This year is an extremely difficult year for Chinese enterprises, especially in the early days, the companies that are fighting separately are not at all the opponents of the two companies that are very tacit in coordination and cooperation, and these companies have joined forces to a certain extent, if it is not for the emergency Chinese people are still "patriotic", most companies in the first half of the year can not even sell a product, even fairies can not keep the desired market! The entire Chinese market is crowded with the products of two neighbors, and there is a great danger that the sky will fall, and the major companies will lose a lot. Once a vicious circle appears, there is only waiting for bankruptcy and bankruptcy, and the market share figures are investigated and published every month, and the Internet is full of netizens who are "surprised" and sighing, and various comments and suggestions can be seen everywhere...... So when the Chinese company was in the most difficult time, the "patriotic" actions from the people saved them, and many places launched the "use of domestic products" campaign, and even the fairies followed a little light, so that the already serious backlog of cargo space has been alleviated. At this time, the voice of people from all walks of life criticizing the fairy was unprecedentedly high, because by April 37, she had paid 115 billion yuan to the acquisition funds of large Japanese companies, and in fact, the Japanese companies withdrew more than 240 billion yuan from abroad, and these funds were immediately put into the competition with Chinese companies, so people invariably thought that the fairy was an "accomplice" and a "traitor and traitor", if it were not for someone pointing out that she was also a victim, In the first half of the year, as much as 80 billion yuan of relief funds were invested in the society, and people had already sprayed the blood of fairies, especially the dogs scolded by Li. People are not against the acquisition and investment of fairies, and their feat of directly divesting the world's large companies still makes everyone feel encouraged and heartfelt congratulations, but they can't support little Japan in "disguise", this is a national battle, related to the overall situation of the economic situation for many years after the war, why does the fairy not have a sense of national identity? Many people flocked! Economists have also expressed concern about the side effects of the fairy's actions, almost unanimously saying that she is "playing with fire" and that if she doesn't get it, she will spontaneously combust herself; Although they were very sympathetic to the timing of the fairy's acquisition, they also agreed with her insistence on using loans to make the acquisition, and even made a detailed analysis of the situation faced by the fairy and made suggestions.

Experts believe that the reason why the fairy is playing with fire is mainly concentrated in two points, one is her financial problem, and the other is the fairy's investment income, because at the beginning of 37, her book funds in China are only more than 400 billion yuan, and to maintain a huge five major series and several companies in the West Star, the monthly salary is as high as 8.1 billion yuan, and the basic maintenance costs are as high as more than 16 billion yuan. Compared to fairies, Japanese companies are relatively more well-funded, and perhaps they do not have such a large net worth reserve as fairies, but their liquidity is even better. What's more serious is that the experts believe that the fairy's relief funds are too high, as high as more than 10 billion yuan per month, and it has reached more than 80 billion yuan in the first half of the year alone. There are more and more experts who believe that fairies are playing with fire, and even some ordinary people are talking about it. Although the debt of the fairy's domestic company is not large, it is only tens of billions of yuan, and it is not a pressure, because her scale is too large. Although the fairy has not yet invested in loans in domestic companies, it has reached 155 billion yuan in loans in Europe, and has begun to invest in India with domestic loans; If the fairy really gets stuck in the quagmire of India, it is really very dangerous, and looking at this trend, it seems that she will continue to make large-scale investments, and high-risk investments with very unguaranteed returns!

Fairies in the domestic companies, especially electronics companies and new materials companies are even more miserable, the headquarters of the investment strategy they can't control, the headquarters want to keep how much money to save their lives, everyone can't speak, but Japan and South Korea and North Korea counterparts huge competitive pressure, let them suffer, especially the headquarters to the Japanese sent a lot of money, such as now the most fierce Shijia and Matsumoto are the fairy's "defeated", which can be said to be the headquarters to find them trouble. The people in charge of the fairy biotechnology company are even more miserable, the establishment of this large company for more than half a year, there is no time to integrate, it was hurriedly put into production, at the beginning of the company can only go their own way, and even there is an embarrassing situation of competition with each other, so that the coordinator of the head office can not laugh. On the other hand, although Yamazaki was "seriously exploited" by the fairies, its strength was not weak, and it was "supported" by "its own" huge amount of money. Although the fairy's liquidity is as high as more than 400 billion yuan, it is a lot, but on average, it is not even 100 billion yuan for the four major departments; On the other hand, if Xixing Company wants money, it naturally has to ask for it from the fairy, and the fairy has nothing to say, even the most conservative fairy woman has nothing to say, because the company still owes hundreds of billions of yuan. Fairy's funds have been scarce, and the distribution of social relief funds has made some people in the headquarters feel distressed, so at the end of June, the fairy's employees carried out a large-scale fundraising campaign, which is gratifying that everyone's enthusiasm is quite high, and the funds raised in just one month are as high as 20 billion. Even so, the company's funds are seriously insufficient, by the beginning of July 37, the headquarters only had more than 160 billion yuan, and the rest was either spent or injected into its companies for business activities, which is the last money that the fairy relies on to save her life! Of course, this situation is in the fairy headquarters, not many people know about it, how much book funds the company has and how much money has been injected into the subsidiaries are strictly confidential!

The fairy is playing with fire, she is bold, but the Chinese companies have to carefully deal with the tight market situation, from the beginning of production in June 36, they are cautious and cautious to live, so to speak, as soon as the products of domestic companies enter the market, they are blocked by the products of Japan and South Korea and North Korea. Even in the case of a very narrow market, the companies are unceremoniously competing endlessly, although the market is small, the profits are insignificant, but the strong companies eat a little thick, the weak companies also want to drink a little thin, all try to reduce the company's actual losses. At this time, the pressure on Chinese companies in Japan and South Korea was not very great, and the reason was that the market was too small to withstand the toss, and it was estimated that there was also the intention of making Chinese counterparts kill each other and destroy the relationship between them. Businessmen to the interests of the pursuit of the highest goal, no one is an exception, even the fairy who flaunts his patriotism does not give up the "own market" at all, and her bright name also makes its market share continue to expand, although whether it is Chinese companies or companies from other countries, are not happy to see this situation, but everyone is helpless, in terms of natural sales, the fairy has incomparable superiority, because no company has her such momentum, who can continuously invest tens of billions of yuan in social relief, It is said that there was a slogan at that time called "Buy fairy goods, that is, help unemployed workers", which shows how strong the fairy is! Therefore, at this time, whether it is for foreign companies or domestic counterparts, fairies have maintained a competitive advantage in the market, but this is only for a few months, and it is in a few months when market consumption is relatively small. According to the fairy's internal information, in March 37, the backlog rate of goods in the whole system did not exceed 20%, although it did not produce at full capacity, but it was able to achieve such an effect, and the profits reached tens of billions of yuan in a few months, which is also very attractive, but the good times also ended here, from the end of the month, she had to face the increasingly fierce market competition, and the market share of her comrades gradually declined, of course, the corresponding market share of the entire domestic enterprises accounted for a more serious decline.

Since China opened its markets to the two countries without restrictions, the products of the two countries began to pour in in large quantities, but because the market is too small, under the strict supervision of the government, no one dares to deliberately violate the rules of the game, and some companies have nowhere to go, because the demand of the society is too small, their cooperation and service support role can not be shown, plus they also feel that there is no need to waste energy and money. No one is here to burn money, the funds are limited, and the more important market is so big, so the fairy and other Chinese companies can maintain the initial market advantage, but the market is soon inclined to the products of the two countries, and the market situation changes dramatically. According to statistics, the market share of China's domestic products fell from 70% in February to 60% in March, and further fell to 45% in April, which was not enough, and continued to decline to 40% in May, while the market share in June was less than 40%, down 30 percentage points in just four months. And the reality is much more serious than these statistics, because the consumption of the market has risen by 25% during this period, that is, if in February there is a social demand for 100 products, Chinese companies provide 70 of them, and two rivals provide the remaining 30, and by June, society needs 125 products, and Chinese companies only provide 48 of them, less than the shipments of a few months ago! The stark numerical contrast has caused people to worry, and after only one year, the two rivals have taken up 60% of the market share in the Chinese market, which is worth it! And the companies are even more bitter, originally thought that the market is gradually improving, have increased production, but did not expect to be able to sell at all, the backlog rate has reached more than 60%, the production has to be urgently compressed, even the fairy's product backlog rate has reached more than 45%, which is something they have never experienced! The company has increased production has to urgently revise the production plan, Beijing, Shanghai and Guangzhou and other major cities have serious unsalable, the company's overall profits not only did not rise, but also declined some, the regional branches had to meet to formulate policies, several new materials companies in the Yangtze River Delta region held a meeting in early April, but it did not have any effect. Not only did the fairy urgently study countermeasures, but other companies also studied countermeasures, and everyone came up with their own tricks to try to restrain the progress of the two companies. The solution is a lot of thinking, but the statistics in July show that the market share of the main products of Chinese enterprises is still less than 40%, and some regions have declined slightly, and by August it still did not exceed 40%.

When there are no competitors, people have no choice but to use "Made in China" goods, but when international counterparts pay attention to the Chinese market, "Made in China" products have been thrown aside, it seems that this is the actual situation of China's manufacturing industry!

The largest share of the market is made in Japan, reaching more than 45%, which is more than three times the share of South Korean and North Korean products, and even surpasses its Chinese counterparts who have the advantage of landlords. Even after some efforts, the fairy only exceeded the shipments in February, but the problem is that by August, the domestic market has risen by 40%, which has attracted the attention of the majority of the people, and at the same time, entrepreneurs who are not stupid at all have also found the root cause of the decline or weakness of domestic products.

Chinese products are very competitive in the high-end market and low-end market, this is a long-term LAI tested fact, but no matter in which market, almost can not compete with the products of the two countries normally, the quality of our products is not much different, but in the service and technical support is not as good as the opponent, and the cooperation with other companies' products is not as good as that. After some efforts, the companies in Japan and South Korea and North Korea can sell a series of supporting products of several companies at a time, while in China, you sell one, I sell one, all of them are laborious, but the total volume of goods is not large, and the technical service is incomparable. This situation has forced Chinese companies to coordinate with each other, and even fairies have to find partners, high-end product companies and low-end product companies to unite, and high-end market companies to form some kind of alliance to form some community of interests to jointly resist the pressure of rivals. Although the experience is not enough, and the cooperation is not tacit, but the effect is gradually emerging, for example, the market share in September rose to 42%, although the actual shipment volume is lower than in February, but it finally saves a little face. According to statistics, the sales volume of products of the two countries in the Chinese market has reached 3 times that of 6 months ago, which has greatly stimulated their enthusiasm for production, you know, they have tightly suppressed their Chinese counterparts, not only did not rise in the past few months, but also fell by 10%!

The poor performance of Chinese companies has deeply displeased most citizens, and this dissatisfaction has also been vented on the fairy who is still investing 10 billion yuan in social assistance every month, because according to news reports, the fairy has not expanded production for several months, but only maintained the production volume of a few months ago. Everyone to the fairy and other domestic companies "mourn its misfortune, angry with it", these companies, on weekdays will make everyone's money, over the years to fatten them, but still "useless", the Japanese company really made a hard effort, they were squeezed to the point that they couldn't move, even the market share of Japanese companies is not high, "really a failure"! However, now is not the time to criticize and educate, and the situation does not allow for the slightest hesitation, so the "use of domestic products" movement has emerged in many localities. There are all kinds of comments, suggestions and even appeals everywhere on the Internet, don't you still have money in your hands, then take some out, don't you say that the economy has begun to recover, doesn't it mean that the number of unemployed people is already decreasing, doesn't it mean that the government is providing relief, isn't there still a big wronged person who is throwing money, then what are you afraid of, "take advantage of the cheap things", buy it quickly, but don't buy foreign goods, only "buy domestic products", "buy less fairies", who let her "fund the Japanese"! Since the National Day, a huge "campaign to use domestic products" has been launched, and a strong public opinion has gradually formed in many large cities, and although the government says that the use of Japanese products is "not an act of betrayal of the country," the use of domestic products is said to be a "patriotic act...... The momentum of this campaign is very huge, and the market effect is very obvious, and by the beginning of December, even the fairies have a good harvest. According to the data, the domestic product market share reached 55% in October and rose to 70% in November. The total market sales volume in October increased by 20% compared with September, and the market sales volume of domestic products increased by 57% year-on-year, while in the same period, the market sales volume of products in the two countries fell by 6.9% instead of rising; By November, the market was up 30 percent from before the National Day, and domestic sales were up 117 percent over the same period, compared to a 33 percent decline in the two countries, and domestic manufactured goods finally reached the market share of nine months ago.

Because the momentum of this movement is too huge, some Chinese who tend to "foreign goods" also have to adjust their mentality, because people talk everywhere about how to support domestic products, and the people around them use domestic products, in the store, once you mention the products of Japan or South Korea and North Korea, it will immediately attract hostile eyes from the people around, resulting in many Japanese or Korean products in the store are not cared for at all, "people are terrible"! The store owners also talked about patriotism, tried their best to promote the benefits of domestic products, and talked about the latest service features of domestic products, "Do you feel tired of holding it, don't worry, we will send someone to you immediately, oh, you come by car, then I will send someone to send you to the car, what do you want in the future, just make a phone call, the goods on the website of this store are absolutely genuine"! Because it is an extraordinary period, the shopkeepers are not worried that foreign goods will be backlogged in their hands, if they can't be sold, the other party has to return the money, and they will personally pull the goods back, even without freight, such a deal, if you don't do it, you won't lose money, and anyway, you can make the same amount of money by selling any goods! In just two months, there was a large backlog of goods in Japan and South Korea, and for the first time since the resumption of production after the economic crisis, they tasted the bitterness of the backlog. By the end of the year, the share of domestic products in the domestic market has stabilized at the level of 70%, and at this time, the market consumption has increased by 100% compared with February at the beginning of the year, and the production situation of the enterprises of the three countries has returned to the state of a year ago, and it has done a reincarnation!

Since October, not only has it not increased its sales, but it has continued to decline, and at the end of the year, it has only reached 69% of what it was a few months ago, a large number of goods have been backlogged, production plans have to be urgently adjusted, and more importantly, companies have to formulate emergency response and correction measures. Both Japan and South Korea and the DPRK are critical of China's "national" movement, because it is precisely because of this kind of xenophobic nationalism that foreign products are unsalable、............ Public opinion cannot change the real situation in the market, but it can provoke people's thinking, and even in the country, there are voices of partial reflection, and various complex ideas are colliding fiercely between the three major economic powers of East Asia. If this continues, it will be impossible for them to maintain their leading position in the market, and they will be seriously weakened, and the goal of passing on the domestic economic crisis to China will not only be unattainable, but will also aggravate the crisis in their own country, and will cause the company's financial difficulties and loss of development stamina......