it will be pirated immediately and made into discs and distributed nationwide. directly hit the genuine version to pieces.

The cost of pressing the disc is very cheap, and the cost of a disc is only a maximum of a penny, but the genuine version is often nearly 20 yuan a piece, which is too expensive for consumers.

Pirates have no copyright considerations, they can sell them at a very low price, and directly squeeze the genuine copy to the point where there is no way to survive.

Therefore, Xiao Fei discussed with Ren Gangyi that the disc of "First Close Contact" should be produced as soon as possible, and the retail pricing should be greatly reduced while taking anti-theft measures to ensure quality.

The original price of 15 or 20 yuan has now been directly reduced to 12 yuan.

Of course, the retailer's profit needs to be ensured, otherwise, they are not motivated.

The wholesale price of "The First Close Contact" to the first-level wholesalers in various provinces and cities is 6 yuan, and the first-level wholesalers are 8 yuan to the retailers below, so that the second-level channels are making money.

Although Xiao Fei seems to have earned less than before, they have also regained a lot of advantages in the competition with piracy.

As long as the genuine version can sell a little more, then there is everything.

"Brother Ren, the box office performance of "First Close Contact" will definitely not be too bad, although the film company here in Beijing has now compressed the number of movie theaters and the number of screenings for us, but our film is still very popular among the audience, I believe that after the release, the venue will definitely be full, and there will definitely be a lot of film critics commenting at that time, as long as we can win the general praise of public opinion, then this movie will be a success!" Xiao Fei said.

"Have you watched "Party A and Party B"?" Ren Gangyi did not respond to Xiao Fei's words, but asked.

"Not yet." Xiao Fei replied.

In this life, he really hasn't seen it.

"I suggest you go watch it, this movie is really good-looking, very witty and humorous, and it also satirizes some social realities while spoofing, I started to become less confident after watching this film." Ren Gangyi said.

"Huh!" Xiao Fei smiled, "Brother Ren, "First Close Contact" and "Party A and Party B" are not the same type of films, our movies focus on emotion, fashion, and many popular elements, young people must love to watch them; As for "Party A and Party B", it is actually just a complete comedy, and it is its duty to be funny, and in this regard, we must not be able to compare with it. ”

"But -- our movie is also fun and fun, right? There are also a lot of classic lines and dialogues in it, and many details can also make people smile! ”

"Brother Ren, you just watched too many of your own movies, and you don't feel anything in your heart, and "Party A and Party B" is relatively new to you, so you feel that it looks better than our movies."

Ren Gangyi heard Xiao Fei say this, and his face looked better, but he was obviously still a little hesitant: "Xiao Fei, is this really the case?" ”

"Of course! If you don't believe me, then wait for the audience feedback after the first day of release! Xiao Fei said with a smile.

is still the same sentence, the novel "First Close Contact" is so popular, there are so many fans, and so much publicity and promotion has been done in the early stage, no matter how bad the box office of the movie is, how bad can it be?

After Xiao Fei's enlightenment, Ren Gangyi felt a lot more comfortable, and the two began to discuss the details of the premiere.

After talking about this topic, an idea suddenly popped up in Xiao Fei's mind: star concerts, football events and so on can be pre-sold tickets, so can the movie "First Close Contact" also have a pre-sale try?

The thought got him excited.

With the current popularity of "The First Close Contact", there must be a lot of people responding to the pre-sale of movie tickets, right?

Moreover, he also came up with an idea for a promotion...... (To be continued......)