Chapter 552: S.M's Propaganda Methods (Part II)

In the reception room, after preliminary mutual testing and negotiation.

Lee so-man can be sure that Park Ji-sub is a guy who is very forward-thinking, but a bit ideologically empty. For example, in the area of network marketing, the other party attaches great importance to the development and learning of this aspect, and Li Xiuman is also vaguely aware that the mainstream trend in the future will gradually shift to online media. Traditional propaganda will not be eliminated, but market share will be reduced on a large scale.

Park Ji-sub also put forward a lot of tips on online marketing, such as how to borrow the attention of passers-by, celebrity effect interaction, etc. It's just that these are small roads, but they are not as good as Park Ji-sub's way of doing business in the company.

Li Xiuman finally understood why Citrine.P's artists were so low-key, except for the return period, there was basically no news. Not to mention the actors, if it weren't for those variety shows, I'm afraid they would have been forgotten long ago.

Begging with a golden rice bowl in his hand, this is what Lee so-man thinks of Park Ji-sub now. If you give him all those resources, he will build them for you with two five girls......

"IU's advocacy work can start with her."

Although there is a lot of resentment in my heart, the relationship between S.M and Citrine.P is not like before, and sooner or later, the scale of the other party will reach the level that S.M has come into contact with. It's better to sell Park Ji-sub a favor directly, and maybe you can use it in the future.

Park Ji-sub nodded seriously, his propaganda strategy has always been simple and crude. There is nothing else, just rely on the pile of good works, and pile up a broad road all the way.

"First of all, personal experience, if I remember correctly, IU has had dozens of drafts. But I failed again and again until I met you. Li Xiuman tapped his fingers and said unhurriedly: "In fact, Citrine.P is very successful in shaping the personal image of Quanbaolan, why didn't you try to use it on IU?" ”

"This ......" Park Ji-sub looked at Lee so-man hesitantly.

"President Park, if it's inconvenient. Needless to say. Li Xiuman said with a smile.

Park Ji-sub smacked his mouth, and after thinking about it, he said very simply: "Actually, there is nothing inconvenient, Quan Baolan's personal marketing is under the supervision of his agent Li Tingyu, and IU is not shrouded in the background of his American debut." ”

"I see, no wonder the itinerary of Quanbao Blue is so different!" Li Xiuman replied with a clear look.

Park Ji-sub raised an eyebrow, this old guy has been mentioning Jeon Baolan. Isn't the cliché too direct. Although he can't copy it even if he says it, the feeling of being tricked is really unpleasant.

"So we need to add an unbreakable aura to IU." Li Xiuman stroked his glasses and said slowly: "You yourself can be his backing." ”

"What President Lee means...... Park Ji-sub is not stupid, everything has been said about this, if he still pretends to be stupid, he will be a fool when Lee so-so is full.

Li Xiuman smiled and nodded: "That's right, the second album will be released in the name of you and IU, and you will be on a variety show with her." At the same time, both of you need to have enough exposure. It's best to be able to arouse the disgust of All-Sapphire fans. ”

Park Ji-sub looked at Lee so-man with a constipated expression, why is this method so strong. In later generations, S.M's artists have various scandals, as well as the interaction on variety shows has always been very harmonious. To say that he had not trained in private, he was the first to disbelieve it.

But no matter what the scandal, no one has been arrested, of course! The sinful romance of 2014 is not among them.

"I will send someone to draw up a plan for the specific implementation plan, and as for how to implement it, I think Chairman Park should know it in his heart." Li Xiuman squinted. looked at Park Ji-sub, who was silent, and said slowly.

sighed, regardless of Li Xiuman's old guy's clichés. Or maybe you have something else in mind. At least when it comes to getting down to business, the other party has no room at all.

Of course, Park Ji-sub's marketing concept is more than what he said, otherwise how could the five girls get to where they are now. However, some of Li Xiuman's methods are indeed very clever, such as appearing on variety shows together. Citrine has disappeared from the entertainment industry for so long, and he has worked tirelessly to cooperate with each other for the sake of his apprentices, what do his fans think?

His relationship with Quan Baolan has been tepid. The two are also a very happy couple in the eyes of the world. Although it is a little despicable to use these to hype, the benefits obtained are several times higher.

In the past, Park Ji-sub was forced to use these, but this is the first time to use them. It's no wonder that Li Xiuman always mentions Quanbaolan, because Citrine.P In his opinion, the only marketing strategy plan that can be used is basically inseparable from this girl.

"Thank you, President Lee, for your advice. Then I'll take my leave. Park Ji-sub stood up and said politely.

"Chairman Park, may I ask if the country of Suju is your company's industry?"

Li Xiuman's words turned around, and he did not say goodbye, but asked with a smile.

"No, it's Li Juli's personal property." Park Ji-sub replied without hesitation.

"She's not yours, Chairman Park is really good at laughing." Lee so-so looked at Park Ji-sub with ambiguous eyes and said, "Chairman Park has been habitually hiding since his debut, and even if he reaches his current status, he will subconsciously hide his hand." ”

"I don't understand President Li's words." Park Ji-sub said with a blank face.

"The way of propaganda in the country can be said to be a new genre, and the target group is also very specific." Li Xiuman said lightly: "I hope that S.M will be friends with Citrine.P forever in the future." ”

Park Ji-sub was stunned for a moment, then sneered, nodded and turned to walk out the door.

This old thing is really tough enough, he just pretends to be stupid! actually copied him directly. Park Ji-sub, who walked out of the room, pursed his lips and thought helplessly.

The development of the country is still slow, but the potential is exploding. The development of personal camera equipment and personal PC video editing software has made video more diverse. And the Suju country, which first used such a thing as 'barrage', became the first person to eat crabs, and naturally got its rightful status.

It is believed that in the near future, after the popularity of webcasting, this website will become unique to Korea.

With all kinds of thoughts, Park Ji-sub went all the way back to the company to re-customize Lee Ji-eun's itinerary, and at the same time! I made an appointment for the revised, "Birth of a Family".

This will be his first variety show after filming the TV series, and with the idea of going on vacation and wild trips, Park Ji-sub returned to the office.

On the other hand, Lee so-man fell directly into contemplation after sending Park Ji-sub away. The baby-faced boy pretended to be stupid and he didn't notice it at first, until the other party said that Quan Baolan's plan was managed by Li Tingyu, that he suddenly realized that this bastard boy was pretending to be cowardly.

"People are like spirits, and they are not honest in learning things, I really don't know how the character of valuing feelings can appear in him." Li Xiuman rubbed the armrest of the sofa and frowned and said to himself. (To be continued.) )

PS: Ulala'an~!