Chapter 49: Not for Sale
In fact, Chiba games are now also able to manipulate and guide public opinion. It is not an absolute control, but it is not a big problem to lead a thing in the direction they want.
The most inferior way to manipulate public opinion is to delete posts. The more advanced one is to create a new hot spot. For example, the smartphone of coarse grains exploded today, and the screen is not a high-quality imported screen, but a relatively inferior domestic screen.
At this time, how to eliminate the impact. Is it to use resources, block messages, delete all the messages that say the screen is bad and the phone is bursting, or is it some other way?
Actually, all deleted, a few years ago, was still a good way. Because, at that time, the Internet and self-media were not developed, and there were only a few channels for people to understand information.
In most cases, people believe what the media says. And even if people don't believe it, there is no good way to refute it.
In the era of self-media, there are many voices, and capital cannot control every media. A better way, naturally, is to guide.
It's like water, it's better to be blocked than to be loose.
When the mobile phone of the coarse grain company exploded and there was a problem with the screen. The boss of coarse grains can be like this, on a talk show, saying how hard it is to start a business, how difficult it is, how thrilling it is to compete with foreign friends, in short, to be inspirational, to chicken soup.
Then, a bunch of media likes and publicity. The attention span of the general public is always short-lived, and with new hotspots, old ones will naturally be forgotten.
It's like a certain brand of products, there is some kind of problem, and all of a sudden, there is a large number of ordinary people who say that they want to boycott the products of this brand.
Will the brand be afraid? Not at all.
They are not afraid of the unorganized general public.
You keep saying that you don't buy it, then I will reduce the price, and you will buy it.
What, you still keep resisting me? But your bodies have betrayed you.
Now you say not to buy, not because you are resisting, but because you are worried that others will move too fast, and you will buy all the low-priced ones.
Ordinary people without organization are like this, and no business will be afraid. What is really terrifying is the flood of people.
But how can this torrent be so easy to form?
You know, where there are people, there are rivers and lakes. Where there is organization, there is interest.
If an organization is really established, if the leaders do not pursue it and do not have ideals, they will definitely seek to realize their power immediately.
How to monetize power, it's very simple, you can sell the interests of the entire organization. As a result, those people below, when they were trying to do something, didn't realize that they had already been sold.
Chiba games,In fact, it's rarely involved in current affairs.。 Most of the time, play your own by yourself. Chiba Games' own business, of course, is video games.
Since the red and white machine has been launched for more than two decades, the patent protection has also passed. The original imitation and piracy are not so crazy. And now, they are starting to be bold and engage in all kinds of pirated game consoles.
The profit is small, and there is naturally no reason for Chiba Games to continue to make it. As a result, the red and white machine was discontinued.
One model of console has been selling well for decades, which is a very incredible thing for other manufacturers, however, Chiba Games has done it.
The reason why Chiba Games gave up on continuing to manufacture red and white machines was not because of the high cost of manufacturing red and white machines, but because of the high cost of making cassettes.
Chiba game, it is impossible to let go of the cassette made by a third party. Because, this represents a legitimate thing.
If the cassette is open, then the new console, should it be open too?
It is impossible for Chiba Games to give up big interests because of small interests. Therefore, it will not give up greater interests because of the game console that is outdated and only has a market in Africa.
However, although the old red and white machines were discontinued, Chiba Games did not forget to make money from old users.
Chiba Games, has launched a new machine, a machine with sixty red and white machine games built-in. This machine does not support external storage devices. Cannot be placed in a new game.
This game supports the latest display interface and supports widescreen. The main audience for this console is not the people in the region where it was issued.
Rather, those in developed areas, who have been abandoned by the times.
It may be sad to say this, but it is true that many people have been abandoned in every era.
These people, in general, are older people and do not have a strong ability to accept new things. Let them play with the new console, watch the three-dimensional game screen, and for them, it is better to kill them.
However, they also have entertainment needs, so how to meet their entertainment needs. Quite simply, it's to put out something nostalgic, something that was popular in their younger era. They'll be happy to buy it, and they'll recall something called Clear You.
Lin Yan, in fact, for this game console, this is more liked.
In fact, he thinks that a real game console should be a simple thing. It won't be because of the machine itself, it will make people feel that there is a threshold and feel that it is difficult to get started.
However, it is clear that under the current state of technology, it is impossible to do so. Therefore, modern game consoles are so complex, so core, and so unfriendly.
Recently, Lin Yan is working with a virtual reality studio, and although their game production is okay, the operation method is starting to be too inconvenient.
Virtual reality requires a very heavy blindfold with countless threads attached to it. And, because of the need for shading, the whole machine is also very well sealed. In this case, a problem arises. It's just going to be hot.
If it's in the winter, it's fine, but if it's in the summer, you can sweat profusely if you play with this thing for ten minutes.
Therefore, this thing is still far, far away from commercial use.
Lin Yan played for a few days, and he already felt that it was not good. He sometimes wonders if virtual reality is the future of gaming.
From the route of the game, from flat to three-dimensional, and then to immersive, it seems to be linear. But is that really the case?
Perhaps, augmented reality is the future.
However, augmented reality, since it is a portable device. Inevitably, the performance will be much worse than that of virtual reality devices. Even if it is made in the shape of an eye, it will not be too good for the experience.
Unless, in the future, the problem of wireless transmission of electrical energy can be solved.
All the places that humans can reach, all covered by this wireless power transmission. In this case, in fact, the computing does not have to be done by the augmented reality device itself, but only as a receiving terminal.
Thinking along this line of thought, in fact, there is no need for any large LCD screens in the future. Even, the decoration style of the home will become a minimalist state.
After all, in reality, there is no need to change a set of virtual skins, so it's convenient.
In that case, augmented reality, the future it represents, is really powerful.
If the future is really like that, Chiba Games will be a bigger company if it seizes this opportunity.
Because, it is more necessary than the existence of mobile phones, and the frequency of use is still higher.
In that case, Chiba Games is expected to become the world's largest company in terms of assets, and it will be able to control every aspect of people's lives.
However, if it really gets to that point, it is estimated that it will not allow Chiba Games to have such great power.
After all, this distracts power from certain organizations. shook the very foundations of their existence.
Although, it sounds like a very beautiful future, however, Chiba Games is not desperate for the future, smashing the future on augmented reality.
Because, it's still too early. Just one Pokémon Advance doesn't mean much.
Virtual reality and augmented reality are two branches, and Chiba Games must both go ahead.
Because, if the bet is wrong. The Chiba game is equivalent to having nothing left. Even if it doesn't go bankrupt in a short period of time, it's not surprising that other companies buy it at a low price.
Does it sound that scary?
Actually, there is.
The most important thing about Chiba Games being able to reach such a powerful state now is that under the leadership of Lin Yan, there was not a single choice mistake at all.
Otherwise, Chiba Games would have collapsed like most companies in Japan.
At the beginning, when the myth of Japanese companies swept the world. In fact, many people, including the Japanese themselves, think that their companies are really as advanced as they say.
However, this is not the case.
The myth of Japanese companies is more like that blown up by the Americans. Why the Americans blow, very simply, is that they feel scared.
If you want to hit a person, there are two ways, one is to beat him to death, and now civilized society obviously can't. The second is to kill, so that he himself feels invincible, and if he is fluttering, they will naturally fall on their heels.
The United States, on the other hand, is the second approach to Japan.
Of course, some people think that the United States will not be so despicable.
However, in fact, many people still know what the United States is like.
The United States is the most developed country in the world. In fact, they have done many things in order to keep themselves developed.
For example, let the price of oil come down, so that some countries can be dragged down. In some places, some "just" wars are waged to avoid the development of the whole country.
They are very good at putting a harmless shell on themselves and look very friendly, but for most people, they really know what they are.
Most of the reasons why these people don't say it are because of their interests.
Because, if they say that it is not good for them, if they don't say it, they may be able to eat an extra loaf of bread.
There are very few people who are not selfish, so in this world, there are very few people who strive for the happiness of others for life.
Most people, in fact, don't care about the lives of others, nor do they care about the lives of their descendants.
When I die, let him flood the sky.
Sometimes, some people think that meat eaters are despicable, and it is a joke. How can a ruler be so stupid and do something that is obviously wrong.
There is nothing wrong with thinking so, but, for those people, there is nothing wrong with their choice either.
After all, no one wants to be bad for their own bottles and cans, and most of the time, they want others to die and enjoy their own success.
In fact, if you study a little history and study those armies that are supposed to be very strong, but their combat effectiveness is very low, you can understand what is going on.
Therefore, it is really a miracle that many countries can exist and be complete. In fact, if there is only one slight mistake, such a country will cease to exist. Such a state does not exist anymore, and for some people, it is absolutely ecstatic.
Because, it will save them a lot of trouble and will also give them more opportunities to make a fortune.
Virtual reality and augmented reality go together, and of course, it doesn't seem to come as fast as just taking one path.
However, Chiba Games still relied on the advantage of its own capital to maintain a sufficient lead. Leading in both areas.
At this year's Tokyo Video Game Show, Yuki Chiba showed off enough of her heart games and new machines.
Although, these machines and games are still far from mass production. But it still makes many people who pay attention to games and love games feel extremely excited.
Lin Yan gave a speech of almost 50 minutes at this press conference. The physiognomy group is mostly players, not developers.
As he grew older, his oratorical skills actually rose steadily. Therefore, for more than 50 minutes of his speech, not a single audience member left.
Everyone, even those who came halfway, heard it to the end.
Many people have heard Lin Yan's vision for the future of video games and heard Lin Yan's dream.
I think this vision is so beautiful. They were very moved, but most of them did not realize the significance of Lin Yan's speech.
I am more inclined to think that this is a simple brag by Lin Yan.
After all, now any manufacturer can say a big thing at a very big time. I will never say that the net is small. Because, after all, now blame the world and pay attention to the eyeball effect.
There are really very few people like Lin Yan who have not told their own family history. Many companies are simply founders who act as image spokespersons for their own companies.
Use your own style to influence those audiences. Let them feel that they and this company are on the same route. Let them buy their company's products willingly.
Most listeners thought that Lin Yan said this in order to sell equipment, but who would have thought that Chiba Games did not sell virtual reality and reality augmented equipment at all. (To be continued.) )