CJ Korea Co., Ltd., also known as CJ Group, is Korea's largest food company, with a food and beverage business group (including Dae Ki Dae and Tous Les Jours), a biotechnology and pharmaceutical business group, a new distribution business group, an entertainment and media business group, and an infrastructure business group that is being formed.

Compared with other companies in the entertainment industry, the industrial chain of Xijie can be said to completely cover all aspects of the audience's life.

In terms of entertainment, in February 1995, CJ Co., Ltd., Spielberg, Katzenberg and others co-founded 'DreamWorks SKG' and officially entered the entertainment industry, and in the same year, Lee Mi-kyung founded CJ Group's entertainment and media division. CJ Group's cooperation with Spielberg, Katzenberg and others was led by CJ Group to complete its investment in DreamWorks (DreamWorksSKG) and become the distributor of DreamWorks Films in Korea, officially entering the Korean film industry.

CJ Entertainment is also involved in more and more aspects of the entertainment industry, from the establishment of 'CGV', a multiplex theater, to the acquisition of the music line Mnet in April 1997, to the entertainment department, agency, and modeling agency.

It can be said that Xijie has begun its own gradual involvement in the entertainment industry more than ten years ago, in fact, from its step-by-step actions, it can be seen that Xijie has great ambitions.

It is for this reason that Jung Hyuk Jae and Park Kwang Hyun discussed it again and again, and then they signed a contract with CJEntertainment and handed over the film to them to represent. Lee Sung-in, as the person in charge of this contract, is mainly responsible for everything in the period from the promotion to the release of the film.

After the premiere ceremony, it also represents the full rollout of the promotion of "Welcome to Dongmo Village", from various offline activities to station billboards, subway cars, TV commercials, etc., long before the release of the movie. These advertisements have been flooding the streets of Seoul.

CJ Entertainment is confident in the quality of the movie itself through the pre-release screenings and premiere ceremonies, as the audience's praise is clearly stated on the statistical table, and although there may be errors in the data, the data never lies.

CJ Entertainment is optimistic about the release prospects of the movie, so it can be said that CJ Entertainment is ruthless in terms of publicity expenses. The cost of publicity alone is as high as 2 billion won, and you must know that the production cost of the entire movie is only more than 5 billion yuan in the end, and the promotion cost of the movie alone accounts for almost half.

Some people may think that such a high publicity fee is a bit exaggerated. And I didn't feel that all this money was being used anywhere, how could it be spent so much.

In fact, in the production and publicity process of the whole film, the publicity cost of large-scale films accounts for almost half of the total investment in film and television, and the general film publicity costs also account for one-fifth to one-quarter.

As for what the promotion money of the movie is all spent. This explanation may also be understood.

It's the same as everyday product promotion. Almost all the expenses for film promotion and distribution are spread out on the channel.

At present, the usual promotion channels include traditional media, new media, various platforms, and landing activities, to put it bluntly, all carriers attached to traffic, film publicity will not be missed, where as long as someone may see it, then do the publicity and advertising of the movie.

The traditional media industry, such as newspapers and magazines, before the release of the film. From the film's promotional draft to the interview with the film's leading actor, Fashion Illustrated. These are all promoted by professional publicity and distribution companies, and the prices of these media PR drafts are all clearly marked in the industry, and not all movies can be listed, the topic is low, and movies with small and medium-sized themes without stars are not welcomed by traditional media.

The film media is not separated, let alone the TV media, on variety shows to promote movies, not to mention talk shows, talk about interesting things in film shooting, talk about the general plot of the movie, because TV has a wide audience, so publicity through TV is also an important channel for film publicity.

With the increasing rise of online media, everyone has gradually shifted the focus of film promotion to the Internet along with the torrent of the big era, after all, a pop-up window may be seen by hundreds of thousands of people, which is faster and more efficient than traditional publicity.

In addition to the labor costs in the traditional process, the posters, stills, general media PR drafts, film critics' special reviews, pilot posters, ultimate posters, pilot trailers, ultimate trailers, production specials, viral marketing, etc., are all money, and they are the bulk of the film publicity, after all, there are 100 yuan for 100 yuan, and 10,000 yuan for 10,000 yuan, which are also an indispensable part of film promotion.

Because CJ Group has been involved in the entertainment industry for 10 years, and the relationship with various media is very close, these are a very long-term investment for CJ Entertainment, after all, there are often times when it is necessary to cooperate in the future, and this alone is where Jung Hyuk Jae can't catch up at this stage

On August 5th, the movie "Welcome to Dongmo Village" was officially released, and the day of the release happened to be Friday, and people who had been busy for a week pulled their families or girlfriends to a nearby theater to watch the last movie on their days off, which was not only a reward for themselves after a week of hard work, but also a good opportunity for couples to show affection.

"Young, have you thought about which movie we should watch for a while?" The man asked in a whisper as he took his girlfriend's hand.

The girl named Choi Young-eun watched several movies on the billboards in the eye theater, and her spirit was a little trance-like, especially when she saw the bloody promotional posters of those thriller and horror movies, she grabbed her boyfriend's arm tightly with both hands and didn't let go, and said in a very fragmented voice: "Yoon Ji-seok, let's go back." None of these movies are very good. That's right! Didn't you say there's a nice pizzeria nearby, let's try it, and I'm a little hungry now. ”

"It's not too late for us to go over after watching the movie. Anyway, it's still early, it's only past seven o'clock, even if it's a two-hour movie, we'll watch it at nine o'clock in the evening, and then let's buy a pizza and go back for supper! ”

"Forget it, let's stop watching!" Choi Young-eun tugged at her boyfriend's sleeve, but she couldn't pull it.

"What's wrong with you. It's not that you said that we should come over to watch a movie at night, why are you not going to watch it again after all this is here? The man's carelessness made Yoon Ji-seok unable to understand what his girlfriend meant, and just asked with some confusion.

"Suddenly I didn't want to look at it again. Let's go back, on the way back, find a video store and rent a box to watch at home! With that, Choi Young-eun was about to flee on her short legs, she didn't want to stay here for a moment.

On the eerie horror stills not far away, the eyes of the bleeding woman seemed to be looking at her. If it weren't for the fact that there were a lot of people in the theater on weekends. Seeing such terrifying stills, she probably screamed on the spot.

"Ying-eun, you can't be scared, right?" Yin Zhixi suddenly came to his senses, and a somewhat cheap smile appeared on his originally handsome face.

"Why!" Saying that, Cui Yingen stretched out his hand to cover his face, and his pretty face was already flushed.

"I said you said you wanted to watch a movie when you were at home, why did you change your words and go back when you came here, it turned out that you didn't dare to watch it!" Boyfriend Yoon Ji-seok continued to tease, and the smile on his lips became thicker and thicker.

"Who said I wouldn't dare. It's just that I don't want to watch it today. "It's all 'dying', Cui Yingen still defended to her boyfriend with a hard mouth.

"That's good. If you don't say it, then let's watch this "Yin Voice"! The boyfriend said casually, because in his opinion, the poster of this movie is beautiful and serious, and this is a series of movies, and the reputation of the previous ones is very good, so it will not disappoint if you want to come to this step.

It's just that before he finished speaking, someone immediately raised an objection, only to see her little girlfriend shaking her head again and again and objecting: "I don't want to see it!" ”

"It's not that I don't want to see it, but I don't dare to watch it, right?" Yoon Ji-seok smirked and exposed his girlfriend's lies.

"Yikes! You said you can't go back, if you don't go back then I'll leave first. With that, she turned around and was about to leave, but how could he watch his girlfriend leave, and immediately reached out to stop her, and began to apologize.

"Eun, it's okay! Let's not watch horror movies today, let's see what else you want to watch, okay? ”

Under his coaxing, his girlfriend was finally no longer ready to leave, but his little face was still full of distrust of him, you must know that the first date when he went to school was when he took him to watch a movie, and it was also a horror movie, she was naturally timid and almost didn't shout in that movie, and Yoon Ji-seok, who was sitting next to her, was even more ravaged, and her arms were full of red marks.

It's been a few years together, and when he came out to watch a movie, he didn't secretly buy a movie ticket for a horror movie, what did he say in order to exercise her guts, knowing that she was timid and still buying it, he really didn't take her seriously, if he wanted to be like this this time, he would definitely not be looked at by him in the past few days.

There was a cold war between the two here, and the boyfriend hurriedly coaxed his girlfriend, hoping that she would be able to smile, and the two staff members in the theater behind them came over with two three-dimensional propaganda boards, stood the propaganda boards behind them, and left after they were sure to fix them.

"What?" Looking at the behavior of the staff, he was a little strange, stood up and looked at the 3D three-dimensional propaganda board, only to see that the stills on the propaganda board were a woman sitting on the nose of a plane, and the villagers wearing traditional costumes in the 50s of the last century under the plane, the soldiers of South Korea and North Korea opened their mouths and smiled, laughing so happily.

"What kind of movie is this?" Yoon Ji-seok muttered to himself curiously.

Hearing her boyfriend's words, Cui Yingen couldn't help but look up at him, "What did you say?" ”

"Don't you see that there is a new movie, it's good to look at the poster, it's probably a war movie, Ying-eun, how about we watch this?"

Hearing her boyfriend's proposal, Choi Young-eun also looked at the two propaganda boards erected behind her, and saw that everyone on the poster was laughing very happily, and she was relieved, at least it's not a horror movie, is it?

"You say look at this, just watch this!"

Hearing that his girlfriend nodded in agreement, Yoon Ji-seok was relieved, and he was willing to talk to himself, which meant that she was not angry with herself, thinking of this, even his steps to the theater ticket office were a little brisk.

Taking advantage of her boyfriend's going to buy tickets and drink popcorn, Choi Young-eun carefully looked at the poster in front of her, she had reading obsessive-compulsive disorder, she didn't even let go of the small print at the bottom of the poster, and when she saw the producer column, she saw a name that was very familiar to her.

"Let's go, we're just in time for the first show, and the movie starts in five minutes!" After buying the movie tickets and popcorn, Yoon Ji-seok came to his girlfriend's side and said, seeing that his girlfriend didn't pay attention to him, Yoon Ji-seok was inevitably a little puzzled, and he also squatted down and looked at the poster carefully, but didn't find anything on it.

"What's wrong with you? What's on the poster? ”

Hearing her boyfriend ask for advice from her, Choi Young-eun stood up and explained: "It's nothing, it's just seeing a familiar director." ”

"Director, familiar? Where? ”

"I told you that you don't know each other, when you go back to watch a TV series at night, when did you not tilt your head and fall asleep after watching it for a while!" Choi Young-eun glanced at her boyfriend and said.

Yoon Ji-seok smiled, and then explained: "Isn't it a day of work during the day and tired when you go back at night!" But you said that he was a director you were familiar with, could he have been your classmate before? Male or female? Yoon Ji-seok couldn't help but get nervous.

"Where do you want to go, I'm talking about the director I'm familiar with, and it's not the director I know, it's Jung Hyuk-jae that I told you about last time, the long-legged handsome guy among the directors, and he is also a top student at Yonsei University!"

Hearing the name from his girlfriend's mouth, Yoon Ji-seok couldn't help but be a little jealous, this is the Nth time he has heard this person's name in these days, what TV series ratings have peaked, and the TV series he directed has broken ratings and broken records, and his name is indispensable in entertainment news almost every day.

Speaking of her girlfriend, it's even crazier, it stands to reason that she has already passed the age of chasing stars, but in recent days, she has become obsessed with another person, to be precise, a director, which makes Yoon Ji-seok's heart not quite right.

Seeing that his girlfriend was still looking at the propaganda board, and even took out his mobile phone to search for the news, Yoon Ji-seok immediately pulled up his girlfriend, and said with some resentment in his heart: "Let's go, let's go, the movie is about to start!" (To be continued......)

PS: (PS: Thank you'?) Little? A commuter pass for ''VICTOR'''

Also thank you for the tips of "Solo Fishing and Sorrow", "Twilight Fire in the Forbidden Zone" and "Little White with a Dark Heart"! ）