"Brother Zelai, I heard that a few of your classmates are working as reporters in the newspaper office here in the capital?"

Xiao Fei made Liu Zelai a cup of tea, sat down on the sofa opposite him, and said to Liu Ze straight to the point.

"Yes, I have six or seven classmates who all work at the newspaper office here in the capital, you ask this, what's the matter?" Liu Zelai glanced at Xiao Fei, and saw that his face was flat, and he couldn't guess what medicine he was selling in his gourd.

"Among these six or seven classmates, are there any ones who have a particularly good relationship?" Xiao Fei didn't answer Liu Zelai's question, but asked again.

"Yes, a very good buddy of mine works as the director of the news department of Huaxia Youth Daily, his name is Meng Xidong." Liu Ze said.

Xiao Fei must have had something in mind.

That's for sure.

However, Liu Zelai knew that although Xiao Fei sometimes used a little off-the-board move, he would not do too much. In this regard, Liu Zelai is very relieved.

"Huaxia Youth Daily, this newspaper has a lot of influence, and it is also very good to be the director of the news department of this newspaper." Xiao Fei said with a smile.

"Xiao Fei, let's talk directly, what do you need him to help you with." Liu Ze said.

"Haha! Brother Zelai, don't worry, I don't plan to trouble this classmate of yours this time, on the contrary, I plan to give him a news planning idea for nothing. Xiao Fei laughed.

"Oh?" Liu Zelai was a little confused, "What idea?" ”

He couldn't figure out what Xiao Fei wanted to do.

"That's right, didn't the Lu Award just recently be nominated for the award? Now it seems that every individual award is during the announcement of the nomination award, right? ”

"Yes."

"I think that the influence of the Lu Award is still very large, and the national attention is very high. What do you think, Brother Zelai? ”

"That's true."

"I think the Huaxia Youth Daily should launch a poll around this. Interact with the readers, and let the readers choose the list of Lu Prize winning works in their minds. Let's take a look at the works shortlisted for the nomination award, which ones are loved by readers and have high popularity among readers; At the same time, in order to stimulate readers' participation in this activity, you can participate in the award activity, each reader who participates in the survey can participate in the lottery, and the lucky reader can get a cash prize of up to 1,000 yuan or a free copy of the 98-year-old China Youth Daily, of course. For this event, we can give some cash sponsorship. Xiao Fei talked eloquently.

Liu Zelai listened quietly, his brows furrowed.

He still didn't understand what Xiao Fei's intention was in doing this.

"What's the purpose of doing this?" Liu Zelai scratched his head and asked.

"Would you believe me if I said it had no purpose?" Xiao Fei said with a smile.

Liu Zelai shook his head: "I don't believe it." He said in his heart that if he didn't have any purpose, Xiao Fei wouldn't have said it so solemnly.

"There is a purpose." Xiao Fei smiled. "I don't believe that Brother Zelai can't guess."

Liu Zelai patted his head, and exclaimed with a flash of inspiration in his head: "I know, you want to show how popular your "The Old Days of the Sunshine Shines Out" is among readers, if readers unanimously choose it as the collection of works that won the Lu Prize Prose Award." It is estimated that the organizing committee will also attach great importance to this issue, you want to use the power of public opinion to put pressure on the organizing committee, am I right? ”

Liu Ze thought about it. Xiao Fei tried his best to achieve it. I guess that's the purpose, right?

"Brother Zelai, it's really amazing!" Xiao Fei gave Liu Zelai a thumbs up.

"But. Xiao Fei, are you so confident that readers will respect your "The Old Days of the Sunshine" so much that they will invariably choose it as the Lu Prize-winning work in their minds? What if most of the readers who participated in the event didn't choose your work because they didn't expect it? Isn't your purpose frustrated? ”

Liu Zelai shook his head disappreciably and said.

"Brother Zelai, have you seen the names of those works nominated for the Lu Prize Prose Award?" Xiao Fei asked.

"Yes, I saw it." Liu Zelai nodded.

"Which one do you think has had a big impact in China?" Xiao Fei asked again.

Sales of essay collections have generally been sluggish in recent years, and a collection of essays that can sell 10,000 copies is a bestseller. Those shortlisted collections, too, did not sell well.

However, Xiao Fei's "The Sunshine Burns Those Old Times" has sold hundreds of thousands of copies in just over a year, which has formed a huge impact in China, and some critics even call Xiao Fei's prose Xiao Fei's prose.

Xiao Fei's prose also won the 1996 Zhuang Liwen Literary Award, which is widely regarded as the most authoritative award for new writers.

Not only that, Xiao Fei's fame is now very famous in China, not to mention a household name, it is not much worse.

If ordinary readers are asked to choose the award-winning works in their minds, then they must prefer those writers and works that they have read and know themselves.

In this regard, Xiao Fei took too much advantage.

Thinking of this, Liu Zelai shook his head, and said in his heart, Xiao Fei's scheming is a little too deep.

"In this way, it is very likely that your collection will be recommended by readers as the Lu Prize-winning work in their minds, but, Xiao Fei, I think that the possibility of the judges being affected by the results selected by this reader is very small, and they will easily deny this result on the grounds that the reader does not have a deep literary aesthetic taste, and you want to use this to pressure the judges, it is estimated that it is impossible to achieve it."

Liu Zelai analyzed again.

"I know." Xiao Fei nodded.

Liu Ze is right, it is too difficult to use the power of the people to influence the thoughts of the judges! But he is not so naïve, and wants to rely on a list of winners selected by the people to pressure the judges to achieve his ultimate goal of winning the award.

In fact, letting Huaxia Youth Daily engage in this activity of the people's election of the Lu Award in their minds is just a warm-up activity in the early stage, and after this activity, he will follow up with follow-up actions.

"Are you going to keep doing it?" Liu Zelai asked.

"Of course! Brother Zelai, I need you to contact Meng Xidong and talk to them about cooperation, it is best to launch this reader interactive survey in the last two days, take advantage of the enthusiasm, collect readers' participation questionnaires in three weeks, and finally publish the final survey results in the Huaxia Youth Daily at the end of December, and list the list of Lu Award winning works elected by the people, and comment on them one by one. Xiao Fei said his plan.

"Okay, I'll do it." Liu Zelai agreed.

He went to find Meng Xidong that day.

Meng Xidong and Liu Zelai are classmates at Hexi University, and they signed in to the capital after graduation, but the two have always been in contact, and they meet several times a year, and the relationship has always been very good.

Meng Xidong listened to Liu Zelai's suggestion, and his eyes lit up at that time, thinking that this idea was very good, it could be operated, and it should be able to cause huge social repercussions.

In 1997, domestic newspapers were still very conservative in their approach to running newspapers, and there were almost no behaviors like this to interact with readers and deeply participate in the selection of a literary award with huge social influence.

It is precisely because of this that Meng Xidong thinks that Liu Zelai's suggestion is great.

There are many big newspapers in the capital, and the fierce competition is not comparable to the newspapers in the following cities.

Although Huaxia Youth Daily is a major youth newspaper for the whole country, it is rooted in Beijing, which is also an important regional market for its distribution.

Therefore, it is also deeply aware of this competitive pressure.

"Zelai, thank you, the idea is very good, I think, the operability is very strong, especially your company is willing to sponsor my newspaper, which is even more rare, I didn't say, the event is done, I invite you to a big meal!" Meng Xidong said to Liu Ze.

According to Meng Xidong's idea, he wanted to replace a certain amount of advertising for Liu Zelai according to the amount of sponsorship from Hanmo Company, but Liu Zelai did not ask for it.

Hanmo also doesn't need to advertise.

Liu Zelai told Meng Xidong that in the future, Huaxia Youth Daily would cooperate more and send some soft news to Hanmo.

This made Meng Xidong think that he owed Liu Zelai a great favor, and in Meng Xidong's eyes, those soft news were worthless.

In today's newspapers, advertising is far less frantic than in the early years of the 2000s, and it can even be said that there are generally not many advertisements.

The survival of the newspaper is mainly dependent on financial allocations.

Therefore, the employees of a newspaper like Huaxia Youth Daily do not have a deep understanding of the concept of what the newspaper is profitable.

That's it, obviously Liu Zelai came to ask for help, but in the end, he actually received words of gratitude from both ears and left in a daze.

The next day, a news item appeared in the Huaxia Youth Daily.

The title of this news is: You will judge the winning works of the Lu Prize, and you can also win a cash prize!

The main content of the news is that the Chinese Youth Daily invites readers to select the winning works of the Lu Award in the minds of readers, and the readers who want to participate only need to select their own approved works from the seven individual nominated works, and fill in the form below the newspaper, and mail it to the newspaper, you can express your wishes about the selection of the Lu Award, at the same time, all readers who participate in this activity can participate in the lottery organized by the Chinese Youth Daily, thousands of yuan in cash, free newspaper subscription opportunities are waiting for you!

After this news came out, it immediately caused an uproar among the readers of Huaxia Youth Daily.

The Lu Award is a hot topic in the news recently, and many people are paying attention to the nomination of the Lu Award.

Now it's good that the Huaxia Youth Daily has come to such a show, asking readers to participate in the Lu Award selection activities, not only that, but the participants also have the opportunity to win cash prizes, how can this not make many people excited?

On this day, the Huaxia Youth Daily, which was retailed at various newsstands in the capital, was sold out early, and it can be described as a hot sales.

And many people are talking about the reader interaction activity of Huaxia Youth Daily, some people praise and some question, and it has become a news hotspot for a while.

Many subscribers of the Youth Daily did not hesitate to participate in the survey. On the third day, the letter arrived at the newspaper office like snowflakes. (To be continued......)