Chapter 36: Publicity
Chapter 44 Vigorously Publicize [Ask for Recommendation]
Fu Xuequan is the foreman of a KTV, he is busy until the morning every night, and it is already seven o'clock in the morning after getting off work as usual today, and he saw a newsstand next to him after breakfast, so he bought a morning report, and the four big words in the newspaper's headline "People are embarrassed" appeared in his eyes, Fu Xuequan couldn't help but wonder, the new movie? Why don't I know?
So Fu Xuequan looked at it slowly.
Niu Geng: Why is this milk not allowed on the plane?
Niu Geng: Waiter, you open the window of the plane to let in some air
A lot of funny jokes made Fu Xuequan laugh out loud. When the boss saw this smile, he couldn't help but smile and said: "Brother, this person seems to be very good-looking, and I will go to the cinema to see it when it is released."
Fu Xuequan asked, "Is it expensive?"
The boss said, "If you don't return, it's only 50 yuan."
At the end of November, the Chinese New Year is approaching, and at this time, the theater company contacted by Zhang Jun arranged a schedule for people in Embarrassment, which was set for December 15th!
The theater side still arranged such a schedule for the sake of the Celestial Empire Group. In fact, the main reason is that this movie is a rookie director, and all of them are rookie actors, and the publicity is not in place, and the marketing strategy is not strong. Coupled with the low ticket prices, the theater side does not have high expectations for this movie.
So a gap was arranged, and the film scheduling rate was not high, only 10% at the beginning, 1500, if it was changed to Zhang Yimo's movie, 40% was possible!
This kind of treatment obviously gave the crew all the slap in the face. But they didn't dare to ask for anything. After all, it was Cao Cao who brought them. If it weren't for Cao Cao, they wouldn't even have access to movies. Not to mention being the protagonist of a movie.
No matter how the treatment of the film is snubbed, post-production still needs to be strengthened. At the same time, the propaganda work needs to urge the Celestial Dynasty Group. After all, the contract says they are responsible.
And the Celestial Empire Group is also on the Internet and newspapers, constantly making efforts.
Because all the shareholders of Tianchao Group do not agree with meddling in the film and television industry, and some people support Zhang Jun.
And these two factions belong to Zhang Jun's faction and Li Ping's faction to oppose them.
The argument for some objections is that the investment is large and the return is small. And it's also thankless.
The supporters are interested in the fact that the film industry will occupy a large part of the market in China in the future, and now lay a good foundation and accumulate fame. Only then can we create favorable conditions for future development.
And this time I agreed, also because of this bet, if people don't get back 80 million after the release of the embarrassment, then give up this idea. If there is, then the film and television industry can continue to do it!
However, this time, the Celestial Empire Group only allocated 50 million to Cao Cao! And now there are many other expenses for filmmaking, publicity, and some other expenses, which have been spent, and there is not much left.
Originally, the funds allocated to Cao Cao this time were only 30 million, but with Zhang Jun's efforts, 50 million was still allocated!
Because the budget is small, good steel should be used on the blade. The speed of network promotion is fast. With a wide range and low cost, cinema promotion is directly aimed at fans with movie consumption habits. It is highly targeted and the effect is better.
There are only more than three million funds left, which are quickly used up, and various theaters have also posted posters and trailers one after another. Attracting fans in the waiting hall of the cinema.
At this time, the Chinese New Year is about to begin, and it is the New Year schedule, and selected blockbusters at home and abroad are beginning to be released. So during this time, there are many times more people going to the cinema to watch movies than usual. This publicity method coincides with this good time, and people are also subtly influencing fans in embarrassment.
At this time, the Hollywood blockbuster "Comet Hitting the Earth" suffered a Waterloo in China, and the box office was only less than 40 million in the first week of release. disappointed many Hollywood fans.
At this time, the Chinese film market seems to be alive, and its box office capacity far exceeds that of other European and American blockbusters, which makes all movie fans happy and makes the theater boss smile from ear to ear.
At the end of December of the fast solar calendar, that is, on December 15, people finally came to the embarrassment.
Cao Cao is full of expectations for this movie! Especially now that the Spring Festival is coming soon!
At this time, Cao Cao thought of a way to increase publicity, and immediately made a phone call to Zhang Jun, telling Zhang Jun: "I suggest that posters be widely posted at all stations and airports now, and now that we are facing the Spring Festival, we can increase our publicity!"
Zhang Jun listened to it and agreed very much! I thought this method was very good, so I issued a document and asked the propaganda department to do it immediately! As a result, under the emergency operation of various departments, all the work was basically completed!
Now wait for the day when the movie will be released!