On March 1, KBS TV's opening fire drama "Haojie Chunxiang" ended perfectly, with the highest rating reaching 321%, worthy of the title of "2005 Spring Ratings Champion".

On the afternoon of March 4, KBS TV held a grand celebration banquet for all the crew members of "Haojie Chunxiang". Jae Hee, the director of "Haojie Chunhyang", and the screenwriter Hong sisters (Hong Jingen, Hong Milan) rushed to a restaurant in Seocho District, and near the evening, the heroes and heroines of the play, Han Chaeyoung, Jae Hee, and the main actors Yim Tae-woong, Park Shi-eun, Lee In-hui and others also rushed over one after another.

The reporters who were waiting at the door of the restaurant early were eager to see the arrival of this group of actors, and the shutter of the cameras in their hands kept sounding, waving at them from time to time, hoping that these actors could stop and accept the interview.

"Han Chaeyoungxi, what is the next filming plan? Will it be on the big screen? ”

"In Heexi, the dating photos of you and Han Chaeyoung Xi broke out on the Internet, are you dating?"

"In Heexi, can you have an interview?"

Fortunately, the hero and heroine arrived at a staggered distance, otherwise I don't know how many deliberately difficult questions this group of unscrupulous reporters asked! It's okay for them to write flowers, not to mention a little ambiguous tendency, one person wearing a plaid shirt, and the other wearing a plaid jacket can be said to be a couple shirt, so you can't believe the mouth of this group of entertainers.

After taking pictures of each of the actors. The reporters outside the restaurant walked in twos and threes.

The celebration banquet of "Haojie Chunxiang" was not made public, and it was not open to the public until all the crew members came. This restaurant also hung a sign that was 'temporarily closed'. They wanted to go in for an interview, but they couldn't escape the sharp eyes of the restaurant staff, and they dared to let them in without an invitation.

A group of squatting reporters squatting at the door of the restaurant, through the cracks in the glass windows covered by the curtains of the restaurant, can see the figures inside, busy chefs, and mouth-watering food. Laughter in the cosy interior. It's just that no matter how lively it is, it's none of their business.

Anyway, the purpose of this visit has been achieved, a few photos and a few words of introduction, and then add the title 'Haojie Chunxiang" held a celebration banquet, and many celebrities were present. Han Chaeyoung avoids reporters in Hee, so that the news is made, the money is earned, and there is no need to be scolded by the editor-in-chief.

Early the next morning, the news about the ratings of "Haojie Chunxiang" and the celebration banquet occupied the front page of the news, naturally because of the popularity of "Haojie Chunxiang" since its broadcast.

Adapted from the traditional Korean folk tale "The Legend of Chunhyang", "Haojie Chunhyang" has received the support and love of many audiences since its broadcast, moving the background of the original story to modern times, not only without a trace of disobedience. Switching to ancient times from time to time adds a lot of fun to the play.

The rating of 321% represents the audience's love, and there is no doubt that "Haojie Chunxiang" has succeeded.

"The highest rating is 312%, and "Haojie Chunxiang" leads this year's spring TV series."

"Haojie Chunxiang" held a celebration banquet, and Han Chaeyoung and Jae-hee attended together."

"Those anecdotes behind the filming of the crew of "Haojie Chunxiang"!"

Early in the morning, Kim Jae-yeol, who was sitting in the office, threw the newspaper in his hand on the table, rubbed his temples with a headache, his face was depressed, and his brows were wrinkled tightly, twisted into a 'Chuan' word, because he had not been able to rest well in the past few days, and the dark circles under his eyes also quietly came up.

'Alas'

Kim Jae-yeol sighed silently in his heart, looking at the ratings of other people's homes, and then looking at his own, it is really more popular than people.

In the past few days, Kim Jae-yeol has finally negotiated with the TV station's PDs about related matters, but the ratings that have been delayed because of the strike, where can they compensate for it.

is like the big production "Sad Love Song" in Taiwan, a big production of more than 7 billion, no work can compare with it before, but what about the ratings? Only a pitiful 187%, which is still the highest rating.

How can Kim Jae-yeol be angry, look at the ratings of KBS TV's "Haojie Chunxiang", and then look at "Sad Love Song", it's good that he is not angry.

If it's not that there is no comparison of the same schedule, then KBS TV's feature-length TV series "Poseidon", which is also a Mizuki drama, inadvertently gave Kim Jae-yeol another slap in the face. Unlike the ratings of "Sad Love Song", which continued to decline after the broadcast, the ratings of "Poseidon" have been rising, and the highest rating of the latest episode has exceeded 30%.

Not to mention the TV series "Spring Day" that SBS TV played against it, as the first TV series starring the most popular actress Ko Hyun-jung after her comeback 10 years ago, it has attracted the attention of the majority of audiences.

Its first episode of the first episode of the ratings of 301% ushered in a good start, beating "Sad Love Song" led by Kwon Sang-woo and Kim Hee-sun by a large margin, becoming the highest-rated TV series in the Korean TV drama market in recent times, surpassing the opening ratings of "Dae Jang Geum" and "Paris Lovers", setting a record for the first episode in recent years.

The ratings of the three major TV stations are at the bottom, which makes Kim Jae-yeol feel even more uncomfortable.

Although he also knows that there are various reasons for the sluggish ratings, you must know that from the script to the selection of the main actors, to the investment, "Sad Love Song" is definitely called attentive, but the ratings are still so worrying, which makes Kim Jae-yeol think about it and fail to understand what is going on.

"Director Kim, Jung Hyuk-jae PD is here." Just as I was thinking about it, I heard someone knock on the office door, and the secretary walked in and introduced.

"Oh, then let him in." Kim Jae-yeol put all these questions behind him, stared at the door, and saw Jung Hyuk-jae come in, and the corners of his mouth raised a big smile.

"Oh. Hejae, how did you have time to come over today? How was the filming of the crew? ”

Jung Hyuk-jae walked in. Facing Kim Jae-yeol's question, he replied: "The crew is on the right track." I came here today mainly to talk to Director Jin about the follow-up publicity. ”

"Okay, then let's talk together." Kim Jae-yeol said with a smile, and after letting the secretary come in and pour two cups of tea, Kim Jae-yeol sat down next to Jung Hyuk-jae on the sofa.

The results of the discussion at the meeting yesterday were exchanged with Kim Jae-yeol, although Kim Jae-yeol did not have much contact with the Internet (after all, he could not be forced to be an old man with such advanced technology). However, Kim Jae-yeol is still optimistic about the development of the Internet.

It's like SBS's "Spring". Before it was broadcast, the number of broadcasts of the promotional trailer on the Internet alone reached 5,000 times a day, and compared with the 1,000 times a day of last year's popular "Paris Lovers", it is not surprising that the ratings of the first episode of the premiere exceeded 30%.

Generally. Jung Hyuk-jae's own campaign is a close link between traditional media and the modern Internet.

From trailers to highlight videos, promotional videos on TV stations, promotional sections of newspapers and magazines, and online water army posts, every move is designed to attract the attention of the audience. Not only that, Jung Hyuk-jae even proposed to build a website about "New Staff", which doesn't need a fancy interface, just use it, as long as you can upload some news, tidbits and videos.

In addition, the main actors in the crew will come to the discussion section of "New Staff" from time to time. Answering some questions that netizens are more concerned about is also equivalent to a fan meeting on the Internet, which is all for the preparation and promotion of "New Staff" before the broadcast.

While listening to Jung Hyuk-jae's introduction, Kim Jae-yeol nodded from time to time, or lowered his head in contemplation, considering the feasibility of such propaganda. If a TV series wants to win more attention, in addition to the brilliant plot, publicity is also an indispensable aspect, and these suggestions put forward by Jung Hyuk Jae are not bad, but some of them are something he has never seen before, which makes him have to think about it for a few more minutes.

If "Sad Love Song" is one of the few Waterloos he has had in recent years, then Kim Jae-yeol definitely doesn't want to see "New Employee" repeat the mistakes of the past, and he must think about his future.

Seeing that Kim Jae-yeol was lost in thought, Jung Hyuk-jae didn't bother and waited patiently for his response.

After more than ten minutes, Kim Jae-yeol finally raised his head, looked at Jung Hyuk-jae in front of him and nodded with a smile, and said, "Then follow your propaganda method!" ”

The purpose of coming this time was achieved, and after Jung Hyuk Jae said yes, he was ready to leave, but he didn't want Kim Jae-yeol to stop him.

"Hyuk Jae, have you read the entertainment section of Chosun Ilbo today?" Kim Jae-yeol asked suddenly.

'Entertainment section'?

Although Jung Hyuk-jae was a little puzzled as to why Kim Jae-yeol asked this, he still shook his head and responded, "I haven't seen it yet." ”

In recent weeks, I've been busy shooting.,Where do you have time to pay attention to entertainment.,I haven't even turned on the TV when I go home.,It's usually my sister who occupies the TV.。

Hearing Jung Hyuk-jae say this, Kim Jae-yeol got up and came to the desk, picked up the newspaper on the table and put it in front of him, "KBS TV's "Haojie Chunhyang" broadcast is over, what do you think of this TV series?" ”

"It's a very good TV series, it's funny and warm, and the ratings can prove everything."

Although it belongs to the enemy TV series, Jung Hyuk-jae still told the truth, in fact, even if he belittled "Haojie Chunxiang" to the dirt, the result of the 312% ratings cannot be changed.

Even if he says this, it is estimated that it will not be what Kim Jae-yeol wants to hear, how can a person who picks on small faults and sycophants win the respect of the other party.

Hearing Jung Hyuk-jae's outspoken words, to be honest, Kim Jae-yeol was more or less displeased in his heart, but he quickly suppressed this dislike to the bottom of his heart, because he knew that these were all facts. Moreover, if Jung Hyuk Jae belittles "Haojie Chunxiang" in a different way, this will make him reacquaint himself with Zheng Hyuk Jae.

Fortunately, although Jung Hyuk-jae's words are a little unpleasant, they are all facts, Kim Jae-yeol nodded, and then asked: "Then where do you think the ratings of "Haojie Chunxiang" will win?" ”

"Simple and warm!"

Jung Hyuk-jae briefly summarized, which made Kim Jae-yeol in front of him feel a little refreshed, and pricked up his ears to listen to his next answer.

"In fact, although "Haojie Chunxiang" is dressed in the coat of "The Legend of Chunxiang", it just changes the background to modern times, and it is actually a traditional 'two men and one woman' Korean drama model, or you can add a person with a crush, two men and two women."

When it comes to TV dramas, Jung Hyuk-jae feels that he has endless words. In my previous life, I admired the screenwriter level of the Hong sisters, and adapted a traditional folk tale without the slightest sadness and suffering.

Although there are spoofs at the end of each episode that subvert the original work, such as: Haruka asks the official to make herself famous as a fierce woman; Menglong is drunk in the fragrance of beauty, and he has no nostalgia for his nine-day lover at all

It is also the bad taste of this part that makes the plot of the story with a touch of absurd pleasure.

The two reunited again, and in Chunhyang's meeting were the scenes of those classic Korean dramas, from "Winter Sonata" to "I'm Sorry, I Love You" to "Full House of Romance" The audience who saw it couldn't help but smile, as if they had discovered some little secret.

"What the audience wants to watch is actually such a simple and enthusiastic TV series, and when they see it, it is warm in their hearts."

Jung Hyuk-jae said a lot, and Kim Jae-yeol listened carefully, he was not a director, and if he wanted to come up with an analysis similar to that with Jung Hyuk-jae, Kim Jae-yeol asked himself if he didn't have such skills.

"If you were to shoot "Sad Love Song", what would you do?"

Kim Jae-yeol asked suddenly, this question made Jung Hyuk-jae stunned in place, and neither of them spoke for a while.

Why did Kim Jae-yeol ask like this, Jung Hyuk-jae also knows some reasons, it is nothing more than the recent sluggish ratings of "Sad Love Song", the ratings of the first episode are still 183%, and the second episode is 16%.

Jung Hyuk-jae thought for a while, and then said in a deep voice: "If I am asked to direct, I will replace an actor." ”

"Who?" Kim Jae-yeol asked suspiciously.

"Yeon Jung-hoon xi."

Seeing that he had the answer, Kim Jae-yeol was still looking at him puzzled, and Jung Hyuk-jae explained: "There are many reasons for the ratings of "Sad Love Song", and I think the most important one is in the choice of the second male lead. ”

"Yeon Jung-hoon's acting skills are not enough to support the role of the second male lead, which naturally weakens the second main line of the story, and the storytelling of the plot is not as good as it used to be" (To be continued.) (。 ))

PS: (Thank you for the commuter pass support of 'DEDES', 'Utopia', 'Galaxy & White', 'clark7231'!) ）