"Old pig, have you watched "The Tip of the Tongue"?"

"What's the tip of the tongue?"

"Damn, you don't even know "Tip of the Tongue", you're too Out! "A Bite of China", a documentary filmed by Tan Zhang, talks about all kinds of delicious food, don't look too good! ”

"Is it so pretty?"

"You'll know it when you watch it at night, in the central set, half past eleven."

"Okay, I'll take a look at it at night."

……

"Heibei, have you watched "The Tip of the Tongue"?"

"After watching it, you're also watching "Tip of the Tongue"."

"Of course, I'm a die-hard fan of the detective, can I not watch it."

"The detective is a cow, and the documentary can still be played like this, which is really good. Storytelling, in particular, is a good storytelling, not a monotonous record of food, but also a lot of content beyond food. ”

"Well, my dad said that the best thing about this documentary is that it is six points of food record and four points of cultural embellishment. It's not a good documentary just to record food, but it's the most impressive thing to tell the life of ordinary Chinese people through food. ”

……

With the continuous broadcast of "A Bite of China", there is a food wind blowing all over China. This trend is beyond the expectations of too many people.

Han Zhidong was unexpected, originally hoping to make a documentary of good quality, but accidentally ignited his passion.

Zhang Dabeard was unexpected, he has been in the film and television industry for decades, and he has also been engaged in documentary-related work, and he knows the situation of domestic documentaries at a glance, and he never thought that domestic documentaries would now reach the world-class level. As a result, "Tip of the Tongue" really came to a jaw-dropping high level.

Susa was just as surprised, although she blindly trusted Zhang Tan's talent. But it's not the first time to make a documentary, so it's time to catch up with the United States.

A lot of people are surprised. Not only surprised by the quality of the documentary, but even more unexpected by the ratings.

In the first episode, the threshold of 3 points was broken. reached a rating of 3.425%, setting a record for the ratings of the "Charm Record" column this year.

The second episode broke the 4-point mark, reaching 4.122% ratings, setting the highest ratings for CCTV documentaries since 2000, and leading the national ratings at the same time.

Immediately afterwards, the ratings of the third episode were freshly released, just in time for today to be Friday, tomorrow is a Saturday and Sunday, and there are more people watching TV. The ratings skyrocketed again, reaching 4.826%, which is undoubtedly a new high. In the late night schedule that is not the prime time, the ratings of a documentary are even higher than the usual TV drama ratings.

It's incredible.

"Could it be that "Tip of the Tongue" is going to break 5?" The heads of CCTV are a little unable to sit still.

Zhao Jianjun, who said before that the documentary can't turn over the big waves, has a bad face, and the ratings at 4 o'clock are just that, at most it is a small fire film, in the works of CCTV. It's nothing. But the ratings at 5 o'clock in the middle of the night slot, this is a phenomenal performance.

Once it breaks 5 points, he can imagine what kind of impact this documentary will bring to CCTV.

The state has been advocating now. If you want to engage in soft power, where does soft power come from? How can soft power be demonstrated? It is clear that the entertainment industry is an important part of soft power. The United States has invaded the world with Hollywood culture, and the Chinese government certainly wants to promote Chinese culture. It's just that I've been powerless.

Now there is a sprout, as you can imagine. How important it will be above.

Zhao Jianjun was depressed: "If I really want to break 5, I really can't press Han Zhidong!" ”

He, the deputy director, panicked. As Han Zhidong's competitor, Qian Weiying's panic was even worse, and he was assured by Zhao Jianjun only before yesterday that Meizizi would rise to the overall height, sitting on the dream of seven sets of directors. It's only been two days, and the dream has become a nightmare.

When the ratings were announced in the morning, he clearly felt that his colleagues in the station began to surpass his enthusiasm for Han Zhidong.

“******！ A documentary, why is it so popular! ”

"It doesn't make sense!"

Regardless of whether it is reasonable or not, "A Bite of China" is indeed spreading like a fire. On Saturday night, the fourth episode aired, and the ratings for the next day came out, once again scaring countless people.

5.047%, a height that everyone guessed, but couldn't believe.

Crazy Break 5 Ratings!

……

"Beiqi Entertainment Letter" reported the grand occasion of "Tip of the Tongue" on the front page: "Tan Zhang's new work "Tip of the Tongue" caused a sensation when it was launched, and the ratings of the documentary surpassed that of the TV series. ”

"China Youth Daily" also acted quickly: "In-depth interpretation of the survival of domestic documentaries, why "Tip of the Tongue" can stand out and be loved. ”

Although it was not published in the newspaper of "People's Daily", the website version commented on the production level of "Tip of the Tongue": "Only by shooting with sincerity can we move the audience." ”

Of course, not all the media are touting, and the southern media, which has a happy cooperation with Zhang Tan, "Southern Metropolis Daily" has a different opinion: "Is "Tip of the Tongue" a traditional food documentary, or a political propaganda film that sells patriotic feelings through food? ”

The report believes that although "Tip of the Tongue" is a good shot, it is obviously to beautify China through food, and the food film is made into a political propaganda film, which is disrespectful to the documentary.

It seems that as soon as it comes to politics, patriotism, and the like, the southern media quickly exposes their ass.

Of course, the so-called thinking of the southern department has not attenuated the popularity of "A Bite of the Tongue", this documentary is indeed promoting China, after all, the title of the film is "A Bite of China". However, after watching the documentary, the audience will have a ruler in their hearts, and they still like this documentary, and moisten their eyes for the stories of the characters in it, and salivate for the various delicacies in it.

"Angry, after watching "The Tip of the Tongue" in the past few days, I feel like I've gained ten pounds!"

"The film should be filmed like this, why don't we like to watch domestic films, because those directors are laughing at themselves, now only Tan Zhang is making films for the audience, either an investment of hundreds of millions is sincerity, and telling a good story is sincerity!"

"After watching "The Tip of the Tongue", I felt a sense of pride in a big country, and I immediately filled my heart."

"I like "Tip of the Tongue" without explaining!"

"I used to have no feelings for Tan Zhang, and I didn't like those martial arts who chattered with gods, but now I have completely turned fans from passers-by, long live foodies!"

"Please call us China like that, the country of big foodies!"

"The victory of foodies, "A Bite of China"!"

"Hurry up and push the film out, let foreigners take a look, and let people living in the dark culinary world know what real food is."

It is difficult to define how many foodies there are in China, but people take food as their nature, and probably no one does not like delicious food.

"A Tip of the Tongue" touched the foodies, and the foodies also reported sitting in front of the TV every night and drooling in support.

So on Sunday night, even though everyone had to go to work the next day, there were still countless people who stayed up late to watch "The Tip of the Tongue". In the end, the ratings of the fifth episode were fixed at 5.011%, which was slightly lower than the ratings on Saturday, but fortunately, it still maintained the height of breaking 5.

The eleven episodes of the entire series plus one episode of tidbits, less than half of the current broadcast, the ratings are already unattainable, which completely proves the strength of "Tip of the Tongue". High-level, high-quality content creates a high reputation, so that after the audience watches it, they are reluctant to watch the next episode.

Inevitably, the documentary department of CCTV 7 has been very prosperous recently.

Han Zhidong, the director, was also warmly interviewed by reporters, and when reporters asked him about the motivation for cooperating with Zhang Tan to shoot "A Tip of the Tongue", he replied like this.

"We always say that Tan Zhang has brought unexpected surprises to everyone again and again, causing one hot phenomenon after another. However, all of this is based on high-quality works, and his success proves that in the impetuous era, people who are willing to create with their hearts will really be affirmed by everyone! ”

"Working with Tan Zhang on a documentary is a beginning for us. I believe that the professional experience of many documentarians is no worse than that of Tan Zhang, and what we lack is precisely to calm down and return to the story itself. ”

"I also believe that "A Tip of the Tongue" will not only bring an excellent food documentary, but also a major breakthrough and turning point in China's documentary industry, and it will bring us the most beneficial attempt." (To be continued.) )