CCTV's ratings have been forced by Xunnan Satellite TV over the years, and for many time periods, it has even been unable to maintain the first position. To investigate the reason, it is nothing more than that the local satellite TV is not as entertaining, and it can't get out of the style of being in the center.

I have done too many political tasks, and I am flattering, but the people don't like it.

Ratings are declining.

Among them, the ratings of documentary programs have always been the bottom of CCTV. CCTV actually attaches great importance to documentaries, after all, documentaries are the essence closest to images, otherwise they would not invest in filming a large number of documentaries every year. It's just that you can't make a good documentary, which makes people depressed.

Even if it is the central set, "Charm Record", which is broadcast in the evening, can only barely maintain the ratings at about 2 o'clock.

The best time this year is the British documentary "Walking with the Behemoth" broadcast in April, which broke the ratings of 3 points, which is quite acceptable in the evening file, at least so that the documentary and film and television, and entertainment programs will not be too big.

The entire documentary department under the seven sets of CCTV relies on imported documentaries to find a sense of existence.

Who would have expected that the documentary "A Bite of China" filmed by Zhang Tan would force the ratings to reach an annual high of 3.425% in such a big environment.

"We have received a lot of calls from viewers in the station, and they have a very high evaluation of "Tip of the Tongue", these viewers are loyal lovers of documentaries, even if it is an imported documentary, they often find faults. It is really hard to agree with them. "The Tip of the Tongue" has entered the house. ”

Han Zhidong's excitement is a matter of course.

However, the more time comes to test the results, the more cautious Zhang Tan becomes: "It still depends on today's ratings." Yesterday's ratings were more influenced by publicity. ”

His caution is justified.

"Tip of the Tongue" has a high investment cost. Although there are not many publicity means, the chief director of this documentary is Zhang Tan, and this alone is eye-catching. The audience who premiered the first episode, many of them watched the golden sign of "Tan Zhang", and it can be said that at least half of the ratings were contributed by fans.

Unless it's a die-hard fan, the enthusiasm of fans is limited, and fans who are excellent in the work will definitely support it, and the work is not good. Pink turns black quickly.

The ratings of the premiere episode of "Tip of the Tongue" can only be used as a reference, and the ratings and audience stickiness in the next few days are the measure of success.

"With the quality of "Tip of the Tongue", the ratings will definitely not be a problem, if such an excellent documentary, in the case of such a good reputation, the ratings cannot be guaranteed, then there is no need for me, the director, to sit here again." Han Zhidong said with a laugh.

"Okay. Actually, I'm just humbling. Zhang Tan also smiled, being too modest is pride, and in the face of today's good momentum, there is really no need to be cautious." How embarrassed to pull Director Han off the seat, my confidence in "Tip of the Tongue" is more than anyone else. ”

Read the world that is reborn. The world he experienced in his previous life was similar to the general environment. "The Tip of the Tongue" has enough background support, and it is difficult to think about it.

……

After the premiere ratings were announced to break 3 points. The general trend of "Tip of the Tongue" has already become.

The employees of the CCTV documentary department are naturally beaming, and they are quite interested in serfs turning over and singing, especially a group of employees who have mixed with the film crew of "Tip of the Tongue", and they feel that their waists are straight in an instant.

Gou Yucai, who directed two episodes of the documentary series, is usually not popular because of his dull temperament.

Today, many colleagues took the initiative to greet him.

"Director Gou, it's broken 3."

"Yes, Director Gou, it's almost 3.5 ratings, but it scares a lot of people."

"Good-looking, very good-looking, the shooting is so good, Director Gou is a talented person."

Gou Yucai waved his hand embarrassedly: "The first episode is directed by Chen Li, and I directed the fifth episode "The Secret of the Kitchen" and the sixth episode "The Harmony of Five Flavors". All the copywriting and creativity, as well as the rhythm and style, were all arranged by Director Tan Zhang, and I just read from the script. ”

Colleagues laughed: "Director Gou is modest, the first episode has such high ratings, and the ratings will definitely be better in the future." ”

"That is, we all know very well what Director Gou's ability is."

"Director Gou, I have time to guide and guide me, when the film crew of "Tip of the Tongue" selected people, I didn't have enough experience in the past, I didn't think it at the time, and now I regret it."

"Brother Yucai, go back to our film crew, the big guys want you to give your opinions."

Gou Yucai replied uncharacteristically: "Oh, okay, okay." ”

He was originally just a conscientious old employee, and he participated in the creation of many documentaries, whether good or bad, he always listened to the instructions of the chief editor and director, and his talent was not outstanding. And because of his personality, he is very low-key and doesn't like to be noisy, plus he often goes out to collect materials, and his presence in the TV station is very low.

It's really not used to being treated so warmly like today.

Walked through the enthusiastic aisle and went straight to Han Zhidong's office, when knocking on the door, Gou Yucai's heart was hot, filled with long-lost excitement, as if he had just joined the work meeting.

These are all changes brought about by "Tip of the Tongue".

Gou Yucai felt that perhaps this documentary was a major turning point in his career.

"Come in."

Han Zhidong's voice pulled Gou Yucai back from fantasy to reality, now is the time to see the leader, and he can't be distracted: "Director, do you have something to do with me?" ”

"Yucai, you're here." Han Zhidong stood up very enthusiastically and motioned for Gou Yucai to sit down and speak, "What kind of documentary work have you been doing recently?" ”

"Now I only have a documentary on the construction of the Three-North Shelterbelt."

"Oh, that's good, the documentary of the Three North Shelterbelts should be hurried." Han Zhidong paused and personally poured a glass of water for Gou Yucai, "Now the momentum of "Tip of the Tongue" is very good, the influence of this series will not be small, we should do the work ahead, Yucai, you have been making documentaries for many years, and you have to pick some burdens." ”

"Huh?" Gou Yucai was a little unable to keep up with his thinking.

Han Zhidong said kindly: "I plan to propose to the above in a few days that you will be the editor and director of folklore documentaries." ”

"This, this ......"

Gou Yucai was both excited and stressed, but he quickly understood that this was Han Zhidong's reward for meritorious deeds in advance. If he was a bold person, he would definitely agree immediately, but obviously, he was not: "Director, this, Ma Zhiyu and Zhao Shipeng are more suitable than me, right?" ”

These two people are also the episode directors of "A Bite of the Tongue", and their qualifications are no worse than him.

"Lao Ma and Shi Peng have arrangements, so be it, I know your ability, don't shirk."

At this point, Gou Yucai nodded happily: "Okay, director, I'll try." ”

Wait to get out of the office.

Gou Yucai's head was still dizzy.

"Perhaps, "A Tip of the Tongue" will really be a turning point in my career!"

No matter how low-key a person is, he also has ambition in his heart, and Gou Yucai is at this moment, his heart is full of hard work. At the same time, he also has mixed feelings, which is the achievement of "Tip of the Tongue" and his admiration for Zhang Tan.

He was able to be promoted, completely thanks to Zhang Tan's blessing. (To be continued.) )