Chapter 306: Eisner's Angry Counterattack

Saying.

Eisner jumped out and angrily accused Katzenberg of destroying the industry environment, and urgently increased the bonuses of the animation department staff, which stabilized the situation. The staff, who had become distracted by the appearance of DreamWorks animation, gradually settled down.

The poaching had a violent impact on Disney, but it finally did not affect the foundation, which made the nervous Eisner breathe a sigh of relief. Katzenberg had caused him so much trouble that he felt angry and angry...... Taking a beating and not fighting back is not his Eisner's style of doing things, at this time he stabilized the hearts of his insiders, and naturally wanted to plan a strong revenge on his opponent, so he stayed alone in the office and quietly pondered the weakness of Universal Pictures.

"Knock, knock, knock." A crisp knock on the door woke up Eisner, who was deep in thought, and his brows furrowed slightly.

Adjust your negative irritability and shout, "Please come in!" The moment the office door was pushed open, the gloom on Eisner's face disappeared in an instant, and it was replaced by a calm and gentle smile. Apparently he was reluctant to expose his burnt side to outsiders.

Seeing the faces of the visitor, the smile on Eisner's face couldn't help but become a little thicker, pointed to the chair opposite, and said with a gentle smile, "John, if there is anything, please sit down and talk about it." "If it had been another time, maybe Eisner wouldn't have been so enthusiastic, but now it's an eventful time, and DreamWorks Animation is menacing and eyeing him, so he can't help but let go of his body to envelop those capable people in the animation department. And the John in front of him is one of the objects he needs to try his best to win.

"Well, thank you."

John politely nodded his thanks, lifted his black-rimmed glasses, pulled away the chair across from Eisner, and sat down. Then he took out an envelope and put it in front of Eisner, and said calmly, "Mr. Eisner, this is my letter of resignation. Please be sure to approve it. ”

Eisner's face changed suddenly, and the smile on his face stiffened.

"John, you didn't finish laughing with me?" Eisner's stiff expression gradually recovered, stared at John, who bowed his head slightly, and said, "I can see that your willingness to resign is not so strong, why...... It's not that you've been coerced by someone. ”

"No, no one coerced me, it was all my own free will." John looked up at Eisner. Shaking his head in denial.

"Well, we don't delve into that. John, you see, the company has just given your animation department a big increase in salaries, and all kinds of benefits are more perfect, Disney has provided you with a very perfect creative environment, there is no better place to be, why leave, there must be a reason. "Eisner is incomprehensible.

Yes. It's hard to understand.

If the previous staff disliked the low salary, and there was a DreamWorks animation, then it is understandable that some people changed jobs. But now he has increased his salary significantly, and the salaries of key personnel have even doubled. Definitely not lower than DreamWorks Animation, why would anyone want to resign.

If it was just an ordinary animator, Eisner didn't bother to care, but it was John who resigned. How could he be calm.

John is the director and screenwriter of the "Aladdin" animated film that Disney invested heavily in, and he resigned in the middle of production, which is equivalent to scrapping half of "Aladdin".

"John. Aladdin Animated Film needs you, you can't just quit like that, this is very irresponsible behavior, the animated film not only invests a lot of money in the company, but you also pay countless efforts yourself, can you bear it to die halfway? Eisner played the emotional card and persuaded.

"I'm just one of Aladdin's directors and screenwriters, and after I leave, it won't have much of an impact." John argued.

"You...... Why do you have to quit your job, can you find a better job? After the persuasion failed, Eisner became anxious, and couldn't help but raise his voice, hiding a trace of anger. Suddenly, Eisner was stunned for a moment and said, "Katzenberg, it's Katzenberg who made the hell, right?" He instigated you to change jobs...... Isn't it? ”

John looked down and didn't respond.

See here.

Eisner's anger suddenly soared, and he shouted: "John, the company just raised your salary by nearly twice as much, and you secretly approached DreamWorks Animation, it's just too much. It's true to have pursuits, but blindly focusing on money will destroy you sooner or later. ”

"I also don't think money is everything, so I made up my mind to leave Disney!" John calmly looked at the roaring Eisner and said with a smile.

Forehead.

Eisner was stunned, not understanding the meaning of John's words.

"I admit to receiving an offer from DreamWorks Animation, but that wasn't the main reason for leaving, I decided to change jobs, and it had nothing to do with money, in fact, Katzenberg offered me a lower salary than Disney." John said. "It was the divergence of creative ideas that prompted me to leave."

"Huh? Divergent creative ideas...... John, what's going on? Eisner asked.

"You shouldn't ask me that, you have to ask Mr. Wells." John said, then stood up and left without hesitation.

He wanted to keep John, but Eisner couldn't figure out what was going on, so he could only watch John leave.

He understood that letting John leave here would mean that the other party would say goodbye to Disney completely.

Smack, smack.

After a moment of distraction, Eisner quickly grabbed the telephone next to you and expertly pressed the number keys, he needed to figure out the truth.

"Wells, I'd like to talk to you......" Eisner didn't have any fuss, and said directly, "I'll be waiting for you in the office." ”

It was probably more than half an hour before Wells appeared.

"I'm so anxious to call me over, I want to talk about anything, I'm going to be busy." Wells sat down on Eisner's desk and said.

"I just received a letter of resignation from John from the animation department, what the hell happened?" Eisner asked solemnly.

"John's resignation......" Wells was stunned.

Looking at the surprised Wells, Eisner urged, "Tell me quickly, what's going on, and I'll see if I can save it." Man, you've been in charge of the animation department for a while, and you should be aware of John's importance to the animation department, and his resignation could ruin the animated film "Aladdin". ”

"Huh. How can you say it so seriously, John is only one of the people in charge of "Aladdin", without him, there are Ron, Terry and others. Wells said nonchalantly, and then explained, "Actually, there is no big difference, I think many scenes are perfect enough to waste money and time to redo them, but he insisted on deleting and tearing them down and starting over, and we quarreled." ”

"After taking over the animation department. I just understood why the previous investment was so expensive, and a lot of it was wasted on some unknown scenarios. Now that DreamWorks Animation is forced to raise salaries and increase costs, it is natural to make up for it from elsewhere. ”

Eisner fell silent for a moment. Wells is right, Disney's labor costs have risen dramatically, and if it can't be made up elsewhere, it will definitely affect the company's profits.

But.

Thinking of John's jump to DreamWorks Animation, he couldn't help but have a headache. It's just a matter of moving elsewhere, but it's Katzenberg DreamWorks Animation.

"Alright. Don't be sad, I'll try my best to get along with the staff in the animation department to avoid similar situations. Wells said.

"Hmm."

Eisner nodded slightly.

John's departure is just one example. Eisner didn't pay any attention either. But soon, he realized that he was a little wrong, and John was just the beginning.

Shortly thereafter.

Eisner has received more than a dozen weighty resignation letters, all of whom are core creators of "Beauty and the Beast" and "Aladdin". It's okay to just walk a John. But suddenly, with so many core personnel leaving, Eisner suddenly couldn't calm down, and he also noticed the abnormality.

……

"Damn it. Katzenberg, you're so vicious that you want to paralyze the production team of Beauty and the Beast and Aladdin! After reading the list of resignations, Eisner immediately saw the name. He thought of who else would have used such a method, except for Katzenberg, who had become an opponent in resentment.

Now that he is aware of the sinister intentions of his opponent, it is naturally impossible for Eisner to sit still, let alone approve all resignation applications readily.

Soon.

Eisner reported the matter to Director Roy of the Disney family, and then talked to Roy with Roy one by one with the people who submitted the resignation letters.

Promise benefits and play the emotional card...... All the means used for kinetic energy are used, that is, to retain these core creators at any cost. The effect was also immediate, and after Eisner and Roy showed enough sincerity and respect, more than half of them soon took the initiative to withdraw their resignations.

But there are still five people who are resolute and jump ship directly and join DreamWorks Animation.

Although Disney eventually retained most of the people, with the departure of the five core creators, the two animated films in production have been affected to varying degrees, and the progress has slowed down significantly. In particular, Aladdin's production team was the most seriously injured, in addition to John, who left earlier, three of the five core creators were Aladdin's team members, and the sudden loss of four top team members suddenly made Aladdin in a semi-paralyzed state.

Disney, which has learned a lesson in blood, also immediately strengthened its precautions and paid special attention to the movements of core personnel.

……

"Hmph, Katzenberg, I didn't expect you to be so vicious." Eisner said coldly. "I remember Universal Pictures had a big budget movie coming out in the near future...... Go ahead and bring our films forward to the week before they are released. ”

Instructed to do so.

Disney was quick to announce that it was moving forward the release date of a film and significantly increasing its advertising campaign. The intention to snipe Universal Pictures is undisguised.

Followed by.

Eisner personally visited the American music company and proposed to Zelman the willingness to deepen cooperation, mainly because Disney would provide more TV series and cartoon copyright resources to the American music company, and in return, the American music company needed to increase its support for Disney in the media field.

But.

Zelman is not stupid, at another point in time, he would be happy to strengthen the cooperation with Disney, but now, he is a little hesitant.

Things are very obvious......

Disney and Universal Pictures are engaged in a tearing war, and he announced at this time that he will strengthen his cooperation with Disney, which is tantamount to taking sides.

U.S. music companies spun off Universal Pictures, but the partnership with Universal Pictures remains, and it goes deeper than several other studios. Universal Pictures is their number one supplier of film rights resources, and the rest of the studios have to lag behind...... There is no reason for him to risk offending Universal Pictures to strengthen his cooperation with Disney, and although the other party's animation resources are tempting, this sweetness is far from attracting him to take sides.

The expected results were not achieved. Eisner was a little disappointed, but he also knew that this matter was urgent, and he had to take it one step at a time.

The reason why he found the American music company in the first place was that he could see that Universal Pictures had just been spun off and had a very strong dependence on the news and media resources of the American music company.

After leaving the U.S. company. Eisner didn't go back directly, but went to visit several other colleagues.

First Eisner visits Warner Bros., but Warner Bros. is busy with another important matter and doesn't want to be distracted at all, besides, they and Disney are also competitors, and they would love to see Katzenberg give Disney more trouble.

Columbia Pictures, Eisner gave up just thinking about it, and Tang Bao sold it to Sony after only one month of acquisition. But there is still a 10% stake left, and at this time, it is not self-inflicted humiliation to find the other party to jointly deal with Universal Pictures.

Eisner went to MGM, but MGM's CEO was very clear. It will not be mixed up in the entanglement between Dinis and Universal Pictures.

Helpless.

Eisner went to Paramount Pictures again, and Paramount's owner, Davis, was reluctant to intervene, and he was busy with an acquisition that he hoped would use to revive Paramount.

"Eisner. That's a feud between you and Katzenberg, and we Paramount won't help either side. Davis shook his head.

"No, it's not a personal vendetta. It's a battle between Hollywood filmmakers and Wall Street capital. Look at what Universal Pictures has done, they're breaking the rules of the industry and hurting not only Disney, but Paramount as well. Eisner emphasized.

"At the moment, we have not been affected in any way." Davis smiled.

Looking at Davis, who was not in the oil and salt, Eisner couldn't help frowning, and hesitated in his heart to come up with more attractive chips.

"Eisner, I still have something to do......"

"Wait." Hearing that Davis meant to send off a guest, the hesitant Eisner hurriedly shouted, then stared at Davis and said, "Davis, I know that you Paramount are busy buying Time Corporation, if you want, we can help you fulfill your wish." ”

"Oh?"

Daviston came to be interested.

"You just said that Universal Pictures just doesn't threaten Paramount at the moment, and it can't be guaranteed that it will threaten your interests in the future."

"As long as you help me successfully acquire Time Corporation, Paramount will be on your side." Davis expressed his attitude very simply. He had long set his sights on Time Inc., but the management of Time Inc. was not willing to accept being acquired, but wanted to merge with the more powerful Warner Bros. As a result, he had to launch a hostile takeover, but Times Company also used various defensive means to make it more difficult for Paramount to acquire. If Disney is willing to help, it will naturally greatly increase Paramount's chances of a successful acquisition of Time Inc.

"Okay, it's a deal!" Eisner said cheerfully.

Forthwith.

The two began to secretly negotiate the details of the alliance......

……

Saying.

After Eisner succeeded in convincing Davis, only the Fox family was left unvisited, and it was also the strongest film company other than Disney, and it was also Disney's biggest competitor. Originally, it was impossible for Eisner to take the initiative to seek out the Fox Alliance, but Katzenberg's series of actions succeeded in angering him, and he decided to destroy Universal Pictures first at all costs.

All other contradictions can be postponed, even if Disney suffers a little loss. So Eisner decided to go to Fox to meet his former boss, Barry. (To be continued......)