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Just when the outside was shocked by Cao Cao's investment plan, Cao Cao was in the dilemma of investing funds at this time. Pen & Fun & Pavilion www.biquge.info

At present, all the funds are used for shooting speed and stimulation, and the cost of manpower and materials for each group of the hero studio has also reached 20 million, not counting the special effects team of the big black hole of funds, and the special effects team has to consume millions of yuan every week, in order to cultivate special effects talents for future big movie plans and special effects.

If it weren't for the return of the TV funds of "Love Apartment", which has a small investment and large income, as well as the income from online videos and DVDs, and the fact that Celestial Empire Media has borne part of the investment in "Love Apartment", it is estimated that the entire studio would have been paralyzed.

After continuous consumption in various places, Hero Studio still has 350 million yuan of working capital.

"350 million yuan, minus the promotion of the new movie, and the spare funds left, I can only use about 280 million, and there are still tens of millions of shorts, so I still have to recruit investors."

The next day, after the announcement of the investment for the "Fast and Furious" movie was announced, the response from the whole country was extremely flat, and there were few responders.

Because Cao Cao's investment plan is too scary, it takes a box office of more than 1.7 billion to be able to recover the cost, and there is only one such awesome box office movie in the country so far - "Painted Skin".

"If the box office doesn't have so much, wouldn't it be a dead person?"

Therefore, many investors are discouraged, although they are a little greedy for this cake, but they feel that this cake may be poisonous and dare not try it.

After Cao Cao understood the situation, he directly despised it with the sentence 'small peasant consciousness'.

In the end, it was Cao Cao's acquaintance, Tianchao Media Company, felt that there was a head, and with his trust in Cao Cao, he ruthlessly invested 100 million yuan and got a 20% profit share. This share is relative to the budget amount of 350 million, and if the actual funds are increased, the share ratio will decrease.

There are no investors, but there are a lot of advertisers with a keen sense of business opportunities.

Step on the gas pedal and want to shoot, right? Shoe Advertising ...... Grab the steering wheel and shoot it, right? Watch Close-Up Advertising ...... A must for handsome guys and beautiful women, right? Costume & Jewelry Advertising ...... You always use a sports car in your races, right? It's an absolute car advertisement......

All kinds of luxury goods, such as jewelry, such as watches, but also various brand clothes, shoes, clothing accessories, belts......

Shopping malls, hotels......

The most enthusiastic are the car companies, GM, Volkswagen, BMW, Mercedes-Benz...... As well as several well-known brand car manufacturers in China, they all have the ability to produce sports cars......

This is a movie where any commodity can be related, so a whole bunch of all-round merchandise merchants ran over.

Loss? They don't care how much Cao Cao will lose in this movie, or how much he will earn. They only care about how big the gimmick of the movie is, how many people pay attention to it, and what business opportunities it can bring to their products...... Of course, it would be even better to be able to enter the international market as hotly as "Painted Skin".

And they feel that Cao Cao's plan for this film should be successful, firstly, because Cao Cao has been creating miracles and has never lost, and secondly, because Hero Studio is now using most of the funds to make this movie, if it is not grasped, it will definitely be impossible to do so.

With these considerations, these advertisers began to come to the door one after another, and there was no need for Tianwang Studio to shout and pull people everywhere. This is the effect of fame, and it is also the invisible wealth that Cao Cao has obtained after his achievements in the past few years.

……

In the reception room of the Hero Studio, Zhao Ping looked at several competitors in front of him with a constipated face, and these competitors also looked at each other and smiled bitterly.

Zhao Ping is the vice president of Mercedes-Benz in Huaxia, and he personally went to the hero studio today to get the advertising insertion agreement.

When he saw the shooting plan of this "Fast and Furious" racing movie with an investment of 350 million, his keen intuition told him that this movie should be a big hit, so he quickly asked the following research company to make a market report, and the result of the report analysis was - it can be started!!

After Zhao Ping saw this business opportunity, he quickly applied to the president of Mercedes-Benz Huaxia Region, and then hurriedly rushed over with his secretary, only to meet competitors from several other large automobile companies here.

Everyone has been competing for so many years, and they are very familiar with each other, but it always hurts a little when they meet here in the hero studio.

Subsequently, the negotiators of several car dealers found that many people came to the hero studio one after another, some knew each other, and some did not know each other.

"Patek Philippe, Vacheron Constantin are here, Valentino and Hermès bags are here......"

"It seems that this movie is quite favored by others......"

A few people were reassured.

At this time, Cao Cao knocked on the door with Xiang Yu and walked in, full of bright smiles: "I'm sorry, I've been waiting for a long time, my name is Cao Cao, it's a pleasure to meet you." ”

When several people saw the version, their hearts were churning, they always knew that Cao Cao was very young, but after seeing the real person up close, they realized that they were still underestimated, and Cao Cao looked 'loyal and honest' on the outside, so they suddenly became friends.

After talking a few words, we officially got to the point.

"In order to ensure everyone's confidence in Fast and Furious, I can reveal some key information here, but I need to keep it confidential."

After everyone signed a confidentiality agreement, Cao Cao began to reveal some of the essence of the film to everyone: "Now the current racing movies, presumably you all have some information about their scripts in advance before advertising and investment, I guess all of them should be mountain road races, street races or something." Oh and love...... Right? ”

Everyone looked at each other, and finally nodded at Cao Cao, the scripts they saw were indeed as Cao Cao said, they were all street and mountain road races, plus a little love or something, very popular......

Cao Cao smiled confidently: "With their little investment, they can only shoot to this extent, and they are still stretched." In "Fast and Furious", you don't have to worry about this at all, I will use more plot. For example, gangsters, police and bandits......"

Cao Cao said a bunch of things. In the end, he selectively said the plot of the street drag safe chase, which made the eyes of the people present brighten. According to this concept, the film has moved away from those petty car races and has begun to aim at a comprehensive film with a larger background. And it blends perfectly with the car. It's really awesome.

"That's all I can reveal. The reason why I have to spend so much investment is because I want to make it into a Hollywood movie, and I am ready to use it to hit the film market in North America, Europe and even the world. In terms of special effects, it is estimated that it will not be less than 150 million. After Cao Cao finished speaking, he looked at these people with a smile and bright eyes.

Everyone couldn't help but be moved by Cao Cao's words, if the movie is successful, it will definitely be much better than any TV commercials and online advertising.

Cao Cao was dealing with negotiations with car companies, while Liu Ye was negotiating with those luxury advertisers one by one.

After the third day, Mercedes-Benz, Volkswagen, Buick, and BMW signed an agreement on product placement, investing a total of 50 million in advertising, and at the same time responsible for providing 8 new sports cars, as well as dozens of other scrapped cars for scene special effects production. Of course, there are also conditions attached, if the film does not enter the international market, it will be reduced by 20 million, and if it enters the international market, it will be added by 10 million.

As soon as the news broke, the racing movies that were being filmed were ashamed. People have earned 50 million from car advertising fees alone, but what about themselves? Give away advertisements for nothing, just ask for a car company to send a car to shoot for yourself.

These production companies are in tears......

It's all tears, why is the gap between people so big???

There are also many people who are questioning: "Is "Fast and Furious" really so good? ”

In response to this question, the four large car dealers said: "I have read the script, I have a strong confidence in this film, and I also have confidence in the ability of the director of the pirated version." ”

Other luxury advertisers who have not yet finalized the deal have also become anxious when they hear the news.

In the following days, the movie "Fast and Furious" successively signed advertising funds worth 20 million, involving more than a dozen brand products.

So far, the film has received an investment of 100 million, and the advertising placement cost is 70 million, and these sponsored goods can be tried for free, and the investment cost is greatly reduced.

With the money, the plans also began to get extravagant.

"350 million? I don't think it's enough, let's make a budget of 500 million...... "Cao Cao's hobby of throwing money has appeared again...

……

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