PS: Those brothers who look at piracy and still demand too much from me, compare your hearts to yourself, if you have to write six or seven thousand words after hard work every day, and ensure a fairly high quality, but you can only earn dozens of dollars a day, will you be willing to do this job? To be honest, I insist on writing now, but it comes from a sense of responsibility in my heart: since I have written, I must write it well, and I must have a beginning and an end! Can you understand?

This night, for many people on Hexi Satellite TV, it was a busy and stressful night.

For the first time in this station, many people were canceled from the Spring Festival vacation and had to stick to their jobs.

For this reason, many people are full of complaints.

The vast majority of people in the station believe that there will be no good results if they hold the Spring Festival Gala by themselves and work against CCTV.

How strong is the strength of CCTV?! Can it be compared to Hexi Satellite TV?

How many years have people been doing the Spring Festival Gala, people can use the power of the whole country to hold a large-scale party, rich resources are available, how many big stars and big names are trying their best to beg grandpa to sue grandma in order to appear on the CCTV Spring Festival Gala.

What about your Hexi Satellite TV? If you want money or not, if you want to have no influence, if you want to organize a few good programs, there is nowhere to find it, will anyone watch such a random party?

Zhang Benxian was the first director of the satellite channel of Hexi Satellite TV after it was launched.

Hexi Satellite TV wants to hold the Spring Festival Gala, which is also his strong advocacy.

Why did he do that? is because Zhang Benxian feels that instead of broadcasting CCTV's Spring Festival Gala and increasing people's ratings points, it is better to give up the tradition of broadcasting CCTV's Spring Festival Gala for many years and try to have a party himself.

After all. Hexi Satellite TV is also a nationwide star TV, as long as the party can be done well and has its own characteristics, even if a small piece is cut off from the big cake of the Spring Festival Gala, it is good.

So, even if there is a lot of resistance in the platform. He still strongly promoted the Spring Festival Gala held by his own station.

He also organized an advertising investment promotion for this party, such as the title of the party, product placement advertising, placement advertising, column flower advertising, etc., all of which were also sold.

Although the price is not very high, it is still real money.

On the night of Chinese New Year's Eve, Zhang Benxian stayed in the office and personally sat in command of all matters.

Of course, what he cares about most is actually what the ratings will be after the broadcast of the party? Is it miserable to mention, or will it bring unexpected surprises to yourself?

If the party can achieve good results, it will be of great benefit to the position of sitting firmly on the ass and the subsequent development of this station.

In fact, this party has been edited at five o'clock this evening. Zhang Benxian also watched it himself, and he felt quite satisfied.

Especially after adding the essence of the Spring Festival Gala of farmers in Xili Village, the whole party went directly to several grades, and it looked too good.

Although it was a bit rushed.

However, the provincial station has vigorously promoted this party in almost all of its self-run television programs, and judging from the random sampling survey by telephone, the people in many cities in the province are still very interested in this party of the provincial station.

However, the actual broadcast effect will have to wait for the final result to know.

Zhang Benxian sat in his office. There was a television in front of him.

Little by little, time passed.

It's eight o'clock in the evening, on the screen. With the bright bloom of colorful ceremonial flowers, a line of red and festive handwriting emerged: Hexi Satellite TV's 1998 Spring Festival Gala.

The first show is the opening dance.

However, the dancers are all dressed as village girls and villagers, and the title of the dance is "Harvest".

Next, the host of the main venue of the party and the host of the branch venue appeared separately, and the two sides alternated the performance programs in the form of a ring.

lower part of the screen. There is a voting hotline, and the audience can call the two venues to vote for the program, charging 1 yuan per call, of course, in order to stimulate the audience to vote. There is also an incentive for those who participate in the vote, and this incentive is that after the party, all the audience who participate in the telephone voting will be drawn, and the highest prize is 2999 yuan in cash. The voting results will be announced by the host after the next set of performances by both sides.

Zhang Benxian has no bottom about how many viewers will participate in the telephone voting.

Of course, because it is a recorded program, it is impossible to really announce the timely voting results, and the results of this announcement are just fakes.

Zhang Benxian looked at it and nodded, he felt that the form of his own two-venue program fight ring was still relatively novel and suspenseful, which could attract the audience to continue to watch the party.

In order to take the lead, the program arrangement of the party directly arranged Xiao Fei's stand-up to the fourth program, and Li Peizhen's sketch was placed close to 12 o'clock at midnight for the finale.

Twenty minutes after the party began, a subordinate in charge of the hotline called Zhang Benxian.

"Mr. Zhang, it's a great thing, our hotline department has received more than 200 voting calls in the first 20 minutes." said the head of the hotline department.

The people who answered the hotline alone arranged 50 people for that night.

In fact, even the person in charge of the hotline department is not confident, they feel that the influence of this station's Spring Festival Gala is very small, and the ratings will not be too high.

Now, there is still a fee for phone calls to vote, will anyone participate?

Isn't it a serious waste of human resources to use 50 people to answer the hotline at once?

Everyone is skeptical.

Even Zhang Benxian himself doesn't have much confidence. In other words, this is the first time that Hexi Satellite TV has engaged in such a form of interaction with the audience.

Therefore, Zhang Benxian was quite happy to hear the news.

"Not bad! On average, ten calls a minute is over. Zhang Benxian smiled, "Keep up the good work!" I reckon there will be more later. ”

In a blink of an eye, it was time for Xiao Fei's stand-up comedy to be broadcast.

Zhang Benxian nodded and smiled frequently while watching.

Although he had already seen it once, he still laughed while watching it now.

He thinks that the jokes in this stand-up comedy are too classic.

Jokes like "The dads are coming back one after another", "My chickens are not so flat", "You don't look at me, how do you know what the white bone spirit looks like", "My teacher has a claw face" and other jokes are so full of childlike fun, fresh and humorous and funny. It makes people laugh when they hear it.

This one-off is really amazing.

Zhang Benxian admired in his heart.

When Xiao Fei's stand-up performance is over, the follow-up show will be performed at the main venue of the provincial capital, and the show here is also a cross talk, which is a new joke performed by two cross talk actors in this province, and this paragraph makes a spicy satire on the sick existence of the social network.

But. Although the two actors performed very hard, they were not very funny, there was too little bread in them, and there were too few interesting words.

After this group of actors finished performing, the host came up.

The host announced that up to now, Xiao Fei's stand-up comedy has received more than 600 telephone votes, but the cross talk "Looking for Relationships" at the main venue of the provincial city also performed well and chased very closely. As soon as the performance was over, it had already received nearly 500 phone votes.

It's a deliberate attempt to create a sense of tension and spur viewers to pick up the phone and vote for their favorite shows.

It was at this time that Zhang Benxian received a call from a subordinate of the hotline department again.

"Mr. Zhang, our hotline is about to burst out, Xiao Fei's "Happy Childhood" had more than 1,200 calls to vote for him during his performance, and when the program "Looking for Relationships" was broadcast, more than 1,100 calls came in to vote for "Happy Childhood". There are also many viewers who said. "Looking for a Relationship" can't be compared with "Happy Childhood", it is not a work of the same grade. The subordinate reported.

Zhang Benxian listened. My heart couldn't help beating wildly.

In less than 20 minutes, the hotline department received more than 2,000 calls.

What does this mean?

It shows that the ratings of this station's Spring Festival Gala will definitely not be too low. Because, for a hundred people watching the party, it would be good to have one who called the hotline to participate in the interaction.

Plus the part of the audience that the hotline can't get into......

In addition, in general, a hotline represents a family. And in rural areas. Because TV is not yet popular, there may be many families watching the party together.

Based on such a rough estimate, at least a few million families will tune in to this party.

Moreover, if you take into account that the main audience of this party is in the province. Then its ratings will be extremely terrifying in Hexi Province.

I'm afraid the specific ratings will have to wait for three or two days to know.

However, Zhang Benxian knows that the Spring Festival Gala promoted by Hexi Satellite TV this time is undoubtedly a small hit.

CCTV, at 11 o'clock in the evening, the live broadcast of the Spring Festival Gala is still ongoing.

"What? The ratings of the gala have dropped sharply in Ha Nh province? Director Meng received a phone call from a makeshift office behind the studio hall, which surprised her.

The call was from CCTV's Sofurui Media Research Center.

CCTV Sofurui was established at the end of 97, mainly doing the analysis of ratings.

In this year's Spring Festival Gala, CCTV Suofurui adopted the form of telephone surveys to call specimen families across the country to check the ratings of the CCTV Spring Festival Gala.

Then, they found that Hexi Satellite TV's Farmers' Spring Festival Gala was very popular in Hexi Province, with an audience rating of 37.5%, while CCTV's Spring Festival Gala had an audience rating of 38.3%.

In other provinces, especially in the northern provinces, the average rating of CCTV Spring Festival Gala is as high as 70 or 80 percent......

In Hexi, the ratings were only 38.3%, and they were almost caught up by the party organized by Hexi Provincial Satellite TV.

Not only in Hexi, but also in many provinces across the country, Hexi Satellite TV's farmers' Spring Festival Gala ratings share is not small, and the average rating has reached 14.8%.

"Yes, the decline is very serious, in previous years, the average ratings of CCTV Spring Festival Gala in Hexi Province were above 75%, which dropped by almost half." The person who called Director Meng said.

"Is the Spring Festival Gala program run by Hexi Province very good?"

"They took the form of a two-venue program competition, in addition to the Hexi Satellite TV studio hall, they took a party run by a village called Xili Village as a branch venue of their own party, and there are several programs in this branch venue, which is indeed of quite high quality and is very popular with the audience."

Director Meng was very surprised when she heard this, she didn't expect that Hexi Satellite TV would integrate Xiao Fei's Naxili Village Farmers' Spring Festival Gala into the content of their own party, and it seems that it was this action that revitalized their own Spring Festival Gala and robbed CCTV of a lot of viewership shares.

It seems that CCTV has to hand Xiao Fei an olive branch as soon as possible, spoil this talent and use it for his own use, and then he can continue to ensure that CCTV Spring Festival Gala is outstanding......

Of course, Xiao Fei didn't know about this.

He helped Liu Yongzheng to hold this peasant Spring Festival Gala is just a matter of interest, and when it is done, it will be over, and he has not thought too much about the possible influence of this party.

THIS WINTER VACATION, HE STAYED AT HOME UNTIL THE TENTH DAY OF THE FIRST LUNAR MONTH, IN ADDITION TO ACCOMPANYING HIS PARENTS AND HELPING XIAO YANG AND QIAN GUANGWEN TO GIVE ADVICE, HE WAS ALSO THINKING ABOUT HOW TO SEEK A BREAKTHROUGH IN THE CREATION OF SERIOUS LITERATURE (CHAOXI) NEXT.

1998 will be the last year to participate in the evaluation of the 5th Mao Award, and he hopes to add a little weight to himself with a heavyweight work...... (To be continued.) )