Chapter 189: Dismal Sales
When the ratings of "My Name is Kim Sam Soon" broke 20% and reached 285%, everyone had already seen its potential, but when the ratings of the third episode came out, everyone was still dumbfounded, which was really scary!
356%!
The ratings not only exceeded 30%, but also reached an astonishing 356%, and breaking 40% is also a matter of minutes!
This is definitely a popular TV series, and many people in the TV circle, whether they have heard about it or seen the news, have found the complete series that is currently being broadcast and watched it several times, because they are also wondering, they are also people in the TV drama circle, why can these TV series shot by Jung Hyuk Jae achieve such dazzling results?
Long before the TV series "My name is Jin Sanshun" was broadcast, Xiongjin Publishing House has begun to promote the novel version of the TV series "My name is Jin Sanshun", although this is a bit of a bit of a ride on MBC TV, but because it is the same novel and TV series, whether it is for Xiongjin Publishing House or MBC TV, the advantages outweigh the disadvantages, after all, everyone knows that publicity is never as simple as 11=2!
In addition to borrowing the tailwind of MBC TV, Xiongjin Publishing House also played the name of "Quanyu" when promoting the novel version of "My Name is Kim Sam-soon", after all, after the hot sales of the "Harvard Love Story" novel, the name of "Quanyu" has occupied the first few positions in youth romance novels, and no one dares to deny the success of "Quanyu" in the publication of novels. net
"Harvard Love Story" novel author "Quanyu" latest masterpiece - "My name is Kim Sanshun" is new. Explore the love story of thirty generations of ordinary women! ’
From the Internet to physical stores, the publicity offensive has been rolled out in an all-round way. It is estimated that the cost of publicity alone will cost a lot of money. Xiongjin Publishing House is particularly concerned about the sales of "My Name is Jin Sanshun" this time, because it has "Harvard Love Story" as an example, and all the editors who have read the novel version of "My Name is Jin Sanshun" are also full of praise, including several gold medal editors of the publishing house, who gave a very high evaluation after reading this book.
"The novel is very good, although I don't know how this novel will be adapted for the TV series. But according to the pen power of Jeon Woo Xi. The ratings of this TV series are definitely not low! ”
"I'm very optimistic about the sales of this novel, this time, we can definitely take the lead in the sales of novels in this quarter, and I am very confident in Jeon Woo Xi!"
It is precisely because of the words of these gold medal editors that Xiongjin Publishing House has made up its mind to increase the publicity offensive for "My Name is Jin Sanshun", and many billboards, brochures, and offline activities have been held, with the sole purpose of being the novel version of "My Name is Jin Sanshun".
Businessmen have always been profit-seeking. This is no exception, and it is precisely because of the potential of the novel "My Name is Kim Sam-soon" that Xiongjin Publishing House has made such a big determination.
In the office of the publishing management department of Xiongjin Publishing House, Kwon Youlin has the latest ratings from TNS Korea and AGB Korea in hand. The smile on her face never stopped, and Jung Hyuk-jae did not disappoint herself this time, the rate at which the ratings of "My Name is Kim Sam-soon" increased was too amazing!
"Minister Quan, do you think our printing house still needs to be ready to print at any time?" A staff member stood in front of her and asked cautiously.
"How are the 200,000 copies printed?" Hearing the words of her subordinates, Quan Youlin put down the ratings statistics table in her hand and asked.
"The statistical table of sales is here. The statistics in the statistical table are the day before yesterday, as for yesterday's sales, the sellers around the country have not sent yesterday's results over, so there may be some errors in the figures. The staff was afraid that Quan Yuli would not know, so this was the explanation.
"Okay, I got it!"
Quan Youlin raised her eyebrows and said lightly, then shifted her attention to the table in her hand, her eyes slowly swept over the statistics on the table, thinking about something.
Because of the sales of "Harvard Love Story", this time when publishing "My Name is Kim Sam-soon", Xiongjin Publishing House was also a lot more relieved, and the first batch of 200,000 copies was printed, and it was obviously very confident that Jung Hyuk-jae had the pen name "Jeon Woo".
However, when she got the statistical table, she found that there was a gap between the original ideal and reality, and not everyone's ideal would become a reality, at least for Quan Youlin, this time the sales volume of the novel version of "My Name is Jin Sanshun" is definitely not very beautiful.
75218!
With more than 75,000 copies sold, it is definitely a good sales for a rookie writer, but for 'Jeon Woo', the best-selling author of "Harvard Love Story" who has sold hundreds of thousands of copies, this book can definitely be called Jung Hyuk Jae's Waterloo.
The TV series "My Name is Jin Sanshun" has been on the air for two weeks, and the third episode just aired last night, and the ratings have successfully broken the 30% hurdle and reached an astonishing rating of 356%.
But the difference is that the sales of the novel version of "My Name is Jin Sanshun" have increased from more than 10,000 copies on the first day to thousands of copies per day now, and the sales of the novel have been declining, which makes Quan Youlin a little puzzled.
It stands to reason that a successful TV series does not play a big promotional role, but it will definitely fluctuate to a certain extent in terms of sales, but looking at the dismal sales in front of her, Quan Youlin feels quite big.
"Minister Quan?"
The subordinates on the side frowned when they saw Quan Youlin in front of them, he was already a little nervous, which made him tremble a little when he spoke, but in the end he mustered up the courage to ask, who made this iceberg female boss in the publishing house look good?
The subordinate's soft inquiry woke up Quan Youlin, who was deep in thought, and raised her head to look at him. Deliberately ignoring the admiration in his eyes, Quan Youlin waved her hand and said, "Okay." I've got a clear picture of the sales, so go out first! ”
"Yes!"
Hearing Quan Youlin's cold words, the male subordinate seemed to be a little reluctant, but in the end he left the office lightly, and finally reluctantly glanced at Quan Youlin, and then gently closed the office door.
The door was heard closing. Quan Youlin also stood up. Without subordinates in front of her, Quan Youlin didn't put on that iceberg color anymore, stood up and circled around the table Keyes, and a look of anxiety was also written on her face, who made the sales of the novel "My Name is Jin Sanshun" fail to meet the expected goal this time?
When the agreement was signed with Jung Hyuk-jae, in order to be able to snatch Jung Hyuk-jae's new book from several other big publishing houses, Woongjin Publishing House gave Jung Hyuk-jae a great concession, and Woongjin Publishing House gave 12% of the basic royalty in terms of royalty sharing. Plus VAM agreements.
Of course, it's not a gambling agreement, but it just means that the royalty will be linked to the ratings of the TV series, and if it reaches 30%, the royalty will be increased to 13%, and if the rating reaches more than 40%. The royalty will be increased to 14% accordingly, if the ratings reach 50%, then the royalty will be directly increased from 14% to 20%, after all, with the advent of the Internet era, the current environment of TV dramas is not good compared with before, and the ratings can break 50% is definitely a happy event worthy of a big book, and it must have a great effect on promoting the sales of novels!
"What the hell is going on? Did something go wrong? Kwon Yoo-ri walked around the office in circles. While recalling all aspects of the novel from publicity to sales, I really didn't understand what went wrong when I thought about it!
Like the gold medal editors in the company, before the official release of the novel, Xiongjin Publishing House specially selected a batch of hardcover novels and sent them to some newspaper and magazine editors, as well as a group of novel lovers.
Regarding the novel version of "My Name is Jin Sanshun", everyone gave a high evaluation, and the praise rate reached 91%, which means that this is a classic romance novel.
But the actual sales have told Quan Youlin the truth of one thing, that is, ideal is not equal to reality!
was thinking about how to remedy this matter about sales, but a phone ringing on the desk interrupted Quan Youlin's next train of thought, and glanced at the caller ID on the phone, because it was a cornet within the company, so Quan Youlin knew very well that this call was from his father's office.
"Hey!"
"Hello Minister Quan, the chairman has something to tell you, please come to the office!" A young girl's soft words came through the microphone, causing Quan Youlin to frown.
"Okay, I see, it's over!"
Hung up the phone, Quan Youlin thought about it for a while, and decided to pick up the sales statistics table, according to her guess, this time her father called herself to the past, and it must have something to do with it.
Walking out of the office, several staff members passing by saw that they stopped Gabe to greet him, and Quan Youlin nodded and left.
Pushed open the door of his father's office, and the girl who had just called him was waiting for her arrival in front of the door, and after seeing Quan Youlin, she hurriedly stepped forward to take the handle, took the file box in her hand, and said with a smile: "Minister Quan, you are here, and the chairman is waiting for you in the office inside!" ”
"Okay, I got it! Just give me this. Quan Youlin took the file box from the secretary's hand again, turned around and walked into the office, and closed the office door by the way.
"Coming?" Hearing the sound of the door opening, a man in his fifties sitting at the desk raised his head, although his face looked a little old-fashioned, but his hair was still as black and shiny as a young man, he looked at his daughter with a smile, "Come and sit there,"
"Dad, I heard that you called me, is there anything wrong?" Quan Youlin sat on the sofa and didn't ask anything else, and said bluntly.
"Yes, I asked you to come here, I have something to say."
The middle-aged and elderly man sat up straight, his big belly was retracted, he looked at his second female and said, "I heard that the sales of the novel version of "My Name is Jin Sanshun" have not exceeded 100,000 copies so far? ”
Quan Youlin is not surprised at all that her father got the sales statistics table before herself, after all, he is the company's OSS.
Hearing him say this, Quan Youlin didn't avoid anything, nodded and replied, "Yes!" ”
"When you signed the contract, how much royalties did you give?"
"The base royalty is 12%, and there is a floating royalty tied to ratings." Quan Youlin replied.
After listening to his daughter's words, the man stood up and said, "I remember that the first lesson I taught you when you were young was about 'giving up', because shopping malls are like battlefields, and it is absolutely not advisable to blindly attack, and sometimes you need to give up!" It may seem like giving up, but in fact you get a lot more than giving up! ”
"When I was a child, I always thought you were a smart girl, and you learned and understood more about these things in the mall than your brother, so I don't think I need to tell you the story I told you when I was a child, right?"
After listening to her father's words, a trace of struggle flashed on Quan Youlin's face, as if she was also struggling in her heart at this time, and after a while, Quan Youlin raised her head again, looked at her father with a firm gaze and replied: "Dad, I decided that I was going to wait a little longer!" ”
The answer seems to be a little different, but the man still laughed, and he also understood his daughter's decision, after all, it was a project she brought out by herself, and if the sales were not good-looking, her face would definitely not look good.
"Since you insist on doing this, then you have to face the current difficulties, many things are not as simple as you think, just like the sales of "My Name is Jin Sanshun" this time!"
"Since you have already decided so, then you must also be prepared for the consequences of not succeeding!"
Quan Youlin nodded to show that she was clear.
"Okay, then you go out first!" The man waved his hand, and after Quan Youlin walked out of the door, he gently closed the door, and looked at the back of his father, who was extremely tall in his mind since he was a child, and it seemed that his waist was bent a little more than a few years ago, and his body was not as good as a few years ago.
Walking out of the chairman's office, Quan Youlin came to the marketing and publicity department, the file box slapped on the table with a 'snap', Quan Youlin glanced at all the members of the department, and said: "Let's have a meeting!" (To be continued.) (。 ))
ps: (ps: Thank you for the monthly pass support of 'Worm, Joy', 'peter0328', 'Broken Heart', 'Deep Summer', and 'Shameful Fat Man'!)
Thank you for the tips of "Xiaobai with a dark heart", "I can't wake up", "The Lonely Bird of Luoxia", "Twilight Fire in the Forbidden Zone" and others!
When I got home, I didn't have a network cable, so I was going to get the network cable at home in the next few days, and when the network cable was ready, the tofu would definitely break out! )