Chapter 245: Riding a Thousand Miles, Going to the Meeting Alone
After Fang Yongsheng entered the Tiannan Trading Group, Zhang Lang knew his grievances and grievances with the 'Yuanfang Express' company and Yuan Fangwei. [Top^Dot^ Novel] []
I didn't expect everything to be so complicated, but the world is so small.
The goals and positions of the two turned out to be the same.
Originally, Zhang Lang recruited Fang Yongsheng just to use the principle of promoting the virtuous and not avoiding relatives, and the virtuous not avoiding enemies, but he did not arrive first, and in the end, he made it like he was "nepotistic".
It's better that way!
At least it won't be awkward to get awkward.
The day after Fang Yongsheng entered the marketing planning department of Tiannan Business Group, an advertising planning and development of penicillin based on Fang Yongsheng was secretly launched.
Zhang Lang had to admire Fang Yongsheng's efficiency.
Generally speaking, it takes at least a month for an ad to be planned and completed to the trial stage.
Because you have to plan and design an advertisement, you have to go through several steps.
Broadly speaking, the main steps are: market research - consumer motivation and behaviour research - market segmentation and target market identification - product research and product positioning - advertising objectives and advertising strategies.
And these steps are only the first stage of the advertising planning stage, after the planning, you have to decide on the format of the advertisement.
With the development of society, this form has become diverse, including two-dimensional advertising, three-dimensional advertising, media advertising, display advertising and so on.
Then it is time to test the effect and put it on the market.
All of them add up, even if it is a complete advertising team, the effect takes a month.
And this project, under the leadership of Fang Yongsheng, only took five days!
That's right, it's five days, less than a week.
And today, it's time to put the effectiveness of advertising to the test.
In the morning, Fang Yongsheng's new advertisement had been put on the market.
This may be the first time in the history of Huaguo advertising that it has not undergone a prediction test, but it has been put on and used without violating the relevant inspection procedures of Huaguo.
From morning to afternoon, Fang Yongsheng's advertising planning team waited at the head office of the Yanjing branch of Nantian Trading Group, and no one left, no one left.
It stands to reason that such a result will take at least a week to get the corresponding result, but Fang Yongsheng is confident that he only needs one day.
He will definitely not live up to the hopes that Zhang Lang gave him.
In the evening, the effect finally came out.
"Good news, this time the advertisement made by Director Fang Yongsheng has achieved initial results, the price of penicillin drugs on the market, the price of rice has skyrocketed, and our own has begun to reduce the price." The person who spoke was known as Lao Li, an old man from the advertising department.
"Wow, that's amazing!"
"It's incredible that the ad has only been in the target market for a day, and it has already achieved results."
"Director Fang is worthy of being hired by the boss himself, that is, there are two brushes!"
……
Hearing the discussion of the people around him, Fang Yongsheng accepted the compliment with a smile, and did not forget to send Zhang Lang a fax of the effect.
And Zhang Lang smiled slightly when he received the effect, and saw if those grandsons could still sit firmly on the Diaoyutai!
The reason why the penicillin market was previously blocked to the Chengxi Central Hospital was because some people began to stock up on a lot of goods for some policy reasons.
In that case, you will be able to favor yourself in the direction of public opinion.
Hoard the goods, and then deliberately say that there is no goods, and your hospital's quota will definitely not be able to be given, in this case, the Chengxi Central Hospital will not be able to take those pharmaceutical factories.
Otherwise, with the help of the principle of the law, the Chengxi Central Hospital can sue them.
And Bai Letian, Xiao Yiming and Long Aotian are obviously not vegetarians, so they naturally won't suffer a big loss in vain, so they chose the condition of hoarding.
Hoarding goods can not only hoard Juqi, but also make huge profits when you get it.
You must know that Bai Letian, Xiao Yiming and Long Aotian are real businessmen, so they naturally use the minds of businessmen to consider problems.
A thinker once made such an inference: Capitalists will take risks when they have 50 percent of their profits, dare to trample on all human laws when they have 100 percent of their profits, and risk being put on the gallows if they have 300 percent of their profits.
It is conceivable that after hoarding Juqi, you can get huge profits, and you can also hit your opponents Zhang Lang, Bai Letian, Xiao Yiming and Long Aotian, so why not do it?
But now Zhang Lang thinks that if the three of them knew about his advertising plan, I believe they would definitely think that the three of them would be a collection of fools.
Zhang Lang sat in the office of Chengxi Hospital, looking at the increasing number of customers, and smiled slightly.
……
At the same time, in the Rongfeng Imperial Commercial Building, not far from the West Central Hospital of Yanjing City, a meeting was being held in the top-secret conference room on the twentieth floor.
The gilded characters of "interests first" and "solidarity and mutual assistance" are shining, as if to indicate that the Rongfeng Empire State Building is a gathering place for natural businessmen, and this place is also a sign of duty, everything here is based on interests.
The so-called solidarity and mutual assistance are nothing more than carried out under the premise of putting interests first.
Profitable, of course, businessmen are grouped together, but once they lose the most important link in the chain of profits, then such a group will naturally fall apart.
And at this moment, the three people surrounding the huge and expensive long sandalwood round table for the conference are naturally Bai Letian, Xiao Yiming and Long Aotian.
The three of them, because of Zhang Lang's problem, have been twisted into a rope.
They all gathered here for the purpose of defeating Zhang Lang.
However, the only difference is that among the three people, some of them have high wealth, and some have low wealth.
In terms of the status of the rivers and lakes here, Baijia Bai Letian has the highest status, followed by Xiao Yiming, and then Long Aotian.
The property of the three people, no matter whose property it is, is more than Zhang Lang's property alone.
You must know that Bai Letian, Xiao Yiming and Long Aotian have been in the rivers and lakes of Yanjing for many years, and Zhang Lang came to Yanjing to stop every inch of land, and it was only a few months.
That's right, Zhang Lang didn't even come to Yanjing for half a year.
But this is Zhang Lang, so far, no one has been able to gnaw him down.
has even begun to make Bai Letian, Xiao Yiming and Long Aotian feel a headache.
Zhang Lang is a copper pea that cannot be steamed, cooked, hammered, fried, and resounded.
After so many years of wandering in the rivers and lakes, what kind of people have not seen Bai Letian, Xiao Yiming and Long Aotian?
But they really haven't seen such a hard bone like Zhang Lang!
This is not an ordinary hard bite, this is a very abrasive person, who can grind you to death all the time.
"Everyone knows that we did not annex Zhang Lang's industrial chain as expected." Bai Letian's voice was a little hoarse, and there were thick purple-black bags under his eyes near his eyes, which could be seen that the head of the Bai family had not rested much recently.
Hearing what Bai Letian, the principal among the three, said, Xiao Yiming and Long Aotian were not in a very good mood.
Zhang Lang suddenly didn't know where to get 400 million yuan to save the city, which made the plan of the three of them come to naught.
The plan to integrate the industrial chain in the west of Yanjing City is also like a passing cloud.
At least until now, Zhang Lang's originally endangered industrial chain seems to be alive.
I don't know if it's superficial or really alive.
If it's a superficial phenomenon, it's okay, but if it's really alive, then it's really too bad, and I don't know how long the plan to annex Zhang Lang's industry will be postponed.
"Still, there are good things." After saying the bad thing, Bai Letian's voice was slightly raised, and he seemed to be relatively happy, "Recently, I have known through our Bai family's market research that Zhang Lang recently used penicillin from rice country to drink to quench his thirst, which is twice the price of similar products in our Huaguo." ”
"No wonder!" Xiao Yiming and Long Aotian were in their hearts.
Seeing that the two of them were a little surprised, Bai Lotian was slightly satisfied, "Recently, there is news that Zhang Lang wants to mobilize public opinion through advertising to increase the price of penicillin in the United States, you know, he has been selling it at twice the price as an ordinary price, in this way, it will lead to the collapse of funds, it seems that he has also reached the cliff, but with little effect......"
Xiao Yiming and Long Aotian clapped their hands and praised, "This is really a great joy!" ”
"yes!" Bai Lotian nodded, and said happily, "At that time, as long as we put the domestic antibiotics we have hoarded in our hands into the market, Zhang Lang's plan will not only collapse, but I believe that his own industry will also ...... Hey hey ......"
There is no treachery and no business, and it is people like Bai Lotian who are talking about it.
And Xiao Yiming and Long Aotian also laughed.
All of a sudden, the luxurious conference room on the 20th floor of the Rongfeng Commercial Empire Building was full of joy and joy.
Everyone thinks that as soon as the penicillin hoarded in their hands is put into the market, after Zhang Lang's industrial chain collapses, the three of them will eat Zhang Lang's family like whales.
At that time - not a bright future?
When the time comes, the business strength of the three people will definitely go to the next level!
So the three of them were so happy that they almost celebrated with a crown.
Just then, the door to the conference room was opened!
"Mr. Bai...... I'm ......" A Zhongnan man who was about thirty years old looked anxious, this person was Bai Xiaoxian, who had been accompanying Bai Lotian to meetings.
"Xiaoxian, what's going on? Panicked, does it mean that our old lady's body has committed the old illness again? Or is Xiaobai going home? Bai Lotian was still in a good mood this time, and he didn't blame his subordinates.
"None of them...... It's just that...... This ......" man named Bai Xiaoxian was pale, he really didn't know how to say it, twice, he reported bad things!
Bai Lotian smiled and waved his hand: "Xiaoxian, I have said it many times, as long as it is not related to the old lady's body, and Miss Xiaobai's return home, other things, it is not too late to talk about it after the meeting is over." ”
"But, but, Zhang Lang appeared!"
"What?"
The three were shocked.
Zhang Lang came to them?
This counts as an expansion.