Chapter 301: Global Strategy
Disney is in full swing, and Katzenberg, who led Disney's animation department to extraordinary performance, is not regarded as the most powerful figure in Hollywood like Eisner, but his influence in the Hollywood film and television industry cannot be underestimated.
Soon.
The news of Katzenberg's departure from Disney swept like a storm. Many shrewd journalists flocked to Katzenberg's residence in an attempt to find out the truth about his departure. But they were destined to leave empty-handed, and after leaving the company, Katzenberg flew to New York with Harris.
Knowing that Harris persuaded Katzenberg to join Universal Pictures, Tang Bao was satisfied, but also secretly excited, and looked forward to meeting the other party.
The entrance to the villa.
Tang Bao stood quietly in place, his gaze aiming into the distance from time to time.
"Boss, it's just a Katzenberg, do you need to come out to greet you personally? Or you go back first, I'll just wait here. Kate said.
"Huh." Tang Bao waved his hand and rejected Kate's proposal with a smile, saying: "We have an old saying in China, it is easy to get a thousand armies, and it is difficult to find a general!" ”
Kate looked puzzled, she really couldn't understand why Tang Bao had not met Katzenberg and showed so much importance to the other party.
Looking at the bewildered Kate, Tang Bao just smiled and didn't explain to her as usual, so he naturally couldn't say to Kate, "I know that Katzenberg guy will be very good"! Knowing the impressive achievements of Katzenberg's management of DreamWorks, Tang Bao has reason to show his attention.
Time passed slowly in the small talk between Tang Bao and Kate. About half an hour later, a black Lincoln sedan drove slowly.
"Here we are." Tang Bao smiled and stepped forward.
The Lincoln came to a steady stop.
Harris got out of the car first, and then, a man wearing rimless glasses also got out of the car, it was Katzenberg, who Tang Bao had been waiting for for a long time!
"Don."
Harris smiled and walked over to shake Tang Bao's hand, but he was very surprised in his heart. He had come to Tang Bao's villa many times before, not to mention that Tang Bao personally went out to greet him, even his assistant Kate had never gone out to greet him. Then who Tang Bao took Kate out to greet today is naturally self-evident.
The analysis in his heart flashed, Harris and Tang Bao shook hands, then let go, and turned sideways: "Please allow me to introduce you to each other, Don, this is Katzenberg, Mr. Katzenberg." This is Don, who is also the owner of Universal Pictures. ”
"Hello, Mr. Katzenberg, welcome to my home. I've admired you for a long time! Tang Bao took a step forward, took the initiative to stretch out his hand, and said with a smile.
The moment he got out of the car, Katzenberg was secretly looking at his future boss, and the only thought in his mind was that he was young, too young to speak. even suspected that the reports on Tang Bao in the newspapers were a bit exaggerated, thinking that it was impossible for a teenager to do so many things, which was a plot that only appeared in movies.
"Hello, Don." At the moment when his mind was spinning. Tang Bao suddenly stretched out his hand, and Katzenberg shook his head slightly, and immediately reacted, shaking hands with Tang Bao with a smile.
After the pleasantries. Tang Bao personally led Katzenberg into the villa.
The moment he stepped into the villa, Katzenberg was stunned by the luxury of the interior, and it was not that he had never seen an American mansion. But it's the first time I've seen such a luxurious atmosphere.
"You may be seated." Tang Bao beckoned.
After settling down, a maid will bring you a mellow coffee.
"Mr. Katzenberg, I'm glad you accepted my invitation to take the helm of Universal Pictures, and I'm confident that Universal Pictures will return to glory under your leadership." Tang Bao said with a smile.
"Hmm. Don, I'm sorry, but before I talk about Universal Pictures, I want to talk to you about the salary, and I don't want to break up with it because of the salary issue in the future. Katzenberg said bluntly. A big reason why he and Disney are in such a trouble is because of salary negotiations.
"Okay, no problem. Please speak! Tang Bao said with a smile.
"The base salary is 10 million US dollars, and an additional 2% of the company's profits are withdrawn as a bonus." Katzenberg said directly, he put Dinis's request as it was, and opened his mouth without Tang Bao's other eyes. However, at Disney, he can only withdraw the profits of direct projects, while joining Universal Pictures extracts the profits of the entire company. "If I lead Universal Pictures to a good performance, I hope to get an increase in salary, and of course, not more than the company's profits!"
"Yes."
Tang Bao didn't think about it, he agreed indifferently, and immediately made a promise, "Now Universal Pictures is at the bottom of the seven major film companies, as long as you can bring it to the third place, I will give you a 1% stock option award; In second place, I will give a 1.5% stock option award; If Universal Pictures can become the dominant Hollywood player, I will reward you with a 1% stake with a 2% stock option. Of course, the rewards are not stacked! ”
3rd place, 1% stock option award.
2nd place, 1.5% stock option award.
1st place, 1% equity directly rewarded, with 2% stock options!
Katzenberg's heart shook, and he was stunned by Tang Bao's magnanimity. Similarly, Harris and Kate, who were sitting next to them, were shocked.
Universal Pictures is now worth $5.6 billion.
If Katzenberg leads Universal Pictures to become the industry leader, it means that he will directly receive 1% of the stock award, and the minimum value is $56 million, not to mention that after jumping to the top of the industry, Universal Pictures will never be worth a pitiful $5.6 billion, and the value may explode to tens of billions of dollars at that time. At that time, the value of a 1% equity award will reach hundreds of millions of dollars.
Let's be honest.
Hearing Tang Bao's promise, Katzenberg really couldn't calm down.
"Huh......" Suppressing the excitement in his heart, Katzenberg asked, "Don, I want to know how this ranking is determined, whether it is box office revenue, or company profits, or something else?" ”
"Based on the company's total profit, not just box office profit!" Tang Bao said with a smile, it is too unreliable to measure box office revenue, after all, as long as you invest in shooting more films, even if the quality is not good, the quantity will always be accumulated and you will always reap a lot of box office. The seven major film companies are involved in film and television production, distribution, copyright development and other businesses. It's also a bit one-sided to just consider box office profits.
"Okay, that's a deal." Katzenberg said.
"The relevant terms will be added to the contract, which is absolutely guaranteed." Tang Bao said with a smile. It seems that it takes a lot, but in fact, if Katzenberg really achieves his goal, then Tang Bao will earn more.
After the salary was negotiated, Katzenberg immediately focused his energy on the problems of Universal Pictures.
"Before coming to New York to meet you, I had a detailed look at Universal, and even Mr. Harris took me on a tour of Universal Pictures. I have to say that there are a lot of problems at Universal Pictures that need to be changed urgently, but it also means that Universal Pictures has a lot of potential for improvement......" Katzenberg recounts seriously.
Then.
Katzenberg grimaced. "During the visit, I found that the film production department and the TV program production department seemed to be at odds with each other and were seriously opposed. Originally, there were a lot of production contents that could cooperate with each other, but because of this antagonistic emotion, they pulled each other back. Tang, it's normal for companies to have competition between departments, but the situation in the film production department and the TV program production department has gone beyond the scope of competition, and is more like a pair of life and death enemies. The prevalence of this kind of atmosphere will seriously damage the corporate culture atmosphere! It will also affect stability and unity! ”
"This may be due to the very different attitudes that Zelman has had towards the two divisions in the past." Tang Bao smiled bitterly. Previously, Zelman was for the benefit of the company. We will continue to increase support for the TV program production department, and at the same time, we will continue to reduce the investment in the film production department.
A pro-son, a wild child, it's strange that the two are not hostile.
"The animosity of the two major production divisions. has penetrated deep into the bone marrow. If you don't have a heavy hand, I'm afraid that it will be difficult to be effective. I'm going to get rid of some of the people who are deeply hateful, and while some of the people who may be eliminated are very capable, it is more harmful to keep them. ”
"You're the CEO of Universal Pictures. If you feel the need, you don't have to worry about it, just do it! Tang Bao said with a smile.
With the support of Tang Bao. Katzenberg's heart couldn't help but relax.
"Then tell me about my thoughts on the development of Universal Pictures." "First, the film production department lacks sufficient funding, and more investment is necessary. Second, the performance of the TV program production department is good, and it can be regarded as the pillar of Universal, especially variety shows occupy nearly 20% of the market share, and many variety shows have become popular. Third, there are as many as 100 employees in the home entertainment game department, but the works that have not been able to get their hands on can basically be revoked, and the film and television adaptation of games can be cooperated with professional game companies in the future. Fourth, Universal Studios business, there are currently two Universal Studios Hollywood and Universal Orlando, but the reputation is far less famous than Disneyland, and I think it is necessary to increase the improvement and promotion of Universal Studios. Fifth, compared to other film giants, Universal has too little support for independent producers, and it is necessary to invest more. Sixth, after the spin-off of the American music company, Universal temporarily lost the support of the media group. It is necessary to find a strategic partner in the field of media as soon as possible, or to build your own media network. ”
"I am afraid it will be very difficult to build a huge media network. Tang is Chinese, and the U.S. government cannot allow him to set foot in the U.S. radio and television field in a big way, unless Don applies to immigrate to the United States. Murdoch had to immigrate to the U.S. in order to enter the U.S. news industry......," Harris reminded.
Compared with Katzenberg, who is obsessed with the film and television industry, Harris knows more.
"I never thought about immigrating to the U.S., so I don't have to think about it." Tang Bao shook his head and said.
"Well, that's the only way to find a strategic ally in the media field as soon as possible! If you want to make achievements in the film and television industry, it is very important to have the support of a media group. Katzenberg emphasized.
on this.
Tang Bao thought so.
"In fact, you can also bypass government regulation, the U.S. government does not allow you to get involved in the field of news and media, you can support an American to come out and build a media network. As long as you make sure that the person being supported is of the same mind as you, it is no different from if you personally control a media network. Harris mused.
"Hmm. I'll discuss this slowly later......" Tang Bao said. Because he knew that it would be the world of the Internet in the future, Tang Bao did not attach so much importance to getting involved in the traditional media field.
……
"Katzenberg, what else do you think, keep talking!" Tang Baodao.
"Don, you should know that I've always been in charge of the animation department at Disney, and I have a little experience in the animation business. The current situation is that Disney has almost an absolute monopoly in the field of animation, and animation is much more profitable than live-action films. But Universal didn't get involved in animation, and I was going to form a new subsidiary dedicated to animation production. Katzenberg said.
"Forming an animation company...... Do you want to compete directly with Disney? Tang Bao was surprised.
"That's right. But more importantly, the investment in the field of animation is low, while the rate of return is high, and it is easy to develop peripheral products. (To be continued......)