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The development process of the separation of production and broadcasting of Huaxia TV should start from the 80s of the 20th century, when advertising was actually the first to realize the separation of production and broadcasting.

Huaxia Professional TV Production Company was first born from the TV advertising industry. The TV commercials produced by professional advertising companies brought by foreign brands such as KFC and Coca-Cola that entered the Chinese market attracted many domestic advertisers to look for more professional TV advertising production companies, which gave birth to a large number of professional TV advertising production companies.

In the mid-to-late 80s of the 20th century, the TV program trading market and the social production of TV dramas began to appear and develop. In the early 80s, a number of professional TV drama production institutions such as Huaxia TV Drama Production Center and Yanjing Television Art Center were established. In 1989, the Ministry of Radio, Film and Television promulgated the "Provisions on the Implementation of the Television Drama Production Permit System" to adopt a licensing system for the production of television dramas.

The earliest separation of production and broadcasting in variety shows was in 1996, when the State Administration of Radio, Film and Television put forward the guiding opinions on the separation of production and broadcast of television programs except for news programs.

In 1999, the State Administration of Radio, Film and Television clearly stated: "Actively promote the separation of the broadcast and production of radio and television programs other than news programs, and gradually give play to the basic role of market mechanisms in the production of radio and television programs." "The separation of production and broadcasting was officially put forward as an industry management guideline.

With the emergence of commercial TV series such as "Longing", "Yanjing People in New York" and "Never Look Away", the sea. Run Film and Television Production Co., Ltd., Guangzhou. Entities such as Dongjuxing Film and Television Production Company have been established one after another, and TV stations have faded out of TV drama production. By 2000, the national production of 1,870 television dramas was 1,870, of which only 10% were produced by television stations. At the end of the 90s, a number of entertainment and social education TV program production companies also came out one after another. In 1999, the first entertainment information program "Entertainment Live" in the mainland produced by Banner Media was born.

In 2003. With the further deepening of the reform of the system and mechanism in the mainland, the State Administration of Radio, Film and Television has issued relevant regulations to promote the socialization of program production. At this time, the "separation of production and broadcasting" has become an important issue of concern in the television industry, and a number of private television program production companies, such as Shan Xian Media, Shixi Media, Weizhong Media, and Phantom Music Media, have developed rapidly.

It's just that Nanhu TV has always been the leader in variety shows before, and it is the only one that can compete with the central government for ratings. In addition, in the past two years, Su Da's frequent shots in variety shows have caused Nanhu TV to far surpass CCTV in one fell swoop and become the real first, especially the benefits brought by variety shows, which made many people red, and even CCTV contacted Su Da.

has led to the separation of production and broadcasting in variety shows, and once again accelerated the pace, and many TV stations know that their strength is not good. couldn't get a good show, so I had to look for outside private production companies to cooperate, which led to Nanhu TV, which had just enjoyed the first position for a long time, finally had a sense of crisis, and changed the rejection of the separation of variety show production and broadcast in his previous life, and actively cooperated with Suda.

And Su Da is very concerned about the cooperation with Nanhu TV this time, because whether the separation of production and broadcasting on this variety show can be successful is related to the video website that Su Da will launch at the end of the year. In his book Digital Survival, Negroponte predicted that "in open systems, we compete with our own imaginations. instead of relying on the locks and keys in the hands", this prophecy can correspond to the future television industry -- a new wave of separation of production and broadcasting is mighty, from CCTV to first-line satellite TV, and then to the second- and third-tier satellite TV seeking to take the top position, all of which have been carried into the tide of radio and television media reform.

There are more and more players involved in the production of programs, and there are more and more competitors of traditional TV stations. Emerging private production companies, resource-rich video websites, overseas program production companies with high production standards, and even grassroots production teams are all here to get a piece of the pie. Whether it's voluntary or forced. Gathering the strength of all parties, "opening the door and running the station" has become the trend of the times.

Broadcasters are brewing a new policy of separating production and broadcasting, and production agencies are seeking cooperation with more platforms. In the game and competition again and again, the marketization of Huaxia TV programs is getting higher and higher, and it will also inspire more types and styles of TV program content.

Take copper as a mirror to be dressed, take the ancient as a mirror to know the rise and fall, take people as a mirror to know the gains and losses, and take history as a mirror to know the rise and fall!

Put it here in Suda, with the memory of the future, it is natural to understand how to go, at the beginning of the future 2014, there was a wave of shocks in the TV industry, and the separation of production and broadcasting, which had been shouted for more than ten years, became a big hot spot again.

In March, Li Ruigang returned to SMG, and a new round of reform focused on the east. Fang Satellite TV, deepening the separation of production and broadcasting, only took half a month to establish Dong. Fang Satellite TV Center has formulated a reform plan for the entertainment sector of "relying on satellite TV, making breakthroughs with independent producers, and integrating resources".

The newly formed East. Fang Satellite TV Center by Yuan Dong. Fang Satellite TV Center, Arts and Humanities Center, Large-scale Activity Center, New Entertainment, Xingshang and other units and departments, subordinate to the management of the station and the group, and the center has set up two major teams for program production and service coordination.

At the end of April, Jiang. Su Satellite TV triggered a new round of shocks in the TV circle. It is rumored that Wang Gang, the producer of "If You Are Honest, Do Not Disturb", resigned with the team. Su Satellite TV responded that the emergence of the news "may be related to the reform plan for the separation of production and broadcasting that is currently being brewed in the station", and the plan is still being designed and discussed.

Immediately, a message came out on the Internet: the "Runaway" team of "If You Are Honest, Do Not Disturb" will work with the north. Beijing Satellite TV's cooperative star parent-child reality show "Mom Listens to Me", "Variety" asked Wang Gang to confirm the matter, he repeatedly denied it: "I didn't have a relationship with Bei. Beijing Satellite TV has cooperated, and no new programs have been started, and new projects are still being planned and discussed. ”

A blessing thousands of miles away. State, East. Southern Satellite TV also brewed a storm. In May, East. The bidding for the fourth quarter of Southern Satellite TV's program began, marking the official implementation of the "independent producer system". "Independent Producer System" as the East. The exploration of the reform of "moderate internal separation of program production and broadcasting" of Southern Satellite TV will establish a clear contractual relationship between the channel and the column. After the implementation of the "independent producer system", the column group has limited personnel and financial rights, which is coordinated with the reform of the three systems of labor, personnel and distribution, and is advancing simultaneously.

At the time of these events, Zhejiang. Jiang Satellite TV is carrying out "program teamization", trying to implement "quasi-production and broadcasting separation" within the channel, handing over eight rights to the producer, and the team with the producer as the core bidding for the project. After the successful bidding, the distribution mechanism will also change, in the past, it was labor fees, and in the future, it will refer to the incentive mechanism that has appeared in the market to give certain material incentives.

In "Let's Talk", "Chinese Character Dictation Conference", "Dream Star Partner", "Dance Out of My Life", "Brilliant Chinese", "Hi! 2014" and other co-produced programs have appeared on the screen, CCTV has recently been brewing a new reform policy for the separation of production and broadcasting.

What is the reason why so many TV stations have begun to try to separate live broadcasts, in fact, it is because of the temptation of the market!

East. The reform of Fang Satellite TV Center has made it clear that programs are the core competitiveness. The fierce competition and fragmentation of the market have forced program producers to improve their production capabilities and innovation capabilities. Nowadays, it will be more difficult to succeed in the model of simply buying program rights from overseas. Gu Yu, director of public relations and promotion of Fang Satellite TV Center, introduced. Fang Satellite TV's "Mamma Mia", "Immortal Famous Song", and the upcoming "Grandpa Over Flowers" cooperated with the Korean team this year, all of which have been modified on the basis of the original version to better meet the viewing needs of Chinese audiences and reflect the cross-section of Chinese society.

Zhejiang. Jiang Satellite TV's program center shouted the slogan a long time ago, "To be the best content production team". Chen Wei emphasized that "it is not the best TV program production team, but a content producer". The program center is already thinking and planning which teams are suitable for programs broadcast on TV platforms and which teams are suitable for programs broadcast on new media platforms. ”

Chen Wei revealed that the program center is negotiating with a video website for a radio network simulcast program, and the program will be produced in two versions, one version in Zhejiang. Jiang Satellite TV broadcasts, and another version is broadcast on video websites, and the duration and arrangement of this version will be very different from the TV broadcast version.

Based on such a strategy, Chen Wei is not afraid of the competition of video websites, "The first-line satellite TV platform is still very attractive, maybe one day, it may be from the inside out, the TV station first separates its own team production and broadcasting, and there is a strong platform for such long-term cooperation, so will he (talent) still leave?" ”

In the future, in terms of the separation of production and broadcasting, although video websites do not have to worry about the problem of system and mechanism, they also have their own troubles. The audience of the TV station has different needs for the program than the audience of the Internet, and the audience is more willing to watch the program with a smile on the Internet, which does not need to be too serious and helps to relax the spirit.

Online video requires program producers to better understand the needs of the audience, respond faster, and capture the target audience more accurately, and the program needs to have the imprint of Internet culture.

Let's take one of the hottest video websites in the future, Aiqiyi, for example, their self-made "Entertainment Fierce Return", "Fashion Popcorn" and other programs, their production methods, production skills, and writing styles are very networked, but 80% of their self-made team are from TV stations, although it takes a period of run-in to adapt to the production needs of Internet programs, but it can also be seen from this point that the self-made programs of video websites are still inseparable from TV stations.

With obvious examples of success in front of him, Suda should naturally know how to go on this road! (To be continued......)