Chapter 604: The Best Way to Dig Out the Goods

After Yang Fan casually showed his ability, the meeting went smoothly, at least everyone was convinced. Pen, fun, pavilion www. biquge。 info

Similarly, many people also understand why it is said that Yang Fan personally handled the promotion plan in the early stage of Sailing, and Yang Fan's promotion ability is definitely above most people in the marketing department of Qihang. It is even possible that Yang Fan's promotion ability is still above the marketing department of Qihang!

It is important to know that similar methods are definitely not only useful when unifying ideas internally, but also when promoting them externally.

This idea is also swirling in the mind of the head of the marketing department of Qihang...... Although he believes that the marketing department of Qihang already belongs to the elite of the industry

Not to mention Yang Fan's ability in other aspects, that is, the role of a classic advertising slogan in promotion is extremely important, and there is no doubt that Yang Fan's performance is now a superhuman level.

Not to mention asking the car to help you get your things home, that's the sentence from A to B......

Simple, easy to remember, and suspenseful, most people see the latter reaction must be what is called from A to B, and then understand, oh, so that's what happened!

You see, what's going on in the process?

First curiosity, and then independent to understand, after understanding and there will be a sense of achievement, this process is constantly reinforcing the original impression, coupled with the simplicity of the sentence, that is really want to forget can not forget, this is not the official characteristics of a good slogan, you listen to it once, and then you will firmly remember.

"Simple, popular, easy to remember!"

The person in charge of the marketing department directly wrote down a few key points in the notebook and appropriately used the role of psychology. After thinking about it, he wrote on the paper again, "Curiosity is a good emotion, so is fright, anger is not!" ”

A person's curiosity is because he doesn't know, so it's a good time to shape an impression, and a scare is when things are more than expected, so it's a good time to adjust the impression. Anger will only make people more stubborn, and it will be harder to change his opinion and exert influence on him!

Yang Fan didn't know what he said, someone would be able to think of so much, but he would only be happy if he knew, this is a good phenomenon, this proves that this person has left his familiar comfort zone and entered the learning area, and then he can wait for his growth.

The meeting ended with Yang Fan asking every company and department to think about how they could form a similar slogan.

This kind of thinking itself is a process of clarifying the direction, and Yang Fan will certainly not let it go. As for Qihang Automobile, the main thing is to let these people think about unmanned driving and the like now, it's too far away, so Yang Fan clicked on Zhou Lei by the way!

See, the car still has this direction, not just the pursuit of power, stability, quality and the like.

After the meeting, people like Liu Qingfeng and Ye Qingwan, who were close to Yang Fan, came directly to his side......

"Okay, boy, I usually can't hide it thoroughly, and it's shocking as soon as I make a move!"

To be honest, Liu Qingfeng also learned a lot in today's process, for example, he understands the rule of a sentence, but how to use it is still in ignorance, Yang Fan gave him a vivid lesson today. What goes from A to B, what car can help you go home and get something, saying that it is a slogan, is actually a top-down instruction, a simple, clear, clear, and understandable instruction that everyone can listen to from top to bottom.

The meaning is obvious, see it or not, this is what we set sail for!

As for how to achieve this goal, I didn't say a word, just let everyone face this goal and extend their thinking. They have to think about what I am going to do to get there, what can I do?

This kind of subjective initiative is absolutely valuable in enterprises.

Qihang has never lacked morale because it has been telling development, and similarly, it is precisely because of the rapid development that there is no lack of incentives, because everyone can get dividends from the rapid development of the enterprise.

What is most lacking in setting sail is thinking......

Because Yang Fan did this thing alone in the past, in the past few years, everyone has become accustomed to a state, what else do I want, wait for Yang Fan to give an order!

Look at our boss, with keen vision, careful thinking, a large pattern, a high level of thinking, and a method that is definitely better than mine, so, with Yang Fan's outstanding performance again and again, Yang Fan's role in Qihang is constantly deified.

This is definitely not a small amount within the voyage.

Even if the majority of new employees have never been in contact with Yang Fan now, this atmosphere has been formed.

Ye Qingwan's eyes were shining, she hadn't seen Yang Fan so sharp for a long time. Looking back now, it's not that Yang Fan has no edge, but because he saw Qihang's current shortcomings and deliberately hid his edge. It's just that after waiting for so long to see that Qihang is still in the same state as before, I can't help but take out a stick and put it on everyone's heads......

It's time to wake up, stupid!

"Don't have too many topics at one time, how to say that one person does three things at the same time, it is equivalent to doing nothing! Although there are some absolutes, there are certain reasons. Again, it's good to grasp the key issues! Also, keep the meeting short and don't mess with too many extraneous things. ”

"We are not the municipal party committee office, so we don't want so many manuscripts from the secretary of the municipal party committee."

casually dealt with Liu Qingfeng, and Yang Fan was mentioning Ye Qingwan along the way, because it was usually Ye Qingwan who presided over the meeting.

Seeing Ye Qingwan nodding again and again, Yang Fan paused, and then said with a smile, "I can give you a trick in this regard, which can put an end to many of these phenomena!" ”

"What's the move?" Ye Qingwan asked curiously.

Liu Qingfeng, Liu Ya also listened!

"Starting today, we are not allowed to read the manuscript except for some necessary data......"

Saying that, Yang Fan pursed his lips, tossing you can't kill you.

In fact, Yang Fan's approach is undoubtedly to make the meeting colloquial. What is colloquialism is the opposite of written language, that is, it is more concise and popular. Who has the ability to make a bunch of big words as soon as they speak? There is simply not that much time for you to think about the situation, the context. So if you want to say more, you can only take dry goods, or simple unmodified nonsense, such as have you eaten it?

Who's going to ask you if you've eaten at a meeting?

Hmph, if you don't talk about dry goods in an off-script speech, you won't be able to suffocate them with these vain things, especially these things are particularly difficult to memorize.

If someone has to memorize it, they are not afraid, and develop this habit of taking off the manuscript, and after a few times of sudden lack of time to prepare the manuscript, the person who goes to memorize the manuscript will gradually become a minority......

It's laborious, it's a minority, and it's going to bear the strange sunshine of others, who will keep carrying it?

As soon as he heard Yang Fan's statement, Liu Qingfeng couldn't help but shake his head and nodded at him a few times, "Loss!" ”

However, he had to admit that this was indeed a good way, and Liu Ya on the side was also thoughtful, feeling that he really had to try it when he went back. As for Ye Qingwan, she couldn't say anything other than nodding. Yang Fan has this ability to emerge in the cracks that no one else pays attention to, and everyone else feels that the person who gives an off-script speech is very good......

The ghost can think that this thing also has the effect of preventing nonsense. (To be continued.) )