First Arrival Territory: 126. Open a convenience store

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In addition to the shelves, Anderson also purchased shopping carts, and Wang didn't quite understand this, and asked, "Man, you don't need a shopping cart now, right?" We're just a convenience store, not a supermarket, and people don't have that much demand. ”

Anderson laughed: "Of course it is necessary, these shopping carts are for convenience stores, and when they are expanded to supermarkets in the future, we will use large shopping carts." ”

Seeing that Lao Wang didn't understand, Anderson explained: "Boss, you know, human nature is uncomfortable with an idle space and always wants to fill it, so letting customers use the shopping cart will make them buy more things. ”

"I once looked at a survey that found that shopping carts in New Zealand are about twice as big as they were 20 years ago and three times as big as they were 40 years ago, and consumer demand is not actually growing in the same way."

After talking with Anderson, Wang Bo was even more relieved, he believed that the convenience store would make a performance in Anderson's hands.

In terms of decoration, the biggest change is that one of the walls to which the door belongs has been removed, and Anderson has replaced it with a tempered glass door, a total of four doors.

The reason for this is to prepare for the expansion of convenience stores into supermarkets in the future, more doors can accommodate more people, and it can also give customers a psychological hint: this is a big supermarket.

Now it's a convenience store, and of course all four doors don't have to be open, but Anderson opens the middle door, and sets up a cash register and a monitoring computer at the door.

The next thing is to purchase goods, Wang Bo doesn't have to worry about this, Anderson has a purchase channel, and he doesn't even need to pay in advance, just settle at the end of the month after paying the deposit.

Anderson told Wang Bodao: "Now we are too small in scale and too far away from the sales points of various manufacturers, so we can only accept supplies from urban sales points, which is a little more expensive." In the future, we will become bigger, and we will deliver directly from the manufacturer, which can reduce the cost even more. ”

Watching the shelves be perfected, Lao Wang felt more and more satisfied.

As Anderson said earlier, people don't feel comfortable with a free space and always want to fill it.

Opening a convenience store is a complicated task, especially in the early stage, when it comes to placing and coding products.

Wang Bo took a group of men down to help, and even Hani's father and son were mobilized.

However, it is the strong men and the military commanders, especially the military commanders, who are the most active in their work, because most of the goods in the convenience store are lightweight, and their small claws can easily grasp these small goods.

So, I saw that the little parrot was like a helicopter, flying around, constantly transporting the goods to Wang Bo's hands.

Anderson, who commanded the crowd, told the crowd to put the expensive items in front, saying: "This will give consumers the illusion that other similar goods appear to be cheaper." For example, if a consumer sees a box of cheese worth 15 yuan, and then sees a box of cheese worth 10 yuan or even 8 yuan in the back, then they will find it cheap and more willing to buy a cheese. ”

On the north wall of the convenience store was a row of freezer refrigerators containing things like cold drinks, ice cream and meat, and Mr. Anderson had cowboys put up a limit of two pounds of lamb and four pounds of beef.

"Why do you want to limit purchases? Are you worried that someone will buy a large amount and then go out and sell it at a high price? Cowboy shook his head in disunderstanding.

Anderson laughed: "No, I'm going to tell everyone that if you don't pay for good things out of your pocket, they will be gone, which can urge customers to make more hasty purchase decisions, and it is easy for them to buy unwanted products or overbuy." ”

Cowboy said, "No need, right? The beef and mutton produced on our farm is the best, and even if there is no purchase limit, everyone will rush to buy it. ”

"You're right, but the purchase limit is not only posted here, there will be several areas where it appears. In fact, our high-quality beef and mutton is used to set an example, when everyone buys beef and mutton, they find that the meat is really good, and they really have to limit the purchase, then they will feel that the items on the other purchase limit list are also very good, and they have to hurry up and buy them. ”

Wang Bo nodded, in the future, the beef and mutton in the ranch will not be sold in bulk, and if you want to buy it, you have to go to the guò convenience store, which can drive the business of the convenience store.

After listening to Anderson's introduction, the party admired him greatly, Charlie shook hands with him and said: "There is a Chinese saying that everything in the world is knowledgeable, man, you have taught me a vivid lesson!" ”

Anderson shrugged, "Actually, it's just a few tricks that don't go into the flow, and there's more to it." For example, in the future, with the Internet, we can open free Wi-Fi, play soft music in the store, open a café, or provide free baby diapers in the toilet. ”

"Of course, this has to wait for the convenience store to expand, and when it expands to a certain size, the more user-friendly services we provide, the more customers can stay longer. The longer they stay in the store, the more likely they are to spend money. ”

Wang Bo applauded and praised: "Man, you are really a profiteer! ”

Anderson laughed happily, "I think after a while, you'll call me a black-hearted businessman." ”

After two days of tidying up, the goods in the convenience store were finally neatly arranged.

Looking at these foods, supplies, gifts, etc., Wang Bo was very happy, and he said: "You may not believe it, but in fact, when I was a child, I wanted to have a store and then eat and drink as much as I wanted. ”

Sitting at the counter, Wang Bo took a bottle of Budweiser beer, opened the lid and took two sips, burping in satisfaction.

Drinking wine, he waved his hand and said, "Everyone can eat and drink whatever they want, this is our own store, order whatever you want." ”

Anderson smiled and shook his head, but he didn't say anything, he didn't stop the others from taking things, but everything had to be scanned first to make the accounts clear.

The accounts of the convenience store are handled by Mexican Pretty Boy, who is an expert in this area.

Wang Bo was right, the opening of convenience stores is very necessary.

As soon as they packed up their things and got together to drink and chat, a Toyota drove over, and four young men and women walked into the convenience store and swept a cart of goods and left.

"Wow, it's off to a good start." Lao Wang smiled, "Quick, Juan, go and calculate how much money we have earned." ”

The Mexican pretty boy looked at the bill, and then said: "Twenty-five yuan, chief, they bought two hundred and twenty yuan of things, and the cost price is one hundred and ninety-five yuan." ”

Lao Wang began to calculate in anticipation: "In the future, the traffic will increase and the number of residents will increase, so it's no problem to sell 20,000 yuan a day, right?" The profit of such a day is - more than 2,000 yuan, Shet, so little! ”

"Ah, Shet! Ah, Shet! The commander immediately shouted in agreement.