Chapter 429: Set a small goal first
If the previous impression of OCN cable channel was more like a platform for overseas movies and TV dramas, then it is Jung Hyuk Jae's turn to take OCN cable channel into his hands, then its future development direction needs to change. Pen & Fun & Pavilion www.biquge.info
As a pilot episode, "SNL-Korea" has a natural rating that is higher than the tone because it has been promoted in advance before it is broadcast, and the highest instantaneous rating reaches 1.14%, and the ratings of cable TV stations and TVB are calculated differently, and generally speaking, cable TV stations are paid stations, and the ratings are generally multiplied by 10 to almost the ratings of TVB, which means that "SNL-Korea", which is broadcast as a pilot episode The highest rating is equivalent to 11.4% of the wireless station, which can be said to have made a good start.
According to Nielsen Korea's statistics, the average rating of "SNL-Korea", which aired yesterday, was 1.05% on the paid platform, and the highest rating reached 1.14% The broadcast time was only 9:45 in the middle of the night, and the fact that it was able to achieve an average rating of more than 1% during such a time period is enough to prove the success of "SNL-Korea".
"First of all, congratulations to our Jang Jin PD, Yoo Jae-seok has been the staff in front of and behind the scenes of "SNL-Korea", it is precisely because of your efforts that the show can get off to a good start." In the small conference room, Jung Hyuk-jae said while applauding and congratulating.
"Where, where, President Zheng provided us with such a good program, and we just followed the route you formulated......" The crowd applauded and complimented.
Although Zheng Hyuk-jae heard other people's compliments, he was secretly refreshed, but on the surface, he waved his hand again and again, "The ratings are off to a good start without your hard work!" ”
"It's still good to be led by President Zheng."
Li Junyi, who was on the side, looked at the fact that everyone still had the intention of praising each other, and hurriedly opened his mouth to stop it, "Okay, okay, it's going to be dark in a while, let's get down to business, President Zheng, let's start?" ”
"Hmm." Jung Hyuk-jae nodded solemnly.
"SNL-Korea" handed over a satisfactory answer, when the ratings of the program were announced, many businesses and advertisers have come to the door, in order to be able to catch the shuttle bus of "SNL-Korea", the profit point of cable TV is not only in the audience's payment, but also the sponsorship of advertisers. Naturally, it's the ratings, there are so many programs with high ratings, and they have been shared by other companies, and now a brand new program has emerged, and sure enough, it has attracted many businesses.
The whole meeting was convened by Li Junyi, the current content director of OCN cable TV, Li Junyi, as a film director of tens of millions, is the first time he has been responsible for the official title of content director, although it is the first time, but after all, he is a person who has been immersed in the entertainment industry for most of his life, and he can still guess what he is mainly responsible for from the name of the title.
"First of all, I would like to congratulate Zhang Zhen PD on achieving such good results." Lee Jun-ik also used "SNL-Korea" as his opening remarks, and as soon as he finished speaking, everyone was ready to applaud again, Lee Jun-ik hurriedly waved his hand and said, "Okay, no need!" ”
"The audience of the pilot episode responded very well on the official website, I hope you will continue to work hard, this is the message of some viewers I intercepted from the official website, you can circulate it to each other, I hope the next two episodes of the pilot episode can make persistent efforts and strive to create better results!"
Lee Jun-ik encouraged the staff of "SNL-Korea" in the conference room, "This is what President Chung and I expect from everyone. ”
"Good!"
"No problem!"
Everyone expressed their attitudes one after another, and they were full of confidence, and it seemed that they couldn't wait to pull down the variety shows of the three major TV stations tomorrow.
"After talking about "SNL-Korea", let's talk about the future direction of the channel, in short, four words 'entertainment is king'!" Lee Jun-yi said these four words after discussing with Jung Hyuk-jae, and everyone in front of him was stunned without surprise.
Most of the cable channels before TVN broadcast some foreign movies and TV series, attracting a small number of these enthusiasts to pay, and more often than not, it was like a movie theater in a TV set, and the audience paid for tickets to enter the viewing. However, in the previous life, CJ Entertainment's Tvn became the most famous pioneer in making the cake of cable channel entertainment bigger and bigger. While many TV people are still immersed in the traditional way of TV broadcasting in the past, TVN has carved the word "entertainment" into the company's internal culture, not to mention the slogan of TVN's cable channel, the slogan of TVN "ContentTrendLeader" - the content leader spoken by a female voice behind the red station logo, which has become the benchmark of Korean cable channels.
Jung Hyuk-jae talked with Lee Jun-ik all night, talking about the future of the entire entertainment industry, although TVB still seems to be powerful, but it is not far from the end of TVB's good days, the future is a war between TVB and cable channels, and now is just the beginning of this war.
"Yesterday President Zheng told me a sentence, it is 'OCN only makes high-quality products', although we can not play many cards in our hands now, but we need to treat every card with care, carefully manage the cards in our hands, tvn looks menacing, but it is just looking."
Entertainment, boutique, fashion, this is the summary of Li Junyi's words, simply put, it is to build the OCN limited channel to the 'tall' side, relying on the program to attract audiences of different ages, especially young people, this is 'fashion', close to the forefront of fashion, it can naturally attract a lot of young audiences, this time "SNL-Korea" is an example, the appearance of SuperJunior has brought a lot of vitality to the program, At the same time, it also attracted a large number of new paying audiences.
The meeting was held from morning to 5 p.m., and lunch was all takeout ordered by the secretary.
"Okay, that's all for today's meeting, and finally I would like to talk about the new slogan of our OCN cable channel 'CntentTendLader', I hope you can continue to work hard towards this goal!"
Set a small goal first, and that is to change the slogan.
Now that he has run to the front of Tvn, Jung Hyuk-jae doesn't mind borrowing tvn's future slogan again, this time his goal is not as simple as catching up with Tvn, this time Jung Hyuk-jae chooses to trample Tvn under his feet, although the goal is very ambitious, but it always needs people's efforts, right?
(To be continued.) )