Lee Jun-gi has become a big celebrity in JHJEntertainment, and he has also become the most concerned object among JHJEntertainment's artists.

Advertisers are waving banknotes, but Jiang Zaijing is not a pro-money, which advertisements can be accepted and which advertisements cannot be accepted, Jiang Zaijing has plans in his own heart, just like a certain set of advertisers waving checks of hundreds of millions of yuan, Jiang Zaijing will not help Li Junji accept it, which is not beneficial to his image in the slightest.

Alcohol, health products, fast food, etc., Jiang Zaijing also did not follow, because no one can guarantee what problems will occur on these things, it is okay if there is no problem, as long as there is a problem, then as the spokesperson of the advertisement, Li Junji will definitely not be able to escape, even if he gives more money, Jiang Zaijing will not take such a risk, not to mention that there are some products that are not suitable for Li Junji's image at all.

But even so, the remaining advertisers of 'picking and choosing' have reached more than ten, including all aspects of people's lives, it can be expected that in the next period of time, Li Junji's exposure will not be less, as long as the audience turns on the TV, there must be Li Junji's advertisements in it, and the advertising cost has reached more than one billion when all counted, which can be called a big gold absorber.

In a café not far from the Lotte Cinema in Cheongdam-dong, Kang Sung sits with Jung Hyuk Jae and Lee Jun Ik, who came with him, and Lee Sung-in of CJ Entertainment was unable to come over because of something, but he still sent his subordinates, and the four of them sat together to discuss the promotion plan for the next movie.

"Let's all share our opinions, brainstorm ideas, and by the way, help everyone broaden their minds, how about it?" Li Junyi was the first to speak.

Jiang Chengcheng glanced at Jiang Chengcheng, who was leisurely drinking coffee beside him. Clasped his hands together, coughed lightly twice, and then said, "I think we should invest more resources in publicity in the next step." ”

When Jiang Chengcheng said this, he paused, saw that it attracted everyone's attention, and then continued: "If I just say this, everyone may not feel the hot situation of the movie, so I'll take out the data and speak." ”

said. Jiang Chengcheng took out a leather bag from his briefcase, and then took out the A4 paper nailed together from it, and compared with these real data, Jiang Chengcheng continued: "Let me first talk about the current number of viewers of "The King's Man", as of twelve o'clock last night, the total number of moviegoers has reached 6.03 million, officially breaking through the six million mark. ”

When everyone present heard Jiang Chengcheng say this, the joy on their faces was irresistible, and they nodded affirmatively. looked at Li Junyi on the side, because he was the creator of this miracle. Although every day on time, the latest moviegoers statistics will be placed on the tables of everyone in front of them, but they didn't know from Jiang Chengcheng's mouth that they were so excited, this is the latest information about the movie.

"Well, that's a pretty impressive achievement!" Jiang Chengcheng nodded and praised as he spoke: "Needless to say, the quality of the movie goes without saying, I have counted a statistic, you can take a look." ”

Jiang Chengcheng said. While distributing the statistics in his hand to everyone, "This is the box office trend of the popular movies released in the past few years." ”

Jung Hyuk-jae took over this not too thin statistic. After a general glance, he didn't continue to look at it, but looked at Jiang Chengcheng on the side, waiting for him to make a summary of this statistic.

In addition to Jung Hyuk-jae, Lee Jun-yi and the subordinate sent by Lee Sung-in were no exception, all looked at Jiang Chengcheng and waited for his next speech.

"Silly Island, released in December 2003, was the first 10 million movie. After that, one will be born every year for several consecutive years, in 2004 it was "Tai Chi Flag Flying" and "Welcome to Dongmo Village", although there are only three tens of millions of movies, but they also have a certain degree of representativeness, you can take a look at the following statistical chart. As you can see from the chart above, although the increase in supply is significantly greater than that on the demand side, the increase in the number of screens far exceeds the change in the number of screens. However, because the consumption of movies is very obvious, the stronger the stronger, the bigger Evergrande, the increase in the number of people is mainly shared by some of the highest-grossing films, and the number of tens of millions of movies has increased. ”

"When analyzing these tens of millions of movies, we can see that a common feature is that tens of millions of movies are still popular three weeks after their release, and the average time for these three movies to break through 10 million people is 40 days, which means that tens of millions of movies reach tens of millions of viewers in 5-6 weeks after their release."

The data at hand is very detailed and accurate, everyone looks at each other, and then nods silently in agreement.

The others listened to Jiang Chengcheng's speech while looking at this statistic, only to hear him continue: "The average popular movie will occupy a large number of screens within 1-2 weeks of release, showing strong box office power in the short term, and then it will cool down sharply and be replaced by newly released movies." Tens of millions of movies will still maintain their popularity after three weeks, and there will still be more than 100,000 people every day, showing the long-tail phenomenon caused by word-of-mouth. In the first two weeks of their release, these films captured the attention and earned word of mouth, and in the third week (holiday week), they further attracted a large audience. ”

"Whenever the theater concentrates on the blockbuster, it will quickly attract the audience's attention to the film market, and the momentum formed by the simultaneous release of many good films will also stimulate the birth of tens of millions of movies, the time period of the release of "The King's Man" belongs to the period of the year before the year, and it belongs to a very good schedule in the year, so good movies are released in a bunch, from the first week of release The film scheduling rate exceeds 50% to the current 40% film scheduling rate, although other people's movies will disperse the audience's popularity, but it will also stimulate the total box office."

"When looking back at some films that have more than 5 million people and stop at less than 10 million people, we find that tens of millions of movies must occupy the first place in the first week of release. Not being able to defend the title after that doesn't make a big difference, but it won't help if you don't make a good start at the beginning. If two movies are released at the same time, even if one of them occupies the first place at the box office for a long time, if it does not attract the largest audience at the beginning, then it can basically be considered that it has no chance with tens of millions of movies. ”

So in order to break through 10 million moviegoers, what is the law of growth rate? From the perspective of the latest date to exceed 10 million, the maximum number of 1 million people is 4 days, the maximum number of 2 million is 9 days, the maximum number of 3 million is 12 days, the number of 5 million is 20 days, and the number of 10 million is 58 days. In other words, it will need to reach at least 5 million people in three weeks from the date of its premiere before it can finally become a 10 million movie. "The King's Man" occupies these favorable conditions, it can be said that 'the time and place are favorable', if you don't fight at this time, then the crown of tens of millions of moviegoers will run! ”

'Ten million viewers'!

When he heard this, not only Li Junyi, but even the subordinate sent by the side widened his eyes, although even "The King's Man" successfully topped the throne of tens of millions of moviegoers is not the first, but this is also a kind of honor, look at the number of Korean domestic movies in a year, and then look at the number of movies with tens of millions of moviegoers, it is enough to know how difficult it is to obtain this award.

The word 'tens of millions' is more of a temptation.

"The King's Man" is not bad, it has this potential, and it also has this strength, if you don't take advantage of this time to work hard, when the box office ends to 9.99 million, it will be called funny.

After Jiang Chengcheng finished speaking, he saw that Zheng Hyuk-jae on the side didn't react, thinking that there was something wrong with what he just said, so he couldn't help but ask, "Hyuk-jae, is there something wrong with what I just said?" You point it out, let's have a good discussion. ”

Hearing Jiang Chengcheng call out his name, Zheng Hyukzai reacted, smiled and waved his hand, and then said, "It's nothing, I think what you said makes sense." ”

"Oh, really?"

Hearing Zheng Hyuk-jae's explanation, Jiang Chengcheng began to continue to talk again, but Zheng Hyuk-jae on the side sighed in his heart, it turns out that there are so many twists and turns behind a 10-million-level movie!

"Do you need to take advantage of President Roh Moo-hyun's visit to watch the movie?" The subordinate, who hadn't spoken since arriving, suddenly asked.

Jiang Chengcheng nodded after hearing this, and replied affirmatively: "Of course you do!" ”

Hearing Jiang Chengcheng's words, Li Junyi's face on the side changed a little, and he still didn't have much of a good impression of Roh Moo-hyun in his heart, and it is estimated that a few filmmakers in the film industry will have a good impression of him.

"However, it is strange to say that this is the first time that Roh Moo-hyun has visited a general theater to watch a movie since he took office, so what is he doing this for?" Thinking of this in his heart, Jiang Chengcheng felt a little puzzled.

In fact, not only him, but even Lee Jun-yi couldn't see the meaning behind Roh Moo-hyun's move clearly, but Jung Hyuk-jae on the side showed a hint of understanding on his face.

"Hejae Xi, do you know?" Jiang Chengcheng saw the look on Zheng Hyukzai's face and couldn't help asking.

Zheng Hyukzai nodded first, and then explained, "The reason is also very simple, if there is no accident in the 'film quota system', it is estimated that it will be so determined!" ”

"What?" Li Junyi wondered if his and the others' previous protests had failed. He couldn't believe it!

"Behind his actions is naturally to stabilize the 'people's hearts', in order to show his support for domestic films......"

Everyone here understands people, and they all understand the meaning behind Roh Moo-hyun's move without too much explanation, and the routine is really deep.

(To be continued.) )

PS: Thank you for the monthly pass support of Dream Awakening Shenfen, ouhaodong, rich businessmen, and hbxandsp! Thank you for the forbidden area twilight、I never thought about it、The reward of the dark little white in my heart!

There is only one shift today, and I have something to go out, sorry!