Chapter 167: Running Shoe Plan
The entertainment industry has always been linked to the business circle, whether it is making movies, TV series or variety shows, there will always be various business issues involved!
Sponsorship is a powerful means for business to exert influence on the entertainment industry.
For example, when shooting a movie, as long as the camera gives a close-up of the product, then it must be a kind of commercial sponsorship, that is, the owner of the product gives money to the investor!
Also, when filming a movie, there are all kinds of tall cars at every turn.
Could it be that these cars are all directed by the director team and the producer?
No, it's not, these cars are free for the director, and the group they represent even has to pay the producers!
The more awesome the director team, the more money they give.
Just because, their brand has been featured!
This is often referred to as invisible advertising.
Many people often say that they hate invisible advertising, but this is unavoidable.
Because, sponsorship accounts for a very large proportion of the investment in a movie, and some films even get more sponsorship than its total investment!
This is a huge cake for investors, and it is simply unrealistic to abandon this!
Okay, get out of the way, back to the point.
Faced with the reporter's question, Yutian pondered for a moment, and then gave his own answer.
"All the sponsorships we came to add up to the total number of sponsorships we received was 110 million!" Here, Yutian is talking about totals, not individual sponsorships.
As an entertaining variety show, "Run, Brother" can be sponsored in many ways, such as the clothes you wear, the drinks you drink, the car you drive, and the mobile phone you use.
Therefore, there are many types of sponsorships, and they have accumulated together, totaling 110 million sponsorship fees!
"Shhh Everyone present gasped.
Although the Modu Wenbao has reported that "Run Brother" has pulled 100 million yuan in sponsorship fees, they think that this figure is still a bit watery, because don't Chinese like to exaggerate?
Besides, even if it is 100 million yuan, it is only a little more than 100 million, but now it is good, there is a 110 million directly, which is 10 million more than 100 million!
After the shock, the reporters recorded the shocking news in their notebooks.
"Director Yu, I want to ask you, how much does the production cost of "Run, Brother" cost?"
"Sixty million!" Yutian said directly.
This number shocked many people.
"I invested 60 million without a sound, my good man!" Xiaoyu patted his budding little chest and said in shock.
Subsequently, Xiao Yu said very arrogantly: "It is worthy of being Yu Dao, if it were an ordinary person, he would have been shouting there a long time ago, just like Wang Gang of Wang's entertainment."
Wang Yuting smiled: "I can't see it, Xiaoyu, you are still a Yumi!"
"That's a must." Xiao Yu puffed up his chest and said, it seems that it is a very honorable thing to be a fan of Yutian!
Time passes slowly between such questions and answers.
Among them, the running men's team is also the main object of attention of reporters, and Wu Xin, as the only female brother in the running men's team, is second only to Yutian in the attention.
"Miss Wu Xin, may I ask, as a girl, will you feel embarrassed when you participate in the battle to tear off the brand?"
"No, we're brothers!" For this question, Wu Xin pondered for a moment, and then replied.
"Bang Bang!" Wu Xin's answer won the applause of everyone present.
Finally, the meeting came to an end.
"Now, let's watch a video!" At the end of the press conference, Yutian took over the microphone.
"This is a true story!" A low, solemn voice resounded through the hall.
Then, the scene shifts to a place that looks backward, and looks like it's a school.
"This is a Hope Primary School in the mountains of our country." As the voice sounded, everyone knew what this place was.
Immediately after, the camera pans to the smiling children, whose faces reveal innocence.
"Although it is the middle of winter, there are still children wearing thin shoes, and even some people wearing slippers!" At this point, the tone of the person who reported the subtitles turned in vain.
"It's so pitiful." Xiao Yu looked at the children, his eyes reddened.
She lived in a family with no worries about food and clothing, and of course did not know the difficulties of those poor children.
"What is your long-awaited gift?" The scene suddenly shifts to two people.
One is a child and the other is a journalist.
"I wish I could have a new pair of shoes." The child said loudly to the camera, with a smile on his face!
The camera then pans to the child's feet.
A pair of tattered straw sandals appear on camera.
"What's your most desirable gift?" It's the same problem again.,It's just that the hero.,Changed.。
This time it's a delicate little girl.
"I want a pair of pink running shoes." The little girl said shyly.
At this time, the camera turned to the little girl's feet, and she was wearing a pair of slippers.
"What a pathetic!" The little fish felt that his eyes were strange, as if something was about to leak out.
She knew it was tears.
"Why are you wearing slippers to class?"
"Because, I want to save money for my grandmother's treatment." The little girl replied, her face shining with happiness, "As long as grandma's illness is cured, I will be happy!"
Subsequently, the picture was given to a lot of children, and they all have a common feature, that is, the shoes are particularly bad!
Among them, quite a few people are wearing slippers.
"This is Hope Primary School in a poor county in the mountainous area of China, where 80% of the children are still wearing single shoes and slippers, and the average temperature here is 5C!" At this point, the narrator is muffled again.
"In China, there are many, many more poor counties like this!"
"And these innocent kids know how to be satisfied, they just want to have a pair of running shoes of their own!"
At the scene, some sensitive girls were already crying, and even some big men were also red-eyed.
"Sister Ting, it's so pitiful, they're so pitiful." Xiaoyu pointed to the screen and cried.
"Well, so, we have to do something!" Wang Yuting's tone is very flat, but in this blandness, there is a certain power that is convincing.
"Yes!" Xiao Yu nodded heavily.
"Running shoes, Sister Ting, look, running shoes, a whole car of running shoes." Xiao Yu pointed at the screen and shouted, hot tears running down his cheeks.
She didn't know why she was crying, she wanted to hold back, but she couldn't help it!
"In order to allow children to get their own running shoes, "Run, Brother" grandly launched the Charity Running Shoes Program to Let Aiyi Run!"
"Run Brother" will raise funds for the children in the mountainous areas to buy sports facilities through charity sales!"
At this point, the short film ends.
"Bang Bang!" One reporter stood up, all reporters stood up.
They gave them a round of applause!
After a long time, the applause gradually faded.
"I solemnly announce that Yanhuang Century Film and Television Group will use 20% of the net profits of "Running Brothers" to fund the running shoe plan!" Yutian said loudly.
This time, even more enthusiastic applause rang out.
All in applause! (To be continued.) If you like this work. )
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