Chapter Eighty-Five: The Problem Is Too Big
Where there are people, there are stories, and where there are stories, there are legends. Pen | fun | pavilion www. biquge。 infoAlthough, most of the legends are just unreliable stories based on false rumors.
However, in the world of video games, there are more and more reliable legends. This is because many game manufacturers have understood that publicity is the decisive factor for a game.
For example, a game company is working on a certain game. Along with the game magazine, a big game was played in the player's face.
How do they play? That's how they play.
The fact disclosed by the magazine is this, on a sunny day, the magazine received a letter from a reader, the reader said that a certain game of a certain company, at a certain time, can be guessed with the heroine, that is, wild ball boxing. If, the heroine loses, the heroine will take off a piece of clothing.
Moreover, this mysterious enthusiastic viewer also attached several pictures that were enough to be fake.
The magazine thought it was a very interesting piece of big news, so they started working on it.
They spent a night taking a lot of screenshots during the game, and in the end, they chose a few very misleading images and put them in a magazine.
As a result, almost all players were fooled by the articles in the magazine. As soon as the game hit the market, it was sold out immediately. The final sales figure is also more than 200,000 more than the game company's own estimated sales.
Such an achievement, of course, made them smile.
However, what is fake is fake after all, there is no guessing boxing, and it cannot be a guessing boxing after all.
So, the game magazine refuted the rumor, saying that after careful testing by its own game staff, it found such a fact.
Some people can't accept this fact and say they want to quit the game. A game company says that you have already bought the game, you have already played it, and you want to withdraw the game, which makes it difficult for us to do it.
The player says you're cheating the consumer.
A game company said, where there is deception, you look where it is decepted. If you look at the information released by us, there is any place where this game is said to have what you say. Our game is a game full of conscience for all ages, please respect yourself.
And the player found the game magazine, and the game magazine side also shirked it like this, and they said so.
We are indeed wrong, but our fault is that we did not verify the authenticity of our readers' letters ourselves.
We did this in order to make a big news. We can sincerely publish an apology in the magazine.
However, if you want to withdraw from the game, don't come to us, but find the publisher of the game. Although, we'd love to help you get the game out of the game too. I'm sorry that we are responsible for our actions, but we are not capable of doing so.
The overall ending is probably that some players were cheated, and a game company and a game magazine gained profits.
Of course, this is only the case on the surface.
In fact, a game company and a game magazine have damaged their own credibility.
However, such a small thing is not a big deal. Coupled with the forgetful nature of the players, it is estimated that the impact will not be too great.
After all, urban legends, urban legends, if they are really reliable and exist, can they be called urban legends?
Even, a game magazine later launched a column dedicated to urban legends.
Urban legends, on the one hand, are true urban legends, and on the other hand, they also carry a large number of advertisements for game companies.
However, real urban legends and advertisements for game companies are often difficult to distinguish and silly to distinguish.
In fact, a game magazine pursues this feeling. Because, for them, their income not only comes from readers' subscriptions, but also from advertisements placed by game manufacturers to a large extent.
Even, under this big wave, some game magazines have simply become the propaganda positions of various game companies.
There is no such independent evaluation atmosphere at all, it is completely as long as you spend money, I can give you a good evaluation here and help you blow a wave.
Of course, different magazines have different blowing techniques. Blowing it all up, it may be said that no one can see that this is stuffed with money, and some are not skilled enough, even the most sluggish players, can also see that this is an advertorial magazine.
So, gradually, the whole game media landscape was formed. Enterprises that are not competitive enough are slowly falling behind and slowly being eliminated.
And those magazines that are still alive, their attributes, are really stupid and indistinguishable.
In fact, from a certain point of view, Haruka Kishimoto's "Game Pass" is the cleanest. To a large extent, it's because of her relationship with Hayashi and Chiba Games.
Occasionally, Chiba Games has something new to announce, and it will still say hello to "Game Pass" in advance.
In doing so, it's basically some mutual benefit for the partners. Although Chiba Games doesn't like to play those vain propaganda offensives, it doesn't mean that Chiba Games won't engage in publicity.
Other manufacturers know the importance of the propaganda position, and even, dare to say that on a platform like Chiba Games, which doesn't even produce its own edge ball games, it is not very telling that their games can be bent and undressed.
However, the advertisements for Chiba games are generally more pragmatic and don't look as cool as other game manufacturers. So, in the eyes of those who haven't played video games, it seems that Chiba Games is a little behind other game companies.
However, players who really know know do. Other game companies may have achieved ten game quality, and their broadcasts can blow themselves to a hundred.
And Chiba Games, if the quality of their game can reach ten, their broadcast only says that they are nine.
In this way, if you compare the promotional videos and the two, it is not very different, and you will understand the horror power of Chiba games.
Chiba Games does this, of course, not because they are stupid, but because they know that the greater the hope, the greater the disappointment, if for the sake of temporary interests, the gains and losses of a game, exaggerated publicity or even false publicity, there is no problem.
However, if it is for the sake of long-term interests, then what is needed is to do the right thing to publicize. The reason why Chiba Games is serious about the performance of its own game is ten, and the performance in the promotional video is nine. It's because they also have to surprise players a little bit.
In this way, if a breaking point is formed among players, then the kind of word-of-mouth publicity in the mouth of players is a stronger thing than any over-publicized advertisement.
In fact, Chiba Games has always wanted to keep creating, and what it wants to create is the kind of big hot spots that continue to be built.
It's similar to a four-wheel drive, a spinning top or something like that.
As long as these animations are broadcast, they can become a huge storm in the audience they face, that is, elementary school students.
As a result, Chiba Games has also acquired several reliable animation studios. Specially adapted for the game of Chiba Games, producing high-quality animation.
Of course, you must know that people who are engaged in art majors have a strong desire to express.
So, for these animators, Chiba Games does the same thing as for those who make games. That is, they can submit their proposal, and if the company thinks it is good, they will let you make it.
And if you feel that the text is not expressive enough, the company can also support you to make this animated mockup to convince more people.
For such a mode, quite a few animators expressed interest.
You know, animation is a manpower-intensive, capital-intensive industry. It's basically manual work, so it's not very efficient. As a result, this is destined to be a money-burning business.
You must know that the reason why Japanese animation started is largely because their animation is economical enough to be produced on a large scale and in large quantities.
As a result, they have gained very, very many fans all over the world.
Even, animation has become a pillar industry in Japan and a business card of Japan.
In fact, if you really look closely, you will find that in fact, many famous Japanese animation teams seem to be the kind of small workshops that are not too big.
However, although it is a small workshop, they have enough time, energy and necessity to optimize the process, so although the degree of industrialization is not high, the cost is not very exaggerated.
Even, it is possible to produce very sophisticated and very powerful scenes and animations in this low-cost mode.
Lin Yan is actually very optimistic about the animation industry.
However, Chiba Games Global Entertainment can't do animation because their technical reserves are all about 3D animation. For 2D hand-drawn animation, there is not much experience.
Of course, Lin Yan believes that 2D hand-painting will be eliminated in the future. However, Lin Yan is not the kind of person who will wait for it to be eliminated.
It's the kind of person who is very willing to take action, and under his promotion, the three-dimensional to two-dimensional animation production mode is being rolled out little by little.
The problems faced have also been solved one by one. For example, the action is not natural enough, and every action output needs to be fine-tuned by the animator or something.
Although it may seem, these things seem very complicated.
But in fact, it is not as difficult as imagined, and Chiba Games can do this because they have a platform for big data statistics management.
After a long period of collecting the techniques that each artist is used to, and when to use them.
The computer can already simulate their approach more naturally, and directly use the built-in algorithm to optimize it.
It's a learning algorithm, and it's really easy to use.
However, in the early stage of promotion, it was indeed opposed by many artists. Because, if the animation can be produced by the computer, won't I lose my job?
It's like the craftsmen who were eliminated when big industry came.
The plan proposed by Chiba Games is more interesting. That is, everyone's animation style is a copyright package. Then, the artist owns the copyright of the copyright package, and can use their own wishes to authorize the copyright package to whom, and then determine the income.
Of course, having a copyright package doesn't mean that the artist himself doesn't have to paint all the time, it's not like that. You know, an artist is always growing.
If you don't draw, you won't grow, or even go backwards. Therefore, Chiba Games still encourages artists to continue painting until the program's self-evolution system is perfected.
What is a self-evolving system, as the name suggests, is that a program evolves itself according to certain rules.
Of course, there is a high possibility that such an evolution will lead to the wrong path. However, Chiba games are not afraid, why are they not afraid.
Because, the speed of computer deduction is so fast that even if you use exhaustive examples, you can find the line of evolution.
In fact, self-evolution has long been possible. However, the question is how to verify whether the self-evolution is really working.
The evolved animation style has become good or bad.
Chiba Game Technology Department,The main work of the recent period of time,It's such an identification program.。
Fortunately, enough data was collected, so, in the end, the program was finally made.
After this program is made, in fact, it means that to some extent, animators in the traditional sense can be laid off.
What Yoshinari broke out, what Sakamoto circus, can be done by the program.
Even, the program can push all the acceptable art styles from a point where there is nothing.
As a result, Chiba Games has changed the layout of the animation industry with technology, and the production cost of animation has become lower.
And the animation has also changed from focusing on the picture to paying more attention to the plot.
This is done because of the quality of the picture itself, and you don't need to pay too much attention to it, and you can already maintain the quality.
Even, due to different animation companies, the animation style of the training is different. Therefore, even if the animation is made with the same software, it may really be like the animation produced by two masters with very different styles.
The animation industry thrived as a result, and at this time, it was even more difficult for artists to find work because their functions could be replaced by machines on a large scale.
In addition, there are too many children who have been watching animation since they were young and have embarked on the road of making animation. And at the end of the road, they find that the skills they have learned are almost useless. It made them devastated.
So, just like any innovation, Chiba Games took on a lot of firepower.
However, Chiba Games doesn't think it's wrong to do so. Because, what they are doing now, is to increase productivity.
It is not possible to confiscate the peasants who have farming tools because some people farm with their bare hands, but they end up with farm tools. Such logic, is it too much of a problem. (To be continued.) )