After leaving the company, Katzenberg quickly joined Universal Pictures and released his words to invest $500 million to build DreamWorks Animation, and his intention to get involved in the animation field is very clear and not hidden at all. In this way, Katzenberg moved Disney's cheese.

The anger in Eisner's heart rushed straight up, and he almost exploded.

Katzenberg suddenly offered to resign, he was unhappy and a little angry, but he didn't care too much, and he was calm to the outside. When he learned that Katzenberg had joined Universal Pictures, he felt cheated, betrayed, and aware of the hidden threat, and was a little flustered, angry, and dissatisfied...... However, this dissatisfaction and anger were only expressed within Disney, and it was not spoken out to the outside world, and it was still very restrained. But when he heard that Katzenberg had set up DreamWorks Animation on his first day as CEO of Universal Pictures, Eisner instantly exploded, thinking that Katzenberg was an unfamiliar white-eyed wolf who turned around and attacked his master as soon as he ran away.

Call.

Eisner gasped for breath, smashing everything he could see on his desk, and after venting, he gradually regained his composure.

As the saying goes, there are no eternal enemies, no eternal friends, only eternal interests. Katzenberg carried the support of Wall Street capital and killed it with great momentum...... Eisner naturally couldn't stay silent any longer, and the board meeting, which had just ended, was reconvened to study the matter of counterattack.

Soon.

Eisner made a move.

Eisner's disclosure to a media partner: Katzenberg abruptly resigned without consulting Disney in advance, and I was caught off guard. To be honest, I value him very much, and I tried my best to keep him after learning that he was going to resign, but in order to leave Disney as soon as possible, the other party actually threatened not to let him leave his job, and he would put the animation department under his jurisdiction into chaos. This is the inside story of his quick resignation. As for why he was in such a hurry, I think everyone understands by now. He was in a hurry to work for the wealthy Don. However, I would like to remind him that his contract with Disney did not expire until June '92, and he violated the contract. I believe that no matter what you do, you should have the most basic professional ethics.

After the remarks were reported, other media outlets reprinted them.

Katzenberg naturally couldn't tolerate Eisner's use of some vague words to smear him, and immediately stood up to refute it, "I need to state a few points about Mr. Eisner's remarks. First, Disney and I had salary talks early last year. But there is no progress, they just want to squeeze my value little by little, but they are not willing to give a reciprocal return. Second, I want to get serious about my work at the last second before I wait for the handover. In fact, after I submitted my resignation, Mr. Eisner quickly approved and rudely expelled me from the company, threatening to mess up the animation department as pure rumors. Third, my work contract with Disney is negotiated and revised every two years. The contract was supposed to be revised last year, but negotiations have been delayed. My treatment was still the same as the old contract, which was an expired contract. Fourth, Eisner kept me. But not from the heart. He has been trying his best to perfunctory and procrastinate on the issue of contract negotiations, just trying to squeeze more of my surplus value. Eventually, I left Dinis and needed a new job to support myself. I have the right to a new job, and I don't have any reason to accuse me of that. ”

Eisner and Katzenberg exchanged words, albeit in relatively calm terms. But the smell of gunpowder in the words was already very strong.

The entertainment media suddenly became extremely excited, they were not afraid of big things, they were afraid that it would be okay, so they hyped up wildly, and even added fuel and vinegar to the report, deliberately misinterpreting the original meaning, and wished that both sides would go into battle shirtless.

Of course.

Eisner and Katzenberg did not disappoint the journalists either.

For the sake of his performance, he privately forced the employees of the animation department to go to the office for meetings at 6 o'clock in the morning, and often his subordinates worked overtime until the early hours of the morning. When it comes to extracting the value of employees, no one is better at it than him. Here, I would like to kindly remind my colleagues at Universal Pictures that you should always be ready to work overtime. Eisner broke the news.

"He is a feudal tyrant who does not allow the slightest dissenting voice, and all executives who disagree with him will be suppressed by him. He has been stingy with bonuses to boost the company's profits, but he has been very generous to himself, constantly raising salaries and stock ......options," Katzenberg countered.

"A lot of people don't like him, even hate him, hate him, maybe it's nothing for a person to be like this, but most people have such an attitude, and it's self-evident whose question it is. If he could have half of Eisner's affinity, maybe everyone would have endured it. A Disney director broke the news.

"yes, I'm not like Eisner who would please some people." Katzenberg scoffed.

Roy, a member of the Disney family who has been silent, couldn't calm down anymore and stood up and said: "He wants to be the Walt of today. Disney, it's far from it. For such arrogant people, it's okay to leave. ”

"They regret it, but they're even more scared ......," Harris shot back.

……

……

What started as a personal confrontation between Katzenberg and Eisner gradually evolved into a fierce war of words between Disney and Universal Pictures, with the two sides going back and forth, round after round, exposing each other's shortcomings, accusing, mocking, and even escalating into a war of scolding.

The war of words between the two sides is just an appetizer, and the fierce tearing war is still to come.

As the leader of the Hollywood film and television industry, he quickly took practical revenge by rescinding the plan to make two films in a joint venture with Universal Pictures.

Restrict the cooperation between its contracted directors and actors and Universal Pictures. In fact, it is equivalent to banning, and now that the two major film company giants are in a big war, who dares to cooperate with their opponents against the company's wishes. The reason why there is no absolute toughness in the wording is not because they want to leave room for reconciliation, but because they are afraid of leaving a handle and being subject to anti-competitive investigations.

on this.

Naturally, Universal Pictures did not show weakness, followed suit with similar measures, and quickly snatched the script that Dinis fancied.

And that's not all.

Katzenberg knew that the real core of Disney was animation, and he created DreamWorks Animation to challenge his opponents in this field, so how could he be indifferent. When DreamWorks Animation was first established, in addition to the funds in place, everything else was very lacking, lacking script creativity and animators.

And the best animators in the United States are gathered at Disney, which is the animation department he used to be in charge of. Naturally, Katzenberg takes aim at his former colleagues and acts quickly.

Soon.

And there you have it!

The main creator of "The Little Mermaid", Glenn. Kean and the others, all jump ship and join DreamWorks Animation!

I have to admit it.

It's true that Katzenberg is not good at dealing with directors, and is even disgusted by some people, but he conquers his subordinates with his unique charisma, and most of them are very willing to work under him, and they work together to create the best animation. After receiving Katzenberg's invitation, many Disney animators accepted it without hesitation and directly chose to jump ship and join DreamWorks Animation.

Disney broke the news that all the staff in the animation department hated and disgusted Katzenberg, and it was just unscrupulous to smear him!

Upon learning that a large number of animators in Disney's animation department had resigned, Eisner was so angry that he almost wanted to overturn his desk, and his face turned extremely dark.

Suddenly losing so many animators, screenwriters, etc., Eisner was angry and distressed at the same time, and even more panicked, allowing Katzenberg to continue to poach so violently, the animation department would collapse sooner or later. However, the animation department is the core part of Disney, so naturally it can't be lost.

Soon.

Katzenberg triumphantly announced that Glenn. The main creative team of "The Little Mermaid" led by Keane joins DreamWorks Animation!

However, Katzenberg was not satisfied, and continued to hand out olive branches to Disney's painters and screenwriters, offering very tempting salaries.

For a time, Disney's hearts fluctuated......

Helpless.

Eisner had to quickly announce a salary increase, with an average increase of more than 50%, and the most core creative artists and screenwriters were even promoted several times. (To be continued......)