Chapter 371: "First Close Contact" Big Movie Marketing Strategy

Xiao Fei gave a detailed explanation of his understanding of the instant messaging software QQ and its functional design requirements.

Of course, when talking to Xia Ding about this, there must be a reference.

This reference is the ICQ.

Xiao Fei has already pulled a special line for Internet access in his office, which makes Internet access much faster than dialing with a phone line.

He had already placed an ICQ on his computer, and he intuitively demonstrated to Xia Ding the various functions and usages of this thing, and then pointed out its various shortcomings.

Xiao Fei's requirements are very simple, that is: practicality first! The software interface must be clear and clear, so that users will use it when they see it!

One of the most important features of the initial design version of the software: online chat communication must be fast and hassle-free.

The initial function of instant messaging software is actually a social network.

If this feature is designed so that users can smoothly add friends to the Internet and communicate and chat happily, then the software is already very successful.

In the previous life, at the same time as Tencent QQ appeared, in fact, a lot of similar software emerged in China at the same time, such as UC, Bubble, Feixin and so on.

Why is QQ the only one that dominates and leaves other competitors far behind?

The main reason is that the design interface of QQ is relatively approachable, simple and easy to use, and its functions are also the most intimate!

Xiao Fei's plan is very simple, he wants to launch QQ as soon as possible to seize the largest user group.

When QQ has seized the largest share of the domestic instant messaging market, it is quite difficult for later competitors to catch up.

At this time, Xiao Fei thinks that it is a good time for QQ to improve its functional section little by little.

Video functions must be added first, followed by file transfer, Q group, QQ game, QQ community, portal and so on.

Well! Mobile QQ should also make efforts as soon as possible, which is the future development direction.

Of course, Xiao Fei will not tell Xia Ding about the latter things.

He now gives them only one task: to do a good job of QQ, an instant messaging software, with quality and quantity. In order to ensure that his technical department can make the QQ in his memory, Xiao Fei also made great efforts to draw the interface of QQ software with Xia Ding and them. The colors and functional partitions are all broken down for explanation.

Xiao Fei thought to himself, if he said it so thoroughly, Xia Ding and they still couldn't make this artifact in their minds, it could only show one point: they were too ahead of this era or Xia Ding was not capable enough.

"How? Is there a problem? ”

Xiao Fei finished speaking. glanced at Xia Ding.

He found that Xia Ding's eyes were very bright, staring at him brightly, and his eyes were full of incredulity. Xia Ding pursed his lips and said in a slightly mechanical tone, "Mr. Xiao." I can't imagine that you have such a good idea, you can rest assured, I can guarantee to lead my team to make this software within a month! If I don't do well, I don't want a penny from you, and I'll give it to you! ”

"Huh! All right! I'm just waiting for your good news. Xiao Fei said.

At noon that day, Ren Gangyi arrived in the capital.

The two had lunch together.

"Xiao Fei, are you going to report for duty?" Ren Gangyi asked.

"yes, report the day after tomorrow." Xiao Fei replied.

Ren Gangyi smiled and said: "Feixun Technology has been established, what are your plans for the future as a boss?" ”

Xiao Fei also smiled: "Hehe! Brother Ren, I have a reluctant request. I want to take care of you to borrow someone. ”

Ren Gangyi pointed at him with his finger: "You kid! I knew you were going to dig into my corner, and I said, who to borrow? ”

Xiao Fei replied: "Liu Xinming, I think he is not bad, he is very neat in his work, and he also has a set of management, I want him to be the vice president of Feixun Technology and watch this stall for me." ”

"Okay! I'll reluctantly agree to you! Liu Xinming is indeed a talent, give it to you, I feel pain! Ren Gangyi said.

That's all it takes. The two talked about the movie "First Close Contact" again.

Although Xiao Fei has been busy these days, he still found time to write the movie script of "The First Close Contact".

This will be the first film about the Internet in China.

It was also the first film to be adapted from a web novel.

It is a milestone in itself.

What does love look like on the Internet? How boys and girls meet, know each other, and fall in love on the Internet must be very curious for ordinary people.

The above points alone have made this movie full of highlights and gimmicks. I believe that many people will have a wormhole to buy a ticket to the theater to watch a movie.

And according to Xiao Fei's design, this movie will also be a shocking love tragedy.

In this movie, there will be thoughts about love and the excavation of human nature.

Well, Xiao Fei wants to make it a classic romance literary film.

Xiao Fei handed over the script to Ren Gangyi to see.

After Ren Gangyi saw it, he was very excited and said, "Xiao Fei." After reading the book you wrote, I firmly believe that this movie will definitely be a big seller. ”

"Brother Ren, the book will be handed over to you, and everything else can only be troubled for you to do." Xiao Fei said.

"Then you might as well give me more tips now, and save me from making any more mistakes." Ren Gangyi said.

"In this movie, the protagonist doesn't need to have too big a wrist, as long as he is a handsome man and a handsome guy, he must be young, sunny, beautiful, and eye-catching, of course, the actor's acting skills must be excellent, and the interpretation of the role must be in place. There are very few directors in China who can make this kind of youth fashion film well, and it is recommended to go to Hong Kong to find a director to come over, so that the taste can be better filmed. ”

Xiao Fei put forward a little suggestion of his own.

To this day, domestic directors have derived the sixth generation of directors, such as Wang Xiaoshuai, Hu Xueyang and others, all of whom are the leaders of the sixth generation of directors, and they were already well-known in the late 90s.

But their work is so much artistic that it sometimes hurts commerciality.

Artistic depth is precious, but if you are art for art's sake, to the point of shooting something obscure, it will be more than worth the loss.

Xiao Fei doesn't want "First Close Contact" to sacrifice box office appeal for the sake of art.

In his opinion, the movie must be good-looking, sensational and touching, this is the most important thing! Finally, it is to be thought-provoking and thought-provoking.

And to make a good commercial film, Hong Kong directors are more adept.

Hong Kong at the end of the 90s, although the film has begun to decline. But its entertainment industry is shining at the moment, not only has a large number of superstars, but also many excellent directors are at the peak of their creation.

"Oh! Do you have any suggestions? Ren Gangyi asked.

Xiao Fei thought for a while and said, "What do you think of Ma Chucheng?" ”

"Ma Chucheng?" Ren Gangyi frowned and asked.

"Yes!"

"Has he ever been a director?" Ren Gang thought about it resolutely.

"He's still working as a photographer, and many of Jackie Chan's movies are shot by him. This person is very talented in filmmaking, and I heard that he has recently planned to change careers to become a director. Xiao Fei introduced Ma Chucheng.

Ma Chucheng is also a geek, and he entered the Hong Kong film industry in the early 80s. has done all kinds of work in the crew, and in the end he became an excellent photographer and was known as a gold medal photographer.

After a long period of photography, he switched to directing in 1998 and made his film debut "Phantom Agent", which received an enthusiastic response for his 1999 film "Star Wish".

Ma Chucheng is good at shooting romance films, and his film works have a strong sense of picture and rich lens language.

Xiao Fei thinks that it may be a good choice to use him to shoot "First Close Contact".

"Oh, you say that. I'm a little impressed, but is he a novice like reliable? Xiao Fei, how did you think of him? Ren Gangyi frowned.

"The movie "First Close Contact" has a lot of shots that need to be close-up, showing the details of the communication between the male and female protagonists on the Internet, and needs a director who can have a high degree of grasp of these complex scenes, Ma Chucheng's information I saw in a film magazine not long ago, and after reading it, I was quite interested in him, in that magazine. He said that he would like to have the opportunity to be his own director and make a film according to his own ideas, and you just asked me to give some advice, and I remembered. Xiao Fei said quietly.

"That's right. Nacheng, I listen to you. Ren Gangyi said.

Ren Gangyi: This will be superstitious to Xiao Fei.

Xiao Fei thought for a while and said: "Brother Ren, this movie is actually a typical small production, the cost of seven or eight million should be enough, I think we can increase a certain amount of investment in publicity." It is necessary to constantly create topics around its filming and arouse the attention of public opinion. ”

Xiao Fei's suggestions are mainly as follows:

The first stage: the male and female protagonists in the movie "First Close Contact" are solicited and selected from the society, and the selection targets are Internet experts, those who have rich experience in surfing the Internet and can skillfully use BBS and email for online social communication are preferred; Those who can vividly interpret the characters and plots in the novel "First Close Contact" are preferred.

New movie casting, this is a commonly used hype method in China during this period, in fact, it can't be said to be hype, many movies are indeed relying on this role selection to find the most suitable actor that the director thinks.

And Xiao Fei is now going to really carry out a large-scale hype around this.

Well! The gimmick has been thought of, that is: all the characters in the play "First Close Contact" are selected through an open selection for the whole society, which is absolutely fair and open!

Xiao Fei believes that doing this can definitely have the most extensive publicity effect, so that the movie will be deeply rooted in the hearts of the people before it is filmed.

After all, the novel "The First Close Encounter" is now so famous that thousands of people are reading it and moved by it.

Now that the novel is going to be made into a movie, will people be interested?

This hype phase lasts about a month and a half.

The second stage of publicity will focus on the software QQ used by the male and female protagonists to communicate online.

For example, what kind of software is QQ, what can QQ do, and how will the hero and heroine get to know and love each other through QQ chat in the play?

Through this kind of popular science publicity, it will trigger the second wave of public attention to the "First Close Contact" movie.

Of course, in this, Xiao Fei also has his own selfishness.

He just wants to take a free ride and popularize QQ to the whole society, arouse people's strong interest in QQ, and then let those who go online start to download QQ software to register their QQ number.

Xiao Fei thought that QQ could be designed within a month, and then, after testing, uploaded to the Internet for free download.

When the second round of publicity of "The First Close Contact" began, QQ was already ready to be launched, which just complemented each other.

The slogan Xiao Fei has thought of it: use QQ, meet and love each other like the ruffian Xiao and the light dance!

Why was AOL so popular in the first place? That's because of the chat room! Lonely individuals suddenly come to the vast QQ space, and they can freely chat and communicate with the opposite sex, which is a wonderful thing for many people!

Therefore, Xiao Fei's advertising slogan is definitely very bullish, and it also hits the excitement in people's hearts.

Xiao Fei hopes that this round of hype will make QQ popular all of a sudden, attracting all the people who are currently surfing the Internet in China and letting them start playing QQ.

As long as they try.

Xiao Fei firmly believes that QQ can fascinate them!

In addition to the above two public opinion hype centers, in fact, there are many points for hype, such as the hype of the selected director Ma Chucheng: he is an excellent photographer, but he has never directed and filmed any movie independently, can such a rookie director shoot "The First Close Contact" well?

Mobilize the people again, and have a big conjecture about the finale of the "First Close Contact" movie.

Xiao Fei said, Ren Gangyi remembered.

"Alas! Xiao Fei, I really don't know how your brain grows, why you have so many ghost ideas, listening to you say this, I know what I should do next. Ren Gangyi smiled.

In the next two days, Xiao Fei has been staying in Feixun Technology's own office, and he has a lot of work to do, first of all, he has to prepare a powerful server for the launch of QQ, which is essential.

Only the servers are strong enough to withstand the explosion of users. There are a few reliable servers, which is life-threatening for a new network technology company!

Secondly, he also has to cooperate with Liu Xinming to register the company.

Because Feixun Technology is a high-tech industry supported by the state, it is still very fast in terms of registration, Xiao Fei just needs to provide his own information or something, and that's it.

Time flies.

In a blink of an eye, it was August 31, early in the morning, Xiao Fei drove to Beijing West Railway Station, and today is the day Xu Fengjuan arrived in Beijing.

At 9 o'clock in the morning, Xiao Fei directly bought a platform ticket and entered the station, but Xu Fengjuan's train was delayed for more than half an hour, and it was not until more than 10 o'clock in the morning that the train slowly stopped at the station.

The doors opened, and a surging stream of people stepped out of the doors. Xiao Fei's eyes wandered, and soon, he saw Xu Fengjuan's figure coming out of a train door not far away, followed by a boy with oily hair and pink face, talking to her.

Xu Fengjuan ignored him, and he was still chirping with a shy face. Xiao Fei frowned and greeted him. (To be continued.) )